You’ve probably heard of the General Data Protection Regulation (or GDPR). After all, it’s been all over the news for months. And while it may seem like a complicated process, we’re here to break it down to help you understand what it means for your organization. We’ll guide you through how to create GDPR compliant donation forms. The changes you need to make are much simpler than you’d expect!
The GDPR is a new set of laws that provides guidelines for the collection and processing of the personal information of citizens of the European Union (EU).
If your organization is based in the EU, or if you process the personal data of individuals in the EU, the GDPR affects you. There are some key points to know regarding the GDPR:
The GDPR has a direct impact on marketing practices, including email marketing. There is now a higher standard set in place regarding consent for EU-based subscribers. If you are going to process the data of EU citizens, these new regulations state that personal data must be “freely given, specific, informed, and unambiguous.”
There is a toggle in the email tab for the new donation form that allows you to ask your donor’s to subscribe to your mailing list. Be specific in what sorts of emails you will be sending them. For example, if you are sending your donor’s updates on your nonprofit, you can write something like “subscribe to our mailing list to receive updates from us. You can unsubscribe at any time.”
In order to be compliant with the GDPR, your donors must be able to opt out of receiving your emails just as easily as they opted in. Additionally, to remain compliant, this option cannot be checked by default.
And that’s it! Your new donation forms are now GDPR-compliant.