4x4x48 Challenge — Hosted by CrossFit Counter Culture & DAMN DECAF.
Benefiting Heroic Hearts Project (HHP)
The 4x4x48 Challenge is back November 7 - 9, 2025! For the third year, CrossFit Counter Culture and DAMN DECAF. are teaming up to host this event in support of Heroic Hearts Project—a nonprofit that helps veterans heal from PTSD and reduce their risk of suicide.
Why CrossFit Counter Culture
CrossFit Counter Culture isn’t just a gym. It’s a community built on resilience, grit, and showing up for one another. For the past two years, the affiliate has stepped up to host this event, providing a home base where athletes, friends, and families come together to push themselves and support something bigger than themselves.
From the 2 a.m. runs to the final 4-mile push, the Counter Culture community has been there—running, cheering, donating, and proving that when people rally behind a cause, incredible things happen.
Their commitment to hosting the 4x4x48 challenge reflects what CrossFit Counter Culture is all about: fitness with purpose, and community with heart.
Mike Giardina’s Story
Mike Giardina, owner of DAMN DECAF., veteran, and Heroic Hearts alumnus, shares why this cause means so much to him:
“I joined the military as an escape, but my battles began long before. Emotional abuse, addiction, and loss were part of my story long before service. After my father died by suicide in 2009 and my sister in 2023—just before finishing a 4x4x48 fundraiser for HHP—I realized I couldn’t keep burying my pain. Heroic Hearts gave me the tools to face it. Through psychedelic retreats, therapy, and community, I began to open my heart, grieve honestly, and reconnect with life. Healing is possible—but it takes courage, support, and a willingness to do the work. I am forever grateful.”
Mike’s journey reminds us that not every veteran’s wounds are from the battlefield. Many carry unseen scars. This challenge is about supporting all of them, and showing that healing is possible.
How to Join
This year’s 4x4x48 is open to everyone:
• Run all 12 legs (4 miles, every 4 hours for 48 hours)
• Sign up with a partner and split the work
• Jump in for as many legs as you can
• Donate and cheer the runners on
No matter how you show up, your support makes a difference.
Why It Matters
Every dollar raised goes to Heroic Hearts Project, helping veterans find healing through innovative therapies and supportive community.
Take Action Today
You can donate directly to support veterans through Heroic Hearts Project, or create your own fundraising page and rally your friends, family, and community to join the cause.
Thank you for running, walking, donating, and standing with us. Together, we’re making a real impact.
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