We know the power of a single donation and the impact it has on a nonprofit organization, but what if you could turn those one-time donors into regular supporters? With Donorbox’s Recurring Donation Upsell, you can! Read on to explore the advantages of upselling and how Donorbox makes it easier than ever!
Did you know that donors who set up recurring donations give 42% more annually, compared to one-time donations? But converting one-time donors to monthly givers is no easy task. While many organizations rely on tools like memberships, recurring donation drives, or reward programs to drive monthly donations, most overlook the power of recurring upselling. That’s where Donorbox’s Recurring Donation Upsell feature comes in!
In this blog post, we’ll explain what fundraising upselling is, the different types of upselling, and how Donorbox takes the guesswork out of enabling recurring donation upsells. Let’s dive in!
Upselling is a term often used in retail marketing but remains quite new to the nonprofit world. Essentially, a fundraising upsell is an invitation you extend to your donor to make an additional gift, increase the amount of their existing gift, or make a recurring gift.
It can offer an array of great opportunities for your donors to make a more significant impact on your mission, and for your organization to increase its fundraising revenue. Regardless of the tools you use to deliver the upsell, at its core, a fundraising upsell makes it easier for your donors to exercise greater generosity.
When it comes to nonprofit fundraising, there are a few different ways your organization can leverage upselling. Let’s take a look at some of the more impactful solutions.
You’ve probably found that your organization has placed a significant amount of time and resources behind building your brand recognition and reaching new donors. But how much focus have you placed on increasing your existing donation amounts, and generating more revenue from supporters already donating to your cause?
Finding new donors can be far more resource-intensive than growing the income generated from your existing donor base. That’s exactly why taking a more considered and strategic approach to upselling can make a huge difference to your fundraising income.
But where do you start? Here are some of the more popular fundraising upselling techniques.
As the name suggests, “amount upsells” usually ask the donor to give a little more after they have completed their initial donation. This could mean asking your donors to cover the donation processing fees so that 100% of their donation goes directly to your cause and the vital work you do.
Processing fees add up, between merchant and platform fees there are several costs to consider when receiving a donation. Many donors may not even realize that fees are taken out of their donation if you don’t tell them.
Donorbox allows for this option, with only a click, you can enable this feature on your donation form. The fee will be added to their donation amount.
Another great upselling tool that grows your donor and partnership base is gift matching. If your nonprofit doesn’t have a seamless donor match system in place you’re possibly missing out on a huge boost in gift revenue. Did you know an estimated four to seven billion dollars in matching gift donations go unclaimed every year?
When nonprofits help companies match donations made by employees, they build a relationship with the corporate social responsibility department of that company. This relationship can lead to corporate-nonprofit partnerships, fundraising event sponsorship, grants, a gift program, and more.
A corporate matching gift doesn’t have to be complicated. We know what you might be thinking – that it’s a long and tedious process! But no, with Donorbox and 360MatchPro, it’s a breeze! For you and your donors. Your nonprofit can double or even triple donations with just a few simple steps.
Online fundraising platforms have made it easier than ever to gather donations but driving recurring donations can still be a challenge for some organizations. Using a recurring upsell tool can make it easier for your one-time donors to give regularly.
We know that regular, dependable giving offers organizations like yours the stability they need to focus on their mission and impact. But building this base of sustainable support takes time, and can be resource-intensive. Donors supporting your organization for the first time or with a single donation are well-placed to become regular givers — they’ve already taken the first step, now you need to upsell with a recurring donation!
The good news is that Donorbox has simplified this process, keep reading to find out more.
Increasing donor retention and creating sustainable growth for your organization is absolutely vital in the current fundraising landscape.
Did you know that individual donations to nonprofit organizations rose every year after 2012 until 2022 when the industry faced a 1.7% decline? But monthly giving rose 11% and accounted for one-third of online giving.
Not sure where to start: We’ve simplified the process with this article that’s packed with top tips on turning one-time donors into recurring donors
Recurring donations remain one of the best tools to leverage to bolster your organization’s access to sustainable income. One-time donors are important for nonprofit organizations, but recurring donations provide the best access to stable fundraising income.
When building a recurring giving program, consider starting with your one-time donors. They are generally more likely to set up recurring donations compared to people who have never given to your organization.
This video offers great tips and insights on how to turn those one-time donors into recurring givers:
Get Started With Donorbox
Maintaining a steady and sustainable stream of donations doesn’t have to be difficult and with Donorbox’s Recurring Donation Upsell feature, it isn’t. Donorbox Premium users can now seamlessly convert one-time supporters into regular givers.
With Recurring Donation Upsell you can enable your donation form to prompt supporters to become monthly donors who give consistently. This optional feature can help you easily turn one-time donors into frequent supporters.
We already know that the average recurring donor gives 42 percent more during the course of a year compared to one-time givers. This is why Donorbox’s Recurring Donation Upsell feature is designed to help your organization increase those vital recurring monthly donations so you can build a sustainable base of fundraising income!
When your one-time donor decides to donate an amount equal to or less than $200 on the first step of your donation form and clicks “Next”, they’ll be presented with a new option.
The amount of the recurring upsell is calculated automatically depending on the original amount your supporter chose to donate. Donors can choose the new recurring donation amount or move forward with their original donation with the simple click of a button.
Activating Recurring Donation Upsell couldn’t be easier! Simply navigate to any of your existing campaigns, locate the “Amounts” area, and select the “Upsell One-time Donors” option.
Select the option to ask one-time donors to upgrade their donation to a recurring donation and hit save. This feature will be immediately available on your campaign and can be tested with the “Save and Preview” feature.
That’s it!
There are multiple ways your organization can use upselling to boost your fundraising efforts; chances are you’re already doing some form of it without even realizing it. But with Donorbox’s Recurring Donation Upsell feature, all you need to do is check a box, sit back, and watch those recurring donations grow.
This feature is only available on our Donorbox Premium plan, an all-in-one fundraising solution that brings you a team of fundraising superstars and tech wizards to help maximize your donations, build successful fundraising campaigns, and double down on what matters most – your mission!
Access the Recurring Donation Upsell feature when you upgrade your account to a Premium Plan on your My Plan page. Premium plans fit your specific needs and grow with you. Let our team help you craft your ideal premium package by booking a demo today!
For fundraising tips and tools, check out our Nonprofit Blog. Subscribe to our newsletter to receive the best of the blog in your inbox every month.
Nicole’s professional background is rooted in the nonprofit sector, where she’s honed her skills in communications, marketing, and fundraising. She has extensive experience in various fields, such as social media, content strategy, public relations, and more. Nicole has a deep passion for writing, editing, and gaining knowledge about the many causes that tirelessly advocate for essential societal change.
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Nicole Human