Top 8 Website Builders for Nonprofits

As a nonprofit organization, your website is crucial to your fundraising efforts. Potential donors will look to your website in order to learn more about your organization and its mission and decide whether they believe in it enough to contribute their time or money. As such, you want to find a website builder that will help you convey the values of your organization and encourage donations. With so many options available, it’s hard to decide which website builder is most adapted to your project as well as your level of experience in web design. To make it easier for you, we have compiled a list of what we believe are the top 8 website builders for nonprofits, taking into account factors such as ease of use, functionality, and flexibility. We hope this helps you out on your quest to build your perfect website.

Continue reading Top 8 Website Builders for Nonprofits

5 Matching Gifts Questions Answered

Did you know there are billions of dollars left unclaimed by nonprofits every year?

Unfortunately, it’s true—up to 10 billion potential fundraising dollars are left on the table annually. But, fortunately, there’s a way that we can start to change that.

How? By pushing to maximize donations through the power of matching gifts!

In this article, we’ll go over the basics of matching gifts and show you how your nonprofit can benefit from these programs.

Specifically, we’ll answer the following questions:

  1. What are matching gifts?
  2. How do matching gifts work?
  3. What nonprofits are eligible?
  4. What does this process look like?
  5. How can nonprofits promote matching gifts?

Matching gifts are a great way to take back those extra fundraising dollars, but you can’t take advantage of these programs if you don’t know how!

Ready to learn? Let’s get started.

What are matching gifts?

1. What are matching gifts?

Coming up with exciting, fresh fundraising ideas can be a difficult game. Luckily, the process of matching gifts is both easy and profitable.

If you’re unfamiliar with matching gift programs, the concept is simple: companies match their employees’ gifts to eligible nonprofits.

In many cases, that means the employer will literally double the gift. Your donor’s $50 becomes $100, $200 becomes $400, and so on.

Matching gift programs can be a great way to boost your general fundraising abilities, and they can also play a strategic part in helping you reach specific targets. Especially if you’re chipping away at large-scale projects (like a capital campaign), these additional funds can really add up!

These programs are put in place by employers to encourage charitable giving among their employees. Clearly, they’re great for nonprofits, who can get an instant boost to their fundraising, and they’re also beneficial for the companies.

Employees of companies with matching gift programs tend to be more engaged with their workplace and therefore more likely to stay at the company. Companies also receive tax benefits and a boost to their philanthropic reputation.

It’s no surprise, then, that 65% of Fortune 500 companies have matching gift programs in place!

Bottom Line: Corporate matching gift programs are a simple way to double employees’ donations to eligible nonprofit organizations. Many companies already have these programs in place, but most nonprofits don’t take advantage of them.

How do matching gifts work?

 

2. How do matching gifts work?

The process of matching gifts is simple, but there are a few basic components that you should understand as you get started.

First, it’s important to know the ratio at which a company will match donations.

By and large, most companies will give at a 1:1 (or dollar-per-dollar) rate, therefore doubling their employees’ donations.

However, while that may be the most common ratio, it’s not the only ratio you may encounter! Some companies match at .5 to 1, while others are so generous as to triple donations. There is no universal ratio, so you’ll have to work with companies on an individual basis.

While we’re talking numbers, you should also be aware of minimum and maximum matching gift limits.

Companies set minimum and maximum donation thresholds for the gifts they’ll match. The average minimum is around $25, while the maximum amounts are generally between $10,000 and $25,000.

As with ratios, there’s no universal standard for these amounts. Companies determine their own limitations, so you’ll need to do your research to find out the specifics.

Bottom Line: The matching gift process is simple, but there are some key elements to keep in mind. Be aware of companies’ varying match ratios, as well as minimum and maximum donation amounts.

What nonprofits are eligible?

3. What nonprofits are eligible?

Whether you’re a well-established organization or just starting out, you may be eligible to take advantage of these awesome corporate giving programs.

The good news is that the vast majority of registered nonprofit organizations are eligible for matching gift programs.

