Recurring giving is on the rise, providing an invaluable opportunity for you to increase ongoing support for your nonprofit. In this article, I’ll share which Donorbox features to leverage to elevate recurring donations.
Join the fundraising movement! Join the fundraising movement!From streaming services to software subscriptions, the convenience of automated recurring payments is shaping payment behavior – and charitable giving preferences.
With 57% of donors already enrolled in a monthly giving program, your nonprofit has a clear opportunity to secure steady, predictable support through recurring donations.
Below, I’ll share how you can build a sustainable fundraising strategy using Donorbox’s features to grow and manage recurring giving.
By offering multiple recurring donation intervals on your donation form, you empower supporters to give in a way that feels comfortable to them. Plus, you increase your chances of securing even more revenue for your mission.
Include up to four giving intervals on your Donorbox donation form. Choose from the seven recurring intervals below, in addition to one-time donations:
Choose whether you’d like to set a default interval, and indicate your preferred interval with a heart icon to let donors know how they can have the biggest impact.
The average donation value for Donorbox donation forms that recommend the monthly interval is 196.12% higher than those with the one-time option recommended.
Pro tip: Analyze your donors’ giving patterns and offer donation intervals that align with how they tend to donate. For example, if many donors give at the end of every month, offer a “monthly” interval on your form to automate their giving and ensure you don’t miss out on any donations.
See how the National Autism Association is collecting recurring donations through their peer-to-peer campaign, powered by Donorbox:
Increase Recurring Giving with Donorbox
Recurring donations also help to build a reliable donor base. For example, Project Street Vet has seen a 700x increase in monthly donors and raised $1.7 million since using Donorbox.
Read their case study here.
Donorbox’s Recurring Upsell feature helps you transform those one-time donors into long-term supporters by asking them to upgrade their one-time gift to a recurring donation. That means a more stable revenue stream and increased donor retention for your organization.
Organizations using Donorbox have a 90% retention rate on recurring upsells – that means 9 out of 10 upsell donors stick around to surpass their original one-time gift amount.
When a one-time donor proceeds to give $200 or less on the first page of your donation form and moves to the next step, they’ll be prompted to upgrade to a monthly gift at a lower donation amount.
Tailor the title and messaging of your prompt to appeal to donors’ emotions, and increase transparency by including the original and new donation values.
Available to Pro and Premium organizations, Donorbox’s Recurring Donation Boost feature lets you ask recurring supporters to increase their current gift amount, right from their donation receipt email.
This helps you grow support for your mission by increasing revenue from existing supporters – no additional campaigns or manual follow-ups required.
Once a donor clicks on the call-to-action button, they’ll be taken to the Donor Portal to upgrade their recurring donation.
Here’s an example of a receipt email asking a recurring donor to consider increasing their gift amount:
Learn how to enable this feature in this article.
Providing a seamless cashless giving experience at events and on location is crucial for the success of your in-person fundraising strategy. And those face-to-face interactions are the perfect opportunity to increase long-term support for your cause.
The Donorbox Live app makes giving convenient by enabling supporters to quickly donate via credit/debit cards and digital wallets.
Pair your tablet with a card reader device, create your Donorbox in-person campaign with recurring giving intervals, and start collecting cashless donations. Or, fundraise on the go with the Donorbox Live – Mobile feature for Android smartphones.
Add up to four recurring intervals to your campaign, collect valuable donor information and insights, and automatically send receipts. Explore all the benefits of Donorbox Live and learn how to get started in this blog post.
Donorbox Live™ users see an average 35% increase in donations when pairing it with online fundraising.
The Al Ihsan Social Development Center (AISDC) is seeing the benefits of Donorbox Live and recurring donations first-hand.
Since adopting Donorbox Live – Kiosk and adding a recurring donation option, they’ve grown their donor base significantly, with 62% of all their donations being recurring.
Watch their video testimonial to learn how Donorbox Live and recurring donations help them secure mission-fueling support:
From selling tickets to accepting additional donations, fundraising events are a fantastic way to increase your revenue and connect with supporters on a deeper level.
Use Donorbox Events to create an event page with relevant information and attractive visuals.
Add an unlimited number of ticket tiers, automatically show the tax-deductible value on each ticket by inputting the fair-market value, and accept one-time and recurring donations on top of ticket sales.
Donors can quickly make a recurring donation with their ticket purchase and choose from the following options: daily, weekly, biweekly, 1st and 15th, and monthly.
See how Meals in the Meantime is accepting donations on top of ticket sales for their fifth anniversary gala:
Accept Recurring Donations and Sell Event Tickets with Donorbox
Pro tip: Pair Donorbox Events with Donorbox Live to amplify your in-person fundraising. Organizations utilizing this dynamic duo have already raised $36M through Events and $3M through Donorbox Live.
For creative ways to incorporate a donation kiosk at your next event, check out this blog post.
Empower your donors to manage their recurring donations with Donorbox’s Donor Portal. By making it easy to manage their recurring plans, you build trust and inspire greater generosity.
Supporters are automatically assigned a donor profile once they give to your nonprofit. Once they sign in to the Donor Portal, they can edit their recurring donations, view transaction details, download receipts, donate to your new campaigns, and update their information.
And with QuickDonate™, donors can quickly repeat donations in one click – no need to input their payment or contact information again.
Download Donorbox’s Monthly Giving Report for access to key insights and recurring donation statistics that inform your strategy.
Today, monthly giving accounts for 31% of all online revenue. Recurring donations are a lucrative way to secure predictable funding that fuels your mission.
From donation forms to giving kiosks and event forms, Donorbox’s fundraising features make it easy for you to inspire ongoing support for your cause.
Sign up to scale recurring giving for your mission.
For more fundraising tips and insights, check out the Nonprofit Blog. Subscribe to the monthly newsletter to receive a hand-picked selection of articles and resources sent to your inbox.
Jamy-Lee has over 7 years of experience in copywriting and content marketing. With a background in volunteering, she now uses her passion for writing to help accelerate the all-important missions of nonprofits worldwide.
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