Amazon Pay for Nonprofits: Everything You Need to Know

Amazon Pay is making waves as a popular digital wallet that allows nonprofits to collect donations swiftly. Read on to discover everything there is to know about Amazon Pay and how you can use it to accept donations with Donorbox!

3 minutes read
Amazon Pay for Nonprofits: Everything You Need to Know

Did you know that there are more than 3.4 billion digital wallet users worldwide? And that number is expected to reach 5.2 billion by 2026!

Amazon Pay is a go-to digital wallet for donors,  making it easy for nonprofits like yours to collect cashless donations and tap into the millions of people already using the platform.

In this article, you’ll learn how Amazon Pay works and how to unlock the benefits of this platform as a nonprofit.

We also answer some frequently asked questions.


What is Amazon Pay?

Screenshot of Amazon Pay's homepage

 

Amazon Pay is a digital wallet that gives Amazon customers a secure checkout experience using their existing credentials. Organizations can integrate Amazon Pay with their website and accept payments online in a flash.

Conveniently, Donorbox users can offer Amazon Pay to supporters right on their donation form! Amazon Pay is currently available on Donorbox-hosted donation forms using Stripe as a payment processor.


4 Reasons Why Amazon Pay Matters for Your Nonprofit

63% of donors prefer to give to causes they care about using digital payment methods.

By offering donors more online payment options – including digital wallets like Amazon Pay, Apple Pay, and Google Pay – you not only provide them with added convenience but also increase your potential for donations.

Let’s look at four reasons why Amazon Pay can boost your fundraising strategy.


1. It streamlines the donation process

Amazon Pay is a popular digital wallet because users don’t have to input their payment information. It automatically populates the card details section with the information donors have saved on their Amazon account, streamlining the donation process.

By offering your donors a frictionless checkout experience, you’ll increase your conversion rate, resulting in more funds for your mission!


2. Donors trust it

A reputable payment method alternative is critical to maintaining donor trust, which ultimately results in more donations to your organization.

Hundreds of millions of people already know and trust the Amazon brand, with 93% of users saying they would use Amazon Pay again.


3. It elevates your donation potential

Your nonprofit organization can use this popular option to expand your reach and collect donations from more than 300 million active users on Amazon. By broadening the donor pool, you’ll secure more funds that help your mission thrive.


4. It’s already available on your donation form

If your donation form is hosted on Donorbox and uses Stripe as a payment processor, then Amazon Pay is already set up for donors to use – with support for embedded forms coming soon.

See how the SimiSleighs Foundation’s Donorbox-hosted donation form automatically includes Amazon Pay as a payment option:

Screenshot of the SimiSleigh's Foundation's Donorbox-hosted donation form that automatically includes Amazon Pay.

Create Your Amazon Pay-Friendly Donation Form


How to Start Accepting Amazon Pay Donations

Offering Amazon Pay as a payment method for supporters is easy with Donorbox. Here’s how to get started:


Add Amazon Pay to Your Donorbox Donation Form

If you already have Stripe connected as your payment processor, there’s no need to do anything further. Amazon Pay will automatically appear as a payment method on your Donorbox-hosted donation forms for donors who have an Amazon account.

Amazon Pay is currently only available on Donorbox-hosted donation forms. Support for embedded forms is coming soon!

If you haven’t launched a campaign yet, here’s how to start accepting Amazon Pay donations:

  1. Sign up for Donorbox.
  2. Connect Stripe as your payment processor to enable Amazon Pay at no extra cost.
  3. Create your campaign.
  4. Customize your donation page to align with your brand and campaign.
  5. Share your Donorbox-hosted donation page to start collecting donations.

You’re all set! Donors will automatically be presented with the option to give to your cause using Amazon Pay.


Collect Amazon Pay Payments and Donations with Donorbox Events

With 81% of donors attending fundraising events, selling tickets is a fantastic way to raise more funds for your mission. With Donorbox Events, attendees can also donate to your cause on top of purchasing tickets to your event.

Amazon Pay will automatically feature as a payment method to supporters who have an existing Amazon account – no further action is required from your end.

See how easy it is for this organization to sell tickets with Amazon Pay as a payment option on their Donorbox event form:

Screenshot of an organization offering Amazon Pay on their Donorbox event form


Over to You

Offering donors more payment options and contactless fundraising alternatives is essential for fundraising success.

Donorbox makes it easy to accept donations using swift payment methods like Amazon Pay, Stripe Link, Apple Pay, and Google Pay, enabling a frictionless checkout experience that brings in more support for your mission.

Want to leverage the benefits of Amazon Pay via Donorbox-hosted donation forms or Donorbox Events? We make it easy, so you can focus on what matters most – doing more good.

Happy fundraising!


Frequently Asked Questions About Amazon Pay for Nonprofits

Here are answers to some frequently asked questions you may have about Amazon Pay for nonprofit organizations.


1. What is Amazon Pay?

Amazon Pay is a free online payment service available to existing Amazon users. This popular digital wallet automatically populates the debit/credit card information saved in a user’s existing Amazon account when attempting to make a purchase online.


2. Can I accept donations using Amazon Pay?

Yes. You can accept donations to your cause by integrating your website with Amazon Pay or by creating a donation form on a fundraising platform that integrates with Amazon Pay, like Donorbox.

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Jamy-Lee has over 7 years of experience in copywriting and content marketing. With a background in volunteering, she now uses her passion for writing to help accelerate the all-important missions of nonprofits worldwide.

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