Educational, social, environmental, cultural, and healthcare-focused organizations or institutions are generally qualified for corporate matching gifts.

With that in mind, there are some organizations that generally are not eligible. These organizations include religious groups without a community-service component or organizations with a political affiliation.

Additionally, some companies narrow their focus to include only specific types of nonprofits. For example, a corporation may prefer to match gifts only to educational institutions, such as private universities or K-12 schools.

Since these restrictions may vary by company, the best way to know for sure if your nonprofit is eligible is to check with businesses individually.

Bottom Line: Most registered 501(c)(3) organizations can participate in matching gift programs, but companies can further limit the organizations they will donate to at their own discretion.

What does this process look like?

4. What does this process look like?

Now that you’re aware of the basics of gift matching, let’s take a more detailed look at the process from start to finish.

The first step to matching gifts is the gift itself—your donor has to make a contribution before their employer can match it!

Following the initial donation, the donor can check to see if their employer has a matching gift program in place. If the nonprofit has a matching gift tool on their website, this step can be as simple as searching for a company name and following the instructions from there.

The donor must complete the associated paperwork (or online form) to provide information about their gift. Usually, this includes the date of the donation, the donation amount, and the payment type.

At this point, it’s also important to consider the matching gift deadlines that a company may have in place.

While donors aren’t required to submit their requests immediately following their donation, there are general time constraints that must be followed.

Usually, that means the request must be submitted within:

  • A set number of months (usually 3 or 6).
  • The calendar year.
  • A year and 1-2 months.

If the request is within the company’s set parameters, the donor may submit their request online or by mail.

So, where does the nonprofit come in?

As you can see, the active player in this process is definitely the donor. The organization, meanwhile, is responsible for marketing matching gifts, confirming donations with employers, and acknowledging donors’ contributions.

Though your role might seem limited, it’s important that you know how this process works so you can adequately educate your supporters. Without understanding matching gifts, how will you promote them to your donors?

Bottom Line: The matching gift process is simple for donors, nonprofits, and companies alike. Nonprofits should be aware of how theses programs work, as well as the submission deadlines associated with them.

How can nonprofits promote matching gifts?

5. How can nonprofits promote matching gifts?

So, you’re on board with matching gifts and you want your donors to be, too. But how do you get the word out about these fantastic programs?

Only about 9% of donors take advantage of matching gifts. A huge majority of potential participants aren’t looking into corporate giving, and it’s your job as a nonprofit to turn those facts around!

The best way to implement matching gifts into your fundraising strategy is to be diligent in ensuring that your donors are aware of this opportunity.

There’s no end to the amount of matching gift marketing that you can do, but here are a few of our favorite places to promote these programs:

  • Donation pages. Your supporter is most fully engaged in the giving process when making the initial donation, so strike while the iron is hot! Have a clearly defined call-to-action on your donation page that educates your donors on the next steps they can take to double their donations through corporate giving.
  • Acknowledgement emails. You’re probably aware of how impactful a well-crafted thank-you note can be, but let’s kick it up a notch! Educate your donors on how they can make their donations go further through their employers. Remember: you want your emails to be concise and eye-catching, so don’t waste words here!
  • Social media. If your donors tend to live more on their Facebook pages than in their email inboxes, you can advertise your matching gift programs on social media. These channels are a great place to include colorful images and infographics, so don’t be afraid to be visual! Most importantly, keep your posts short and sweet, and include links to more comprehensive resources.

These tips are a good jumping-off point for where to advertise matching gifts, but you may also be wondering when you should focus your promotions on these programs.

You should keep your promotions rolling out on a regular basis, but there are some times of year that are especially ideal.

The end and beginning of the year can be a great time to remind donors of the gifts they contributed throughout the past year (and the year-end giving season). Additionally, this time of year is when many submission deadlines fall, so be diligent in making sure those match requests are submitted in time!

If you’re interested in sending more personal communications to specific donors, you can tailor your reminders depending on their individual deadlines. While this is a bit more intensive, it can pay off if you have donors whose larger contributions might be eligible to be doubled (or tripled!).

