Nonprofits often rely on their donors to keep their organizations afloat. Donations often contribute a large part to the resources that are needed to keep you up and running.
With this in mind, it makes sense to invest time and thought into your nonprofit’s website, donation page, and the “donate” button. Your donate button is the main call to action on your website. You may run fundraising campaigns on various online channels- emails or social media- your donate button will remain the call to action for donors coming from every platform.
A great Donate button should capture someone’s attention right away and be easy to locate.
Optimizing your donate button, your website, your landing pages, and your donation page will lead to an increase in online donations. In essence, your “donate” button should act as an invitation for your website visitors to support your nonprofit.
Donorbox donation forms can be easily set up on various website builders such as Wix, WordPress, Squarespace, Weebly, etc. And the best part is- you can customize your Donate Button to be most effective and to go well with your website design.
There are few ways to make the donate button very effective. In this article we cover the best practices for a donate button, tips to making the donate button better, and steps to add a Donate Button on your website.
Table of Contents:
- What is a Donate Button?
- How to Add a “Donate” Button to Your Nonprofit’s Website (5 Steps)
- Best Practices for a Donation button
- Quick Tips for a Better Donate Button on Your Website
- Frequently Asked Questions (FAQ)
What is a Donate button?
A donate button or a donation button is basically a button on a nonprofit’s website or on any other online fundraising platform that leads donors to a donation page, allowing them to easily make a donation to the organization.
Donate buttons can be used not only for the nonprofit’s website but also on platforms such as YouTube, Google, and even Facebook. Adding donate buttons to these platforms is a great way to encourage giving from people who are already engaged with your content and who may feel more compelled to donate as a result.
“Donate Button” For Nonprofits – Secure Donation Page
In addition to an embeddable donation form, Donorbox offers two embeddable donate buttons for websites:
- A donate now button linked to your secure donation page. When the donor clicks on the donate button, they will be taken to a different donation webpage.
- A donate button for a popup modal form. In this, a click on the donate button will make your donation form pop up on the same web page of your website.
With the secure donation page, you don’t need to install any additional SSL on your website. However, if you want to use a popup modal form, make sure that your website is SSL secured.
Before we start with the steps to install a donate button on your website, you must make sure your donation form is set up. Your donate button will work only if your donation form is linked to the donate button. Bear in mind that your donation form must be as simple and well designed as your donate button, it is a complete donor experience that counts in making sure your supporters are able to donate easily and they continue to come back.
Donorbox donation form is very easy to set up, in about 15 mins it embeds to your website. Check out our integration blogs to find quick tutorials for installing donation forms on various website builders. Getting started is very simple:
Next, follow the below steps to add a donate button on your site.
How to Add a “Donate” Button to Your Nonprofit’s Website
Go to your Donorbox Campaigns page and find the campaign that you want to embed. Click the icon for integration options </>, as shown. Select the Donate Button option in the list that appears.
This is where you can customize the look and settings of your Donate Button. Make whatever changes you need to the customization settings. You’ll notice the code in the code box adjust itself as you make changes.
Then, copy the auto-generated code, as shown:
Head over to your website editor (we will be using a WordPress website as our example). Find or create the page on which you wish to add your “Donate Button”.
Once you’re on the page that you want to add the Donate button on, select the text editor (as opposed to the visual editor). Paste your “Donate Button” embed code (that you copied in Step 4) in the appropriate text box.
Publish the page, and you’re all set!
Clicking on the donate now button will take you to a secure donation page such as the one below.
“Donate Button” For Nonprofits – Popup Modal Donation Form
In addition to the secure donation page, Donorbox offers the popup modal form as another option for the “Donate Button” integration.
This means that instead of redirecting your donors to a separate donation page, you can make it so that a donation form pops up on the same screen when someone presses your donate button.
Try it out here:
For more details on how to install this please check out our modal installation guide.
Best Practices for a Donation button
1. A Suitable Donation Button Color
It is advisable to use colors familiar to your donors, such as those in your logo or other marketing materials. Familiar branding and imagery help in ensuring consistency and accountability. Also, ensure that your donation button color contrasts from the rest of the site to make it stand out. A donation button will lose its power if it is not made to stand out on your website or if it is easy to miss.
2. Pre-filled Donation Amounts
When donors decide to donate, the big question is not “should I give?”, it’s “how much should I give?”.
Pre-filled donation amounts help your donors make that decision and also speeds up the process. Choose the right donation amount according to your audience.
A great way to set suggested donations is to recommend amounts that are slightly higher than your previous average donation. For example, if last year’s average donation was $25, suggest donations of $10, $30, and $50. People who want to donate $25 would be more likely to increase their donation to $30 rather than reduce their donation all the way down to $10.
You can also highlight the default donation amount so that it stands out from the rest. Also, consider giving them an option to donate a custom amount.
3. Donation Call-to-Action
Any successful nonprofit fundraising campaigns have a Call-to-Action. A Call-to-Action is exactly what the name sounds like- words or phrases that drive visitors to take a specific action on your site. Your call to action is when you actually ask somebody to do something—in this case, donate.
An effective CTA should be short and concise and must communicate the urgency of the cause to compel your donors to donate. Based on your specific cause, here are some examples of effective CTAs:
- Join the fight!
- Give to <nonprofit/cause>
- Impact the lives of <blank> today
- Make a donation
- Take action!
- Stop Injustice
- Fight now!
- Help <blank> in need!
- Save the <blank> now!
- Support <blank> now!
- Transform lives today!
- Complete your gift
- Advocate for our cause
- Make a difference in <year>
Quick Tips for a Better Donate Button on Your Website
- Your donate button should stand out from the rest of your website immediately.
- Put your donate button somewhere that doesn’t change as a user navigates your website.
- Colour is the other important factor, and just as bigger buttons seem to have benefits, so do brighter ones.
- Keeping the message short and simple is the way to go.
- Use color. Colorful, high-contrast donate buttons are more eye-catching and perform better.
- Include a short, compelling message right above the donate button. This can be helpful in convincing donors who are still on the fence.
- Incorporate your donate button in everything from your blog to your emails.
- Use white space on your donation button. This can command attention and successfully have your donation button stand out on your website.
Frequently Asked Questions (FAQs)
1. Where should I place the donate button?
Studies show that the human eye tends to read websites in an “F” or “Z” pattern. The top left corner is best for logos and the upper right corner is a great location for placing your call to action. The bottom right-hand corner is another good location to place your donate button. Make sure that the donate button is present not only on your website but on every other platform as well.
2. What should my donate button say?
Your donate button may simply say “donate” or “donate now”, or you can include other messages as well such as “give”, “help change lives”, “help us”, “support our work”, “click here to donate”, “give a gift now”, and other such call-to-actions. Remember to keep the message short and simple. Refer to the section on “best practices for donation button” for more examples of call-to-action messages.
3. Should I pre-fill the amount near the donation button?
Sometimes, donors might be confused as to how much to donate. You can pre-fill the donation amount of your choice near the donation button to eliminate confusion, expedite the checkout process, and encourage your donors to donate more than the minimum.
4. What is the ideal size of the donate button I should have?
The more people who see your donate button, the more people will click on it. Hence, bigger buttons do better. Make your donation buttons big enough so it is impossible to miss.
5. Can I embed Image donation buttons instead of generic ones?
Use PNG image donation buttons to add a donate button into email campaigns, as well as on GitHub pages.