{"id":82865,"date":"2024-11-18T13:25:51","date_gmt":"2024-11-18T21:25:51","guid":{"rendered":"https:\/\/donorbox.org\/nonprofit-blog?p=82865"},"modified":"2026-08-10T06:37:32","modified_gmt":"2026-08-10T13:37:32","slug":"giving-tuesday-checklist","status":"publish","type":"post","link":"https:\/\/donorbox.org\/nonprofit-blog\/giving-tuesday-checklist","title":{"rendered":"Your 2026 Giving Tuesday Checklist to Raise More"},"content":{"rendered":"<p>U.S. nonprofits raised a record-breaking <a href=\"https:\/\/www.givingtuesday.org\/blog\/2025-results\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">$4 billion<\/span><\/a><span style=\"font-weight: 400;\"> last Giving Tuesday. To raise as much as possible this year, your organization needs a stellar campaign, powerful fundraising tools, and compelling materials.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you feel like you\u2019re in over your head, don\u2019t worry! <\/span><span style=\"font-weight: 400;\">Below, I&#8217;ll share a comprehensive Giving Tuesday checklist detailing everything you need to complete before December 1st<\/span><span style=\"font-weight: 400;\">. I&#8217;ll also share tips, tools, and resources to help you along the way.<\/span><\/p>\n<hr \/>\n<h2><a id=\"post-82865-_riamv6m3edi5\"><\/a>Why You Need A Giving Tuesday Checklist<\/h2>\n<hr \/>\n<h3><a id=\"post-82865-_yljbo1i1jayv\"><\/a>It helps you stay organized<\/h3>\n<p>Feeling overwhelmed during the Giving Season rush is totally normal. A checklist ensures you know exactly what you need to do and when you need to do it.<\/p>\n<p>It does the organizing for you so you only have to check things off as you go.<\/p>\n<hr \/>\n<h3><a id=\"post-82865-_yrsnmwgnsgd\"><\/a>It can increase your fundraising potential<\/h3>\n<p><span style=\"font-weight: 400;\">A checklist gives you the perfect bird\u2019s-eye view of each task and action you need to complete so you\u2019re always one step ahead. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Planning ahead of time helps you set up your <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/giving-tuesday-toolkit\" target=\"_blank\" rel=\"noopener\">Giving Tuesday<\/a> campaign strategically and maximize your fundraising potential. If you don\u2019t have the bandwidth to think through everything you need to do, the checklist below will help.<\/span><\/p>\n<hr \/>\n<h3><a id=\"post-82865-_9xusbg158zeb\"><\/a>It ensures nothing slips through the cracks<\/h3>\n<p>Using a checklist keeps you from forgetting something crucial and setting yourself back.<\/p>\n<hr \/>\n<h2><a id=\"post-82865-_ljsalqxnai4o\"><\/a>One Month (Or More) Until Giving Tuesday Checklist<\/h2>\n<hr \/>\n<h3><a id=\"post-82865-_3oi4e1na1xr4\"><\/a>Review your data from last year<\/h3>\n<p>Any campaign insights you have from last year will help you design a data-led Giving Tuesday strategy rooted in facts and established donor behavior. What your donors responded to last year will help you decide how to frame your campaign this year.<\/p>\n<p>Looking over past data can help you:<\/p>\n<ul>\n<li>Create compelling campaign materials<\/li>\n<li>Set a reasonable <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/set-and-meet-fundraising-goals\" target=\"_blank\" rel=\"noopener\">fundraising goal<\/a><\/li>\n<li>Decide which new techniques or tools you want to try<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.vickiburkhart.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Vicki Burkhart<\/a>, Founder and CEO of <a href=\"https:\/\/www.morethangiving.co\/\" target=\"_blank\" rel=\"nofollow noopener\">The More Than Giving Co.<\/a>, shares her expert advice:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-123911 size-full\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2024\/11\/giving-tuesday-checklist_vicki-burkhart-expert-quote.png\" alt=\"giving tuesday checklist_vicki burkhart expert quote\" width=\"800\" height=\"450\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2024\/11\/giving-tuesday-checklist_vicki-burkhart-expert-quote.png 800w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2024\/11\/giving-tuesday-checklist_vicki-burkhart-expert-quote-300x169.