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    Luz Needs You. Will You Help?


    I’m Lucy Flores, the CEO, and Co-Founder of Luz Media, a Latina-owned media company on a mission to challenge the stereotypical Latina narrative by telling our stories authentically and boldly.


    When Luz launched about 4 years ago, I knew this entrepreneurial journey would come with challenges; I just never imagined one of them would be me fighting to save my life and Luz simultaneously. My medical condition forced me to confront the reality that no one does anything alone and with that, inspired me to transition into an audience-supported model for Luz Media.


    The media space for Latinas (and Latinos, Latine, choose your label) is almost non-existent. There are at minimum 30 million Latinas in the U.S., but how many national Latina media outlets can you name?


    Luz was created to get our stories into mainstream media and create a space to celebrate our culture in a country that is dead set on assimilating it out of us. And every day, we continue marching towards that goal with a track record of your support as evidence that what we’re creating is necessary, wanted, and useful. This is just a tiny bit of what we’ve accomplished together:

    So now I’m asking you to help keep Luz going this year.


    We're raising $400,000. Will you help us get there? 


    This covers annual operating costs, including staff salaries and freelancer payments, health insurance premiums, platform subscriptions, credit card, and loan payments, and miscellaneous operating costs including additional costs necessary as I take the time I need to prioritize my health.


    Together, we are unstoppable - juntas y unidas nunca seremos vencidas.



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