This strategy would be incredibly time-consuming if done manually. However, the right CRM can help consolidate much of the data you’ll need to pull this off and even automate some of your communications. (Still searching for a CRM that works for your organization? Take a look at this resource from Salsa!)

Bottom Line: Donors can’t maximize their donations through matching gifts if they don’t know how. By effectively promoting these programs at the right time and place, nonprofits can make the most of donors’ gifts.


If you’re looking for a buy-one-get-one deal on your supporters’ donations, consider implementing matching gifts into your fundraising strategy. These programs are great for companies, even better for nonprofits, and super simple for donors to start using.

Need more information on how corporate giving works? We recommend checking out Double the Donation for all the matching gift resources you might need.

Corporate Philanthropy: 4 Game-Changing Forms of Corporate Giving

While your organization is surely familiar with the process of securing donations from individual supporters, you may not be as well-versed in the ways your nonprofit can obtain contributions from larger entities, from small businesses to multinational corporations.

If your nonprofit hasn’t yet taken advantage of the many forms of corporate philanthropy, this article is the one for you!

Simply put, corporate philanthropy is the act of companies contributing to charitable causes, be that through monetary donations, volunteer time, or something else entirely.

Many companies have corporate giving programs in place to encourage employee charitable giving and volunteering. These programs are highly beneficial for companies, but they’re even better for the nonprofits they support.

In this article, we’ll go over four different forms of corporate philanthropy and show you how each can play a major part in your organization’s overall strategy.

Here’s a preview of the topics we’ll cover:

  1. Matching Gifts
  2. Dollars for Doers
  3. Volunteer Support Programs
  4. Community Grants

While this list isn’t exhaustive, it will give your nonprofit a solid introduction to the different ways you can implement corporate giving and maximize your donations.

With that in mind, let’s get started.

Matching Gifts

1. Matching Gifts

If you’re looking for a way to literally double (or triple!) your donors’ contributions, you’re in luck!

Matching gifts are as simple as they sound. Essentially, companies match their employees’ donations to eligible nonprofits.

While there are different ratios at which an employer might match a gift, most companies follow a standard 1:1 (or dollar-per-dollar) matching rate. That means a donor’s $100 becomes $200, and so on.

Most nonprofits are eligible to receive matching gifts, but some ineligible organizations include sports teams, certain types of religious groups, and political organizations.

Not only are matching gifts easy for you to implement as an organization, but they’re simple for your supporters to get on board with, too. The submission process is easy for donors and can usually be completed in less than ten minutes. (Tip: check out this sample page from the National Kidney Foundation to see how easy matching gifts can be!)

Depending on the specific company, the employee may have anywhere from as little as a month to upwards of a calendar year to complete their request to their employer. That said, it’s imperative that you educate your donors on this process so they can get their submissions in quickly — and you can receive your funds!

In order to make the most of this form of corporate giving, make sure that your marketing strategy is inclusive of matching gift promotions. Include matching gift information on your donation page, in social media posts and newsletters, and in person at events!

Most importantly, don’t forget to thank donors when you receive their donation as well as their matched gift!

Bottom Line: Matching gifts are the two-for-one deal of the nonprofit sector. These programs make it easier than ever to maximize donation potential through corporate philanthropy.

2. Dollars for Doers

Dollars for doers programs turn volunteer time into fiscal donations.

Through these programs, companies provide monetary grants to organizations where employees regularly volunteer.

Also called volunteer grants, these programs are put in place by companies looking to encourage employee volunteerism, enhance employee engagement, and promote team-building through group community service.

Volunteers already offer a valuable service by dedicating their time and energy to your cause, but now their efforts can be amplified to impact your organization even further!

Most nonprofits are eligible for these programs, but companies do tend to be restrictive in terms of number of volunteer hours required for a grant. Companies usually only offer donations to organizations where employees have volunteered at least 10 hours (on average).

