Starting a nonprofit organization is by no means an easy ordeal.
Just like with anything that’s worthwhile, starting a nonprofit requires critical thinking, commitment, patience, and a lot of hard work.
While the process itself can be quite intimidating, tedious, and at times overwhelming in its complexity, a methodical step-by-step approach can help ensure success.
We’re aware that starting a nonprofit organization takes courage, so we definitely applaud your commitment to doing good!
To help you out, we’ve written up a detailed guide containing the key steps you need to take to start a nonprofit organization in a systematic, organized, and stress-free way.
What is a Nonprofit Organization?
Before we dive into how to start a nonprofit, let’s take a moment to understand what makes an organization a nonprofit
Generally speaking, in order for an organization to fall into a nonprofit classification, it must operate and provide its services without the primary goal of making profits. Nonprofits serve the public interest and are mostly categorized as tax-exempt by the IRS.
There are 27 different types of nonprofit organizations. Each designation has its own set of rules for:
- Tax-deductible contributions
A new start-up nonprofit organization falls under the jurisdiction of section 501 (c)(3) if it is:
- Concerned with public safety
- Promotes amateur sporting activities or
- Works for the prevention of cruelty towards children or animals.
Other types of nonprofit organizations that do not come under 501(c)(3) classification include advocacy groups, recreational clubs, employee benefit funds, and more.
Public charities, foundations, social advocacy groups, and trade organizations are common types of nonprofit organizations. Public charities are the largest type of 501(c)(3) with nearly 1 million registered in the United States. Some examples include food banks, museums, art groups, amateur sports, colleges, low-income housing organizations, and animal welfare organizations.
Check out more information on different types of nonprofits here.
Now that we have a better understanding of what a nonprofit organization is, it’s time to start the ride. Buckle Up!
Here is the 10-step Guide to Starting a Nonprofit
- Step 1: Why do You Need to Start a Nonprofit?
- Step 2: Build a Solid Foundation
- Step 3: Create a Detailed Business Plan
- Step 4: Build a Strong and Motivated Leadership Team
- Step 5: Build Your Identity
- Step 6: Legally Incorporate Your Nonprofit Organization
- Step 7: Secure Startup Funding
- Step 8: Move Into Early Operations
- Step 9: How to Get Donations
- Step 10: A Roadmap for The Future
1. Why do You Need to Start a Nonprofit?
Now, this might seem like an odd thing to start the process with – but asking yourself this question at the very start will be essential to your success.
Firstly, according to the National Center for Charitable Statistics (NCCS), more than 1.5 million nonprofit organizations are registered in the U.S alone.
While this number is encouraging and hopeful for the progress of the world, it does mean that there are probably plenty of other nonprofit organizations doing similar work to the one you’re planning to do.
This doesn’t necessarily have to be an issue.
However, if your organization is in no way differentiating itself and clearly positioning a solution to an existing problem – funding will be hard to come by. Essentially, it will be harder to get support if you are simply duplicating existing services rather than improving or adding to them in a meaningful way.
There are also different ways to serve a mission you care about. Starting a 501(c)(3) registered nonprofit organization is a complicated process, and alternatives might be easier. Plus, estimates vary, but most experts agree that less than half of nonprofit startups survive beyond five years. Of those that survive, perhaps one-third are in financial distress.
Establishing the “need” of your nonprofit:
Think about your intended demographic/ the population you wish to serve. You don’t necessarily have to go into too many details just yet. Make sure to establish what needs of that population you are hoping to service. Think about your intended solution and whether you’ll truly be adding value.
Find demographic or population data that shows a need for your services, and confirm if and how that need is not being met.
Identify nonprofit or for-profit organizations that are already serving the same needs or population(s) that you wish to serve.
Consider other alternatives to creating your own nonprofit organization: joining an existing organization in some capacity, becoming a consultant, starting a donor-advised fund, or seeking fiscal sponsorship.
Triple-check with yourself and any others you’re working with. Reflect on the following questions:
- With all this in mind, do we still want to go forward with starting a nonprofit?
- Is starting a registered nonprofit the best way to serve this mission, considering all the advantages and drawbacks?
