How to Increase Donations for your Nonprofit

1. Tell a story

Remember, although donations show up as a monetary value, the potential donors you are targeting are real people. You should appeal to their emotions and experiences by creating compelling, relatable content. Instead of explaining the logistics behind your organization, focus on telling the story of how you were able to help a single individual. This will allow you to showcase the impact your organization has already made, and make it easier for potential donors to understand the impact their own donations can make. Although you can tell an engaging story in writing, we recommend creating videos, which have been proven to be the easiest form of content to consume and understand, as well as the most effective method for telling an organization’s story.

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2. Contextualize donations

As we just mentioned, in order to get more donations, you should help potential donors understand how their own donations could make an impact. As such, you should make sure that you are clearly indicating how your organization is utilizing its donations. Let potential donors know what percentage of donations are directly supporting your cause, and how exactly the money is going to be used. You can do this easily using your Donorbox donation form, by inputing explanations of what recommended donation amounts can provide – for example, $10 can provide 10 liters of water to an underserved community, and $100 can provide medical supplies for 10 children.

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3. Help donors do the work for you

While you should be putting in your own marketing efforts in order to promote your organization, there is no harm in encouraging your donors to do some of the work for you. By allowing users to share their contributions on Facebook, Twitter, or other social media platforms, not only will you reach an extended audience, you will also gain credibility. Individuals are more likely to donate to an organization if they know someone that has gone through the process of donating to them before, and believe it is legitimate and secure. Donorbox allows you to customize your Twitter share message and social share link, so you can have a say in what is displayed when donors choose to share their donations.

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4. Make it easy to donate

All things considered, if your donation interface is too complicated or your checkout takes too long, potential donors might opt out halfway through the donation process. To not lose these donors, your donation check-out process should be fast and user-friendly. For example, Donorbox‘s optimized donation form can be embedded into your webpage so that your donors can checkout faster without having to leave your website. In fact, with a quick time test, we were able to determine that the Donorbox checkout process is 30 seconds faster than that of a competitors’, whose donation buttons redirect donors to a separate donation page. Donorbox’s advanced customization options also allow you to make your donation forms as simple as possible, all while ensuring you get all the information from your donors that you deem necessary (email address, phone number, etc.).

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5. Thank your donors

Getting new donors is great – getting them to donate regularly is even better. Once somebody has submitted a donation to your organization, you should send them a thank you message to show appreciation for their contribution and validate their decision to donate. Donorbox allows you, once again, to customize an automated thank-you email that is sent to all of your donors. Then, further down the line, you should keep them updated on the success of your campaign and what their donation allowed you to accomplish. Here again, telling a story would be most effective. Show them, for example, how their donation helped pay for somebody’s medical operation, or for a child’s tuition expenses. Remember, your donors want to know that their contributions are making a difference.

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New Feature: Popup Donation Form

Our donation forms just got even more exciting! Instead of redirecting your donors to a separate donation page, you can now make it so that your form pops up on the same screen when someone presses your donate button. Try it out here:


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Continue reading New Feature: Popup Donation Form

How to Add a Recurring Donation Payment Form in Joomla

For all you Joomla users out there, here is a quick guide on how to embed your Donorbox donation forms into your Joomla sites:

 

1. Because we are using an embed code instead of a preset donation module, you will need to make sure your Joomla website allows iframe codes before you copy and paste your donation form embed code, as they are prohibited by default. On your Joomla administrator page, start by clicking on the “Extensions” tab, then the “Plugins” button.

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Continue reading How to Add a Recurring Donation Payment Form in Joomla

How to Start a Nonprofit

Founding a business is no simple task – it’s tedious, methodical, and rigorous. But it is well worth it. Creating a nonprofit organization is no different. In fact, it’s slightly more complicated. Fortunately for those of you thinking about taking the plunge, we have narrowed the process down to 8 key steps in order to make it less intimidating. Take a look:

Continue reading How to Start a Nonprofit

How to add a “Donate Now” button to your Facebook page

Facebook has now made it possible to add a donate button at the top of your Facebook page, in the bottom right corner of your cover photo. This call-to-action donate button also works well in mobile.

Continue reading How to add a “Donate Now” button to your Facebook page

Nonprofit Content Tips

Donor Attraction

As a nonprofit, the main goal of your online presence is to attract donors and maintain your relationship with them. As such, you want to make sure your content, particularly on your main website, is attractive to the general public. We’ve assembled a list of tips to help make your online content even more conducive to donations. Continue reading Nonprofit Content Tips

New Features Update: Português & Additional Form Controls

In addition to allowing you to ask your donors to cover processing fees, we have also added four new options to our embeddable donation forms. To begin with, you can now choose to disable recurring donations and donation dedications under “Advanced Setup” in your campaign editor. These options would no longer appear to your donors on your donation forms. Continue reading New Features Update: Português & Additional Form Controls

New Feature: Ask your donors to cover processing fees!

We are happy to announce that we have added a new feature to our donation platform! Now, organizations can ask their donors to cover the processing fees for their donations. This covers the 2.9% + 30c credit card processing fee from Stripe or Paypal (this fee can be reduced for registered nonprofits), as well as the 0.89% platform fee . As a reminder, organizations only have to pay the platform fee once they reach $1k in donations for a month. However, for simplification purposes, this option will include the 0.89% no matter the amount raised.

Processing fees can quickly add up for nonprofits, and no one wants to pay to receive donations (that’s why you chose to use Donorbox, the cheapest donation platform out there, in the first place). However, as you can see below, your donor would only have to pay an extra $4.09 for a donation of $100. This option thus only slightly increases their donation amount, all the while doing you a huge favor.

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Of course, this is optional for both you and your donors: you do not have to include this option on your form, and if your donors would rather not pay these fees, they don’t have to.

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Donorbox vs. Paypal

Many of you may have been wondering what differences there are between the Donorbox and PayPal donation forms. In fact, while PayPal’s donation function may seem similar to Donorbox in some ways, we want to show you how Donorbox better caters to your non-profit’s needs. Continue reading Donorbox vs. Paypal