HubSpot is a powerful tool for nonprofits, but you aren't alone if you aren't sure exactly how to use it. Leveraging HubSpot's powerful tools can help you build better and longer-lasting relationships with your donors. In this article, we'll walk you through everything you need to know about HubSpot, including how to use the Donorbox + HubSpot integration.
According to HubSpot, selling to a current customer has a 60-70% chance of success. New prospects have only a five to twenty percent chance. These numbers are hard to ignore, and nonprofit donors are the same.
A nonprofit’s financial success depends on how they connect with donors. That’s why a quality donor database is crucial to the organization’s success.
HubSpot is a constituent relationship management (CRM) platform that helps nonprofits track donor activity and plan their organization’s communication, fundraising, and marketing actions. Nonprofits can use HubSpot to reach a new audience, convert them to donors, strengthen relationships, and encourage them to give more.
In this article, we’ll share why nonprofits use HubSpot and how your nonprofit can get the most out of Donorbox’s HubSpot integration.
Fundraising is primarily about relationship building. Nonprofits that don’t have enough information on their donors’ actions and interests don’t have a solid foundation to build upon. That is where HubSpot can help.
HubSpot’s CRM system is highly rated by for-profit businesses worldwide, but they have also developed their platform to support nonprofits’ needs.
Nonprofits can use CRMs to segment donors by demographics, ability to give, and program interests, and for sending out targeted marketing pieces. Hubspot’s CRM also includes the following perks:
Knowing how important data is to nonprofits, Donorbox enables you to connect its existing database with HubSpot for more powerful data utilization. We’ll discuss that in detail later in the blog.
First, let’s take a look at HubSpot’s different features.
A customized website encourages greater participation by visitors. Search engine optimization (SEO) tools like keywords and backlinks help organizations rank higher on Google to reach a larger audience.
Donors that find a nonprofit’s website through search engines or external marketing can be enticed to act when viewing a website or will quickly leave if they’re not impressed.
HubSpot helps nonprofits customize their website in the following ways:
A website is only the first marketing step. You must find ways to get donors to your website. HubSpot helps nonprofits develop workflows and campaigns with email marketing and social media management tools.
HubSpot provides email templates to fit your branding with no coding and lets nonprofits schedule drip campaigns (a series of automated emails to targeted audiences) and automated workflow emails based on people’s actions.
HubSpot’s Sales Hub uses its CRM system to store donor and gift information in one place. Nonprofits can use donor marketing pipelines to build relationships and further communication via emails, social media, and a meeting scheduler.
Their superb customer service lets nonprofits create how-to playbooks to keep all team members aware and informed of how these features work.
HubSpot is a free CRM system that lets nonprofits store all donor and gift information, segment donors, and include a tracking code to watch what website visitors are doing. Their free plan also includes several marketing, sales, and CMS features like:
and more.
Nonprofits can sign up for paid packages for automation features, performance tracking, custom reporting, and more. HubSpot’s Professional package is regularly priced at $9,600 a year. Their Enterprise package is $43,200 a year.
HubSpot also provides a 40% discount on all Professional and Enterprise subscriptions. They must be new customers and sign up for an annual term contract to get the discount.
Many nonprofits based in the United States, Canada, Australia, or New Zealand can benefit from HubSpot’s CRM, marketing, and sales tools.
HubSpot does not work for the following:
After signing up for HubSpot’s package, nonprofits need to evaluate their eligibility before being approved for HubSpot membership.
Nonprofits that fundraise with Donorbox can benefit from HubSpot’s features. Donorbox’s native integration with HubSpot lets nonprofits use both tools to scale their fundraising and donor relationships.
Connect Donorbox & HubSpot - Sign Up!
Donorbox features like donation forms, customizable fundraising pages, crowdfunding, peer-to-peer campaigns, membership campaigns, and event ticketing help organizations boost their donations, while also collecting and storing donor and donation data in the Donorbox database.
When you connect your Donorbox account with HubSpot, you let that crucial data seamlessly flow into your HubSpot account in near-real time. This empowers you to leverage Donorbox’s conversion-optimized features while keeping all your donor data in HubSpot for marketing and relationship-building needs.
And the steps to get these two powerful tools connected are very simple –
We have a detailed step-by-step blog to help you get started right away.
Nonprofit marketing relies on donor details and strong communications. HubSpot tools allow nonprofits to leverage this vital information, personalize communication, and strengthen donor relationships.
And with Donorbox seamlessly integrating with HubSpot, you can manage all your donor data in one place to develop a targeted communication plan and fundraise better.
Learn about Donorbox’s all-in-one fundraising system, its wide range of features and integrations, and much more on the website. Sign up to start fundraising like a pro!
Want more insights into fundraising, donor management, stewardship, donation appeals, and letters? Check out our Nonprofit Blog. Subscribe to our newsletter to receive a curated list of our best resources in your inbox every month.
Kristine Ensor is a freelance writer with over a decade of experience working with local and international nonprofits. As a nonprofit professional she has specialized in fundraising, marketing, event planning, volunteer management, and board development.
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Kristine Ensor