Another Giving Tuesday is in the books! Whether you smashed your goal, came close, or need to assess your campaign strategy for next year, we wanted to take a moment to celebrate something important: fortitude.
Join the fundraising movement! Join the fundraising movement!2025 has been a year of challenge after challenge, and I know many of us were feeling burnt out long before Giving Season rolled around. But if you showed up on Giving Tuesday with a campaign and a strong message, you showed fortitude – and globally, donors showed support.
Here’s a quick wrap-up of Giving Tuesday 2025 and some next steps to keep the momentum going, reflect, and start building relationships with new donors.
Globally, nonprofits raised $4 billion, an increase of 13% from 2024.
38.1 million people in the U.S. participated, 19.1 million of whom made financial contributions. 11.1 million people volunteered, an increase of a whopping 20% from 2024.
We saw some impressive movement for organizations using Donorbox, too. The total number of donations increased by almost 9% this year – meaning more gifts and more connections with donors!
More organizations used Donorbox Crowdfunding and Peer-to-Peer to get their message across, with a combined increase in donations of 10% over last year. And our QuickDonate™ feature, which allows donors to repeat any gift in just one click, saw an incredible 80% increase in donation value when compared to last year!
Generosity is still just as important to donors – and many donors are stepping up even more to support causes they care about during uncertain times.
If you saw a good share of that generosity on Giving Tuesday, congratulations!
If you didn’t, don’t beat yourself up. Now is the time to assess your campaign to see what worked and what could have gone better.
Part of your assessment should be whether your return on investment (ROI) was worth it and whether you should try something new next year or put your efforts and money into a different campaign.
Download our free Rose, Bud, and Thorn worksheet when you’re ready to assess your campaign.
Remember, Giving Tuesday may not be a huge success for every organization. Your donors may not be interested in a giving day, or your mission might not move donors to give on a day crowded with messaging. That’s okay!
We’ve seen some great success stories. Here are three campaigns that stood out to us:
Zorya Foundation surpassed their goal by over $40,000, allowing them to fund childcare grants for women working in healthcare.
Pets Bring Joy illustrated the impact of each donation level, bringing in 121 donations to change the lives of the animals they support.
The HFSV exceeded their $15,000 Giving Tuesday goal in just 26 donations! They’ll use these funds to distribute much needed microgrants to Latine technology students.
The big day has come and gone – now what?
Here are your next steps:
Don’t forget to take time to celebrate what you’ve accomplished.
You got out there and shared your mission. You brought in funds that will change lives. And you gained more visibility not only for your organization, but for the people, animals, or places you serve.
Well done.
Gratitude is key after Giving Tuesday. Share how each donation will have real, tangible impact.
Now is also a great time to learn more about your new donors. Send a survey to understand their communication preferences, interests, and background. Use their responses to build better relationships.
If you steward your donors well and show that you care, they’ll be more interested in supporting your organization again before the end of the year.
Now is not the time to go quiet. Don’t overwhelm your audience, but keep up a steady rhythm of outreach for your year-end campaign.
For more last-minute campaign tips, listen to this podcast with Jena Lynch and Cara Augspurger:
Bonus resources: Discover eight experts’ advice about Giving Season campaigns (some tips might surprise you!), and review what Donorbox Fundraising Coach Brittan Stockert predicts we’ll see in fundraising before the year is through.
At Donorbox, every day is Giving Tuesday because every day is just as important to the over 100,000 organizations that have used us to power their movements. We offer 99.99% uptime, unrivaled customer support, and the most payment methods on the market to unlock a wider donor base.
If you’re looking for a reliable, advanced platform to scale your fundraising and amplify your impact in 2026 and beyond, sign up today and start fundraising in under 15 minutes.
We know what it takes to build sharper, stronger organizations, and we’re proud to partner with you.
Lindsey spent years wearing many hats in the nonprofit world. Whether she was helping arts nonprofits with their messaging and content, planning a fundraising gala, writing an NEA grant proposal, or running a membership program with over 400 members, she learned how to navigate – and appreciate! – the fast-paced world of fundraising. Now, she loves sharing those hard-earned lessons with the Donorbox community.
Join the fundraising movement! Join the fundraising movement!
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