Donation forms are proven ways to fundraise for your nonprofit. This guide with handpicked examples of successful donation forms will help you create your own today!
Join the fundraising movement! Join the fundraising movement!A confusing or shoddy donation form can discourage donations faster than anything else. Donation forms must provide a reason to give, make it easy and quick to donate, and collect enough information to engage those donors again.
So, your nonprofit must take the time to perfect your form’s branding, content, and technical details to achieve those results.
In this article, I’ve curated nine examples of top-tier donation forms to inspire you – plus some tips to help you make the most out of your own donation form.
The following donation form examples for nonprofits stand out for their quality and creativity.
Door International’s donation form stands out for its emotional impact and thoughtful design. The form is embedded right next to a carousel of testimonials from those the organization has helped, making it easy for donors to connect their gift with real-world outcomes.
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Here’s what else makes this donation form so effective:
Project Street Vet’s donation form is clean, inviting, and packed with subtle touches that make it effective. One standout feature is the sticky “Donate” button on the right side of the page, which keeps giving top of mind as potential donors explore the site.
Here’s what else makes this form shine:
This organization’s donation form is a great example of how to turn emotion into action. Triggered by a prominent “Donate” button on the website’s header, the form pops up alongside a powerful content panel – creating a focused, immersive giving experience.
Here’s what else works really well:
Protect the Wild’s donation form immediately catches the eye with a vivid image of a fox and her cub, both staring straight at the camera and serving as a reminder of what’s at stake.
Here’s what else I like about this one:
This donation form is all about urgency and heart. Designed specifically for The Love of Alex’s Emergency Fund, the form pulls donors in with a tiled collage of pets the organization has helped – a warm visual reminder of the lives being saved every day.
What else stands out here:
The Virunga National Park online donation form is a visual standout! Embedded directly on the site, it uses a clean, tiered giving structure – Bronze, Silver, and Gold – each paired with its own image and description. It’s a simple but powerful way to help donors connect with their impact level.
Here’s what else works particularly well:
Happy Doggo’s donation form is an awesome example of how to be bold in your ask while staying transparent and donor-friendly. The form defaults to monthly giving, but right above the intervals, a short note clearly explains why. It’s honest and likely to encourage donor trust.
Some other aspects I like about this one:
Hydrating Humanity’s donation form proves that sometimes, less really is more. It’s a simple, no-fuss form, but what makes it effective is the short looping video that plays behind it: a young girl steps toward the camera with a cloudy glass of dirty water, then steps back holding clean water and smiles. That visual alone says everything,
Some other reasons this one works:
Saving Nature’s donation form also keeps things simple, but surrounds it with language and visuals that make a lasting impression. The form sits beside a bold, inspiring call to action: “Make a Tangible Impact. Revive a Forest.” It’s powerful, direct, and backed up by everything else on the page.
Here’s what makes this one stand out:
Now that you’ve seen what other nonprofits are doing, here are a few things you can include on your donation form.
Donors must trust a nonprofit before giving. Some of the donation form examples on this list do an excellent job of inspiring trust, using techniques like:
Remember: the more trustworthy your form appears, the more comfortable supporters will feel about giving to your cause.
If your campaign is time-sensitive or addressing a very pressing need, your donation form should reflect that. But urgency shouldn’t just be about conveying “give now” – it should be about showing donors why their gift matters right now.
Fortunately, there are a few impactful ways to create that sense of urgency.
Of course, your goal isn’t to panic your supporters. Rather, it’s to make the urgency of your work clear for all to see.
The primary way to encourage donations is by showing why they should give. There are several ways your nonprofit can do this. One is by telling a compelling story of a beneficiary. Telling the tale of one person is more impactful than data about large groups of people you’ve helped.
People are hard-wired to pay attention to stories, and by adding one to your donation page, you can make the donor feel a greater connection to the organization and those you help.
Another simple way to show why donors should give is to provide details on how each donation amount is used. For instance, $100 can send one child to school for a year. Through this, donors can connect their gifts to real-world impact.
Here’s an example to show you how it works:
Of course, you should collect donor information to be able to connect with them later. But also, you should never make your form lengthy by adding too many fields and questions. The moment donors see that they have to type in a lot of information, they tend to leave the form midway.
Add only necessary questions such as one’s name, phone number, and email address – that’s it. Later, as you connect with them via phone or email address, you can gather more information.
When donors start the donation process, they want to finish up as soon as possible. Make it happen for them.
Donation forms are the last thing donors see before giving, so it’s up to you to make it an easy and inspiring experience. The donation forms listed in this article do an excellent job conveying urgency, establishing trust, and making it impactful and easy to give.
With Donorbox, create highly customizable and powerful donation forms with 22+ payment methods that make giving seamless for your supporters. It only takes 15 minutes!
Sign up for free today, and don’t forget to check out the rest of the Nonprofit Blog for more insightful articles on fundraising, donor management, and more.
Kristine Ensor is a freelance writer with over a decade of experience working with local and international nonprofits. As a nonprofit professional she has specialized in fundraising, marketing, event planning, volunteer management, and board development.
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