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2024\/11\/giving-tuesday-checklist_vicki-burkhart-expert-quote-768x432.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><strong>Pro tip:<\/strong> Donorbox makes it easy to sort donation data using a variety of filters, including campaigns and dates. Use this to pull accurate numbers for your team to review.<\/p>\n<hr \/>\n<h3><a id=\"post-82865-_syyln12vcwn6\"><\/a>Set up your Giving Tuesday Crowdfunding page<\/h3>\n<p>Crowdfunding is the name of the game on Giving Tuesday! Use a powerful yet intuitive crowdfunding tool like <a href=\"https:\/\/donorbox.org\/crowdfunding-platform\" target=\"_blank\" rel=\"noopener\">Donorbox Crowdfunding<\/a> to create a dynamic, engaging landing page for your Giving Tuesday campaign.<\/p>\n<p>Look for a crowdfunding platform that offers the following:<\/p>\n<ul>\n<li>Plenty of space to share your fundraising copy and images\/a <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/year-end-campaign-video\" target=\"_blank\" rel=\"noopener\">video<\/a><\/li>\n<li>A donor wall for social proof<\/li>\n<li>Social sharing buttons to spread your campaign far and wide<\/li>\n<li>A <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/fundraising-thermometer-for-nonprofits\" target=\"_blank\" rel=\"noopener\">goal meter<\/a> to inspire urgency<\/li>\n<li>A space to share regular campaign updates that keep the momentum going.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">See how the <a href=\"https:\/\/www.zoryafoundation.org\/\" target=\"_blank\" rel=\"nofollow noopener\">Zorya Foundation<\/a> exceeded their fundraising goal for Giving Tuesday 2025 with Donorbox Crowdfunding:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-123948 \" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2024\/11\/Zorya-Foundation-Giving-Tuesday-crowdfunding-campaign.png\" alt=\"Screenshot of the Zorya Foundation's Giving Tuesday crowdfunding campaign.\" width=\"858\" height=\"635\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2024\/11\/Zorya-Foundation-Giving-Tuesday-crowdfunding-campaign.png 2294w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2024\/11\/Zorya-Foundation-Giving-Tuesday-crowdfunding-campaign-300x222.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2024\/11\/Zorya-Foundation-Giving-Tuesday-crowdfunding-campaign-1024x758.png 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2024\/11\/Zorya-Foundation-Giving-Tuesday-crowdfunding-campaign-768x568.png 768w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2024\/11\/Zorya-Foundation-Giving-Tuesday-crowdfunding-campaign-1536x1137.png 1536w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2024\/11\/Zorya-Foundation-Giving-Tuesday-crowdfunding-campaign-2048x1516.png 2048w\" sizes=\"auto, (max-width: 858px) 100vw, 858px\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"maxbutton-1 maxbutton maxbutton-get-started-with-donorbox\" target=\"_blank\" title=\"Sign up\" rel=\"noopener\" href=\"https:\/\/donorbox.org\/orgs\/new\/?utm_source=Blog \"><span class='mb-text'>Build Your Giving Tuesday Crowdfunding Page<\/span><\/a><\/p>\n<p><strong>Bonus resource: <\/strong>Learn how to create the perfect Giving Tuesday landing page in <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/giving-tuesday-landing-page\" target=\"_blank\" rel=\"noopener\">this blog post<\/a>.<\/p>\n<hr \/>\n<h3><a id=\"post-82865-_aqb9gzg6qsi2\"><\/a>Prepare your donation kiosk<\/h3>\n<p>If you have an in-person component to your Giving Tuesday campaign, you\u2019ll need a modern, convenient way to collect cashless donations.<\/p>\n<p>Use donation kiosk software like the <a href=\"https:\/\/donorbox.org\/live-kiosk\" target=\"_blank\" rel=\"noopener\">Donorbox Live&#x2122; app<\/a> to collect donations made with cards and digital wallets. Simply download the app on your tablet and pair it with a card reader.