{"id":83650,"date":"2024-12-30T14:10:57","date_gmt":"2024-12-30T22:10:57","guid":{"rendered":"https:\/\/donorbox.org\/nonprofit-blog?p=83650"},"modified":"2025-01-31T12:33:50","modified_gmt":"2025-01-31T20:33:50","slug":"fundraising-trends-2025","status":"publish","type":"post","link":"https:\/\/donorbox.org\/nonprofit-blog\/fundraising-trends-2025","title":{"rendered":"5 Fundraising Trends to Watch in 2025"},"content":{"rendered":"

Just like fashion, fundraising trends come and go. While you don’t have to follow every trend, constant innovation and experimentation are crucial for any fundraiser.<\/p>\n

Ready to assess your fundraising wardrobe? Take a look at these trends and decide what’s staying and what’s going. Along the way, we’ll showcase what each trend means for your fundraising strategy.<\/p>\n

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<\/a>5 Fundraising Trends to Watch in 2025<\/h2>\n
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<\/a>1. Making the most out of individual giving<\/h3>\n

Over the last few years, we\u2019ve seen one common thread: individual giving is declining.<\/p>\n

When adjusted for inflation, giving in 2023 declined by 2.4%<\/a>. Fundraisers have been worried that individual giving will only grow less reliable. However, we\u2019re seeing some reasons to remain optimistic.<\/p>\n

According to the Lilly Family School of Philanthropy\u2019s 2024 and 2025 Outlook Report<\/a>, individual giving is projected to grow by 3.4% in 2025.<\/p><\/blockquote>\n

With inflation predicted to slow down in 2025<\/a>, this means that individual giving may remain steady or even grow in the coming year.<\/p>\n

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<\/a>What this means for your fundraising strategy<\/h4>\n

We\u2019re not out of the woods yet. In 2025, making the most out of your existing and new individual donors will be critical.<\/p>\n

Start by revamping or building up your recurring giving<\/a> program<\/strong>. Donors who give at recurring intervals are incredibly valuable, giving up to 42% more per year<\/a> than one-time donors.<\/p>\n

They\u2019re also loyal, with a 78% retention rate<\/a> \u2013 a significant increase from the industry standard of around 35%.<\/p>\n

This means that the more focus you put on your recurring giving program, the more return you\u2019ll see in 2025 and beyond.<\/p>\n

Pro tip:<\/strong> Donorbox makes recurring giving easy for you and your donors. Simply choose your preferred donation intervals<\/a> to showcase on your donation form. Donors can log in to their Donor Portal to make changes to their recurring plan at any time. First Responders Children’s Foundation<\/a> includes a monthly giving option on their donation form, which they have marked as the preferred interval.<\/p>\n

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Build Your Recurring Donation Form<\/span><\/a><\/p>\n

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2. Data-driven fundraising<\/h3>\n

Do you know which key metrics you need to track as a fundraiser? Your average ROI per donor, or the conversion rate for your latest campaign?<\/p>\n

We live in a world that\u2019s fueled by data. We have more access to analytics tools and tracking than ever \u2013 and if you aren\u2019t focusing on data-driven fundraising in 2025, you could be missing out on some key ways to grow your nonprofit.<\/p>\n

A study conducted by McKinsey looking at for-profit businesses found that those with a data-driven approach outperformed their competitors by up to 20%<\/a>.<\/p><\/blockquote>\n

Focusing on data gives you a competitive edge through better decision-making, more efficient fundraising processes, and a better understanding of your donors.<\/p>\n

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<\/a>What this means for your fundraising strategy<\/h4>\n

The time to become more data-savvy is yesterday. But it\u2019s not too late! First, you need to level up your data tools<\/strong> so you have access to any information you need.<\/p>\n