For three days only, every pound you give to Babyzone will be matched pound for pound by an anonymous supporter, up to £100,000. That means your kindness will travel twice as far for the mums, dads, carers, toddlers and babies who rely on Babyzone each week.
We like to think of this appeal as a staircase: it starts with one family, then ten, then a whole week of support, a month, and finally a full year of a Babyzone hub at the heart of a neighbourhood.
Step 1: One family
£10 → £20 matched
Your gift enables one family to spend a full day at a Babyzone hub. They can drop in to six developmental classes, meet other parents, relax while their children play in safe soft play spaces, share a warm subsidised meal, and speak to on-site experts about feeding, housing, energy, employment support, food bank vouchers and baby bank bundles. They leave with practical help, new connections and ideas they can use at home.
Step 2: Ten families
£100 → £200 matched
You give ten families that same day of support. Over 30 parents and children can access classes, community, expert advice, essentials and a warm meal, so they go home feeling less alone and more equipped to face everyday life.
Step 3: One week of a hub
£1,500 → £3,000 matched
Over 400 mums, dads, carers, toddlers and babies walk through the doors in a typical Babyzone week. Families can drop in to six different developmental classes, speak to partner organisations (from infant-feeding advice and refuge support to employment advice, food bank vouchers and baby bank bundles), play and connect in open soft play spaces, and share subsidised warm meals together. Over 85% of parents tell us they use what they learn at Babyzone at home, so the support carries on long after they leave the hub.
Step 4: One month of continuity
£6,000 → £12,000 matched
Families return week after week. Trust deepens, relationships form and staff have the time and continuity to spot issues early, offer tailored support and help parents grow in confidence. This is where small changes in language, routines and confidence start to compound, with long term benefits for children’s development and family stability.
Step 5: One year of community infrastructure
£65,000 → £130,000 matched
A Babyzone hub becomes stable community infrastructure. Hundreds of families can rely on it, week in and week out, as a core part of local life rather than a short-term project. It is a high-return early years investment that strengthens children’s development, supports parents and reduces the need for more costly crisis services later on.
Why your gift matters now
Our data show the difference this makes:
95% of parents report a positive impact on their child’s development
97% report a positive impact on their parenting
Over 85% actively use Babyzone learning and ideas at home
During this three-day matched funding window, every gift on this staircase is doubled until we reach the £100,000 match.
Whether you choose to stand at the £10 step or help underwrite a week, a month or a year, thank you. Your generosity helps move us from one family, to two, to a whole neighbourhood held by Babyzone, and your kindness will count twice.