A donation page is an easy way for your nonprofit to accept donations and do a lot of hard work in convincing potential donors to give.
Online giving has grown significantly in recent years and your nonprofit can miss out on valuable donations if you don’t have a donation page.
Not sure how to set up a donation page for your nonprofit? We’ve got you covered!
With Donorbox, it’s effortless to create a donation page. It’s self-hosted so you don’t even need to have a website. It also allows your nonprofit to accept Apple Pay donations, which isn’t possible with embedded donation forms due to security concerns.
Here are the 6 Steps to Set up a Donation Page:
- Enter Basic Details About Your Campaign
- Setting Up Donation Details
- Set Up Your Email Receipt to Donors
- Add Additional Details About Your Campaign
- Add Relevant Custom Fields
- Customize the Design of Your Donation Form
Step 1: Enter Basic Details About Your Campaign
After you’ve signed up on Donorbox, it’s time to set up your donation page.
Give your campaign a name and enter a few basic details about why you’re raising funds.
Talk about your organization’s mission and goals, and the work you carry out in line with this. According to research on donor usability, this is one of the factors that donors use when they’re deciding whether to donate.
Make your campaign text as emotive as you can. Telling stories about your supporters can work well for this.
You can also convert more donors by making them feel that their donation will make a difference. Using realistic, attainable goals can be key to this.
You can let your supporters know what $10 or $50 will be spent on, for example. This can make it more likely that you’ll secure donations and it encourages people to give more than they may otherwise have.
Here’s an example of campaign text in action:
Step 2: Setting Up Donation Details
You can choose the currency that your nonprofit prefers to receive donations in:
Alternatively, you can allow “Multiple Currencies” and select the ones that your nonprofit accepts:
Suggest a few donation amounts. Your donors will see these amounts when they use your donation page, and they can choose which one they want to use. Offering a broad range of options can make it more likely that your supporters will give.
Pro tip: Add a description with each donation amount so that donors can see the impact of their giving. This is optional but it can increase the number of donations you receive.
Here’s an example of this:
You can set a campaign goal. This is optional but it helps your supporters see how much you’re looking to raise and how close you are to the target.
When you add a campaign goal, your donation page will have a donation meter. This can encourage more donors to give to your campaign.
Set a minimum amount for your supporters to donate. We’ve set this at a minimum of $3 to discourage credit card scammers, but you can choose any amount above this.
You can choose whether to allow your donors to leave comments alongside their donations. This can demonstrate the impact of your work.
Create a thank you message that your donors will see after they have made their donation. This is a great opportunity to build stronger relationships with your current donors. If donors can see you appreciate their support, they’re more likely to donate again.
Use thank you messages to remind donors about the good work that your nonprofit can do as a result of donations like theirs. You can focus on specific projects or take a broader approach.
Pro-tip #1: Don’t try to secure another donation in a thank you letter. Emphasize the impact that donations will have and make your donors feel that they’re making a real difference to your work.
Step 3: Set Up Your Email Receipt to Donors
The next step involves creating and customizing the email receipt that is sent to your supporters after they donate.
You can send yourself a test email so you can see how everything looks before it goes out to donors.
You can also ask your supporters if they want to subscribe to your mailing list and check that they agree to GDPR terms:
Step 4: Add Additional Details About Your Campaign
Choose the information that your nonprofit collects about donors and how often donors can choose to give.
You can also decide whether to include additional form fields on your donation page, including:
- Enabling company donations so that employers can match donations made by their employees
- Asking donors to cover processing fees so your nonprofit can maximize donations.
- Enabling anonymous donations
You can also add details about your nonprofit’s legal compliance and include a disclaimer.
You can choose the URL for your donation form here too. This allows your nonprofit to choose a memorable URL.
Step 5: Add Relevant Custom Fields
You can choose to add custom fields to your donation page.
Some good custom questions to ask include:
- Are you interested in volunteering with us?
- How did you hear about us / our campaign?
- Is this a gift donation?
- Which of our focus areas matters most to you?
- Are you part of an affiliation group?
Step 6: Customize the Design of Your Donation Form
You can customize the design of your donation form in line with your nonprofit’s branding.
You can add a custom background to your donation page, which can be great for demonstrating the impact of your work. Use a high-quality image that is eye-catching and demonstrates the positive effects of the work your nonprofit carries out.
Bonus Step: Promoting Your Donation Page
Now that your Donorbox donation page is up and running, how can you let your supporters know about it?
It’s easy to let your website visitors know they can donate through your Donorbox donation page.
Underneath each campaign name, you’ll see the URL for the donation page. You can copy the URL and use it whenever you need to tell supporters about your donation page. You can link to it in blogs and emails, and on social media, for example.
Alternatively, you can click the “Link to Donation Page” link and edit the settings.
Copy and paste the link into your web editor.
3 Examples of Effective Donation Pages
Take a look at these Donorbox-hosted donation pages for inspiration!
The Benefits of a Donation Page
A donation page can make it much easier for your nonprofit to demonstrate your impact and accept donations from your supporters.
An effective donation page can help donors trust your organization and feel comfortable donating.
Donation pages can also help you track your fundraising efforts. Your nonprofit can easily see who is donating, how much they’re donating, and how they’re finding your donation page, for example.
Why Use Donorbox for Your Donation Pages?
A few benefits of using Donorbox to create and host a donation page include:
- Setting up pre-filled custom amounts and descriptions that let donors see the impact that their contributions will have
- Building trust and credibility by using your nonprofit’s branding
- Making it easy for donors to set up recurring donations to improve donor retention rates
- Sending automated tax receipts to donors
- Collecting donor information to improve donor management
- Displaying a donation thermometer to inspire more people to donate
- Having a mobile-friendly, optimized design
Pro tip: Stats have shown that donations made through a branded donation page are almost 40% higher than those made through a generic PayPal page. Plus, supporters who first give through a branded donation page are nearly 70% more likely to make another donation in the future.
Over to You
At Donorbox, we know how important it is to make it easy for your supporters to donate to your nonprofit.
That’s why we’ve made it simple to create a donation page for your nonprofit. In just a few simple steps, you can create a beautiful donation page that builds trust and credibility with potential donors.
Take a look at our nonprofit blog for more advice on how to boost your nonprofit’s fundraising efforts and maximize your donations.