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As the future of journalism becomes the present, we're keen to be on the cutting edge — just like the motor sports championships we write and talk about.


We believe small publications, focused on very few topics and supported by their audience, are the future. Thus, we've doubled down on the experience of reading The Apex and listening to The Braking Point and are committed to creating articles and podcast episodes worth paying for.


If you recognize the value in no advertisements, no third-party internet trackers and an intense focus on quality, we urge you to directly impact The Apex's future with a one-time or recurring contribution.


The purpose of joining The Apex Crew with a contribution of any amount is to play a part in financially sustaining the publication by returning the value you receive from it — not to receive exclusive content and similar "perks." To us, exclusive perks devalue what we already create. We want you to participate in this value-for-value system for the right reasons, so rather than paying to receive bonus content and a t-shirt, you're helping make sure we're able to sustain the work we already do.


With that said, Crew members will be taken care of as they join the valuable community behind the publication. The Apex brings a new approach to IMSA WeatherTech SportsCar Championship and NTT IndyCar Series coverage, attracting savvy race fans who value quality and look beyond the status quo.


Connection with fellow race fans, both online and in person, is a goal of The Apex Crew, beyond special rewards we intend to deliver to those who believe in what we do. At a minimum, every contributor will be thanked on The Braking Point podcast and will have their name listed on The Apex Crew page, along with their current position within the following tiers:


  • General member: $1–$9
  • Tire Changer: $10
  • Fueler: $25
  • Spotter: $50
  • Engineer: $100
  • Race Strategist: $150
  • Team Manager: $200
  • Team Owner: $300

Creativity is encouraged when participating in The Apex's value-for-value exchange. A $33 one-time, monthly or annual contribution could signify the Indianapolis 500 starting field, for example. We can't wait to see how you go beyond the preset amounts in the box to honor your favorite championships, events and drivers.


Your contribution to The Apex leads to a bright future for the publication and for North American motor sports coverage. Thank you.