<\/p>\n<p>Or, fundraise on the go using <strong>Donorbox Live&#x2122; Mobile <\/strong>for Android smartphones and iPhones \u2013 no additional hardware required.<\/p>\n<p>Watch this video to learn how to set up your donation kiosk with Donorbox Live&#x2122;:<\/p>\n<p><iframe title=\"Charity Donation Payment Kiosk: Donorbox Live\u2122 Kiosk Tutorial | For Donation Stations, Events\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/S4fQcvmP0rI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<hr \/>\n<h3><a id=\"post-82865-_jhv01ps3svq\"><\/a>Collect stories and images that highlight your impact<\/h3>\n<p>Giving Tuesday is all about telling an effective story. Consider pulling program or beneficiary stories ahead of time, including emotive images and videos that help share your organization\u2019s impact.<\/p>\n<p>This way, you\u2019ll know exactly what you\u2019ll share with your donors on the big day.<\/p>\n<p>Learn how to ethically interview your beneficiaries in <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/ethical-nonprofit-storytelling\" target=\"_blank\" rel=\"noopener\">this blog post<\/a>. Then, head over to <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/fundraising-story\" target=\"_blank\" rel=\"noopener\">this blog post<\/a> to see how to craft the perfect fundraising story for your campaign.<\/p>\n<hr \/>\n<h3><a id=\"post-82865-_rfn8n374v5nr\"><\/a>Set up Text-to-Give<\/h3>\n<p>The most successful Giving Tuesday campaigns provide as many ways to give as possible. <a href=\"https:\/\/donorbox.org\/text-to-give\" target=\"_blank\" rel=\"noopener\">Text-to-Give<\/a> makes it easy to give by smartphone with just a few steps.<\/p>\n<p>Here&#8217;s how it works:<\/p>\n<ul>\n<li>Share your campaign ID or custom keyword and the toll-free number or short code with your audience.<\/li>\n<li>Donors send a text and receive a link to your online donation form, where they can complete their gift via card or Apple Pay, Google Pay, Venmo, and more.<\/li>\n<li>To repeat a gift, donors send a text in the same thread \u2013 no need to reenter the number or their payment information.<\/li>\n<\/ul>\n<p><strong>Looking for inspiration? <\/strong>Check out these <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/text-to-give-campaigns\" target=\"_blank\" rel=\"noopener\">successful text-to-give campaigns<\/a>.<\/p>\n<hr \/>\n<h3><a id=\"post-82865-_dwqogto35j15\"><\/a>Recruit your top supporters for peer-to-peer fundraising<\/h3>\n<p>Looking for an easy way to multiply your fundraising? Ask your biggest supporters to create their own <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/peer-to-peer-fundraising\" target=\"_blank\" rel=\"noopener\">peer-to-peer fundraising<\/a> pages and help you raise donations for Giving Tuesday.<\/p>\n<p>Use a peer-to-peer fundraising platform like <a href=\"https:\/\/donorbox.org\/peer-to-peer-fundraising\" target=\"_blank\" rel=\"noopener\">Donorbox Peer-to-Peer<\/a> to:<\/p>\n<ul>\n<li>Invite supporters to your campaign via email or add a button to your fundraising page so anyone can sign up.<\/li>\n<li>Encourage supporters to customize their fundraising pages and share personal stories about why they support your organization.<\/li>\n<li>Ensure all donations flow directly to your main account to streamline campaign management.<\/li>\n<\/ul>\n<p>See how the <a href=\"https:\/\/www.fetchingtailsfoundation.org\/\" target=\"_blank\" rel=\"nofollow noopener\">Fetching Tails Foundation<\/a> leveraged peer-to-peer fundraising to amplify their 2025 Giving Tuesday campaign. They allowed anyone to sign up right from their campaign page and showcased how much their top supporters raised.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-123965 \" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/08\/Fetching-Tails-Foundation-screenshot.png\" alt=\"Screenshot of an organization's Giving Tuesday peer-to-peer campaign\" width=\"1009\" height=\"415\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/08\/Fetching-Tails-Foundation-screenshot.png 2326w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/08\/Fetching-Tails-Foundation-screenshot-300x124.