No matter how hard nonprofit works to raise support, awareness, and money for its cause, sometimes, it’s just not enough to inspire prospective donors to give. Some prospective donors are choosing between 3-4 nonprofits to which they’ll donate an annual gift. Few of them have been donating to your nonprofit for a while, but haven’t…
No matter how hard nonprofit works to raise support, awareness, and money for its cause, sometimes, it’s just not enough to inspire prospective donors to give. Some prospective donors are choosing between 3-4 nonprofits to which they’ll donate an annual gift. Few of them have been donating to your nonprofit for a while, but haven’t felt truly appreciated or recognized and are slowly closing their wallets. Some have so much on their plates that they’ve simply forgotten about your nonprofit and its critical mission.
These ‘giving ruts’ are where fundraising incentives come into play. Many nonprofits are hesitant to spend the time or money on developing strategic and creative reasons for individuals to give. We promise that fundraising incentives are absolutely worth the investment.
Here are 10 fundraising incentive ideas to get more donations:
But before that, let us have a look at what fundraising incentives are and if they increase donations.
Fundraising incentives are any physical products, special offers, or opportunities a nonprofit can use to inspire its supporters to make a donation. The best fundraising incentives express deep gratitude for a nonprofit’s supporters, establish or maintain supporter trust, and illustrate that the nonprofit cares about its supporters on a personal level.
Your team may work tirelessly to cultivate, solicit and steward both existing and prospective donors, but sometimes individuals simply lack the motivation or funds to engage. Just as corporate consumers are more motivated to purchase items when they receive a discount code or coupon, donors may often need an extra boost to write that donation check.
If you’re feeling hesitant about the benefits that a donation incentive ultimately brings to your nonprofit – don’t! Incentives increase donation numbers and amounts, which increases your nonprofit’s ability to cultivate positive, lasting change for people in need. It’s a win-win-win situation!
The short answer? Yes.
They absolutely do, and they are absolutely ethical because they ultimately aid in giving back to your mission and those that you serve.
The key to making fundraising incentives work is really understanding your donor’s preferences. Research has shown that the donors who will most appreciate rewards for their generosity are prospective donors or ones that have yet to give in support of your mission. Some supporters are concerned with their social status and will want to share their giving behavior with their personal networks and be recognized for their giving by your nonprofit. Some are more private and do not want to be rewarded because it makes them feel as though their gifts are less authentic or meaningful.
Maximizing the potential impact of fundraising incentives is all about knowing what types of incentives make sense, if any, for which types of donors. To determine this, try simply sending out a survey to your donor pool, asking them if upon giving a gift they’d like to be recognized in some way.
When a donor gives for the first time, ask them this question in your “thank you”, and make note of their preferences immediately. Take note of how donors respond to recognition: if on social media, are they commenting, re-sharing, or liking the post? If via a newsletter or email, are they sharing these resources with their family and friends?
It’s really as simple as that. Plus, giving donors the chance to speak to their incentive preferences rather than forcing an incentive upon them, will cause the donor to feel appreciated and that you’re going the extra mile to meet their needs.
Who doesn’t love some fun merch? This type of fundraising incentive may be difficult to personalize but is still an excellent gift option for donors. Consider offering different incentives to donors who give at higher levels. For example, you might give a branded, personalized gift basket to a major donor, but accessories like pens, masks, or keychains to your lower-tiered donors. Merchandising is an excellent incentive strategy for in-person events. Giving your supporters something to walk away from the event with serves as a friendly reminder of your organization’s existence and critical mission.
Enabling your supporters to get directly involved in your fundraising strategy is a great way to inspire them to give themselves. Feeling personal accountability to your mission and the power of social influence are great motivators for many supporters.
Crowdfunding campaigns are when a group of supporters, rather than just one or two individuals, funds your nonprofit’s program or project. Donorbox is an excellent resource for setting up a crowdfunding campaign, allowing you to create one in just 15 minutes, send campaign updates to donors and subscribers, and provide social proof for donors that should catalyze donation inflow. Here’s a good example of a crowdfunding campaign you can refer to for creating your own –
Peer-to-peer fundraising is a multi-faceted approach to crowdfunding. It involves enabling individuals to create personal fundraising pages on your nonprofit’s behalf. The individual then shares their fundraising campaign with their own network, increasing donations and expanding your nonprofit’s range of visibility.
Make both virtual and in-person auctions exciting for your supporters! Engage in heavy in-kind donation fundraising in the months leading up to your event, to give your team enough time to solicit, market, and build momentum for the most attractive types of gifts. In-kind donation fundraising involves reaching out to organizations of all types and industries – stores, restaurants, bars, airlines, event spaces, museums, cruise lines, the list goes on – and asking for a donated item, as opposed to a direct monetary gift.
Soliciting and receiving these gifts is only the first step to ensuring a quality auction. You’ll need to be sure to spend ample time marketing these auction items, as well. This may include sending special emails and social media announcements about the items.
