I’m Lucy Flores, the CEO, and Co-Founder of Luz Media, a Latina-owned media company on a mission to challenge the stereotypical Latina narrative by telling our stories authentically and boldly.
When Luz launched in 2019, I knew this entrepreneurial journey would come with challenges. The media space for Latinas (and Latinos, Latine, choose your label) is almost non-existent. There are at minimum 30 million Latinas in the U.S., but how many national Latina media outlets can you name?
Luz was created to get our stories into mainstream media and create a space to celebrate our culture in a country that is dead set on assimilating it out of us. And every day, we continue marching towards that goal with a track record of your support as evidence that what we’re creating is necessary, wanted, and useful.
The only way to be truly independent is to not rely on corporate revenues. This means we need support from everyday readers and people who support our mission of producing culturally relevant and accurate news and information content.
We're raising $100,000 for operational funds in 2025. Will you help us get there?
Keeping an independent media company up and running isn't cheap or easy, but as I often say, hard is not impossible.
And with your support, we can keep creating the stories that can change the media landscape for all of us.
In solidarity,
Lucy Flores
CEO & Co-Founder
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