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/08\/Fetching-Tails-Foundation-screenshot-1024x422.png 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/08\/Fetching-Tails-Foundation-screenshot-768x316.png 768w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/08\/Fetching-Tails-Foundation-screenshot-1536x633.png 1536w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/08\/Fetching-Tails-Foundation-screenshot-2048x844.png 2048w\" sizes=\"auto, (max-width: 1009px) 100vw, 1009px\" \/><\/p>\n<hr \/>\n<h3>Pull your email lists<\/h3>\n<p>Knowing who you\u2019re reaching out to on the big day will save you stress and time in the long run. Start by looking at your usual outreach lists and checking for any gaps.<\/p>\n<p>Consider including these donor segments in your Giving Tuesday outreach:<\/p>\n<ul>\n<li>Current donors<\/li>\n<li>Donors who gave during Giving Season last year<\/li>\n<li><a href=\"https:\/\/donorbox.org\/nonprofit-blog\/guide-to-volunteerism\" target=\"_blank\" rel=\"noopener\">Volunteers <\/a><\/li>\n<li>Board members<\/li>\n<li>Any contacts who have yet to give<\/li>\n<\/ul>\n<p>Create a different communication approach for each of these segments. Remember, personalizing your outreach as much as possible will increase your response.<\/p>\n<p><strong>Did you know:<\/strong> <a href=\"https:\/\/donorbox.org\/nonprofit-crm\" target=\"_blank\" rel=\"noopener\">Donorbox CRM<\/a> uses AI-powered list-generating technology to simplify segmentation based on giving habits, affiliations, relationships, and more. Learn why you need a CRM in your Giving Season toolkit in <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/giving-season-crm\" target=\"_blank\" rel=\"noopener\">this blog post<\/a>.<\/p>\n<hr \/>\n<h3><a id=\"post-82865-_mmfkz2asap3e\"><\/a>Create your campaign videos<\/h3>\n<p>If you&#8217;ll be using videos in your Giving Tuesday campaign, now is the time to create them. If you can&#8217;t afford to use a professional videographer, use your smartphone camera to create a quick, intimate video.<\/p>\n<p>Ask a board member or someone else who is high up in your organization to talk about the impact Giving Tuesday donations can make on your mission.<\/p>\n<p><strong>Pro tip:<\/strong> Share your text-to-give campaign information in your Giving Tuesday campaign video. That way, anyone who encounters your video will have a quick and easy way to donate.<\/p>\n<hr \/>\n<h2><a id=\"post-82865-_h4u17ndq5vm3\"><\/a>One Week Until Giving Tuesday Checklist<\/h2>\n<hr \/>\n<h3><a id=\"post-82865-_99bpra59eidt\"><\/a>Plan and build your social media communications<\/h3>\n<p>Plan, write, and build any social media posts ahead of time to avoid added pressure on your team.<\/p>\n<p>Leave some room on your social media schedule to post updates throughout the day. Consider sharing updates on major donations, your fundraising progress, and any notable donors.<\/p>\n<p>Use scheduling apps like Hootsuite or Loomly to build your posts and stay one step ahead.<\/p>\n<hr \/>\n<h3><a id=\"post-82865-_hjnlznx4khrl\"><\/a>Finalize email communications<\/h3>\n<p>Draft your emails in advance to minimize any stress on the day.<\/p>\n<p>Factor in any on-the-day updates, and remember to create segment-specific emails based on the lists you pulled earlier.<\/p>\n<hr \/>\n<h3><a id=\"post-82865-_vjb41y2v23rw\"><\/a>Send a thank-you message to volunteers and donors<\/h3>\n<p>Send a thank-you note to the people who made a difference in your organization this year.<\/p>\n<p>If you\u2019re in the U.S., leverage Thanksgiving to share your gratitude and build momentum for your <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/giving-tuesday\" target=\"_blank\" rel=\"noopener\">Giving Tuesday<\/a> campaign.<\/p>\n<hr \/>\n<h3><a id=\"post-82865-_yfs2fanjxqnd\"><\/a>Add a Sticky Donate Button and Giving Reminder to your site<\/h3>\n<p>Tweak your donation process on your website to attract and retain more donors.