Nonprofit donation pages are customized online pages with one main conversion goal – encouraging visitors to donate. Your online donation page is one of the most important tools you have in your fundraising toolkit. That’s because it’s always working – even when you aren’t. We’ve provided 9 donation page examples to show how you can increase the impact of your donation page.
Your online donation page is one of the most important tools you have in your fundraising toolkit. That’s because it’s always working – even when you aren’t.
But how do you ensure that your nonprofit donation page is as effective and impactful as possible? In this article, we’ll help you answer that question as we review the best donation page examples. Take inspiration from what other organizations are doing and build your donation page today!
Nonprofit donation pages are customized online pages with one main conversion goal – encouraging visitors to donate. They should include a secure donation form, a call to action to give, and impact details that show donors how their gifts will be used.
While it may be tempting to simply sign up for PayPal and embed a PayPal donation button on your website, we recommend putting a designated fundraising page to boost giving instead.
These pages allow for further customization, additional giving and payment options, better donor management, and more.
With Donorbox, you can easily create and customize unlimited donation pages. You can add your branding, set up recurring donation intervals, showcase a donor wall and goal meter, and include images, videos, and other content. Each donation page is hosted on Donorbox and is easy to share through your website, social media, email, and more.
Alternatively, you can also embed Donorbox’s customizable donation form on your website to enhance the look and feel and the fundraising performance of your donation page.
Create a Customized Donation Page on Donorbox
Let’s look at nine examples of Donorbox donation pages. For each, we’ll consider what works and what could use improvement.
The National Environmental Education Foundation (NEEF) strives to connect Americans with the environment and encourage lifelong environmental learning. They accept donations using this Donorbox-hosted online donation page.
We love how NEEF chose donation form colors to seamlessly match their brand logo. This is a great way to boost donor trust and raise more – a brand-aligned donation form brings in up to 38% larger donations. They restate their mission and link to the Impact page on their website.
While the two photos they share are compelling, a short fundraising video might be even more so. Donors love to see a mission in action, and a less concrete mission like NEEF’s might benefit from a more dynamic piece of media.
Build Your Branded Donation Page
Black Girls Code aims to improve diversity and inclusion in the technology space. Donations go towards introducing young Black girls to technology and computer programming.
This page is impactful because it tells a story through written content as well as a powerful video. The organization also uses peer-to-peer to expand its reach. They allow anyone to sign up to fundraise on their behalf right from their donation page.
The organization builds social proof with a donor wall and social sharing buttons. Other positive features include recurring donation options and employer gift matching.
We’d encourage employing varied ask amounts for one-time and recurring gifts.
And we would take the call to action and make it more specific to the organization’s mission. Perhaps something like, ‘Make a recurring gift to help more black girls follow their dreams in tech’.
i9 Sports Association strives to make participation in extracurricular activities accessible to all children.
The dark blue on their donation form works well with the image they included. We love that they include their “why” right on the page. Each reason provides a compelling reason to support their mission of getting more children involved in team sports.
More images showing children benefitting from their program would be even more compelling. Also, while the information included is important, perhaps a story of one child they’ve helped would better illustrate the impact of their programming – instead of just the reason behind it.
They could also add donation designations to allow donors to give to specific programs or chapters.
Code for America strives to help American citizens who have been overlooked by governmental services, raising funds to provide food and cash assistance to those in need.
This donation page example does an excellent job of showing measurable impact through the number of people Code for America has recently served.
They’ve embedded a donation matching widget on their page, which will intrigue donors to find out how it works. This can substantially increase donations to the nonprofit.
We’d recommend making a more direct appeal to give. The page mentions that generosity helps the beneficiaries of the organizations, but doesn’t specifically ask for a donation.
And we’d recommend varying the suggested gift amounts between one-time and recurring gifts. People tend to repeat small donations, so making such changes might help better their fundraising.
Giving Tree Books strives to promote childhood literacy by publishing high-quality children’s books and distributing them to those in need.
We love the images they include here. Their short blurb restating their mission is effective, too.
Their donation form stands out with a different color for the main button. Multiple color options are just one of Donorbox’s many form customization options.
While restating the mission is somewhat effective, there is ample opportunity for this organization to include a story about how their books have made an impact. Knowing how many books they have published and distributed would be useful, too.
Their form looks great with two colors, but it could be more aligned with their brand.
This organization – CEC – strives to raise funds they can use to protect the environment in their region and reverse the threat of the climate crisis.
Offering tribute gifts in memory or honor of someone is a great way to encourage more donations. We also like how they list all accepted payment types under their donation forms so donors know exactly how easy it is to pay.
There’s nothing on this page that demonstrates the impact of giving to this organization. While this information exists elsewhere on their website, it’s always a good idea to reinforce the value of giving right on your donation page.
Valor Education offers tuition-free classical schools to educate holistically so their students can have a full life.
For each donation amount, they list the impact of giving at that level. This encourages donors to give – and give at a higher level than they might have otherwise. They also share exactly what they do with any donations, which reassures donors that they are trustworthy stewards of contributions.
Images could make this donation page more dynamic while also illustrating the value of their mission. Getting to see students and student life could encourage some donors to give more.
Through its annual fund, Dordt University strives to help students through scholarships, educational enrichment, community engagement, and more.
This is an example of a visually appealing donation page that gets to the point quickly. Their giving form is easy to find, with a simple call to action. When someone clicks their “Give Now” button, their streamlined donation form pops up.
Our first suggestion would be to limit the number of links on this page. There is a lot of information on this page as you scroll, so it may be better to have a shorter donation page with fewer options and less information.
We also recommend adding stories to show how real students have benefited from these funds.
Lonely Whale works towards a future with clean seas by developing alternatives to problematic plastics, changing recycling systems, and more.
The Lonely Whale donation page offers the perfect example of a fantastic headline that doubles as a call to action – ‘Support A Future With Clean Seas.’
It is short and to the point, yet it still inspires the reader. The design of the page is bold and bright, with an additional call to action in the header of the website.
We would like to see a few more specific details about the impact a donor’s gift may make. There should also be some storytelling and images or videos of the mission at work.
There are many best practices to follow when creating donation pages that bring in critical funds. We’ve listed down a few here to help you get started:
For more best practices on building a donation page, check out this detailed article. We also have a donation page best practices series on our YouTube channel that you can leverage to build the best donation page.
If you need help creating and customizing your donation page on Donorbox, check out this step-by-step guide to get started!
With a clear call to action and the use of dynamic storytelling and imagery, plus a simple yet effective giving form, you can build your own top-tier donation page.
Just be sure to tell your audience exactly what you want them to do, and showcase the impact their donations will have on your mission and beneficiaries.
It’s easy to do all of this – and more – with Donorbox. Our giving forms enable you to offer multiple giving options, recurring donations, tribute gifts, and designated funds.
You can also quickly embed Donorbox forms into your own website or create a beautifully designed, Donorbox-hosted landing page.
Click here to sign up and start fundraising with Donorbox!
To learn more about fundraising and get actionable tips, check out our Nonprofit Blog. Subscribe to our newsletter to receive a collection of the best Donorbox resources in your inbox.
Kara has several years of experience in communications and marketing for nonprofit organizations. Her love for serving others began while fundraising for and attending mission trips. She then worked with multiple local nonprofits through various marketing agencies and volunteer opportunities before becoming a communications manager at Variety the Children's Charity of St. Louis for more than four years. Kara now specializes in writing and enjoys sharing her experiences and knowledge with others on this platform.
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Kara Schmid