1. The promise
Eden Earth begins with a practical proposition: degraded and intensively cultivated land can be shifted toward permanent green cover, deeper roots, healthier soils, greater water retention, biological diversity and resilient food production. Instead of waiting for perfect conditions, we start with one real site, measure what happens, publish the results and build a model others can reproduce.
OUR PUBLIC PROMISE We will start small, measure honestly, publish successes and failures, and scale only what works. |
What the €7 million is meant to achieve
Create a legally sound, independently governed and transparent project structure.
Run a scientifically credible field demonstration with a farmer in Brandenburg.
Compare existing practice, regenerative permanent-cover systems and agroforestry on matched plots.
Build a 40–100 hectare flagship through lease, partnership or carefully selected land acquisition.
Develop an open implementation playbook, training program and public evidence platform.
Scale through partner farms rather than trying to purchase and operate all future land ourselves.
What this plan does not claim
It does not claim that every desert can become forest, that every site needs the same intervention, or that results are guaranteed. Water availability, ecology, land rights, local livelihoods and long-term maintenance determine what is appropriate. The first responsibility is to learn from a specific landscape and make verifiable improvements there.
2. Starting now—before major funding
The project does not wait for €7 million. The first phase uses the assets already available: the founder’s time, the Eden Earth YouTube channel, the plan, public communication and the first farmer relationship.
First 90 days |
Concrete output |
Public proof |
Weeks 1–2 |
Publish this roadmap; create public donation and governance principles |
Video, downloadable plan, progress page |
Weeks 2–6 |
Meet the farmer; map the land, current rotation, constraints and ambitions |
Recorded interview and site walk |
Weeks 4–8 |
Identify a 2,000–10,000 m² pilot and a comparable control area |
Site map and written pilot agreement |
Weeks 6–12 |
Recruit an agronomist/soil adviser and laboratory; define baseline protocol |
Methods sheet, quotations and sampling plan |
By day 90 |
Take baseline measurements and publish the first field report |
Data, photographs, costs and next decision |
The first YouTube series
Episode 1: This Is Where Eden Earth Begins
Episode 2: Meet the First Farmer
Episode 3: What Does This Soil Need?
Episode 4: The Baseline—Before We Change Anything
Episode 5: Our First Intervention and Every Euro It Cost
3. The funding ladder
The campaign seeks €7 million in total, but the money is not treated as one undifferentiated pot. Each threshold produces a complete, visible result and prepares the next stage.
Cumulative funding |
What becomes possible |
Milestone before expansion |
€0–€25,000 |
Formation, agreements, baseline design, initial sampling, public reporting |
Pilot site contract and published baseline |
€25,000–€150,000 |
One full pilot season, equipment access, expert support, documentation |
Season report with control comparison |
€150,000–€500,000 |
Multi-season pilot, more plots, water/soil/biodiversity monitoring |
Independent review and replication protocol |
€500,000–€1.8M |
Flagship setup, 4–6 person core team, partner-farm expansion |
Operational flagship and annual audited report |
€1.8M–€4M |
40–100 ha long-term demonstration; training and media platform |
Verified results across seasons and sites |
€4M–€7M |
Reserve, replication fund and protected long-term capital |
Partner rollout with clear selection criteria |
IMPORTANT The project may raise funds in stages or through one major commitment. In either case, deployment follows the same gates and reporting rules. |
4. Field program: prove it on real land
Pilot design
The first demonstration should be simple enough to understand and strong enough to learn from. Wherever the site allows, matched areas will compare:
Current practice / control: the farmer’s existing system continues on a comparable area.
Regenerative permanent-cover treatment: continuous living roots, cover crops, reduced disturbance, diversified rotation and context-appropriate grazing or mowing where suitable.
Agroforestry treatment: trees or shrubs integrated with productive land where permitted and ecologically appropriate.
What will be measured
Dimension |
Baseline and follow-up indicators |
Soil |
Organic carbon, aggregation, bulk density, infiltration, nutrient balance and biology where feasible |
Water |
Infiltration, soil moisture, runoff/erosion observations and water demand |
Biodiversity |
Vegetation diversity, pollinator/bird indicators and habitat structure |
Production |
Yield, quality, input use, labor, costs and operational practicality |
Climate resilience |
Performance during dry, hot and wet periods; ground-cover continuity |
Economics |
Transition cost, annual cash flow, avoided inputs and potential new revenues |
Methods and limitations will be published. Independent laboratories and qualified advisers will be used where claims require specialist measurement.
5. Eight-year implementation roadmap
Phase |
Timing |
Primary result |
0. Mobilize |
0–3 months |
Public plan, legal pathway, farmer agreement, pilot map and baseline |
1. Demonstrate |
3–18 months |
2,000–10,000 m² pilot with control, first full seasonal dataset |
2. Validate |
Year 2 |
Multi-season evidence, refined interventions, independent review |
3. Build flagship |
Years 2–3 |
40–100 ha partner/leased site; 10–25 ha intensive comparison area |
4. Replicate |
Years 3–5 |
Additional partner farms; training, implementation manual and data platform |
5. Scale the model |
Years 5–8 |
Regional network, grants/co-funding and international adaptation partnerships |
Decision gates
No land purchase before legal, ecological and economic due diligence.