<\/p>\n<p>Use a <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/sticky-donate-button\" target=\"_blank\" rel=\"noopener\">sticky donate button<\/a> to remind your website visitors to give. Choose a color that contrasts with the rest of your website to draw your donors\u2019 eyes.<\/p>\n<p>Platforms like Donorbox allow you to combine a Giving Reminder with your Sticky Donate Button. This reminder pops up after someone has interacted with your donation form and navigated away, compelling them to complete their donation.<\/p>\n<hr \/>\n<h3><a id=\"post-82865-_qhqx5ah2j2mf\"><\/a>Test your tools<\/h3>\n<p>Ensure your tools are set up and in good working order ahead of Giving Tuesday. This enables you to optimize the donation experience for supporters and prepare answers to questions they may have.<\/p>\n<p>Remember to:<\/p>\n<ul>\n<li>Check your donation form and crowdfunding page to ensure you&#8217;ve included all the necessary information.<\/li>\n<li>Make a test donation on your <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/giving-kiosk\" target=\"_blank\" rel=\"noopener\">donation kiosk<\/a> and with your Text-to-Give campaign.<\/li>\n<\/ul>\n<p>Make sure you&#8217;re using a platform that guarantees 99.9% uptime (e.g., Donorbox). This ensures donors have a smooth giving experience and that you can capture every gift during peak moments of generosity.<\/p>\n<p>Access to solid customer support is also essential, in case you run into any issues on the day.<\/p>\n<hr \/>\n<h2><a id=\"post-82865-_wzo6zf2sxsrq\"><\/a>Day of Giving Tuesday Checklist<\/h2>\n<hr \/>\n<h3><a id=\"post-82865-_jgeb3q16k513\"><\/a>Send your kick-off email<\/h3>\n<p>You should already have your kick-off email written and built. Add any last-minute additions and send it to supporters.<\/p>\n<p>Remember to include a link to your campaign page and share your Text-to-Give information in your email.<\/p>\n<hr \/>\n<h3><a id=\"post-82865-_k9mq8hvmhvo6\"><\/a>Post updates on social media throughout the day<\/h3>\n<p>Review those posts you\u2019ve scheduled and add any crucial updates throughout the day. This ensures you maintain any momentum you\u2019ve gained.<\/p>\n<p>Share stories that demonstrate your impact throughout the day.<\/p>\n<hr \/>\n<h3><a id=\"post-82865-_juqur8cwn90u\"><\/a>Keep an eye on your fundraising goal<\/h3>\n<p>Monitor how close you are to your goal and adjust your strategy on the day if it isn&#8217;t where you need it to be.<\/p>\n<p><span style=\"font-weight: 400;\">For example, you might need to send additional outreach if you notice a drop in donation momentum<\/span>. This could take the form of emails, going live on Instagram or TikTok, or increasing the urgency in your social media messaging.<\/p>\n<hr \/>\n<h2><a id=\"post-82865-_5a9pnel7zurz\"><\/a>After Giving Tuesday Checklist<\/h2>\n<hr \/>\n<h3><a id=\"post-82865-_wquz14z4pz1x\"><\/a>Review your campaign results<\/h3>\n<p>Analyze your data to see how you did. Whether you met your goal, surpassed it, or generated a lot of exciting conversation, know that your efforts to support your mission were worthwhile.<\/p>\n<hr \/>\n<h3><a id=\"post-82865-_oey3iip3tvx5\"><\/a>Send a thank-you note to donors, fundraisers, and your general audience<\/h3>\n<p>Share thank-you notes to everyone who gave or fundraised on your behalf. Include final statistics in your outreach, like the overall amount raised and the total number of donations.<\/p>\n<p><strong>Bonus resource: <\/strong>Check out <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/thank-you-for-donation-quotes\" target=\"_blank\" rel=\"noopener\">this blog post<\/a> for ready-to-use thank-you quotes to include in your outreach.<\/p>\n<hr \/>\n<h3><a id=\"post-82865-_h66pyla56ztp\"><\/a>Perform a SWOT analysis for next year<\/h3>\n<p>Do a SWOT analysis to analyze the strengths, weaknesses, opportunities, and threats of your campaign. Do this now so you can refer back to it as you plan for next year.