Figuring out Instagram as a fundraiser can be overwhelming. If you need a little inspiration, you've come to the right place! In this article, we'll showcase seven incredible nonprofits on Instagram and point out what's great about their posts.
Breakfast with friends, baby shower, business trip… Millions, 500 million daily to be more precise, are wondering – is it Instagrammable?
Once a Millenials’ darling, Instagram continues to grow as one of the most popular social media platforms of today, and the data tells us that it’s not going to change anytime soon.
The photo-sharing giant boasts an active user base of more than 1 billion people. And 500 million people use Instagram Stories every day. Instagram is a social network that allows users to share and edit both photos and videos. At this point, it’s safe to say that both your audience and your competitors use Instagram.
In addition to the admirable size of its user base, Instagram’s users are quite active (topped only by Facebook). They spend on average 53 minutes per day on the platform.
If your target audience includes a young demographic, Instagram is the place to be. The single most popular age range is users between the ages of 25-34, followed by users between the ages of 18-24.
Finally, 83% of Instagram users say they discover new products and services on Instagram. This means that they are using Instagram as a channel to take inspiration from. The same study also reveals that by simply being on Instagram, brands can make a positive impression on potential donors/employees/customers.
To get the most out of Instagram, you have to be smart about your approach. Here are insights from some nonprofits on Instagram.
Charity: Water is a nonprofit organization founded in 2006 that provides drinking water to people in developing nations and a frontrunner in nonprofit marketing, especially nonprofit social media marketing.
They are amongst the top 10 nonprofits fighting the global water crisis.
Their digital marketing efforts certainly pay off. Their online engagement keeps on increasing, and 70% of their contributions come from online donations and online fundraisers.
Movember is an annual event involving the growing of mustaches during November to raise awareness of men’s health issues, such as prostate cancer, testicular cancer, and men’s suicide. The Movember Foundation runs the Movember charity event, housed at Movember.com. The goal of Movember is to “change the face of men’s health.”
The Movember movement started very small as an idea of two friends, with only 30 people participating in the first year, and then exploded across the globe. Movember has now been “attended” by over 5.5 million people across 20 countries, generating over $700 million to fund 1,200 men’s health projects.
Pencils of Promise is a nonprofit organization that builds schools and provides quality education to children around the world. The organization has already built over 429 schools and is currently educating 74,500 students every day.
Pencils of Promise runs a range of programs: building schools, training teachers, and educating people about the importance of hygiene and sanitation.
World Bicycle Relief is an international, nonprofit organization that specializes in large-scale, comprehensive bicycle distribution programs to aid poverty relief in developing countries around the world.
Their mission is to provide sustainable, durable bicycles to individuals and communities in places where a lack of transport means that education, healthcare, and economic opportunity and livelihood is often out of reach.
Love Has No Labels is a movement to promote acceptance and inclusion of all people across race, religion, gender, sexual orientation, age, and ability. They believe love is the most powerful force to overcome bias. They celebrate diversity and encourage people to come together, believing in ‘together we can create a more inclusive world’.
What we can learn from Love Has No Labels?
DoSomething is the largest not-for-profit exclusively for young people and social change. DoSomething’s millions of members represent every US area code and 131 countries.
They encourage their members, through their digital platform, to join their volunteer, social change, and civic action campaigns to make real-world impact on causes they care about.
Fashion Revolution is a global movement working towards raising awareness around the true cost of fashion, and sustainability in the fashion industry. They are uniting people and organizations to work together towards radically changing the way our clothes are sourced, produced and consumed so that our clothing is made in a safe, clean and fair way.
Fashion Revolution celebrates fashion as a positive influence while also scrutinizing industry practices and raising awareness of the fashion industry’s most pressing issues. They aim to show that change is possible and seek to encourage those who are on a journey to create a more ethical and sustainable future for fashion.
Every nonprofit in the list above is recognizable. It’s essential to have your brand incorporated in most images in the form of your logo, a color, or your name.
Until some years ago if you wanted to design a branded image from scratch, you had to find a designer or use Photoshop. These days there are loads of great websites that offer pre-designed templates that you can tweak to fit your needs with minimal effort.
While high-quality images and videos are crucial when posting on a visual platform like Instagram, it’s important to keep the human feel. People tend to have a deeper connection with the brands they follow on Instagram, so don’t be afraid to post some behind-the-scenes office shots, for example.
Read more about how to get the most out of Instagram in our blog post Top 10 Instagram Tips for the Modern Nonprofit.
Instagram doesn’t have to be intimidating. Creating content for Instagram doesn’t have to be dreary.
Instagram is the perfect place for nonprofits to share their missions, engage supporters, and build communities of brand advocates. Instagram can help you with one of the main challenges of nonprofits’ marketing: to inspire people to make a difference for people they’ve never met.
Viral Instagram campaigns and crazy popular posts can never be predicted, nonprofits on Instagram must pull important lessons from them and incorporate them into their strategies.
Choose Donorbox as your donation system and check out our Nonprofit blog for more nonprofit resources and tips.
Ilma Ibrisevic is a content creator and nonprofit writer. She’s passionate about meaningful work, sustainability, and social movements. If she’s not working, she’s obsessing over coffee or cooking. You can connect with her on Linkedin.
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Ilma Ibrisevic