- Are we clearly adding value and posing a specific solution to a specific problem?
Pro tip 1: To help you out, you could also perform a Nonprofit Needs Assessment with the population in question.
Pro tip 2: Throughout the research process, be sure to save all of the qualitative and quantitative data you accumulate. It will come in handy as your “base data” when you get into monitoring and evaluating your organization’s work in the future.
2. Build a Solid Foundation
Your nonprofit needs to be built on a solid foundation and clarity. A clear vision and value make for a strong and well-run organization. Here is what you will need to take up:
- Choose a name for your nonprofit.
- Clearly identify and state the need/problem
- Devise and state a solution to that problem.
- Define a population.
- Determine a vision and values.
- Come up with a to-the-point mission statement.
2.1 Choosing a name for your nonprofit
In the beginning, you’ll also need to choose a name for your nonprofit. There are many ways in which you could go about naming your nonprofit organization. However, it’s safe to say you should select a name that’s unique and somehow related to the main activities of your nonprofit. This decision will set the tone and influence your nonprofit’s brand for years to come, so it’s smart to take some time to think through this decision.
How to choose a nonprofit’s name?
- Try brainstorming with your team or your friends and acquaintances.
- See which names sound more inspiring or which ones are more memorable.
- Remind yourself of what your nonprofit’s mission is, what your main activities are, who your members are, or even where you’re located.
- Make sure your nonprofit’s name is easy to say and remember. Use descriptive words, but try not to overdo it or make it too long. Don’t use technical/industry-specific jargon.
- Abbreviations are good if you use them well.
Note: It might be a good idea to check the availability of web domains since that may impact the name you decide on.
Many states require that nonprofits have a corporate designator, such as Incorporated, Corporation, Company, Limited, or their abbreviations (Inc., Corp., Co., and Ltd respectively). Check your state’s incorporation web page to see if a corporate designator is required for your nonprofit.
When you have selected your name, you need to check with your Secretary of State to see if it is available and the U.S. Department of Commerce website to be sure the name you want is not trademarked.
As mentioned previously, in order to attract funding, you will need to demonstrate that there is sufficient need for your organization’s services and that your organization is equipped to address that need.
Once you’ve pinpointed the need, the solution, and the population (this is likely to have happened in Step 1 already), it’s time to transcribe those into a clear and powerful mission statement.
2.2 Coming up with a great mission statement
A good mission statement is very important. It can help your nonprofit further clarify your purpose and can be very motivating for staff and volunteers. It sends out a powerful message about what you stand for, and if clearly written and communicated – it focuses your energy and attention and helps you make decisions further down the line.
We’ve written an entire article about how to write an awesome nonprofit mission statement, but here are a few key guidelines to follow:
- Make your nonprofit mission statement unambiguous, simple, and easy to understand.
- A well-crafted mission statement should also be brief and to-the-point.
- A mission statement should, above all, inform others about what you do and guide your team members and stakeholders.
- A good mission statement welcomes input from everyone, is reviewed frequently, and is shared with everyone.
- It’s also not a marketing tagline, doesn’t use expert language, and is devoid of buzzwords and generalities.
A good mission statement helps you build a solid foundation upon which you can create a plan on and is your guiding light attracting the right people to your organization.
2.3 Determine your vision and organizational values
Your vision is the future you intend to create; your grand plan—how you’re going to change the world.
Here are some examples of great nonprofit vision statements:
- Feeding America: A hunger-free America
- She’s the first: Invest in girls
- Alzheimer’s Association: A world without Alzheimer’s disease
- Habitat for Humanity: A world where everyone has a decent place to live
- Oceana: To make our oceans as rich, healthy, and abundant as they once were
Your values are ideal attributes and qualities that help you achieve your mission and bring about your vision. Nonprofit organizational values are the highest values that guide an organization’s actions, unite its employees, and define its brand. They are abstract ideas that guide organizational thinking and actions.
According to SHRM, “values state what is important to you as an individual and to your organization. In other words, values are what you stand for. They reflect who you are, which in turn affects what you do and how you do it, which is your culture.”