Some companies set a threshold for number of hours that need to be met to receive a grant, but others donate on an hourly basis.

In addition to individual volunteer grants, some companies also offer group volunteer grants for employees who participate in community service activities as a team.

Typically, the more employees that volunteer, the more money the company will donate. For example, Walmart grants $500 when 5 or more employees volunteer for 25 hours. However, when 50 or more employees volunteer together, Walmart will donate up to $5,000!

These group-oriented activities can even include participation in team fundraisers, such as walkathons or runs. These types of fundraisers pair exceptionally well with online peer-to-peer campaigns, where donors fundraise using their social networks.

If you think the peer-to-peer route might be a good fit for you, consider this list of software options from Double the Donation to get you started!

As you’re laying out your volunteer strategy, consider adding group-oriented opportunities to supercharge your volunteer grant potential.

Bottom Line: Dollars for doers programs combine the two most important aspects of nonprofit contributions: volunteers and fiscal donations. Volunteer grants can be a great way to boost your fundraising abilities through existing volunteers’ employers.

Volunteer Support Programs

3. Volunteer Support Programs

While monetary donations are an invaluable part of a nonprofit’s success, volunteers are an equally vital resource for your organization.

We’ve already discussed how you can tap into your existing volunteers to draw in additional fundraising dollars, but there are even more ways to maximize your volunteer resources through corporate giving.

Volunteer support programs enable companies to donate their resources to nonprofits in need.

These donations can be in the form of volunteer services or tangible goods. A few examples include:

  • Business consulting services.
  • Food products.
  • Office supplies.
  • Technology, such as computers or software.
  • Marketing strategies.
  • Building supplies and construction materials.

The goods and services will obviously vary by company, so consider what resources would be of the most use to your organization before seeking out one of these kinds of grants. For instance, these donations might be especially useful for fundraising events or very specific projects, like a capital campaign.

While not every company has these programs in place, volunteer support programs can supply your nonprofit with specialized volunteers who can assist in ways that other volunteers may not be able to.

Plus, they enable nonprofits to receive top-quality products and services completely free. Clearly a major benefit!

Bottom Line: Volunteer support programs can equip nonprofits with invaluable services and goods from generous companies. Although you won’t receive any funds directly, you could benefit from up to thousands of dollars in donated resources.

Community Grants

4. Community Grants

If your organization is looking to effect positive changes in your community, you may be able to receive financial assistance from companies who share your vision.

Though the specifics vary by company, community grants are essentially lump sums of money given to nonprofits by companies. Often, companies give these out on an annual basis.

Community grants are a great option for organizations looking for funding to complete a large-scale project, continue a community program, or participate in disaster relief efforts.

Though most types of corporate grants require the employee to submit a request, community grants are typically requested by the nonprofits themselves.

Sometimes, a company will forgo the application process and choose the nonprofit themselves, but usually, nonprofits are responsible for explaining their needs and the solutions the grant would provide through a grant proposal.

Writing grant proposals can be a serious undertaking, but one of the most important steps is finding the right corporate partner — that is, who is the best company to provide the funds you need?

Just as you would perform prospect research to seek out the right individual donors, you need to put some thought into your process for applying for a community grant.

As you’re researching, you may want to ask yourself the following questions to determine which company is the best fit for your organization:

  • What does this company value? Many companies have specific parameters for the kinds of projects and organizations they’re interested in funding. For example, the Verizon Foundation dedicates themselves to education, healthcare, and energy management. Find a company that’s a strong mission-match to your organization to increase your chances of receiving a grant.
  • How much money does my organization need? While some companies have no cap on the amount they’ll donate through community grants, others do have set limits. Consider how much of your overall fundraising goals you’d like to fulfil through grants, as well as how much total funding your campaign will require. Sometimes it makes sense to apply for many smaller grants, but you may want to dedicate your energy toward procuring a few large-dollar donations instead.
  • What are the submission deadlines for this grant? Every company has different time constraints for their grant applications, so make sure you have enough time to adequately complete your request. Grant proposals can be time-consuming, but it’s important that you spend the necessary time to put together a thorough request letter.

