Want to incorporate stock gifts into your year-end fundraising strategy? Here’s how to accept and promote stock giving in your end-of-year appeal and raise even more for your cause.
Join the fundraising movement! Join the fundraising movement!Stock donations offer a valuable way for donors to support your cause while avoiding capital gains tax, making them an appealing alternative to cash-based giving.
Incorporating stock giving into your year-end campaign can therefore welcome larger gifts, enabling your organization to fully benefit from the increased generosity of the Giving Season.
Below, I’ll explain why supporters may lean towards stock giving this year-end, and what you can do to prepare for this shift in giving behavior.
Due to recent market growth and increased tax benefits for donors, non-cash donations like stock and cryptocurrency are quickly becoming a mainstream giving solution for supporters who want to elevate their impact.
The Giving Block’s 2026 Annual Report shows that online stock donation volume increased by 127% in 2025, with the average gift climbing past $51,000. Plus, supporters who give non-cash donations give roughly 10X more than they did in the past.
See how the average stock donation size has scaled rapidly year over year from 2022 to 2025:
Source: 2026 Annual Report on Crypto Philanthropy and Digital Fundraising Innovation
New research from M+R also shows that 68% of surveyed donors say the biggest influence on how much they give is the organizations who need their support most. Tax implications, market performance, and financial advice matter far less to donors.
If you don’t already offer a stock giving option on your form, make it easy for year-end donors who prefer to give using this payment method.
Fundraising platforms like Donorbox make it easy for your organization to accept stock and cryptocurrency gifts on donation forms, significantly increasing financial support for your mission. Donorbox Pro and Premium users in the U.S. can effortlessly accept stock and crypto donations through the platform’s integration with The Giving Block.
Once supporters click on the crypto and/or stock tab on your donation form, The Giving Block’s form will pop up on the screen. Donors then complete their gift by entering the required information, or scanning or copying a QR code to make a crypto donation.
At Donorbox, the average stock donation is almost 9,000% bigger than the average donation made with a credit card.
See how Crazy Love Africa is collecting stock and crypto donations on their donation form:
Accept Year-end Stock Gifts with Donorbox
Bonus resource: For a detailed guide on how to accept year-end stock gifts, visit this blog post.
M+R’s study shows that 68% of existing supporters already know about donating in stock.
However, prospective donors are far less familiar with alternative giving options, which is why it’s important for your organization to educate supporters about stock donations.
Source: M+R
Include relevant information about stock and crypto giving on your end-of year campaign page, in emails and newsletters, and in other communications.
Donors value simplicity, so keep things straightforward by making the option visible and redirecting supporters to the information they need.
Consider including this free downloadable resource in your communications to explain how stock and crypto donations work:
Pro tip: Stock donors care about measurable outcomes and sustainability, so share your impact up front when encouraging these gifts.
Ensure everyone in your organization – including fundraising and finance teams, and development staff – is aware that you accept stock donations and knows how to answer any questions new prospects may have.
Use clear, concise messaging in your appeal to communicate the impact a stock donation can have.
For example, instead of “Make a stock donation for increased tax benefits,” consider something like, “A $_____ gift in stock provides a year’s supply of food and shelter to 10 homeless families.”
Here are some basic points to align on:
In addition, consider how donors will be acknowledged for end-of-year stock donations. To minimize your workload and streamline your year-end fundraising, consider sending automated receipts so no donation goes unacknowledged.
Donorbox’s integration with The Giving Block makes acknowledging stock and crypto donations effortless.
Stock donors receive a donation receipt from Modern Philanthropy Foundation, The Giving Block’s distribution partner, once shares have been received and liquidated.
Use this handy stock donation checklist to ensure your organization stays on track before sharing your year-end appeals.
Learn how to accept more major gifts of stock and cryptocurrency from the next generation of donors in this video:
New donor giving behavior is shifting, and the increase in stock donations is a telltale sign. Your organization can capture major year-end stock gifts this Giving Season by educating supporters and offering stock giving as an option in your appeals.
Platforms like Donorbox make collecting alternative giving options like these effortless. Powered by The Giving Block, Donorbox Pro and Premium users can accept stock and crypto gifts on their donation forms, helping them raise even more.
For more fundraising articles and ideas, visit the Nonprofit Blog. Subscribe to the monthly newsletter for a handpicked selection of expert resources sent to your inbox.
Jamy-Lee has over 7 years of experience in copywriting and content marketing. With experience teaching in underserved communities and volunteering for animal rescue organizations, she has a first-hand understanding of the challenges faced by mission-driven organizations. She now uses her passion for writing to share practical insights that help nonprofits fulfill their missions.
Join the fundraising movement! Join the fundraising movement!