<\/p>\n<p>Download this free SWOT Analysis Template to guide you:<\/p>\n<p><a href=\"https:\/\/library.donorbox.org\/nonprofit-swot-analysis-template\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-123969 \" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2024\/11\/Giving-Season-Checklist-Resource-Banner.png\" alt=\"Giving Season Checklist Resource Banner\" width=\"881\" height=\"294\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2024\/11\/Giving-Season-Checklist-Resource-Banner.png 938w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2024\/11\/Giving-Season-Checklist-Resource-Banner-300x100.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2024\/11\/Giving-Season-Checklist-Resource-Banner-768x256.png 768w\" sizes=\"auto, (max-width: 881px) 100vw, 881px\" \/><\/a><\/p>\n<hr \/>\n<h2>Which Giving Tuesday KPIs to Measure<\/h2>\n<p>The table below shows which key performance indicators (KPIs) to track to measure the success of your Giving Tuesday campaign.<\/p>\n\n<table id=\"tablepress-95\" class=\"tablepress tablepress-id-95\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">KPI<\/th><th class=\"column-2\">What it tells you<\/th><th class=\"column-3\">When to track it<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Total funds raised<\/td><td class=\"column-2\">Overall campaign performance<\/td><td class=\"column-3\">Giving Tuesday + after<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Number of donors<\/td><td class=\"column-2\">Size of your campaign reach<\/td><td class=\"column-3\">During + after<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Average gift size<\/td><td class=\"column-2\">Typical donor contribution<\/td><td class=\"column-3\">After<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Donation conversion rate<\/td><td class=\"column-2\">How effectively your campaign converts visitors<\/td><td class=\"column-3\">During + after<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">New recurring donor signups<\/td><td class=\"column-2\">Number of donors who commit to providing ongoing support<\/td><td class=\"column-3\">During + after<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">Email click-through rate<\/td><td class=\"column-2\">How well campaign emails increase engagement<\/td><td class=\"column-3\">Throughout<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">Donor retention<\/td><td class=\"column-2\">Whether Giving Tuesday supporters come back<\/td><td class=\"column-3\">30-90+ days later<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\">Cost per dollar raised \/ ROI<\/td><td class=\"column-2\">Campaign efficiency<\/td><td class=\"column-3\">After<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-95 from cache -->\n<hr \/>\n<h2>3 Simple Strategies for Giving Season Success<\/h2>\n<p>Tune in to episode 133 of The Nonprofit Podcast as Jena Lynch and Britt Stockert share three essential strategies to amplify your impact this Giving Season.<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2uSSQE9gfj4?si=mdjF6gY35eYL3PCp\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<hr \/>\n<h2><a id=\"post-82865-_8jomznossfj6\"><\/a>Over to You<\/h2>\n<p>Giving Tuesday is an exciting opportunity to connect with new and existing donors, share the impact of your mission, and raise significant funds for your cause.<\/p>\n<p>This checklist is designed to keep you organized during the lead-up to Giving Tuesday. Keep referring to it to ensure you don\u2019t miss any critical tasks.<\/p>\n<blockquote><p>Unified international fundraising platforms like Donorbox offer a comprehensive suite of online and in-person fundraising <a href=\"https:\/\/donorbox.org\/features\" target=\"_blank\" rel=\"noopener\">features<\/a> to elevate your Giving Tuesday fundraising.<\/p><\/blockquote>\n<p>If you haven&#8217;t already, sign up today.<\/p>\n<p>For more Giving Season tips, check out the <a href=\"https:\/\/donorbox.org\/nonprofit-blog\" target=\"_blank\" rel=\"noopener\">Nonprofit Blog<\/a>. Subscribe to the monthly newsletter to receive the best resources in your inbox.