Kosten voor donateur werving
Donor Acquisitie, of DAC, is de prijs die u betaalt om een eerste geschenk van een donateur aan uw organisatie te verdienen.
Donorbox Peer-to-peer fondsenwerving is een van de beste strategieën voor het werven van donoren, omdat het supporters aanmoedigt om namens u contact op te nemen met hun collega's, vrienden, collega's en familieleden voor donaties
Hoe deze rekenmachine te gebruiken
Om uw wervingskosten te berekenen, deelt u het bedrag van alle fondsenwervingskosten door het totale aantal verworven of nieuwe donateurs voor uw organisatie. Hierbij kan het gaan om uitgaven aan externe leveranciers, portokosten, personeelssalarissen en andere kosten die verband houden met fondsenwerving.
Pro-tip
De kosten voor het werven van een nieuwe donateurs en donateur waarde gaan hand in hand. Deze twee statistieken gecombineerd kunnen worden gebruikt in analyses om te bepalen of uw fondsenwervingsprogramma duurzaam is. Het is duurder om een nieuwe donor te werven dan een huidige donor te behouden, dus het is goed om die verhouding onder controle te houden!
Veel Gestelde Vragen
When should I use the donor acquisition cost calculator?
Donor acquisition cost calculators divide the total amount of all fundraising expenses by the number of new donors collected. This number will help you determine which fundraising campaigns and events are worth the trouble by showing you exactly how much you spent to acquire a new donor.
A donor acquisition cost calculator is most useful for larger events and campaigns that cost a lot to run. Third-party vendor costs, staff salaries, location costs, and more can add up. Nonprofits often assume events are best for fundraising, but the real goal of a major event is to reach a larger audience and bring in new donors. If your event is not doing that, you’ll want to adjust your strategies or potentially choose a different fundraising idea.
Are there fundraising tools that can help with donor acquisition?
Donor acquisition is vital for your nonprofit's long-term success. The best way to reach and inspire new donors is by showcasing your organization’s impact. You can do this with social media and email campaigns, events, and more.
Most people want to hear from real people before providing a donation - it's called social proof - and Donorbox makes it easy with crowdfunding and peer-to-peer campaigns that support donor walls, social sharing, and more.
I’ve used the donor acquisition cost calculator – now what?
Now that you’ve used the donor acquisition cost calculator, you have a better idea of which campaigns and events are working for your needs. Now is the time to analyze each event and campaign and come up with new goals that match your organization’s strategic fundraising plans.
Remember, fundraising is more than short-term financial solicitation. You must find ways to encourage new donors, build long-term relationships, and entice them to participate in your nonprofit’s fundraising and programs.
Do I include staff salaries in my overall fundraising expenses with calculating DAC?
If you are a small nonprofit, you are better off calculating your DAC without including salaries or overhead costs. If you are a large nonprofit - especially one with a staff of more than five - you should calculate DAC both ways: with and without salaries and overhead costs.
How should I consider donor acquisition costs as I implement various fundraising strategies?
When you acquire a donor, you want to know not only which channel they came through but also what the expense was to acquire them. Use separate Donorbox campaigns for each solicitation to more easily determine which fundraising activities are worth investing more in and which are worth moving away from.