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Make a plan
Giving Tuesday takes place on December 2, 2025. But planning should start now!
Use our handy checklist to stay on top of important tasks and prepare your outreach materials for the big day.
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Run a record-breaking Giving Tuesday campaign
Prepare to maximize donations this Giving Tuesday with your go-to fundraising partner, Donorbox!
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Your one-stop-shop for Giving Tuesday success
Follow these steps to plan, prepare, and produce your best Giving Tuesday fundraising campaign yet.
Write your appeals
Writing impactful appeals is a critical part of any Giving Tuesday fundraising strategy.
Craft your own effective appeals with our Giving Tuesday Appeals guide, complete with tips and examples.
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Build your Crowdfunding page
Crowdfunding encourages a lot of supporters to donate in a short amount of time.
Build excitement with goal meters, donor walls, and easy social media sharing to hit your goal faster.
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Let CRM connect the dots for you
Securely storing donor data is one thing, but having the tools to put it to good use is the real game changer.
Donorbox’s AI-powered CRM helps you segment donors, meaningfully engage via email, and simplify reporting with ready-to-use templates.
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Get ready to collect in-person gifts
No cash? No problem.
Having a Donorbox Live™ Kiosk on-site or at your event allows donors to donate securely, conveniently and instantly by simply tapping their credit card or digital wallet.
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Resources
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Drive conversion, supercharge donations
Read about nonprofits like yours that have figured out the secret to thriving during Giving Tuesday, and use their tips to turbocharge your own campaign.
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Rated #1 on G2 for Fundraising
Trusted by world-changers big and small
Frequently Asked Questions
What is Giving Tuesday?
Giving Tuesday has been making a major impact on nonprofit organizations and the millions of people they serve since 2012. This global generosity movement encourages people around the world to participate in charitable giving. The worldwide day of giving also serves to inspire people to volunteer, donate goods, and perform random acts of kindness in their communities.
When is Giving Tuesday?
Each year, Giving Tuesday falls on the first Tuesday after the U.S. Thanksgiving holiday. In 2025, Giving Tuesday will take place on Tuesday, December 2.
This date was selected to celebrate generosity following the retail sales and consumerism that take place on Black Friday, Small Business Saturday, and Cyber Monday. It also serves as a global day of giving to kick off the holiday season and year-end fundraising campaigns.
How do nonprofits participate in Giving Tuesday?
There's no need to sign up – just join the conversation! Post on social media using #GivingTuesday and encourage your supporters to donate to support your mission on this global giving day.
To give their Giving Tuesday fundraising a boost, many nonprofits develop a crowdfunding campaign encouraging people to donate to their cause on this day, sometimes continuing throughout the holiday season and the end of the year.
Your supporters can share your Giving Tuesday crowdfunding campaign with their friends and families (using #GivingTuesday of course!), raising awareness about your mission, the social impact your organization is making, and the positive change you’re creating in the world.
How can crowdfunding help my nonprofit raise funds on Giving Tuesday?
Crowdfunding is a very effective way to raise funds because it utilizes an online donation page to garner support for your nonprofit or community organization on Giving Tuesday. A crowdfunding page allows individuals and groups to share your fundraising campaign with their social networks, inspiring friends, family, and colleagues to contribute and expand your reach.
An impactful crowdfunding page can also raise awareness for your mission while making donors feel appreciated. It also has the potential to inspire your supporters to contribute throughout the entire giving season.
For example, adding a goal meter to the page displays your organization’s progress toward reaching your campaign’s fundraising goal. A donor wall enables supporters to post their gifts publicly to encourage other people to give using the power of social proof. And sharing your nonprofit’s story through words and visuals helps showcase the impact a gift can have!
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