Cash App is a popular payment processing platform among donors that nonprofits can use to collect cashless donations quickly. Read on as we share what you need to know about Cash App, including the pros and cons, and the best way to collect these donations as a nonprofit.
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Cash App is growing in popularity among donors, and nonprofits like yours are tapping into its potential to collect cashless donations quickly and conveniently.
In this article, we’ll share more about Cash App, how to use Cash App to collect donations as a nonprofit, and what to be mindful of.
Key Takeaways
Cash App is one of the fastest-growing payment processing platforms, with more than 50 million monthly users.
Donorbox donation forms enable nonprofits to offer donors popular payment methods, including digital wallets like Cash App Pay. There is no need to create a separate Cash App account to accept donations.
Nonprofits using Cash App to collect donations must set up a Business Account to meet compliance requirements and report donations as income to the IRS. A processing fee of 2.6% + $0.15 is charged for each donation.
Cash App doesn’t offer nonprofit-specific features, like automatic tax receipts, recurring donations, donor management, and other essential fundraising features. This can lead to missed opportunities and additional work.
What is Cash App?
Cash App is an online payment processing platform with approximately57 million monthly users. This popular peer-to-peer payment platform is used to send and receive money instantly using a user’s email address, unique $cashtag, or QR code.
$Cashtags are shortened, shareable URLs that act as “usernames” unique to a specific Cash App profile. They may look something like, “cash.app/$yourcashtag.”
Since many donors are already familiar with the platform, nonprofits like yours have started leveraging Cash App to boost convenience for supporters who want to donate to their causes.
Where are Cash App funds pulled from?
When donors give via a QR code or $cashtag, money is withdrawn from their Cash App balance.
If there are insufficient funds in the account, then funds will be deducted from your donor’s linked debit card. The payment will automatically decline if there are no linked payment sources and the Cash App balance doesn’t cover the cost of the transaction.
The difference between Cash App and Cash App Pay
As mentioned earlier, Cash App is an online payment processing platform that allows users to send and receive money instantly.
On the other hand, Cash App Pay is a contactless payment method that allows Cash App users to make payments online and in person. Payments made via Cash App Pay are deducted from the customer’s stored balance or linked debit card.
Donorbox-hosted donation forms make it easy for organizations like yours to accept donations via Cash App Pay (more on this below!).
Disclaimer: Organizations located outside of Australia, Canada, the United Kingdom, and the United States that are fundraising for a charitable purpose must seek additional approvals from Stripe to use Cash App Pay.
Is Cash App Free for Nonprofits?
Cash App charges a processing fee of2.6% + $0.15 for every donation you receive to your Business Account. There are no fees involved for standard bank transfers.
However, accepting Cash App Pay donations through Donorbox-hosted donation forms allows your nonprofit to offer this preferred payment method to donors at no extra charge!
How Nonprofits Can Use Cash App for Donations
Traditionally, nonprofits like yours used Cash App to collect donations via aQR code shared on donation pages, websites, or marketing materials. Alternatively, a unique $cashtag could be shared on websites and social media platforms to accept donations for fundraising campaigns.
Now, platforms like Donorbox make it easy to accept Cash App Pay donations right from your donation form.
Here’s how to accept donations using Donorbox vs. Cash App.
1. Collect Cash App Pay Donations With Donorbox
Donorbox’s multi-step donation forms make it easy to collect donations via Cash App Pay and other payment methods, including credit/debit cards, ACH, Stripe Link, and digital wallets likeApple Pay and Google Pay.
This means you can provide your supporters with multiple ways to give – removing any boundaries for them to make a gift.
If your donation form is hosted on Donorbox and uses Stripe as the payment processor, then Cash App Pay is already set up for donors to use – with support for embedded forms coming soon.
See how Black Girls Code is collecting donations via Cash App Pay from their Donorbox-hosted donation form:
Plus, with Donorbox, enjoy automated tax receipts, powerful donor management tools, recurring giving, and more. No Cash App account needed!
Cash App Pay is also available as a payment method on Donorbox Events, giving your ticket buyers an easy and secure way to buy tickets and make additional donations.
Learn how to build your Donorbox-hosted donation form in our getting started guide. Ready to build your Events page? Learn how here.
2. Collect Donations Directly Via Cash App
While this isn’t recommended for optimal fundraising, it is possible to collect donations directly through Cash App.
