What is the culture of philanthropy?
Why you need to build a culture of philanthropy
Involving Your Organization
Your organization should imbibe the culture of philanthropy across all your employees and volunteer, as well as your executives, board members, finance managers, and program staff.
Collectively, your colleagues hold the stories, facts, and figures in their minds and on their hard drives. The donors need this information to be inspired to give. Unless that information is shared freely, it won’t reach those who are best-placed to help you expand your outreach.
Your colleagues are also the hands and feet that represent your mission to the public. Each one has a unique community of friends and family members—so they each have the unique power to help you retain key donors and welcome many others into your mission.
They have to view themselves as ambassadors of your work, demonstrating their love of humankind internally and externally. They should also recognize that by putting more focus on philanthropy, your organization will raise more money. And with more resources, they will be able to do their jobs more effectively and create a better world.
How to Build a Culture of Philanthropy
1. Understand that fundraising is a noble pursuit
2. Understand the goals and progress
Allison Weber is passionate about helping mission-driven organizations tell better stories. Before launching Allison Weber Consulting, she spent nearly ten years helping nonprofit organizations. When she’s not working in the social impact sphere, you can find her chasing the sun, searching for the perfect cookie recipe, or enjoying a book from her ever-growing reading list.