Amazon Pay is making waves as a popular digital wallet that allows nonprofits to collect donations swiftly. Read on to discover everything there is to know about Amazon Pay and how you can use it to accept donations with Donorbox!
Join the fundraising movement! Join the fundraising movement!Did you know that there are more than 3.4 billion digital wallet users worldwide? And that number is expected to reach 5.2 billion by 2026!
Amazon Pay is a go-to digital wallet for donors, making it easy for nonprofits like yours to collect cashless donations and tap into the millions of people already using the platform.
In this article, you’ll learn how Amazon Pay works and how to unlock the benefits of this platform as a nonprofit.
We also answer some frequently asked questions.
Amazon Pay is a digital wallet that gives Amazon customers a secure checkout experience using their existing credentials. Organizations can integrate Amazon Pay with their website and accept payments online in a flash.
Conveniently, Donorbox users can offer Amazon Pay to supporters right on their OmniGive™ donation form!
63% of donors prefer to give to causes they care about using digital payment methods.
By offering donors more online payment options – including digital wallets like Amazon Pay, Apple Pay, and Google Pay – you not only provide them with added convenience but also increase your potential for donations.
Let’s look at four reasons why Amazon Pay can boost your fundraising strategy.
Amazon Pay is a popular digital wallet because users don’t have to input their payment information. In fact, 66%* of its users are already signed into their accounts! Amazon Pay automatically populates the card details section with the information donors have saved on their Amazon account, streamlining the donation process.
By offering your donors a frictionless checkout experience, you’ll increase your conversion rate, resulting in more funds for your mission!
*Based on data from Amazon Pay’s Internal Business Analysis (April 2024 to April 2025).
A reputable payment method alternative is critical to maintaining donor trust, which ultimately results in more donations to your organization. Amazon Pay’s advanced fraud protection technology is employed throughout the checkout process to minimize the fraud rate to just 0.16%* – that’s well below the 3.3% overall industry average!
Hundreds of millions of people already know and trust the Amazon brand, with 93% of users saying they would use Amazon Pay again.
*Based on data from the Amazon Pay Internal Business Analysis on fraud rate by order, Period: Q1 2024 – Q4 2024, Metric: Percentage of accepted orders that turned out to be fraudulent over 12-month period.
Your nonprofit organization can use this popular option to expand your reach and collect donations from more than 300 million active Amazon users. The 200 million Amazon Prime users account for 66% of Amazon Pay’s active customers!
By broadening the donor pool, you’ll secure more funds that help your mission thrive.
Powered by Stripe, Donorbox’s OmniGive donation form conveniently allows you to offer Amazon Pay as one of more than 22 payment methods available to donors.
See how the SimiSleighs Foundation’s Donorbox-hosted donation form includes Amazon Pay as a payment option:
Create Your Amazon Pay-Friendly Donation Form
Please note: The availability of payment methods is subject to Stripe’s terms and conditions. If you have any questions about certain payment options and their availability in your country/region, please contact Stripe for more information.
Offering Amazon Pay as a payment method for supporters is easy with Donorbox. Here’s how to get started:
If you already have Stripe connected as your payment processor, there’s no need to do anything further. Amazon Pay will automatically appear as a payment method on your OmniGive donation forms for donors who have an Amazon account.
Please note: Amazon Pay is only available with OmniGive donation forms. If you haven’t launched a campaign yet, follow the steps below to start collecting donations via Amazon Pay.
If you haven’t launched a campaign yet, here’s how to start accepting Amazon Pay donations:
You’re all set! Eligible donors will automatically be presented with the option to give to your cause using Amazon Pay.
With 81% of donors attending fundraising events, selling tickets is a fantastic way to raise more funds for your mission. With Donorbox Events, attendees can also donate to your cause on top of purchasing tickets to your event.
Amazon Pay will automatically feature as a payment method to supporters who have an existing Amazon account – no further action is required from your end.
See how easy it is for this organization to sell tickets with Amazon Pay as a payment option on their Donorbox event form:
Offering donors more payment options and contactless fundraising alternatives is essential for fundraising success.
Donorbox makes it easy to accept donations using swift payment methods like Amazon Pay, Stripe Link, Apple Pay, and Google Pay, enabling a frictionless checkout experience that brings in more support for your mission.
We make it easy for you to leverage the benefits of Amazon Pay via Donorbox OmniGive forms or Donorbox Events, so you can focus on what matters most – doing more good.
Happy fundraising!
Here are answers to some frequently asked questions you may have about Amazon Pay for nonprofit organizations.
Amazon Pay is a free online payment service available to existing Amazon users. This popular digital wallet automatically populates the debit/credit card information saved in a user’s existing Amazon account when attempting to make a purchase online.
Yes. You can accept donations to your cause by integrating your website with Amazon Pay or by creating a donation form on a fundraising platform that integrates with Amazon Pay, like Donorbox.
Jamy-Lee has over 7 years of experience in copywriting and content marketing. With a background in volunteering, she now uses her passion for writing to help accelerate the all-important missions of nonprofits worldwide.
Join the fundraising movement! Join the fundraising movement!
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