Pro tip: Be creative! Consider strategies to build momentum for your best auction items, like providing sneak peeks of these items on social media and eventually, a full “reveal”.
Not only do most major donors love to feel special, but they deserve to. Major donors regularly demonstrate their strong affinity for your nonprofit’s mission. They may have supported you in a variety of ways – from large, direct monetary gifts, to peer-to-peer fundraising, advocacy, and personal networking efforts.
By creating an exclusive, VIP club for your most dedicated donors, your nonprofit can properly honor and express sincere gratitude for their support. Most nonprofit VIP clubs come with special perks and are membership-based. They require that a supporter makes a donation of a certain amount or higher. Perks can include things like invitations to upscale events, free event parking, naming rights, discounts on your nonprofit merchandise, and more.
For example, the American Cancer Society (ACS) established the “Laureate Society” to honor individuals and family foundations who give $10,000 or more annually. Member benefits include, but are not limited to a Benefactor Newsletter highlighting ACS and stories of special interest, invitations to local and national ACS events, a tour of the ACS Hope Lodge Facility, and meet and greet opportunities with ACS researchers.
A matched gift is given by a corporation; it matches the amount of a gift given by one of its employees. The amount of money that corporations will match varies. Many match an employee’s donation 1:1 (!) up to a certain threshold. Researching companies that have matching gift programs and marketing these programs to their employees can be effective. This way, you can multiply the number of donations your nonprofit receives each year.
Pro tip: Promote gift matching to your prospective and existing donors in a way that shows them the double/triple impact that their donations will make. Here, the ability to create a substantial impact on the needy lives is the incentive you’re offering to them. Make it clear by telling stories and showing past impact.
Double the Donation is a leading matching gift tool designed to make matching gifts easy. It features a search widget that enables donors to find out if their employers will match their donation, and how much money their employers will match.
Donorbox has integrated with Double the Donation to make the process simpler for nonprofits and their donors. Here’s how it looks on Word On Fire’s donation form.
Social media is an extremely popular, low-cost way to recognize your existing donors and to incentivize prospective donors to give. Before highlighting donors on social media, you should receive permission to do so. Once this permission is received, there is a multitude of ways that you can increase donation numbers and sizes:
Sending monetary incentives is best for prospective donors who have yet to give, or who’ve lapsed in their regular giving and might’ve forgotten about your nonprofit. As discussed earlier, monetary incentives should be more focused on raising awareness and visibility for your nonprofit. Not on increasing donation numbers or sizes. Some strategies include:
It’s best practice to send cash or checks via mail. Gift cards can also be sent via direct mail, but are great for sending via email as well.
Establishing donor tiers makes your donors feel inspired to give time and time again. Transformational donors like monthly donors, mid-level donors, major donors, and planned givers tend to like feeling a part of a community. They like the idea of something bigger than themselves, illustrated by their decision to give in large or regular amounts to your nonprofit.
Donation tiers can be equally effective. They segment your need for funds into different suggested amounts as per your levels of donors. Here’s an example of donation tiers for you.
Donorbox is a state-of-the-art recurring giving donation system that your nonprofit can set up in only 15 minutes. It will enable your nonprofit to accept monthly/weekly/quarterly/yearly recurring donations from numerous payment avenues. Your nonprofit’s donors will manage their recurring giving plan through a personal account.
Next, you’ll want to define what exactly a “mid-level” donor vs. a “major” donor is for your specific nonprofit. How you’d honor a mid-level donor in comparison to a major donor. Giving mid-level donors the attention offered by a donor society may very well inspire them to deepen their commitment and become major donors in the future.
Mission-based incentives use your nonprofit’s mission to inspire supporters to give. In doing this, they validate the importance of your mission and programs. They keep your fundraising efforts cause-oriented. And establish credibility and trust with supporters. Moreover, they connect supporters more deeply to your cause. There are many types of mission-based incentives your nonprofit may employ to inspire your supporters:
Raffles are low-cost, momentum-generating, and incredibly exciting events for existing and prospective donors. Consider implementing a raffle into one of your upcoming fundraising campaigns. You can offer either a single grand prize for the raffle or several prizes; of course, depending on your resources and how much money you’d like to raise for the campaign. There are several approaches to selling tickets for a raffle. From giving donors one ticket for every $50 donation to offering one ticket for a high-value prize that the donor only earns after they’ve achieved a large donation milestone.
Whether you’re an established nonprofit or just getting started, taking a step back to design and implement a consistent and creative donation incentives strategy is well worth the investment. From auctions to societies and clubs, social media plugs, and emotional mission-focused efforts, fundraising incentives will give your donors a reason to give back, time and time again.
To know more about nonprofit fundraising, tips, and best practices, please visit our blog. You can also check out Donorbox as an affordable and simple fundraising solution and its features on the website.
Chirasree Bose is the Content Editor at Donorbox. Apart from editing and writing, what holds her interest the most is reading books. Chirasree loves to explore the world of fiction and has authored some books herself. Connect with her on Facebook, Instagram, LinkedIn, and Twitter.
Chirasree Bose