Bottom Line: Community grants can help your nonprofit meet fundraising goals for a specific project or long-term campaign. Although they’re not as immediate to implement as some other corporate giving opportunities, the payoffs from these programs are well worth the effort in the end.


Corporate philanthropy is a true win-win scenario — companies benefit from increased social impact, while nonprofits receive the donations they require to continue expanding their mission.

By taking advantage of different forms of corporate giving, your organization can increase donations, receive valuable resources, and maximize volunteer power.

For more information on how matching gifts work and how they can boost your fundraising revenue, check out Double the Donation!

How to Increase Donations for your Nonprofit

1. Tell a story

Remember, although donations show up as a monetary value, the potential donors you are targeting are real people. You should appeal to their emotions and experiences by creating compelling, relatable content. Instead of explaining the logistics behind your organization, focus on telling the story of how you were able to help a single individual. This will allow you to showcase the impact your organization has already made, and make it easier for potential donors to understand the impact their own donations can make. Although you can tell an engaging story in writing, we recommend creating videos, which have been proven to be the easiest form of content to consume and understand, as well as the most effective method for telling an organization’s story.

reading-1394124_1920

2. Contextualize donations

As we just mentioned, in order to get more donations, you should help potential donors understand how their own donations could make an impact. As such, you should make sure that you are clearly indicating how your organization is utilizing its donations. Let potential donors know what percentage of donations are directly supporting your cause, and how exactly the money is going to be used. You can do this easily using your Donorbox donation form, by inputing explanations of what recommended donation amounts can provide – for example, $10 can provide 10 liters of water to an underserved community, and $100 can provide medical supplies for 10 children.

screen-shot-2016-11-21-at-2-39-46-pm

3. Help donors do the work for you

While you should be putting in your own marketing efforts in order to promote your organization, there is no harm in encouraging your donors to do some of the work for you. By allowing users to share their contributions on Facebook, Twitter, or other social media platforms, not only will you reach an extended audience, you will also gain credibility. Individuals are more likely to donate to an organization if they know someone that has gone through the process of donating to them before, and believe it is legitimate and secure. Donorbox allows you to customize your Twitter share message and social share link, so you can have a say in what is displayed when donors choose to share their donations.

tree-200795_1920

4. Make it easy to donate

All things considered, if your donation interface is too complicated or your checkout takes too long, potential donors might opt out halfway through the donation process. To not lose these donors, your donation check-out process should be fast and user-friendly. For example, Donorbox‘s optimized donation form can be embedded into your webpage so that your donors can checkout faster without having to leave your website. In fact, with a quick time test, we were able to determine that the Donorbox checkout process is 30 seconds faster than that of a competitors’, whose donation buttons redirect donors to a separate donation page. Donorbox’s advanced customization options also allow you to make your donation forms as simple as possible, all while ensuring you get all the information from your donors that you deem necessary (email address, phone number, etc.).

change-color-of-form

5. Thank your donors

Getting new donors is great – getting them to donate regularly is even better. Once somebody has submitted a donation to your organization, you should send them a thank you message to show appreciation for their contribution and validate their decision to donate. Donorbox allows you, once again, to customize an automated thank-you email that is sent to all of your donors. Then, further down the line, you should keep them updated on the success of your campaign and what their donation allowed you to accomplish. Here again, telling a story would be most effective. Show them, for example, how their donation helped pay for somebody’s medical operation, or for a child’s tuition expenses. Remember, your donors want to know that their contributions are making a difference.

thanks-1804597_1920

How to Start a Nonprofit

Founding a business is no simple task – it’s tedious, methodical, and rigorous. But it is well worth it. Creating a nonprofit organization is no different. In fact, it’s slightly more complicated. Fortunately for those of you thinking about taking the plunge, we have narrowed the process down to 8 key steps in order to make it less intimidating. Take a look:

Continue reading How to Start a Nonprofit

Nonprofit Content Tips

Donor Attraction

As a nonprofit, the main goal of your online presence is to attract donors and maintain your relationship with them. As such, you want to make sure your content, particularly on your main website, is attractive to the general public. We’ve assembled a list of tips to help make your online content even more conducive to donations. Continue reading Nonprofit Content Tips

Introduction to Corporate Giving

How does corporate matching work?

