We want to put this ad in the NY Times, to show that Bitcoin mining can be the world's first carbon negative industry and get the mainstream to re-evaluate Bitcoin
The backstory
A while ago, I was unexpectedly contacted by one of the world’s top advertising creatives (who is also a bitcoiner).
He shared his #1 adoption concern:Retail’s lack of interest in Bitcoin.
"They think they know what Bitcoin is, and based on that, they're not interested"
What he said next floored me.
“I’m in a unique position of both caring deeply about bitcoin and working with advertising at the highest international level.
And I don’t see a better story to open people’s minds about Bitcoin than the methane story. Nothing is even close”
“If we want retail to give Bitcoin a second look, we need to hook them with something unexpected.
The methane story is surprising, hope-inspiring and it can be communicated in one sentence. No other single sentence about Bitcoin has the same punch”
He proposed that we shine a light of truth in the darkness: A full page ad in the New York Times.
The ad could create enough stir to get this message on some big podcasts and other broad media outside Bitcoin-land (with a little help from his PR colleagues).
So he orange-pilled a colleague, and they made this ad for me, free of charge. Imagine opening the NYT and seeing this truthbomb!
The NYT print edition has 570,000 subscribers, many of which are very influential.
So the ad can make a real difference for how Bitcoin is perceived. And it can accelerate our goal to make Bitcoin mining carbon-negative.
One more thing:
Most people still think Bitcoin = crypto(no surprise they're not interested in BTC!)
Repeating "Bitcoin not crypto" doesn't change that.But of the world's top cryptos, only Bitcoin mitigates methane.
This ad shows a huge audience that Bitcoin ≠ crypto.
A version of this ad has already run on Instagram, where it outperformed every other post on that account, including the lighter and funnier ones
So how do we find the funds to run the ad?By working together (like we did to defeat GreenpeaceUSA).
That means activating our own grassroots network and crowd-funding this thing to create history.
If we raise $70,000, we can put the ad in the NYT.
If we raise $2K, we can put it in a small but influential magazine like the Royal Geographical Society’s magazine.
And there are lots of interesting spots in between.
You can help change history by making a contribution right here.
Let's do this!