Donorbox Email Marketing: Your Key to High-Impact, Targeted Outreach

Donorbox CRM’s Email Marketing feature, now in Beta, is built to help nonprofits create more engaging email outreach. Don’t just send emails – create campaigns that drive action. In this article, we’ll walk you through everything you need to know about Donorbox Email marketing.

3 minutes read
Donorbox Email Marketing: Your Key to High-Impact, Targeted Outreach

Did you know that 88% of people check their email inboxes multiple times a day? That shows us that the majority of people value the communications they receive through their inbox – including those from the organizations they support or would potentially support.

Nonprofits can no longer afford to partner with a so-so email marketing platform. That’s where Donorbox Email Marketing (Beta) comes in! Read on to discover how the Donorbox Email Marketing Beta can help you create high-impact communications that get results.


What is Donorbox Email Marketing (Beta)?

Screenshot shows Donorbox CRM's new Email Marketing (Beta) feature.

In today’s fast-paced nonprofit world, communicating effectively with your supporters is more important than ever. And your email marketing platform can sometimes make or break those all-important relationships.

Donorbox Email Marketing is a mass communications platform designed to help fundraisers send targeted, engaging email campaigns that drive results – more opens, more clicks, and more mission-fueling donations. Plus, email Marketing integrates seamlessly with your Donorbox CRM to streamline your workflow.

Current Donorbox CRM users can apply for access to Email Marketing through the Beta onboarding page.

Not yet a Donorbox CRM user? Contact our sales team for your custom plan starting at $75 a month or sign up for a 14-day free trial through the CRM onboarding page.


Features

Let’s take a look at the features that make Email Marketing such a useful tool for savvy fundraisers.


1. Customizable Email Templates

Our dynamic, easy-to-use campaign editor helps you design professional, on-brand emails that resonate with your community.

Simply choose to edit an existing template or create one from scratch. Our drag-and-drop editor makes it easy to build out your design with images, text, links, and more.

Screenshot showing the template designer in Donorbox Email Marketing.


2. Robust Segmentation

Donorbox Email Marketing allows you to be precise with your email outreach and create personalized connections.

Use the Donorbox CRM Groups feature to create lists based on donor demographics, giving history, and more. Or use Email Marketing to create segments based on how your recipients have interacted with your emails in the past.


3. Campaign Analytics

Detailed metrics make it easy to measure your campaign’s success while giving you a deeper understanding of what’s working, so you can optimize your campaigns.

Track open, click, bounce, and spam rates to understand how your audience interacts with your content. This helps you craft a smarter email marketing strategy – so you can better engage your audience.


4. Built-In Automation: Coming Soon!

Set up unlimited automated workflows to engage with your donors at the perfect time – from acknowledging important anniversaries to celebrating new donations, and more!

Get Started with Donorbox CRM + Email Marketing


Benefits of Email Marketing in Donorbox CRM

These features are designed to make your donor communications pop – while making your life easier. Here are the key benefits of Donorbox Email Marketing.


1. All-in-one solution

No more switching between tabs, uploading clumsy contact lists, and searching for last-minute data to send a mass email. Donorbox CRM is your all-in-one solution where you can fundraise, manage donor relationships, send communications, and track your success.


2. User-friendly

Is there anything worse than a clunky interface? Donorbox CRM and Email Marketing are designed to be intuitive and easy to use, so you can spend less time figuring out your tools and more time bringing in donations.


3. Brand-aligned for trust

Donor trust is everything these days – and branding your communications is the solution. You want your donors to have a cohesive experience throughout your website, donation form, and communications. Donorbox Email Marketing gives you many options to customize your email templates so your brand is adequately – and beautifully – represented.


How to Get Started with Donorbox Email Marketing (Beta)

Ready to dive in? Here are the steps to start using the Email Marketing Beta.


1. Sign up for CRM or log in to your account

Contact our sales team to get set up with a custom plan for Donorbox CRM, starting at $75 a month.

If you’re already using Donorbox CRM, simply log in and navigate to the CRM dashboard.


2. Submit the Beta access form

Navigate to the Email Marketing tab and submit the form to apply for Beta access. We’ll be in touch soon!

Screenshot shows the Email Marketing Beta onboarding page on Donorbox CRM.


3. Once given access, register your domain and set up your account

Follow the instructions here to register your domain.


4. Start sending engaging campaigns!

You’re ready to start communicating smarter.

Learn how to use Email Marketing in this step-by-step guide on our knowledge base.


Over to You

If you feel overwhelmed every time you get ready to send out a mass email campaign to your supporters, it’s time to consider partnering with an all-in-one solution that takes the stress out of donor communication.

Donorbox CRM is designed to help you build better, lasting donor relationships through smart tools and integrated fundraising. Plus, built-in communication tools like Email Marketing (Beta) and Mail Center make connecting with donors easier and more impactful. Learn more about all Donorbox CRM has to offer and contact sales to get started or sign up for a 14-day free trial through the CRM onboarding page.

Lindsey Baker

Lindsey spent years wearing many hats in the nonprofit world. Whether she was helping arts nonprofits with their messaging and content, planning a fundraising gala, writing an NEA grant proposal, or running a membership program with over 400 members, she learned how to navigate – and appreciate! – the fast-paced world of fundraising. Now, she loves sharing those hard-earned lessons with the Donorbox community.

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