Branding might not be the first thing you think of when you think of nonprofits, social businesses, or any other organizations that focus on delivering social impact. The word ‘branding’ can sound like something that’s strictly reserved for large for-profit enterprises. However, branding is as important for nonprofit organizations as it is for businesses. So, Why is … [Read more...] about 7 Essential Tips for Building a Strong Nonprofit Brand
Nonprofit Tips
How to Write a Powerful Year-End Giving Letter – 7 Tips (with Samples)
If you’re a nonprofit professional, you know that year-end giving cannot be ignored. Approximately 31% of all annual giving occurs in December and approximately 12% of all annual giving occurs in the last three days of December. And 28% of nonprofits raise between 26 – 50% of their annual funds for their year-end ask. It's generally considered that the year-end giving period … [Read more...] about How to Write a Powerful Year-End Giving Letter – 7 Tips (with Samples)
The Basics of Google Analytics for Nonprofits
As a nonprofit marketer, you’re likely constantly looking for ways to improve your nonprofit’s presence – especially in the digital world. All organizations have seen a dramatic shift in the way they operate. Activities, like moving from outbound to inbound marketing, hyper-personalization of approach to customers and donors, and using influencer marketing, are only some of … [Read more...] about The Basics of Google Analytics for Nonprofits
6 Hard Truths Every Nonprofit Needs to Face
To be successful in 2019, every nonprofit needs to be able to face the harsh reality of operating as a nonprofit organization in the modern world. To get closer to achieving their missions, nonprofits need to face the core truths no matter how challenging they are. Ignoring reality is a pathway to failure. It’s crucial for nonprofits to stay attentive to the external … [Read more...] about 6 Hard Truths Every Nonprofit Needs to Face
How To Install An SSL Certificate On WordPress Sites
WordPress Security: Installing SSL WordPress security – and SEO – is incomplete without SSL and HTTPs. Secure Socket Layers encrypt your visitors’ data when they access your blog, making it a lot harder to snoop and intercept your users’ traffic. Google, in its turn, motivates bloggers to secure their websites with SSL and HTTPS by rating secure sites higher than blogs without … [Read more...] about How To Install An SSL Certificate On WordPress Sites