We treat all people with dignity and respect.
We honor our heritage by being socially, financially, and environmentally responsible.
We strive to meet the highest ethical standards.
We challenge each other to strive for excellence and to continually learn.
We embrace continuous improvement, bold creativity, and change.
Don’t skip this step! It can be tempting to skip some of this work, thinking that your initial ideas are enough and that working on “the practicalities” should take precedent.
3. Create a Detailed Business Plan
Some nonprofit founders choose to hire or recruit volunteers before writing up a plan, but we’d recommend going the other way around. Only when you will have created a plan will you be able to estimate income, costs, and the talent that you will need and can afford.
Moreover, once the plan is created, excerpts can be pulled from it to insert into the federal Form 1023 application for tax-exempt status.
Accordingly, invest time upfront into developing a detailed plan. Such a plan will provide the structure and the discipline to think through the critically important strategic and operational issues.
Before starting to write your nonprofit business plan, it’s smart to do some more market research (additional to the one you’ve already done in your needs analysis and when determining your target population). Do a deep dive into your demographics. For example, if you’re opening a literacy-focused nonprofit that you believe will address the need of local young people, you’ll want to understand how many schools are in the area, how many families are in your community, and how many of them have access to a computer at home.
A good nonprofit business plan sets up a roadmap for the next three to five years of your work. Regardless of your size or financial status, when you create a nonprofit business plan, you are effectively creating a blueprint for how your nonprofit will be run, who will be responsible for what, and how you plan to achieve your goals. Here are the main building blocks of a nonprofit business plan:
3.1 Executive Summary
This should be the first section of your business plan but written last. It should describe your nonprofit’s mission and purpose, summarize your market analysis (that proves an identifiable need), and explain how your nonprofit will meet that need.
Before you describe any of your programs and services, write about your mission, vision, and values.
3.2 Products, Programs, and Services
Use this section to describe, in-depth, the products, and/or services your nonprofit will offer. Who are your beneficiaries? What are your impact-based goals, and how will you achieve them? How do your programs and services create a positive change?
3.3 Marketing Plan
Explain the trends in your market and the need for your nonprofit’s services. How will you get the word out about your work? How will you communicate your message? What channels will you use?
3.4 Operational Plan
What will your day-to-day operations look like? Define your organizational structure. As you structure your organization, establish what each role will accomplish. And, where will you be located?
3.5 Impact Plan
Describe the change you’re wishing to create. What are the specific objectives you’re seeking to accomplish? How are you going to measure the change you’re creating? How will you use what you learn and share it with others?
3.6 Financial Plan
What is your financial status? Include any cash flow statements, balance sheets, income statements (if applicable). Write up a budget. What income is confirmed? What are the potential revenue streams? How much money do you need to start, and how much do you need to operate? What startup costs are there? Are there any gaps?
Read more about how to write a rock-solid nonprofit business plan in our article here.
4. Build a Strong and Motivated Leadership Team
Good people are key to running a successful nonprofit organization.
You’ll need to find partners who share the zest for your mission. Creating a reliable leadership structure and a network composed of passionate, committed individuals is the only way to ensure that your nonprofit organization will thrive.
Let’s look at three key groups of people for any nonprofit.
4. 1 Board
Hiring great Board members is one of the most important processes for a new nonprofit. Your Board will ultimately be responsible for regulatory compliance, strategic decision-making, supporting everyday operations, making hires, and a wide range of similar tasks.
Think about what knowledge, skills, abilities, and other characteristics must a candidate have to be the ideal executive director for your nonprofit, and which of those characteristics matter most to you?
Anyone you ask to be part of the Board will want to know what’s expected of them from the start, so you should begin by deciding whether you want your Board to be a hands-on supporting group that guides your organization (i.e. a working Board), or do you want the board to more consult and advise (i.e. a governing Board).
Note: Board members cannot be paid. You will be required to declare this in your bylaws and 1023 Application. A founder can get paid if acting in a staff role, such as Director or President. If they are on paid-staff, they can only be on the board as a non-voting member.
