Nonprofit donation pages are customized online pages with one main conversion goal – encouraging visitors to donate. Check out 7 top-tier online donation page examples for ideas on how you can increase the impact of your own donation page.
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Your online donation page is one of the most important tools you have in your fundraising toolkit. That’s because it’s always working – even when you aren’t.
But how do you ensure that your nonprofit donation page is as effective and impactful as possible?
In this article, we’ll help you answer that question as we review the best donation page examples. Take inspiration from what seven other organizations are doing and build your donation page today!
Nonprofit donation pages are customized online pages with one main conversion goal – encouraging visitors to donate. They should include a secure donation form, a call to action to give, and impact details that show donors how their gifts will be used.
While it may be tempting to simply sign up for PayPal and embed a PayPal donation button on your website, we recommend putting a designated fundraising page to boost giving instead.
These pages allow for further customization, additional giving and payment options, better donor management, and more.
With Donorbox, you can easily create and customize unlimited donation pages. You can add your branding, set up recurring donation intervals, showcase a donor wall and goal meter, and include images, videos, and other content.
Plus, the Donorbox OmniGive™ Donation Form brings even deeper customization and more payment features to the table. Add your form to your website’s donation page or set up a Donorbox-hosted page.
Create a Customized Donation Page on Donorbox
Let’s look at seven examples of top-tier Donorbox donation pages. For each, we’ll consider what works and what could use improvement.
Black Girls Code aims to improve diversity and inclusion in the technology space. Donations go towards introducing young Black girls to technology and computer programming.
Here’s their innovative donation page:
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This page is impactful because it tells a story through written content as well as a powerful video. The organization also uses peer-to-peer to expand its reach – meaning they allow anyone to sign up to fundraise on their behalf right from their donation page.
The organization builds social proof with a donor wall and social sharing buttons. Other positive features include recurring donation options and employer gift matching.
They could make the form’s call to action more specific to their mission. Perhaps something like, “Make a recurring gift to help more black girls follow their dreams in tech.”
Parole Preparation Project advocates for people serving life sentences in New York State prisons, and provides critical support for those who have returned home.
The organization has exceeded their original fundraising goal by 33% using this fantastic Donorbox-hosted donation page:
We love how the organization has customized their form’s colors to match their branding, plus the inspiring goal meter showing their fundraising success. The content (which carries on below the borders of this image) effectively shows the importance of donating to this cause.
The organization could settle on a new fundraising goal and adjust the goal meter accordingly to encourage more donations. Also, a video showcasing the organization’s impact would work beautifully here.
This organization is raising funds to help support activists on the frontline of wildlife protection.
Let’s take a look at their attractive – and informative – donation page:
The dark blue on their donation form works well with the image they included. We also love that they include their “why” right on the page. The organization has also made excellent use of donation level descriptions and images to make gifts feel more tangible for Monthly and Annual intervals.
Finally, enabling the donor wall is a powerful piece of social proof – and the Fundraising Regulator badge on the bottom of the form gives the organization more credibility.
Adding descriptions and images to the One-time donation tiers would also be beneficial.
They could also add donation designations to allow donors to give to specific programs.
Hydrating Humanity provides safe water and hygiene eduction in East Africa.
They’ve embedded a Donorbox donation form directly on their site’s donation page. Have a look:
This donation page might look simple at first glance, but you have to visit the page yourself for the full effect! Hydrating Humanity expertly applies the “show don’t tell” principle with their looping video behind their Donorbox embedded form.
The young girl approaches the camera with a dirty glass of water, but steps away with a clear one – powerfully demonstrating the real impact of donors’ contributions.
The organization could add descriptions in their two donation tiers explaining exactly what each gift would achieve. For example, “$25 provides a family of four with clean drinking water for life” or similar.
A program of California Coastkeeper Alliance, The Otter Project protects watersheds and coastal oceans to promote the recovery of the California sea otter.
Here’s their emotive donation page:
The blue coloring, emotive image, and logo all mesh perfectly to create an aesthetically pleasing and eye-catching donation page.
The organization has also indicated that “Monthly” is the preferred giving interval with a tiny heart icon.
There’s room for a call to action on the donation form itself, as well as descriptions of what each donation could do to help the organization – this makes giving feel more tangible for donors.
The Institute of Black Imagination is all about promoting the curiosity, imagination, and creative potential of Black artists and visionaries.
Let’s take a look at their simple but impactful donation page:
The headline, “What can we imagine together?” makes the donor feel part of the Institute’s journey. The captivating image, coupled with the black color scheme makes the page feel cohesive and very much on brand.
The monthly and annual donation intervals, coupled with the one-time option, gives donors a few different options and encourages recurring giving.
The organization could be more specific about how exactly they use donations to achieve their mission. Plus, adding a call to action on the donation form itself could inspire more generosity.
Heartland Hope is a food pantry doing incredible work to help those affected by food and resource insecurity.
Over Christmas, they run a “sponsor-a-family” initiative to bring joy and comfort to children in need during the festive season. Here’s their successful donation page:
For each donation amount, the organization lists the impact of giving at that level. This encourages donors to give – and give at a higher level than they might have otherwise. They also share exactly what they do with any donations, which reassures donors that they are trustworthy stewards of contributions.
The testimonial on the left is also incredibly emotive and gives donors a real-world example of how their contributions make a difference.
A video testimonial could make this donation page more dynamic.
There are many best practices to follow when creating donation pages that bring in critical funds. We’ve listed down a few here to help you get started:
For more best practices on building a donation page, check out this detailed article. We also have a donation page best practices series on our YouTube channel that you can leverage to build the best donation page.
If you need help creating and customizing your donation page on Donorbox, check out this step-by-step guide to get started!
With a clear call to action and the use of dynamic storytelling and imagery, plus a simple yet effective giving form, you can build your own top-tier donation page.
Just be sure to tell your audience exactly what you want them to do, and showcase the impact their donations will have on your mission and beneficiaries.
It’s easy to do all of this – and more – with Donorbox. Our giving forms enable you to offer multiple giving options, recurring donations, tribute gifts, and designated funds.
You can also quickly embed Donorbox forms into your own website or create a beautifully designed, Donorbox-hosted landing page.
To learn more about fundraising and get actionable tips, check out our Nonprofit Blog. Subscribe to our newsletter to receive a collection of the best Donorbox resources in your inbox.
Kara has several years of experience in communications and marketing for nonprofit organizations. Her love for serving others began while fundraising for and attending mission trips. She then worked with multiple local nonprofits through various marketing agencies and volunteer opportunities before becoming a communications manager at Variety the Children's Charity of St. Louis for more than four years. Kara now specializes in writing and enjoys sharing her experiences and knowledge with others on this platform.
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