The Step-by-Step Guide to Using Donorbox Peer-to-Peer Fundraising
Donorbox’s peer-to-peer fundraising feature is a powerful tool for maximizing donations and outreach. We'll provide step-by-step directions to create a peer-to-peer fundraising campaign on Donorbox.
Donorbox Peer-to-Peer has already helped hundreds of organizations scale donations and increase outreach through supporter networks. For example, Maya’s Hope has raised nearly $1M in donations for their Ukraine Emergency Campaign.
In this article, you’ll learn how to create a peer-to-peer fundraising campaign on Donorbox and receive answers to frequently asked questions.
How Does the Donorbox Peer-to-Peer Fundraising Feature Work?
Once a new fundraising campaign has been created on Donorbox, all it takes is a toggle of a switch to enable Donorbox Peer-to-Peer. This enables your biggest supporters to fundraise on your behalf.
Once you’ve enabled the feature, decide whether it will be an invite-only peer-to-peer (P2P) campaign or whether you’d like to open it up to all campaign visitors. You’ll then invite supporters to fundraise for you. If you’re keeping it open for visitors to opt in to fundraise, you’ll also have the option to automatically approve all requests.
Supporters who sign up for Donorbox can easily create their own customizable fundraising pages. All donations from your fundraisers’ campaigns will go to your original campaign account.
See how Mount Jubilee Ministries used Donorbox Peer-to-Peer to collect 543 donations, exceeding their fundraising goal of $300,000!
Create a campaign by clicking “+ New Campaign” on the Donorbox dashboard.
Next, choose how you want to fundraise: create a new donation form (a page will be created automatically that you can customize later on) or a fundraising page (which includes a donation form).
Note: Check out this blog post to create a donation form and fundraising page.
Then, proceed to activate peer-to-peer fundraising.
Step 2: Toggle the switch
Once you’ve created your campaign, navigate to the “Peer-to-Peer” tab beneath the “Hosted Page” section on the campaign editor. Toggle the switch to enable peer-to-peer fundraising for your campaign.
Step 3: Invite fundraisers
Before you invite supporters to fundraise for you, you’ll be presented with a few options within the “P2P Settings” box on the Peer-to-Peer tab.
The “Only invited individuals may be P2P fundraisers” option will be checked by default. If you want otherwise, simply uncheck it.
Unchecking this box will add the “I want to fundraise for this” button to the top of your fundraising page. See how it works in the note below.
The “Automatically approve and create campaign pages for P2P fundraisers” option will instantly approve fundraisers and create campaign pages for them – no approval required from your end.
If you’d like to highlight fundraisers who’ve raised the most funds on your original campaign page, check the “Display top P2P fundraisers on the campaign page” option.
Finally, the last checkbox – “Allow P2P fundraisers to edit donation receipts for their donors” – lets fundraisers edit the donation receipt that goes out for donations to their campaigns.
When you’re ready, click the “Save Changes” button at the top right-hand corner of the page.
Now, let’s invite supporters to fundraise for your campaign.
Inside the “Invite P2P Fundraisers” box, click the “Send Invite” button to invite your first fundraiser.
You’ll be presented with a pop-up form. Enter a fundraiser’s details to invite them to collect donations for your campaign.
You can view all fundraiser information and details by navigating to the “Fundraisers” tab, including whether they are an active supporter, how much they’ve raised, and more.
Step 4: Your invitee will customize their fundraising page
Your invitee receives an email invitation – like the one below – with a link to create an account or log in to their existing account on Donorbox to get started.
Note: Your donors will already have an account on Donorbox. They can simply log in and accept your invitation to start fundraising.
As soon as they sign up or log in, they can also view the campaigns they’ve been invited to fundraise for on the Campaigns page of the Donorbox Dashboard.
They can preview the basic fundraising page created for them and proceed to customize it by clicking the edit icon.
Your fundraiser will have the option to upload their own photo and add a background image to their page (see the image below).
Scrolling down, your fundraiser will see a field where they can add their personal story to the campaign.
The fundraiser can add their individual goal (overall fundraising goal or for a month) to the campaign. They can also edit the donation receipt to their own liking (only if you checked the respective checkbox in Step 3).
Once they’re done customizing their fundraising page, they should click on “Update.” They’ll be redirected to the Campaigns page, where they can preview their page.
Note: If you’re also allowing campaign visitors to choose to fundraise for your campaign by clicking the button “I want to fundraise for this” in step 3, step 4 will be skipped automatically. They’ll simply input their name and email address (shown below). Subsequently, they’ll receive an email from Donorbox to sign up or log in to Donorbox i.e. they’ll be on step 4 directly.
Step 5: You and your fundraiser are all set to start collecting donations
Here’s an example of a peer-to-peer fundraiser’s campaign page:
Now that your fundraiser has a fundraising page and can start collecting donations, ask them to spread the word about their fundraising campaign and share the link within their network.
All donations from each of your fundraisers’ accounts will go to your original fundraising account. There’s no hassle of transferring funds or a delay in getting started!
Here’s a quick video tutorial on how to create a peer-to-peer fundraising campaign on Donorbox:
Over to You
Peer-to-peer fundraising is the most effective way to engage your supporters, put the spotlight on your cause, and elevate your donor acquisition efforts. Learn more about peer-to-peer fundraising in this detailed blog post.
Donorbox is a powerful all-in-one fundraising and donor management platform with several features and integrations to help you fundraise smarter and raise more for your mission.
For more fundraising articles and ideas, visit our Nonprofit Blog. Sign up for our monthly newsletter to receive free insights and resources sent to your inbox!
Frequently Asked Questions on Donorbox Peer-to-Peer
1. Is the Donorbox peer-to-peer fundraising feature free?
You can sign up on Donorbox and create a peer-to-peer fundraising campaign for free. However, a minimal platform fee applies to your parent and child campaigns. For your main campaign, it remains at 2.95%, our standard fee. For child/fundraiser campaigns, the platform fee applies at 3.95%.
Learn more about our pricing plans. You also have the option to upgrade to our Pro and Premium plans to enjoy a reduced platform fee of 2% for all peer-to-peer campaigns.
2. Will I have to manually invite a fundraiser to my Donorbox campaign?
It is not a manual process. To invite a fundraiser, all you need is their first name, last name, and email address. As soon as you input the details on Donorbox, they will receive an email and be guided to log in and customize their campaign on the platform.
3. I am new to Donorbox. Will I have to pay an amount to start using the peer-to-peer fundraising feature?
Donorbox requires no setup fee. You can sign up for free with basic details (no documentation required) and create your first fundraising campaign. We’ll just deduct a nominal platform fee of 3.95% from donations on your fundraisers’ campaigns and a 2.95% standard platform fee from donations on your main campaign. You can learn more about our pricing structure here.
4. What are some of the top peer-to-peer fundraising ideas to make the campaign work?
There are plenty of ideas for peer-to-peer campaigns, such as a-thons, pub crawls, game nights, honoring people on occasions, birthday fundraisers, and so much more. Check out this article for peer-to-peer fundraising event ideas.
Charles Z is the Founder and CEO of Donorbox. He has been starting companies and numerous web applications since college. Nowadays he is immersed and wildly excited about the future of the social impact sector.
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