Some of the roles nonprofits usually hire for at the start are Membership Manager, Communications Manager, Fundraising Manager, or Events Manager.
Which roles you choose to hire for will very much depend on your operational plan and the type of your nonprofit. If one of your main activities is organizing events, then an Event Manager is a role you should consider hiring for. Likewise, if your nonprofit is a club or a society, a Membership Manager might be a necessary role to hire for.
Staff members are usually paid, unlike the Board and the volunteers. Because of that, you’ll have to determine how much you can spend on salaries. Think of different benefits you can offer to your staff.
To hire the best team, write up clear job descriptions with outlined measures of success, key responsibilities, and key learnings/growth path. Your mission should be embedded throughout so that you hire team members who are truly passionate about your work.
Many nonprofit organizations rely on volunteers to run their operations. Before recruiting volunteers, think about:
- How much time do you expect your volunteers to commit to working on a weekly basis?
- How many volunteers do you need to sustain daily operations?
- Consider if your volunteers need to have special skills and if so – where will you find them?
- Will you train your volunteers? If so, how much time and effort are you willing to invest in training?
- Will your volunteer opportunities be in-person or online?
All these questions will help you create volunteer role descriptions and start promoting the opportunities. Don’t forget to share your mission with volunteers and make the sign up easy!
Read more about how to recruit and keep great volunteers.
Pro tip: Before officially hiring (and even if you don’t hire), your nonprofit needs to get an EIN, or Employer Identification Number. You will also need EIN to open a bank account in your organization’s name and fill out many of the necessary registration forms that the local government requires. To apply for an EIN, you can visit the IRS website and complete it online, or download the form they provide and mail it in.
5. Build Your Identity
Note: You can also do this in Step 2 if it works better for you – right after you’ve pinpointed your mission, vision, and values.
When you have your mission, vision, and values, you’ll need to develop strategies that communicate those outwardly. Internally, it’s also important that everyone has a clear understanding of what your organization stands for and why. Everyone should be on the same page about your goals and priorities so they can portray a consistent brand identity.
For a deep dive into how to execute a branding strategy as a nonprofit, check out this article we wrote.
Branding is key
Good nonprofit branding helps unite all of your nonprofit stakeholders, helps you stand out and get your message across, and increases the trust of your audience. Furthermore, it’s essential to successful fundraising and increased engagement.
A brand is more than its visual identity: the name, the logo, and graphic design. A brand is a construct held in the minds of those aware of it. And brand management is the work of managing those associations.
When building a brand, it’s very important to refer back to your demographics – so you can tailor your communication to meet their exact needs.
Come up with an outstanding logo for your organization – simple but compelling, moving and relatable, memorable, and communicating who you are.
Pro tip: To help with consistency, create a simple nonprofit branding guide that outlines your main design elements, the typography, the logo, and other elements of the brand. Make sure the guide includes rules for what’s allowed and what isn’t when it comes to using those elements online and offline. For example, you could make it clear that your logo is not to be stretched or used on specific backgrounds or contexts.
6. Legally Incorporate Your Nonprofit Organization
Legally incorporating your nonprofit organization is actually a multi-step process that consists of:
- Choosing a name for your organization
- Appointing aboard
- Determining your legal structure
- Filing incorporation paperwork
- Applying for tax exemption
- Getting the required licenses
We’ve written in-depth about registering and starting a 501(c) (3) organization in the United States. Please refer to this article for more details.
In general, the 501(c)(3) label is applied to charitable bodies, but organizations with this exemption are limited in how much lobbying they can engage in and are prohibited from functioning for the benefit of private interests. No portion of earnings can be used to benefit a private shareholder.
Appointing a board, which we briefly touched upon in the step above, is one of the most important formalities of incorporation.
There are various types of nonprofits
There are also various types of nonprofits (e.g. trusts, associations, corporations, etc.) – and their structures can differ from one state to another. Typically, state law will provide specific guidelines as to what is necessary for each designation. Make sure you explore state regulations to get your legal structure right.
You’ll also need to consider how those specifics of your structure will impact your tax status. When different types of nonprofits file for tax exemption, they need to ensure that the way they operate aligns with the tax designation they receive.