No large-scale planting before water balance, species suitability and maintenance responsibility are clear.
No replication claim before at least one full season of measured results; multi-season evidence is preferred.
No major expansion without governance review, a funded maintenance plan and a named operator for each site.
6. Use of the full €7 million
The allocation balances implementation with long-term resilience. Figures are planning envelopes and will be refined through quotations, site due diligence and donor restrictions. The total remains exactly €7 million.
Budget envelope |
Amount |
Purpose |
Field implementation and flagship |
€1,800,000 |
Pilot, 40–100 ha flagship, machinery access, planting, water-smart infrastructure and operations |
Land / long-term site-security reserve |
€700,000 |
Purchase option, long lease, easements or other durable access—used only after due diligence |
Science, monitoring and open data |
€550,000 |
Baselines, laboratories, instrumentation, analysis, independent review and reporting |
Team and project management |
€1,050,000 |
Lean 4–6 person core over multiple years; external specialists where efficient |
Farmer transition and replication fund |
€650,000 |
Cost-sharing and small grants for selected partner farms |
Education, media and training |
€400,000 |
YouTube documentation, field days, manuals, courses and translation |
Legal, governance, audit and insurance |
€300,000 |
Entity setup, contracts, compliance, annual audits, risk and liability cover |
Operating contingency |
€350,000 |
Weather, cost and implementation uncertainty; released by governance approval |
Protected long-term reserve |
€1,200,000 |
Conservative reserve/endowment approach to support continuity beyond the fundraising period |
TOTAL: €7,000,000
RESERVE PRINCIPLE Protected capital is not presented as guaranteed income. Investment policy, risk limits and permitted withdrawals must be approved by qualified fiduciary oversight. |
7. Governance and donor protection
Trust must be designed into the project before large donations are accepted. The campaign will distinguish clearly between a public vision, a fundraising mechanism and the legal entity responsible for receiving and spending funds.
A dedicated legal entity and dedicated bank account for Eden Earth funds.
At least three independent governance or advisory members as funding grows, including land/agriculture, finance/compliance and science expertise.
Dual approval for payments above a published threshold.
Quarterly public income-and-expenditure summaries; annual independent financial review or audit appropriate to scale.
Conflict-of-interest register, procurement rules and written related-party transaction policy.
Restricted donations tracked and used only for the stated purpose.
A project register showing milestones, delays, failures, corrective actions and remaining cash.
Donation status
Donors will be told exactly which entity receives funds and whether a donation is tax-deductible. No tax receipt will be promised until the receiving organization is legally entitled to issue one. Before that point, any support must be described under its actual legal terms.
8. Team: grow only when the work demands it
Stage |
People |
Core responsibility |
Now |
Founder + volunteers/advisers |
Vision, content, farmer relationship, fundraising and coordination |
Pilot |
Part-time project coordinator; agronomist/soil adviser; lab partners |
Protocol, site operations, data quality and reporting |
Flagship |
4–6 person core team |
Executive/project lead, field lead, science/data, partnerships/fundraising, media/education, administration |
Scale |
Regional delivery partners |
Local implementation, training, maintenance and replication |
The founder’s role is to initiate and hold the mission—not to pretend to possess every required specialty. Scientific, agricultural, legal and financial authority will sit with qualified people in those fields.
9. How expansion becomes self-reinforcing
Donations create the first proof. Long-term scale should increasingly combine philanthropy with grants, farm revenues, training, implementation partnerships, research collaborations, sponsorships that pass an ethics screen, and carefully designed licensing or service income. Any earned income returns to the mission under the receiving entity’s legal rules.
Partner-farm cost sharing reduces the need to own every hectare.
Open methods allow others to implement the model without waiting for Eden Earth.
Paid training or implementation support can subsidize freely available public knowledge.
Independent evidence improves eligibility for public and philanthropic co-funding.
10. Public scorecard
Reported every quarter |
Reported every year |
Funds received and spent |
Audited/reviewed financial statements |
Milestones completed and delayed |
Soil, water, biodiversity and production outcomes |
Pilot hectares and partner hectares |
Farmer economics and transition lessons |
Content, field days and people reached |
Plan revisions and next-year budget |
Risks, failures and corrective actions |
Governance membership and conflicts declared |
Success after eight years
Success is not merely spending €7 million or planting a large number of trees. Success is a durable flagship, multiple functioning partner farms, verified ecological and economic improvement, a trained implementation network, an open playbook and an organization capable of continuing without permanent dependence on one founder or one fundraising campaign.
11. The invitation
Eden Earth is beginning at the smallest credible scale—but it is built for a very large purpose. The first donations do not finance a distant abstraction. They finance the contract, the baseline, the first square meters, the first season and the first proof.
You can help in four ways:
Donate to the next published milestone.
Introduce a farmer, landowner, scientist, foundation or responsible major donor.
Offer verified expertise, equipment access or field capacity.
Share the project with people who believe restoration must become practical, measurable and visible.
THE ASK Together, we seek €7 million—not to begin with grandeur, but to build proof step by step until a working model can spread far beyond the first field. |
Paradise on Earth is not a fantasy. It is a direction—and it begins with the next responsible action.
EDEN EARTH PROJECT