This year, we've been continuing our mission to create transparency around the use of animals in our daily lives- from food to companionship to laboratory test subjects. From 300+ articles published to over 350 advocates trained in the essentials of journalism and advocacy, we've made incredible strides towards our goal.
Now, we need your support to raise $20,000 to continue our essential work next year supporting a growing community of writers and reporting the truth about animal agriculture to the masses. With your help, we’re hoping to kickstart 2022 by reaching our goal this December.
If successful, this fund will double our reporting budget for 2022, meaning we can work with more editors and journalists to deliver more breaking news stories like this, and thoughtful explainers like this.
What am I supporting by funding Sentient Media?
In 2021, we’ve focused on three core areas:
We have transformed Google search results with Pro-Animal content:
Our content ranks in the top three slots on Google for over 1,300 animal exploitation and diet-related search terms like ‘Factory Farming’ and ‘Chicken Farming'.
Content we’ve produced has gained over 52 million impressions in Google.
We’ve partnered with five other high impact groups within animal protection to accelerate their growth by providing training, digital services, and content.
Our content has reached 4.2 million readers to date.
We have continued to report on the impact of animal agriculture:
We’ve published over 300 articles.
We released our first investigation into animal pharma in partnership with DeSmog, funded by our readers.
We launched the reporting series ‘Closer Look,’ funded by our readers and Lush Foundation, including coverage like:
We have educated and empowered the next generation of social justice advocates:
Writers’ Collective, funded by Animal Charity Evaluators
300+ members
30+ countries
5,000+ hours of training and mentorship
Social Media Fellowship, funded by VegFund
100+ members
12 countries
6,000 hours of training and mentorship
Sentient Media Journalism Fund, funded by Timi and John Sobrato and Stray Dog Institute.
17 applicants underrepresented in animal rights and/or journalism have received specialist training and stipends to help them complete courses and tell their stories.
Meet the team: