Creating a brand-aligned donation form is crucial for building donor trust and making your donation process more attractive! Read our guide to learn more about branding your Donorbox OmniGive™ Donation Form!
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Nonprofit branding involves creating a recognizable aesthetic and feel for everything your organization creates. Your logo, website, social media accounts, flyers, events, and more all add to your branding.
Having a customizable donation form is an essential part of your branding, and it’s a valuable tool for building stronger donor relationships and increasing donations.
In this article, you’ll learn about the benefits of a brand-aligned donation form and how Donorbox makes customizing your form easy.
While some nonprofits shy away from branding, no nonprofit can afford to avoid it completely. Here are a few key reasons why it’s crucial to make your donation form design match your branding.
Seeing a branded donation form assures donors they are on the correct page and boosts trust.
Plus, branding your form sets up your nonprofit to receive 38% larger gifts on average compared to generic donation forms!
Being consistent with your brand materials is essential to your fundraising success and builds instant recognition that helps your nonprofit grow. Think about a big brand like Coca-Cola. You can instantly picture the color of their logo and maybe one or two of their most recent ads. A different logo on a newer product would cause ads to feel disjointed.
Everything you share with the public – and even some internal materials – should reflect your branding.
The key to getting more donations is making the donor experience as smooth as possible.
Here are some tips to streamline the giving experience for donors:
Did you know? Express checkout options like UltraSwift™ on OmniGive Donation Forms can increase donations by 55%!
Check out this beautifully branded Donorbox OmniGive™ Donation Form, enabling donors to “Pay with” their preferred digital wallets, thanks to UltraSwift:
Create a Customizable Donation Form on Donorbox
Donorbox donation forms offer a ton of customization options that affect the look and function of your form.
There are three types of donation form formats available:
Donorbox also offers crowdfunding and peer-to-peer pages, which are just as easy to customize to align with your campaign and brand.
Plus, all donation forms have an updated typeface to ensure they match your website and nonprofit branding!
No matter which type of donation form you’re using, it’s easy to create a custom design using our form editor.
There are several ways you can create brand-aligned donation forms using the Donorbox form editor.
The Donorbox OmniGive™ Donation Form unlocks a world of exciting customization options to give you even greater flexibility with the look and feel of your donation form. Learn more about the benefits of the OmniGive donation form in this blog post.
Now, let’s look at the seven features you can customize to create a branded donation form with Donorbox!
Under the Basic Customization section, choose two colors for your donation form: the primary color and the button color.
The primary color of your form affects the header and interactive elements like your donation intervals, but not your main button color. Using a different color for your button makes it pop, which is both aesthetically pleasing and eye-catching for your donors.
Here’s what it looks like:
Your primary color should be the color most associated with your branding, but you can play around to find the color pair that suits your brand or website best. Or, keep your primary and button colors the same for a uniform look!
Pro tip: To get your colors exactly right, expand the color field and find the shades that match your brand. Or simply use hex codes – a type of HTML color code – to find the exact colors your branding uses.
Since color is one of the most recognizable aspects of your nonprofit brand identity, it’s important to get it right.
Create a Brand-Aligned Donation Form
Pro and Premium users can access advanced customization options to truly transform their donation forms. Use designer-approved, prebuilt themes to quickly build forms that catch the eye. Or create a custom theme by editing your font style, background color, and much more! Custom themes can also be saved for future use on other campaigns.
To create a custom theme for your donation form, select “Create Theme” on the Essential tab of the form editor.
From here, you’ll be able to customize header and text colors, add a border to your form, change the font style, edit the colors of primary and secondary buttons, along with other interactive elements – and more.
Again, you can expand the color field to find your brand’s exact color, or use hex codes as mentioned earlier.
Once you’re happy with your changes, scroll to the bottom of the page and click on “Create” to save your custom theme. Using a saved custom theme minimizes your workload when you need to deploy an urgent appeal or have minimal time to get a campaign live!
Here’s an example of an OmniGive Donation Form with a custom theme:
Upgrade for Advanced Customization
Donorbox Pro and Premium users have the option to add additional images to their donation forms. These images include:
These additional images make your donation form even more dynamic and enticing for your donors!
You can add a trust badge image and a header image on the “Essential” tab of the form editor. To add donation amount images, continue to the “Amounts” tab.
If you don’t have a Pro or Premium plan, you can still add these images to your form for an idea of what it would look like; however, your changes won’t save. Upgrade your Standard Plan at any time on the My Plan page.
Button shape refers to the roundness or sharpness of the button corners on your donation form. Customizing your button shape can completely change the look and feel of your donation form.
You have three options for button shape:
Selecting your preferred corners is easy! From the donation form editor, head to the “Essential” tab and click on “Basic Customization.” Next, click on the button shape drop-down to make your changes.
Here’s what a donation form with rounded corners looks like:
Choosing the right corners for your customized donation form will ensure it matches the specific style on your website. For example, if your website uses primarily rounded buttons, rounding your donation form button will better align with that aspect of your nonprofit branding.
Your call-to-action message will appear right above your donation interval options on the first page of your form. This is your opportunity to repeat your slogan or carry over another part of your branding to your donation form.
We love how the National Wildlife Co-Op uses their call-to-action message to demonstrate the urgency of donations.
Pro tip: If you’re running a fundraising campaign with unique branding, match your donation form’s call-to-action message to other calls to action you’ve included in your marketing materials.
Depending on your preference, you may want your call-to-action buttons to say something other than “Donate.” With your custom donation form design, you can change those buttons to say “Give” or “Pay.”
To change your donate button label, head to the “Payments” tab within the form editor. From here, you’ll be able to change the label based on your preference. For example, if one of your campaigns is selling t-shirts, it might make more sense to ask users to “Pay” instead of “Donate.”
Pro and Premium users can also add additional context to their pop-up donation forms by adding a content panel. Your donors can read your fundraising story and make their gift – all without navigating away from the webpage they’re visiting.
To add this content panel, visit the “</> Share & Embed” page and click on the “Popup Form” tab. Then, select “Content Panel + Form.” The content is pulled from your donation page, so you can edit your copy and upload images in your donation page editor.
Upgrade to Pro or Premium today to access these features!
Upgrade for More Customization
If you’re hosting your donation form on Donorbox, you can add a custom domain to boost your brand recognition and donor trust. This means that donors don’t leave your website to donate via your Donorbox-hosted donation form or page.
To create a custom domain, you’ll need a Donorbox Premium account. A Premium account offers personalized support and advanced features to help you reach – and surpass – your fundraising goals.
Once you’ve logged in, go to the “Integrations & Add-ons” section of your account to activate your custom subdomain and domain.
Learn how to set up custom domains in this blog post.
Donor-friendly form branding is about aligning your donation form with the look and feel of your nonprofit’s brand – without sacrificing functionality. An optimally laid out, well-designed donation form boosts donor trust, amplifies organizational credibility, and encourages more donations.
Donorbox makes it easy to customize your donation form so it appeals to your donors and ensures a convenient, seamless donation experience. From flexible customization options to convenient payment methods and robust security, our donation forms take the hassle out of fundraising!
For more guides, fundraising tips, and insights, visit our Nonprofit Blog. Subscribe to our newsletter for curated content delivered to your inbox every month!
Lindsey spent years wearing many hats in the nonprofit world. Whether she was helping arts nonprofits with their messaging and content, planning a fundraising gala, writing an NEA grant proposal, or running a membership program with over 400 members, she learned how to navigate – and appreciate! – the fast-paced world of fundraising. Now, she loves sharing those hard-earned lessons with the Donorbox community.
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