What's the point of peer to peer marketplaces and world class financial technology solutions if only 16% of women-owned tourism enterprises in Africa are using email when communicating with guests? Support our cause as we aim to help the African tourism rebuild better, a tourism sector that is inclusive, equitable and one that will thrive in the digital economy.
Through the #LetsInnovate initiative, we aim to achieve;
- A tourism sector in South Africa that is empowered with digital and technology tools, processes and systems that will help small businesses and new entrants grow sustainable businesses and create jobs
- A tourism sector which is globally competitive
- 100 new jobs created in tourism in South Africa across the #LetsInnovate community
- Technology and digitally driven job opportunities e.g. software engineers, data scientists, copywriting, design
- New roles in SMMEs in the #LetsInnovate community e.g. digital marketing
- New SMMEs (largely currently unemployed youth who have completed their tourism studies) creating new tourism product targeted at the tourism consumer of the future
- 1000 SMMEs empowered with digital skills and tools to thrive in the digital economy