Grace Nelson

Magenta’s founder, Grace, is a focused and enthusiastic leader who excels at capturing organizatonal vision and translating it into measurable impact. She is uniquely capable of drawing articulate insights from complex information and creating compelling narratives that inspire support.

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At Magenta’s helm, Grace brings an outcomes-focused approach to fundraising and growth, advocating for rigorous observation of the relationship between philanthropic investment and nonprofit effectiveness. Since 2019, Magenta has partnered with numerous mission-focused organizations to clarify and communicate their impact, harnessing the results to achieve transformational scale in programs reach, audience engagement, and revenue.

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Prior to launching Magenta, Grace served as the Director of Strategy and Data Analytics at the Woodruff Arts Center in Atlanta, where she led campaign operations for $40 million in contributed revenue. Her tenure at the Woodruff equipped her with a working knowledge of strategic planning, case writing, development operations, fundraising, and nonprofit management.

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Grace holds an MBA from Georgia Institute of Technology, concentrating in Strategy and Innovation, and bachelors degrees in Studio Art and Finance from the University of Georgia. A person of limitless interests, she is an active community volunteer, tennis player, artist, and musician, spending much of her non-Magenta time songwriting and performing with Atlanta-based rock band The Frontrunners.