Wondering how Afterpay and Klarna can take your fundraising to the next level? Discover how Donorbox makes it easy for you to collect buy now, pay later donations!
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Did you know that 86.5 million Americans used buy now, pay later (BNPL) services in 2024 alone? Providers like Klarna and Afterpay are changing the way donors support causes they care about – and providing new ways to fundraise!
In this article, we’ll break down how Afterpay and Klarna work – and how you can start collecting donations through both using Donorbox.
Afterpay, also known as Cash App Afterpay, and Klarna are two of the leading buy now, pay later services that allow customers to split purchases into a series of interest-free installments. These BNPL service providers pay merchants in full up front and reclaim the funds from the customer over time.
BNPL services are gaining traction beyond retail usage and revolutionizing nonprofit fundraising. By giving donors more flexible ways to support your cause, you can boost donations and maximize your impact.
BNPL has been shown to increase consumer spending by 26%. By offering this versatile payment option on your donation form, you’ll secure more mission-critical funds to fuel your organization.
Sometimes donors don’t follow through with their gifts once they reach checkout. By offering a BNPL option on your donation form, you may see reduced donor drop-off rates and increase the likelihood of a completed gift.
As mentioned before, BNPL service providers like Klarna and Afterpay provide the full donation amount to your nonprofit up front, providing immediate access to the critical funds that allow you to do more good.
Donors appreciate the flexibility of being able to split the total value of their donations across multiple payments. This allows them to effectively manage their cash flow and support the causes they care about.
By enabling donors to spread the value of their gift over a period of time, you make it easier for them to say “yes.” For example, instead of donating $200 in one go, they may feel more comfortable splitting the payment into four $50 installments.
34% of Millennials in the U.S. use BNPL services, followed by 26% of Gen Z members. Since younger donors are already familiar with these facilities, you’ll be able to appeal to a wider demographic and increase your fundraising potential.
Donorbox makes it easy for your nonprofit to accept Klarna and Afterpay donations right from your OmniGive™ donation form.
Note: Whether or not Klarna and Afterpay are available on your OmniGive donation form is subject to your location, the location of your donor, and other factors – based on Stripe’s terms and conditions. Please contact Stripe for more information.
Next, let’s take a look at how to set up Klarna and Afterpay for fundraisers using Donorbox.
Please note: AfterPay and Klarna are only available with OmniGive donation forms. If you haven’t launched a campaign yet, follow these steps to automatically start accepting Klarna and Afterpay donations from eligible donors:
That’s it! Eligible donors will now have the option to use Afterpay and Klarna to support your mission.
See how Black Girls Code is collecting Afterpay and Klarna donations on their Donorbox-hosted donation form:
Collect Afterpay and Klarna Donations With Donorbox
Buy now, pay later options – like Cash App Afterpay and Klarna – let you secure more donations and attract a wider pool of donors.
Donorbox simplifies the donation experience by giving your supporters more convenient ways to give. Our OmniGive donation form makes it easy for you to offer donors a frictionless checkout experience and more than 22 flexible payment methods, so you can raise even more.
Not using Donorbox yet? Sign up now to start accepting donations via popular payment methods used by donors!
Buy now, pay later services like Afterpay and Klarna for nonprofits give donors more payment flexibility, which in turn reduces donor drop-off at checkout, provides access to critical funds, and attracts younger donors to support your mission.
Fundraising platforms like Donorbox streamline the process by allowing you to offer these flexible payment options on your OmniGive donation form. This increases your conversion rate and boosts your fundraising potential.
Jamy-Lee has over 7 years of experience in copywriting and content marketing. With experience teaching in underserved communities and volunteering for animal rescue organizations, she has a first-hand understanding of the challenges faced by mission-driven organizations. She now uses her passion for writing to share practical insights that help nonprofits fulfill their missions.
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