2024 Recap: 12 Features and Tools Launched to Improve Your Fundraising

What a year it’s been! Read on to discover 12 powerful features we launched in 2024 to make your fundraising better than ever.

5 minutes read
2024 Recap: 12 Features and Tools Launched to Improve Your Fundraising

In 2024, we heard your requests and worked relentlessly to build tools to boost your efficiency, productivity, donor engagement – and ultimately, your donations. After all, your growth is a key part of our journey, too!

Let’s take a look at how we’ve grown Donorbox over the last year:


12 Biggest Donorbox Features and Tools Released in 2024


1. Donorbox CRM

After a successful 3-month trial period, we officially launched our robust, AI-powered CRM to the world.

Already, nonprofits have used it to elevate their donor relationships, maximize their fundraising efforts, and streamline their workflows – and we couldn’t be prouder.

But we didn’t stop there! We launched feature after feature based on user feedback to make our CRM more dynamic and bring our nonprofits to the next level of fundraising.

Now, our CRM includes powerful tools like:

  • A built-in Mail Center to help you manage multiple inboxes, assign emails to team members, and track donor communications.
  • Robust segmentation with Groups to sort donors and track transactions and donor relationships.
  • Near-instant supporter segments with on-the-fly segmentation right from your dashboard.
  • Dynamic lists that allow you to populate your lists based on set criteria automatically.
  • Automated donor outreach with Moments so you never miss a key donor milestone.
  • Your very own AI assistant – more on that later!
  • An easy and seamless way to import your existing donor and transaction data.
  • Email Marketing for impactful, branded mass communications – more on that later!

We’ll keep innovating to help you fundraise smarter.

Image shows Donorbox CRM features.


2. Jay·AI

Looking for a fundraising assistant who never clocks out or gives up? This year, we brought you Jay·AI – our AI mascot who helps nonprofits get more done, faster.

Jay transforms complex donor data into clear, visualized reports, making tracking donation history and optimizing campaigns easy. Jay also generates polished, ready-to-send content – thank-you emails, appeal letters, social posts, and more.

Inspired by clever and resilient blue jays, you can find Jay in Donorbox CRM or on your main Donorbox account for Premium users.

See Jay in action:


3. Email Marketing (Beta)

We heard you: you want an easy, impactful way to communicate with all of your donors, all within Donorbox CRM. That’s why in November we launched the beta version of Donorbox Email Marketing.

Our Email Marketing platform is designed to help fundraisers create, schedule, and send targeted, on-brand email campaigns that drive results – more opens, more clicks, and more mission-fueling donations.

With customizable email templates, robust segmentation, campaign analytics, and automation coming soon, beta users are already seeing big results from their mass campaigns.

Screenshot showing the template designer in Donorbox Email Marketing.


4. Events Update

Since Donorbox Events was first launched in 2022, organizations have sold over $25 million worth of tickets through our intuitive ticketing system.

This year, we brought three exciting innovations to make your event planning and ticket sales even easier:

  • Add any tickets sold offline to your Donorbox account to track all ticket sales in one place.
  • Make it easier for attendees to find your event with an address format powered by Google Maps.
  • Customize your event’s date and time format to accommodate different time zones or locations easily. You can also include an end date and time.

5. Salesforce Nonprofit Cloud

We love making your life easier – so we’re committed to giving you integrations that streamline your processes so you can focus on your mission.

In 2024, that meant expanding our Salesforce integration to include both Salesforce Nonprofit Cloud and Salesforce Nonprofit Success Pack. (Curious about the difference between these two? Check out this blog!)

This integration automates sharing your Donorbox data with your Salesforce CRM so you can seamlessly track donations, donor data, and more.


6. Recurring Donation Upsell

What’s even better than a one-time donor? A recurring donor that supports your cause with regular donations, over and over.

Our team has made it easier to get more of these loyal donors with the Recurring Donation Upsell feature.

When this feature is enabled, one-time donors will be prompted to upgrade to a monthly recurring donation in just one click. This feature is included with all Premium plans and available to users on the Standard and Pro plans for an additional cost. Contact sales to learn more!


7. Advanced Donation Form Customization Options

Your donation form is a representation of your organization – and in 2024, we significantly expanded your customization options.

Now, you can customize your form by:

  • Choosing two color options
  • Adjusting the roundness of your corners
  • For Pro and Premium users:
    • Adding header images, donation amount images, and trust badge images
    • Including a content panel on your pop-up donation form

This combined with our other unique customization options ensures your form drives your brand visibility to boost donor trust and loyalty.

Screenshot of a Donorbox pop-up donation form with an expanded content panel.


8. Sticky Donate Button and Giving Reminder

This one helps you catch more donors’ attention: a Sticky Donate Button.

This new button type adheres to the side of the screen as someone scrolls through your site and serves as a constant reminder to give. When someone clicks on it, your pop-up form appears, and your site visitors convert into donors!

Plus, pair your Sticky Donate Button with a Giving Reminder to make sure anyone who interacts with your pop-up form completes their donation.

Screenshot showing a website with Giving Reminder enabled.


9. Donorbox Live™ Kiosk Update

Since the Live Kiosk app launched, organizations have raised over $1.6 million.

Our intuitive app helps nonprofits collect more on-site donations – and this update expanded customization options to make it even more impactful.

The updated version allows you to tailor the look and feel of your kiosk to match your brand by selecting a primary color and adding a logo to the donor view screen. Plus, customize your call to action copy and add a description to connect with your donors.

Then, customize your receipts to include a message of gratitude.


10. PayPal Complete Payments Upgrade

PayPal has always been a reliable payment processor for Donorbox users, but it had some limitations. With the new PayPal Complete Payments Upgrade, those limitations are gone – and there are some serious opportunities!

Collect donations through PayPal or through credit or debit card payment. Plus, your donors can easily create recurring donation plans and update them at any time through the Donor Portal.

You can even use your PayPal account credentials to log in to your Donorbox account. Because who needs one more password to remember?


11. Apple Pay on All Forms

You asked and we listened: Apple Pay, one of the most popular digital wallets on the market, is now available on all Donorbox donation forms!

Whether you’re hosting your donation form on Donorbox or embedding it in your website, donors can use this quick and easy way to give.


12. HMRC Automated Gift Aid Submissions

Say goodbye to manual filing, delays, and admin headaches. We’ve automated the Gift Aid submission process for nonprofits in the UK.

Increase the overall value of your donations by 25% – without lifting a finger.


Final Thoughts

At Donorbox, we are driven by our mission: to uplift global philanthropy by empowering nonprofits to inspire supporters and maximize fundraising.

We strive to help changemakers secure sustainable funding – so that every mission has the chance to thrive.

We’re so grateful to our family of fundraisers who inspire us, provide helpful feedback, and make the world a better place. You keep doing your thing, and we’ll keep innovating.

Not using Donorbox yet? Check out our features and sign up today!

Lindsey Baker

Lindsey spent years wearing many hats in the nonprofit world. Whether she was helping arts nonprofits with their messaging and content, planning a fundraising gala, writing an NEA grant proposal, or running a membership program with over 400 members, she learned how to navigate – and appreciate! – the fast-paced world of fundraising. Now, she loves sharing those hard-earned lessons with the Donorbox community.

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