The main form you will use to register for tax-exempt status is the IRS Form 1023 (the long-form). The IRS uses this as their standard form. However, there is another form called the IRS Form 1023EZ (the short form) that is much more simple and shorter in length. If you can qualify for this form you’ll be saving yourself time and money. Check with these qualifying factors to see if you apply.
Pro tip: Do some research on permit requirements that you may need to apply for. Consider visiting your local town or city hall to check in on them.
7. Secure Startup Funding
For nonprofit professionals, identifying funding sources and deciding on a funding model for their organization can be one of the most challenging tasks at hand.
A nonprofit with weak funding at the beginning is unlikely to sustain itself long enough to get a robust fundraising program going.
The most common way to secure startup funding for nonprofits is by applying for grants.
Grants are typically awarded to a nonprofit organization for a distinct program or purpose. A grantmaker generally focuses its giving on a specific population, certain types of nonprofits, or particular types of support (operating support, capital support, or program development).
While grants can fuel you at the start more easily than many other funding sources, applying for them can be very time-consuming. It first takes time to develop grant-writing skills that actually win grant proposals, then it takes time to write a winning application, and then it can take quite a while for you to see the funds in your bank account.
Here are our top tips, and you can read more over here:
- Consider if you can genuinely meet the grant requirements, whether you have the right staff and skills, and whether you’ll be able to continue the activities afterward.
- Apply to those grantmakers whose missions and values align with yours.
- Start small to build up grant writing expertise.
- Research different grant opportunities and carefully choose the most suitable ones.
- Build relationships and prepare.
- Invest time and resources in writing a great grant proposal.
Securing some initial funding early on is the best way for your nonprofit to start pursuing its mission, whatever funding model you choose later on.
8. Move Into Early Operations
Once you are all official, you get to start doing the work you’re passionate about. This passion led you through a tedious process of starting a nonprofit, but you made it to the other side—congratulations! It’s time to move into early operations:
8.1 Start building an extensive network
Building a professional network for your nonprofit can have some major benefits early on. Networking will help to increase visibility for your work, attract new donors, staff, and volunteers, and connect your nonprofit with essential resources it needs to get started.
You might want to start connecting with other nonprofits in your area or with nonprofits in the wider region with missions similar to yours, with multiple digital outlets, such as blogs or news channels, and other relevant media outlets.
8.2 Create a killer website
If you haven’t already, now is the time to create a website. Keep your website updated frequently with new blog articles, pages, photos, and updates.
If you’re interested in how to start blogging, we’ve written an article about how to start a successful nonprofit blog.
There are many website builders out there — from options like WordPress, Wix, Weebly, and Squarespace — to custom builders.
Pages to include on your nonprofit website.
- Homepage (the main call to action on this page, along with news, featured members, upcoming events, and lots of pictures);
- ‘About’ page (the story of your organization, mission, vision, and values, as well as profiles of the founder and the current board members);
- ‘Contact Us’ page (with links to how people can reach you, including on social media);
- Donation page (information about donating, donation form to give online);
- ‘Join us’ page (volunteer signup form, Board or staff vacancies, membership program information);
- Email list sign up;
- Events (the dates and times of your upcoming events and some benefits of joining one of your events);
- News/Blog (updates, articles, thought leadership, engagement with the community, media);
- Resources (if applicable);
- Members Only (if applicable).
Pro tip: While an online donation page shouldn’t be your only path to accepting donations, it’s a crucial element of a holistic fundraising strategy of a modern nonprofit. Online giving has grown over the years, and it keeps growing. Unlike many other forms of donating (via a phone call, mail, or at a fundraiser event), donation pages are highly shareable. This makes them ideal for increasing your reach, and therefore the number of donations.
Furthermore, donation pages allow you to collect and track data that can inform your fundraising strategy (e.g. donation size, when the donation was made, who donated, how much, how they came to your website, etc.)
Finally, donation pages make it convenient and simple for your donors to give!
