How to Use Coupons to Fundraise for Your Cause

There’s no question that your dedication to earning donations involves a lot of hard work. But, something you and your fellow fundraisers might not already know is that it doesn’t always have to be hard. Thanks to Goodshop, there’s an easy way for you to earn donations by simply doing something you and your supporters are already doing – shopping online. Read on to learn more.

3 minutes read

Raising funds with no effort seems too good to be true. But it’s not! Donation coupons through sites like Goodshop and in connection with local businesses who want to support you are a great way to bring in more money for your cause without stretching your fundraising budget and energy. 

In this article, we’ll walk you through exactly how to start raising money on Goodshop. First, let’s learn more about donation coupons.

What is a Donation Coupon? 

A donation coupon is used when a business agrees to support nonprofits in two ways – 

  1. By agreeing to give a discount to customers to encourage them to make a purchase and thus donate. 
  2. By agreeing to donate a percentage of each purchase made using the donation coupon. 

These donation coupons help nonprofits in a variety of ways. Obviously, they help nonprofits receive a percentage of certain purchases from businesses. But they also help spread the word about your nonprofit by connecting with customers who might not donate otherwise. By incentivizing the purchase, donation coupons bring in more money for both the benefitting nonprofit and the business. 

Plus, the business gets to improve its brand recognition – so it’s a win-win situation! 

Similar to donation coupons, other fundraising ideas include partnering with local restaurants and asking them to donate a percentage of their sales for a certain day. Then you encourage your network to go out to eat for a good cause! Sometimes restaurants will even give a discount to customers supporting your nonprofit to encourage them to come in. 

These types of donation coupon partnerships can feel daunting to start on your own. Don’t worry – you can learn more about corporate-nonprofit partnerships and community partnerships on our blog. 

Or you can quickly and easily get started on Goodshop! 

What is Goodshop? is an online donation coupon site that integrates charitable giving with saving money. All you have to do is register your charity on  (super easy and totally free) and then share it with your network of supporters. 

When you and your supporters sign up with Goodshop and select your charity, you’ll earn donations each time you and your network save with a Goodshop donation coupon at one of over 7,000 merchants. So, each of you will enjoy substantial savings from the sites you shop, and your charity will receive Goodshop donations (based on a percentage of each purchase) at no cost to you or your supporters.

So far, Goodshop has raised more than $13 million for 114,000 nonprofits and schools. They partner with charitable organizations ranging from the American Red Cross to worldwide environmental and human rights groups, to local animal shelters and neighborhood school districts. 

Register on Goodshop to Fundraise with Donation Coupons 

  1. Create a Goodshop account 

Go to You’ll need your name, email, and a password. 

2. Create your own cause 

Once you’re logged in, you’ll be taken to the “Causes” page. From here, click “Create your own cause.”


Choose from these three options – 

  • Start your own campaign 
  • Add a new charity 
  • Support an existing charity on Goodshop 

Depending on what you select, you’ll need to add information about your organization or the campaign you want to launch. Here’s what it looks like to add a new charity –

Then you’ll be prompted to upload your logo and provide your administrator contact information, along with your EIN

Approval takes one to three business days. As soon as your new charity is approved, you can start earning donations from donation coupons! 

3. Share with your network 

Once your cause or campaign goes live, you can visit your cause page to easily share it with your network – so they can start saving money! 

Simply go to your cause page and click to refer a friend or share on Facebook or Twitter/X. 

4. Start raising money 

Your supporters can start using Goodshop’s donation coupons to save money right away. They can simply search their over 7,000 merchants for the discount they’re looking for. Tons of well-known brands participate! 

Once they click on the store or brand they’re interested in, they can browse the available coupons and choose the one that applies best.

Charities receive the total amount earned every year in December. Note that you have to raise at least twenty dollars to receive a check. If you raised less than that for the year, that amount will be donated to other eligible charities.


Donation coupons are fantastic opportunities for nonprofits to raise extra money for their cause. They also help consumers save money on things they would probably buy anyway! And businesses receive a reputation boost by donating a percentage of that sale to the nonprofit. 

One fast and easy way to start taking advantage of donation coupons is to use Goodshop makes it easy to register your charity so shoppers can start supporting you right away. 

If you’re looking to increase your donations, Donorbox is here to help as your one-stop shop for all things fundraising. We have comprehensive tools to help you collect more donations online and in person. Plus, we have tons of resources available to help you perfect your fundraising strategy. Check out the rest of our Nonprofit Blog for more tips. 


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Charles Z is the Founder and CEO of Donorbox. He has been starting companies and numerous web applications since college. Nowadays he is immersed and wildly excited about the future of the social impact sector.

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