How to set up a Cash App account for nonprofits:
Create a Personal Account on Cash App.
Next, you’ll need to switch to a Business Account.* Navigate to your profile on your Personal Account, scroll down to the bottom of the page, then select “Choose a Business Account.”
Complete the business information required to verify your nonprofit organization.
Select a new $cashtag to streamline the process of sending and receiving money. Or, you can simply transfer the $cashtag from your Personal Account to your Business Account.
*Important to note: Personal accounts on Cash App are used solely for individual, non-commercial purposes, like splitting the bill with a friend. The app strictly prohibits the use of a personal account to receive payments for goods and services rendered. If you use a Personal Account for this purpose, you risk being suspended.
Pros and Cons of Fundraising on Cash App
Let’s highlight some of the pros and cons of Cash App for nonprofits.
Benefits of using Cash App
Quick access to funds: Nonprofits with a Cash App Business Account can set up standard bank transfers to access critical funds within 1-3 business days. Instant transfers to linked debit cards are subject to a fee of 0.5% -1.75% (with a minimum fee of $0.25).
Ease of use: Cash App features a fairly basic user interface that makes it easy for almost anyone to navigate.
Convenient way to collect donations: Nonprofits and faith-based organizations can accept donations easily without a complex setup.
Drawbacks of using Cash App
No tax-compliant receipts: Since Cash App doesn’t automatically track donations and issue compliantdonation receipts, you’ll need to do this manually, which can be tedious.
Security concerns: Cash App’s fraud prevention tools are not specific to nonprofits, which may leave donors who make donations using email addresses, QR codes, or $cashtags vulnerable to fraudulent transactions and social engineering tactics.
Minimal payment options for donors: Donors love having multiple ways to support your cause! Unfortunately, donors have limited payment methods with Cash App, which minimizes your fundraising potential.
No recurring donations feature: Cash App enables users to set up recurring payments as scheduled transactions on their accounts. However, it isn’t designed specifically for nonprofits that want to promote recurring giving and convert one-time donors into monthly givers.
Limited nonprofit features: Cash App does not offer in-person fundraising solutions, donor management tools, or mainstay fundraising tools like crowdfunding and peer-to-peer fundraising. This makes it difficult to build lasting connections and increase donor retention over time.
Lack of support: Cash App is rated 3.5 out of 5 stars on Capterra. While the app offers some help articles, you may find them a bit limited. However, Cash App does offer daily support via its direct line (1 (800) 969-1940). It also provides in-app chat support.
Streamline the Collection of Cash App Pay Donations with Donorbox
Cash App is one of the preferred ways to transfer money in an ever-growing cashless society. While Cash App is handy for accepting cashless donations, it lacks crucial nonprofit features and additional payment methods that help take your fundraising to the next level.
Donorbox’s fundraising and donor management platform streamlines the giving process for you and your supporters. Our powerful donation forms allow you to offer donors a variety of ways to support your mission – including credit/debit cards, digital wallets like Cash App Pay, and more.
Explore all our online and in-person fundraising features designed to help you raise more and maximize your impact.
Ready to try Donorbox? Our Standard Plan is free and comes with a 2.95% platform fee – and you can ask donors to cover the processing fees, so more of their donation goes to your cause! Learn more about our plans and sign up here.
Cash App for Nonprofits FAQs
1. What are Cash App’s fees for nonprofits?
Nonprofits with a Business Account on Cash App must pay a processing fee of 2.6% + $0.15 for every donation received. Standard bank transfers are free and take 1-3 business days for funds to reflect, but instant transfers to linked debit cards are subject to a 0.5% -1.75% fee (with a minimum fee of $0.25).
2. Is Cash App safe to use?
Cash App allows donors to verify payments by enabling a Security Lock setting to complete a purchase. They can also opt into transaction tracking. Cash App is PCI-compliant and uses encryption and fraud detection technology. However, donors are prone toscams and social engineering tactics on Cash App. That’s why collecting Cash App Pay donations through a secure donation form like Donorbox is recommended.
3. Can I create a Cash App account for my nonprofit organization?
Yes! You must set up a Business Account on Cash App to ensure compliance with the IRS by reporting all donations asincome if they exceed $600 in a calendar year.
Jamy-Lee has over 7 years of experience in copywriting and content marketing. With a background in volunteering, she now uses her passion for writing to help accelerate the all-important missions of nonprofits worldwide.