8.3 Create a marketing and content plan
It can be tempting to let your marketing develop organically, but doing so presents more problems than benefits. If you don’t have a strong marketing strategy early on in developing your nonprofit, you can find yourself constantly dealing with an inconsistent and inaccurate public perception of your nonprofit, difficulty when fundraising, and a lot of wasted time and effort.
Create a marketing and content plan. Consider how you will communicate with your audiences (emails, newspapers, letters, social media, etc). If you’ve done this while creating your nonprofit business plan, add in more details now.
8.4 Get on social media
Social media is free! So, it’s ideal for a new startup nonprofit to use it to convey their mission and talk about their work. Share relevant content, let people know about your events, share fundraising initiatives, and direct followers to your online donation page.
You could also consider running an email campaign with regular newsletters that let your readers know about the great work you’re doing. Be sure to collect email addresses and other relevant data in a proper way from the beginning.
8.5 Take care of your people
If you haven’t tackled hiring and onboarding yet, now is the time. Draft job ads that clearly and concisely describe what you’re looking for in employees and start promoting them. Create volunteer applications, employee onboarding manuals, and similar documents to onboard staff and volunteers.
Start thinking about your organizational culture. Ensure you’re complying with human resources best practices.
Pro tip: Once you have a team in place, your job is not done! You also need to make sure the team you put so much effort into recruiting stays with your organization. For that, develop a retention strategy. The document does not have to be elaborate. Simply write down the nonprofit’s employee retention goals, strategies, and activities for the year.
8.6 Get down with the systems
Familiarize yourself with the vast array of systems and tools at your disposal – from fundraising platforms to CRMs to task managers and more. But don’t get too far down the rabbit hole – all of this can be overwhelming at the start. You don’t need every tool on the face of Earth to do good work, but investing in a key few can help you hit the ground running.
- Donation Software – Donorbox
- Email Software – MailChimp
- CRM – Salesforce
- Communication – Slack
- Analytics – Google Analytics
- Social Media Management – Buffer
- Design – Canva
- Task Management – Asana
There are many powerful technologies and tools out there and it can be easy to end up spending heavily for tech you don’t use. Make sure you keep subscriptions manageable to avoid unexpectedly high costs.
8.7 Find an office
If you haven’t already (and if you need/want) to have a physical space, now is the time to find one. It’s likely that you’ll need to have some form of physical presence in the form of an office space or service area where volunteers or staff members can work. At the very least, you’ll need a P.O. box so you can receive mail.
When choosing an office, be realistic about your needs and your budget.
9. How to Get Donations
There is a multitude of funding models to choose from – which can create some confusion. Even then, some nonprofits can feel ‘stuck’ and limited in their options.
In addition to securing some early-stage funding (usually in the form of grants), it’s wise to set up an online donation platform at the start. You don’t want to lose out on the initial momentum your nonprofit is building, and online fundraising is one of the easiest and fastest ways to start bringing in the funds.
There are many donation software out there, and not using one can make online fundraising quite inefficient or even impossible. It’s important to choose one that is simple for you to set up and manage, is within your budget, and offers a smooth donation experience to your donors. You are looking for a long-lasting option here so as to not miss out on any potential donations at the very start of your fundraising efforts.
Donorbox is the most affordable donation platform out there, charging a small platform fee of 1.5% for the month’s donations. Our fees are the lowest in the market, and we charge no setup fee.
Additionally, our optimized donation form easily embeds into your webpage so your donor can checkout without having to leave your website.
Deciding on a funding model is crucial when starting a nonprofit. A funding model can combine a variety of funding sources in different ‘constellations’ and proportions. This will depend on the nature of the nonprofit you’re setting up. Below are the different types of funding you might want to consider.
9.1 Individual Donations
Individual donors can make one-time or recurring donations. They also give in a variety of ways: online and offline, through events, auctions, planned giving, peer-to-peer fundraising, and more.
Grants are usually given by the government at local, state, and federal levels as well as private and public foundations. Generally, you are not required to repay any money awarded to you through a grant.
9.3 Corporate Sponsorships
Usually, Corporate sponsorships come in three major forms: philanthropic – no-strings-attached donation, similar to individual giving; event sponsorship – episodic or short-term support, typically event-based, and cause marketing – longer-term thematic engagement. There is also donor matching – when corporations match donations made by their employees.
