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What is peer-to-peer fundraising and how does it work?
Have you noticed that you’re more likely to buy an item if a friend or family member recommends it? That’s precisely how peer-to-peer fundraising (or P2P fundraising) works. Nonprofits set up fundraising campaigns – typically for specific programs and projects – and then encourage supporters to create their supporter-led fundraising page connected to this campaign. These peer-to-peer fundraisers then share their pages with their networks, spreading awareness and bringing in new donors. It’s ideal for Walk/Run/Ride events, endurance fundraising, virtual events, or charity walks, where a particular accomplishment can be tied to raising funds for your mission.
How does Donorbox’s peer-to-peer fundraising software work?
Donorbox offers the best peer-to-peer fundraising software that makes this easy with customizable pages for nonprofits and donors. Donors can easily create their own personal fundraising pages, share how they’ve been impacted by the organization, and include pictures of themselves at a fundraising event or volunteer activity. After hearing about their friend or family member’s involvement with your nonprofit, people will be more likely to visit your website, learn about your cause and programs, and give!
Why is Donorbox an effective peer-to-peer fundraising platform?
Donorbox stands out as one of the best peer-to-peer fundraising platforms that anyone can use. We provide free webpage hosting for nonprofit organizations and individuals without a campaign website and step-by-step onboarding instructions to ensure success.

With no set-up fees, monthly fees, or contracts, Donorbox’s peer-to-peer fundraising platform for nonprofits is affordable and accessible while still offering powerful tools that help you raise more for your mission. Our platform supports CRM integration and works with thousands of other software, so you don’t have to give up on the tools that already work for you. In only a few simple steps, your nonprofit can create a campaign to share with supporters and inspire mobile fundraising.
How do my supporters sign up to fundraise on my behalf?
Donorbox makes it easy for donors and volunteers to set up their own campaign page to fundraise on your behalf and expand reach. After creating your organization’s campaign, click on the “Invite Fundraisers” button, and you’ll be taken to your fundraisers list. Choose the supporters you think best fit this role and invite them with a simple click of the button – don’t worry, they’ll only get access to view and share your chosen campaign.

Your donors will receive an email invitation with a link to create their own campaign fundraising page. They can choose a team fundraising goal and add pictures and stories about why they support your cause and campaign. Now, they’re ready to share their page via email and social media and watch the donations come in! Our campaign pages have built-in Facebook integration, so individual fundraisers can share the word far and wide with their networks.

You also have the option to allow anyone to sign up to fundraise for your organization by adding an “I want to fundraise for this” button to your campaign. Your nonprofit still has the option to review and approve any fundraisers who wish to join your ranks!

When a supporter’s campaign brings in a donation, it’s sent directly to your connected Stripe or PayPal account, just like donations made through your own campaign.
How can I encourage supporters to fundraise on my behalf?
Before you start, it’s best to personally reach out to a handful of supporters you think would be good at this type of campaign. After that, you can invite all of your donors and volunteers to become fundraisers with an email and link to set up their own campaign page. Make it easy for these individual fundraisers to set up a fundraising page with training, onboarding, and fundraising templates.

Boost fundraiser engagement and entice participation with fundraising games, leaderboards, and competitions that offer prizes to the supporter who raises the most!

Once your campaign begins, track your success with goal meters (or progress bars) displayed on your website or donation page, and make sure you send regular updates on how the campaign is doing, who is winning competitions, and any changes or newsworthy information on your programs.

Don’t forget to thank your fundraisers and donors when the campaign ends. Let them know how much they contributed to your fundraising goals and how this will impact the cause and your organization. To keep in touch, consider adding Donorbox CRM, which lets you email volunteers, donors, and community members with automated emails. Our Email Marketing and segmentation tools help you personalize outreach to enhance donor experience, keep track of donor histories, and build long-term relationships with fundraisers that pave the road to future collaborations.

Frequently Asked Questions

Empower supporters to raise funds for your cause

Turn your supporters into passionate fundraisers and reach new donors through trusted personal networks with Peer-to-Peer fundraising.

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The overworked nonprofit's path to effortless growth

Feeling stretched thin on fundraising resources?

Donorbox Peer-to-Peer fundraising gives you the power to outsource a portion of your annual revenue. In just a few minutes you can create a campaign to equip your supporters to securely fundraise on your behalf.

Accept 50+ currencies

22+ payment methods

Display 15 languages

Your supporters can personalize their donation pages by adding photos, stories and goal meters, and share why your cause matters to them personally, creating an emotional connection with prospective donors.

Let supporters vouch for you

Launch effective peer-to-peer campaigns for specific projects or programs in minutes. Customize the messaging and imagery to raise funds for a dedicated purpose, showing exactly how funds will be spent.

Quick, customizable campaigns

Strengthen relationships by empowering supporters to fundraise year after year. Build a movement instead of a moment.

Community building & long-term engagement

Funds go directly and securely to your organization – no waiting, no middleman. Get instant access to donations as they come in.

No transfer time

Display your Case for Support

Show your unique Case for Support in a prominent place on your campaign page to inspire peer-to-peer fundraisers and donors alike.

Resources

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100,000+ nonprofits worldwide have raised $3B with Donorbox

Peer-to-peer campaigns that compel communities

Impactful tools and features to help you leverage supporters’ networks to extend your mission’s reach.

And so much more…

Donor data analytics

Get a 360° view of your donors with Donorbox CRM. Track donations, gather insights to boost retention, and let our AI automate your communications and reports.

Social sharing

Add links to your social pages, making it easy for supporters to follow and engage with your accounts.

Accept Crypto and Stock

Pro and Premium users can receive cryptocurrency and stock gifts directly on   the form.

Add custom questions

Add questions to collect useful donor information or suggestions.

API connectivity & integrations

Easily connect Donorbox to your marketing and fundraising tools like Zapier, Mailchimp, and WordPress — or use our API for custom workflows.

Access Donate Buttons

Place convenient, quick-access Donate buttons across your site, emails, or landing pages to boost form traffic with one click.

Build donor trust

Share your hard-earned certifications as trust badge images.

Fraud detection & monitoring

Your data and your donors are always protected with automated fraud monitoring and enterprise-grade security tools built into every Donorbox form.

SSL/TLS encryption

All donation data is securely encrypted end-to-end.

Recursos de Peer-to-Peer - Donorbox
Peer-to-Peer Fundraising 101

Peer-to-Peer Fundraising 101 | The Ultimate Nonprofit Guide

 Step-by-Step Guide to Using Donorbox

The Step-by-Step Guide to Using Donorbox Peer-to-Peer Fundraising

 Crowdfunding vs Peer-to-Peer Fundraising

Crowdfunding vs Peer-to-Peer Fundraising: Key Similarities and Differences

2023's Most Successful Peer-to-Peer Fundraising Ideas | Nonprofit Fundraising Tips | Donorbox

​​#1 Peer-to-Peer Fundraising Platform for Nonprofits | Donorbox

Donorbox Peer-to-Peer: Unleash the Power of Personal Connection

How BAM gets more out of Peer-to-Peer campaigns with Donorbox

How BAM gets more out of Peer-to-Peer campaigns with Donorbox

How Peer-to-Peer Delivers Hope 🌸 | Maya’s Hope - A Fundraising Success Story | Donorbox 💫

Why Donorbox is the Smart Choice for Nonprofit Fundraising Experts

Enterprise-grade security

Your data and your donors are always protected.

24/7 customer support

Our support team is ready to help — anytime, anywhere.

Supporters can easily share their fundraising pages across social media and messaging apps to amplify reach and drive more donations.

Social media sharing

Rated #1 on G2 for Fundraising

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