Nonprofits, by definition, depend on fundraising and donations for their revenue. One method of fundraising that is often overlooked is corporate giving.

Corporate giving occurs when for-profit companies donate money or resources to nonprofits and charities. Many corporations offer their employees a variety of giving programs in order to encourage them to be charitable.

The most commonly known form of corporate giving is corporate matching. Through matching gift programs, corporations will match their employees’ donations, usually at a 1:1 ratio (though some companies go as far as to match donations at a 4:1 ratio!). In other words, if an employee working at a company with a 1:1 matching gift program were to donate $100 to a nonprofit of their choice, their company would respond by donating another $100 to the same nonprofit. This way, employees can be sure to maximize their donations.

The majority of companies with gift matching programs match donations to any educational institution, or any organization with 501c3 status (that is, a nonprofit organization exempt from federal income tax). Certain companies, however, will only match donations made to specific types of organizations, be it educational institutions, cultural organizations, health services, civic organizations, or environmental organizations. In addition, corporations often set minimums and maximums to their matching amounts. Minimum matches tend to range from anywhere between $1 and $100, while maximum matches can be anywhere between $1,000 and $15,000, depending on the company.

Of course, gift matching requires a few steps to be done on behalf of the employees as well. They must submit the appropriate paperwork, whether this consists of manual paperwork due to the company’s HR department, or whether the company has a matching gift submission website allowing employees to submit their request electronically. In both cases, employees must include basic information about the nonprofit as well as about their donation (amount donated, currency, date, etc.).

As for the nonprofits, there are a few steps they can take as well in order to reap the full benefits of corporate matching. Firstly, they should encourage their donors to look into corporate matching and see if their companies offer any matching gift programs. Secondly, nonprofits should familiarize themselves with top corporate matching companies – a short list includes British Petroleum, General Electric, Gap, Johnson & Johnson, and Microsoft.

 

For more information, check out:

https://doublethedonation.com/matching-grant-resources/matching-gift-information/

http://www.nonprofithub.org/fundraising/matching-gift-basics-nonprofit-benefit/

http://www.donorpro.com/blog/8-companies-with-top-tier-employee-matching-gift-programs

Quickly Install SSL on Your Website for Free with CloudFlare

It’s important to secure your payment pages with SSL to protect your user’s sensitive data during transmission. Sites with SSL are accessible with https:// in the url.

donorbox https seal

If you embed a Donorbox form in your website, the payment form itself is already SSL secured. However, also having the parent page SSL secured reduces the risks of being exposed to the man-in-the-middle attacks. Plus, if your visitors see the SSL lock on their browser, they would feel more secure about submitting their credit card info. Donorbox requires everyone who embeds their donation form to have their parent page SSL secured.

Thanks to CloudFlare, getting SSL on your site is easier than ever before. CloudFlare is a CDN service that helps your website load faster and provide a SSL security layer. They have a generous free plan that includes a SSL certificate.

To install CloudFlare CDN with SSL, follow these steps:

1. Sign up for an account on cloudflare.com

2. Add your domain name and follow their instructions. If you don’t need their pro features, you can pick their free plan.

cloudflare add domain

3. On your DNS registrar such as GoDaddy or Namecheap. Change the DNS servers to the ones provided by CloudFlare. Please note, this step may differ depending on your DNS configuration. Please defer to CloudFlare’s instruction.

change dns to cloudflare

Dns settings

Here are instruction to update your DNS server for GoDaddy, Namecheap, and Enom. This information should be widely available for any other domain registrar.

4. In around 15-30 minutes your site should work with https:// in the url!

Special thanks to Nate Clonch for this tip and CloudFlare for their great service.