9.4 Membership Fees
In essence, membership programs ask individuals to contribute something — usually money or time – to an organization, in return for which they become somehow affiliated with it for a set period of time (usually a year) and receive certain benefits.
9.5 Selling Goods and Services
(not applicable for every nonprofit) Funding can come in through selling branded goods to bring revenue to your organization (e.g. t-shirts, tote bags, mugs, cookies) or charging fees for services (e.g. hospitals bill patients, museums ask for admissions fees, theatres sell tickets, civic organizations charge dues, colleges require tuition and so on).
9.6 In-kind Donations
Examples of in-kind donations include food, clothing, and medicine. For example, if your organization seeks to bring food and water into areas struck by natural disasters, for example, getting in-kind supplies like food, clothes, and water can be very useful.
Each of the funding sources has different possibilities and challenges, and each has its advantages and drawbacks. Regardless of which one(s) you choose, they all take effort and focus.
To learn more, check out our article that speaks more in-depth about the main nonprofit funding sources.
Pro tip: Donor retention matters. In a world in which fundraisers and nonprofit professionals work very hard to keep their organizations thriving and their beneficiaries served, donors who have already indicated that they have an interest in your organization and were willing to give to your cause – are invaluable. Additionally, regaining lapsed donors is more cost-effective than acquiring new ones. It can take 18-24 months for nonprofits to recoup the amount of money they spend to attract a first-time donor, as most gifts are generally 2 to 3 times less than the marketing/recruiting cost. Take time to work on a donor retention strategy as donations start coming in!
10. A Roadmap for The Future
Although starting a nonprofit is a complex endeavor that already includes lots of work and moving parts, there’s something to say about laying a foundation for the future in these early days.
For example, consider how your staffing and leadership strategies will adapt to your growth. Have strategic plans in place for officially growing your board, recruiting more volunteers, instituting membership programs, and creating new staff positions.
First of all, however, you need to make sure you’re aware of everything you need to do to maintain compliance.
Here are the basics:
- File the 990 Form annually with the IRS
- Abide by your bylaws
- Regulate board meeting schedules and minutes
- Pay taxes on unrelated activities over $1,000
- Keep any applicable licenses up to date
- Keep employee, volunteer, and donor data secured at all times
You will also need to align with external regulations that impact your industry. If you handle personal health data, you’ll need to consider HIPAA compliance, and if you process payments with credit or debit cards, you’ll need to think about PCI compliance.
If your nonprofit works with children, consider criminal record checks for any individuals who frequently interact with children and comply with all standards for storing those records. For your content, connect with a copyright expert and ensure your use of music, video, or other media is in line with best practices.
During this step, you might want to think about milestones that will indicate an opportunity to scale your nonprofit. It’s important to take some time to think about concrete growth goals after you’ve operated for a bit.
Pro tip: If you haven’t already created them during your planning, create a set of key performance indicators and milestones for your nonprofit. These will provide important performance information that will enable you to have a clear picture of where you’re at. Without them, it will be hard to evaluate and track progress later on – as you will have nothing to measure your results against and you won’t know what ‘successful’ is to your nonprofit.
Over to You
With many of the basic starting up questions dealt with, you’re now ready to embark on your path toward growth and long-term operations.
Don’t forget to keep your mission at the forefront of every conversation you have around services, finances, and hiring.
Keep reviewing your business plan, especially the financials, regularly. Keep an eye out on your milestones so you know you’re on track, and recalibrate if you ever find that you’re not meeting your goals.
The role of a nonprofit organization has always been to create social change and lead the way to a better world.
You’re a pioneer of social change – you can do this!
At Donorbox, we prioritize solutions that help our nonprofits increase their donations. We know that funding is key when starting a nonprofit. And we know that effective donation forms are a vital part of nonprofit sustainability.
Therefore, Donorbox is built to address the exact need by providing a simple and affordable solution and ensuring a no-hassle process for everyone involved!
And check out our Nonprofit Blog for more free resources.