We know the power of a single donation and the impact it has on a nonprofit organization, but what if you could turn those one-time donors into regular supporters? With Donorbox’s Recurring Donation Upsell, you can! Read on to explore the advantages of upselling and how Donorbox makes it easier than ever!
Did you know that donors who set up recurring donations give 42% more annually, compared to one-time donations? While many organizations rely on tools like memberships, recurring donation drives, or reward programs to drive monthly donations, most overlook the power of recurring upselling. That’s where Donorbox’s Recurring Donation Upsell feature comes in!
In this blog post, we’ll explain what fundraising upselling is, the different types of upselling, and how Donorbox takes the guesswork out of enabling recurring donation upsells. Let’s dive in!
A fundraising upsell is an invitation you extend to your donors to make an additional gift, increase the amount of their existing gift, or make a recurring gift.
Fundraising upsells can offer an array of great opportunities for your donors to make a more significant impact on your mission, and for your organization to increase its fundraising revenue. At its core, a fundraising upsell makes it easier for your supporters to exercise greater generosity.
There are a few different ways your organization can leverage upselling. Let’s take a look at some of the more impactful solutions.
You’ve probably found that your organization has put a significant amount of time and resources behind building your brand recognition and reaching new donors. But how much focus have you placed on increasing your existing donation amounts and generating more revenue from supporters already donating to your cause?
Finding new donors can be far more resource-intensive than growing the income generated from your existing donor base. That’s exactly why taking a more considered and strategic approach to upselling can make a huge difference to your fundraising income.
But where do you start? Here are some of the more popular fundraising upselling techniques.
As the name suggests, “amount upsells” usually ask donors to give a little more after they have completed their initial donation. This could mean asking your supporters to cover the donation processing fees so that 100% of their donation goes directly to your cause and the vital work you do.
Processing fees can add up. Between merchant and platform fees, there are several costs to consider when you receive a donation. Many donors may not even realize that fees are taken out of their donation if you don’t tell them!
Donorbox allows you to ask your donors to cover processing fees. With just a click, you can enable this feature on your donation form, and the fee will be added to their donation amount.
Did you know that an estimated four to seven billion dollars in matching gift donations go unclaimed every year?
Gift matching is a great upselling tool that helps grow your donor and partnership base. If your nonprofit doesn’t have a seamless donor match system in place, you’re possibly missing out on a huge boost in gift revenue.
When nonprofits help companies match donations made by employees, they build a relationship with the corporate social responsibility department of that company. This relationship can lead to corporate-nonprofit partnerships, fundraising event sponsorship, grants, a gift program, and more.
A corporate matching gift doesn’t have to be complicated. With Donorbox’s integration with 360MatchPro, it’s a breeze for both you and your donors. Your nonprofit can double or even triple donations with just a few simple steps.
Online fundraising platforms have made it easier than ever to gather donations, but driving recurring donations can still be a challenge for some organizations. Using a recurring upsell tool can make it easier for your one-time donors to give regularly.
We know that regular, dependable giving offers the stability needed to focus on your mission and impact. But building this base of sustainable support takes time, and can be resource-intensive. Donors supporting your organization for the first time or with a single donation are well-placed to become regular givers. They’ve already taken the first step – now you need to upsell with a recurring donation!
The good news is that Donorbox has simplified this process! Keep reading to find out more.
Increasing donor retention and creating sustainable growth for your organization is absolutely vital in the current fundraising landscape.
Did you know that, while revenue from one-time giving decreased by 12% in 2022, monthly giving rose by 11% and accounted for 28% of online giving?
One-time donors are important for nonprofit organizations, but recurring donations provide the best access to stable fundraising income.
Learn how to turn one-time donors into recurring givers in this article that’s packed with top tips on turning one-time donors into recurring donors.
Pro tip: When building a recurring giving program, consider starting with your one-time donors. They are generally more likely to set up recurring donations compared to people who have never given to your organization.
This video offers great tips and insights on how to turn those one-time donors into recurring givers:
Get Started With Donorbox
Maintaining a steady and sustainable stream of donations doesn’t have to be difficult, and with Donorbox’s Recurring Donation Upsell feature, it isn’t. Donorbox Premium users can now seamlessly convert one-time supporters into regular givers. The feature is also available to Donorbox Standard users as an additional add-on.
With Recurring Donation Upsell, you can enable your donation form to prompt supporters to become monthly donors. This optional feature can help you easily turn one-time donors into frequent supporters, and boost donations to your cause!
We already know that the average recurring donor gives 42 percent more during the course of a year compared to one-time givers. This is why Donorbox’s Recurring Donation Upsell feature is designed to help your organization increase those vital recurring monthly donations, so you can build a sustainable fundraising income!
When your one-time donor decides to donate an amount equal to or less than $200 on the first step of your donation form and clicks “Next,” they’ll be presented with a new option.
The upgrade prompt title and body of text can also be personalized to so you can appeal to your donors’ emotions with sincere messaging. You can also choose to include variables, like the original and monthly donation values.
And, by showing them the values up front, supporters will appreciate the transparency and be more inclined to give.
These unique touches help you communicate the impact donors can have on your cause when they upgrade to a monthly giving program.
The amount of the recurring upsell is calculated automatically, based on the original amount your supporter chose to donate. Donors can choose the new recurring donation amount or move forward with their original donation with the simple click of a button.
Activating Recurring Donation Upsell couldn’t be easier! Simply navigate to any of your existing campaigns, locate the “Amounts” area, and select the “Upsell One-time Donors” option.
Select the option to ask one-time donors to upgrade their donation to a recurring donation and hit save. This feature will be immediately available on your campaign and can be tested with the “Save and Preview” feature.
That’s it!
There are multiple ways your organization can use upselling to boost your fundraising efforts! Donorbox’s Recurring Donation Upsell feature streamlines the process – all you need to do is check a box, sit back, and watch those recurring donations grow.
This feature is available on our Standard plan as an add-on, as well as our Donorbox Premium plan, an all-in-one fundraising solution that brings you a team of fundraising superstars and tech wizards to help maximize your donations, build successful fundraising campaigns, and double down on what matters most – your mission!
For fundraising tips and tools, check out our Nonprofit Blog and YouTube channel. Subscribe to our newsletter to receive the best of the blog in your inbox every month.
Nicole’s professional background is rooted in the nonprofit sector, where she’s honed her skills in communications, marketing, and fundraising. She has extensive experience in various fields, such as social media, content strategy, public relations, and more. Nicole has a deep passion for writing, editing, and gaining knowledge about the many causes that tirelessly advocate for essential societal change.
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Nicole Human