<\/p>\n<a href=\"https:\/\/donorbox.org\/orgs\/new?utm_source=Blog&utm_medium=footer-bannerc\" class=\"banner-link\" target=\"_blank\">\n\t  \t\t\t\t\t\t<img src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/10\/seemless-giving-tools.webp\" alt=\"Bottom banner\" loading=\"lazy\" decoding=\"async\" \/>\n\t\t\t\t\t\t<\/a>","protected":false},"excerpt":{"rendered":"<p>U.S. nonprofits raised a record-breaking $4 billion last Giving Tuesday. To raise as much as possible this year, your organization needs a stellar campaign, powerful fundraising tools, and compelling materials. If you feel like you\u2019re in over your head, don\u2019t worry! Below, I&#8217;ll share a comprehensive Giving Tuesday checklist detailing everything you need to complete [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":82878,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_ppma_block_editor_authors":""},"categories":[6345,3],"tags":[],"ppma_author":[6354,6393,6366],"class_list":["post-82865","post","type-post","status-publish","format-standard","has-post-thumbnail","category-giving-season","category-nonprofit-tips","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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content=\"Nonprofit Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/donorbox\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-18T21:25:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-10T13:37:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2024\/11\/Your-Giving-Tuesday-Checklist.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1120\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chirasree Bose\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Donorbox\" \/>\n<meta name=\"twitter:site\" content=\"@Donorbox\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lindsey Bower\" \/>\n\t<meta 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She specializes in helping nonprofits craft compelling messaging for websites, blogs, social media, and email marketing, with a strong focus on SEO and AEO strategy. With a background in fundraising and membership management, she knows firsthand what it's like to juggle priorities and wear many hats in the fast-paced nonprofit world."},{"term_id":6393,"user_id":88,"is_guest":0,"slug":"brittan-stockert","display_name":"Brittan Stockert","avatar_url":"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2025\/03\/cropped-Brittan-Stockert-96x96.jpg","author_category":"","first_name":"Brittan","last_name":"Stockert","user_url":"","job_title":"","description":"Brittan Stockert is a Fundraiser Coach at Donorbox with more than 20 years of public-sector experience. She helps nonprofits and social-impact organizations build sustainable fundraising strategies by strengthening donor relationships, improving CRM systems, and simplifying day-to-day fundraising.<br><br>\r\nShe also co-hosts a podcast where she shares practical guidance for nonprofit leaders looking to feel more confident and less overwhelmed.\r\nBrittan serves on the board of an immigrant- and refugee-led nonprofit and volunteers with local mutual aid efforts. She is a mom of two and a dog mom who loves the outdoors. She lives in Seattle."},{"term_id":6366,"user_id":86,"is_guest":0,"slug":"jamylee","display_name":"Jamy-Lee Holt","avatar_url":"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2024\/11\/cropped-IMG_0103-96x96.jpg","author_category":"5","first_name":"Jamy-Lee","last_name":"Holt","user_url":"","job_title":"","description":"<p>Jamy-Lee has over 7 years of experience in copywriting and content marketing. With experience teaching in underserved communities and volunteering for animal rescue organizations, she has a first-hand understanding of the challenges faced by mission-driven organizations. She now uses her passion for writing to share practical insights that help nonprofits fulfill their missions.<\/p>"}],"_links":{"self":[{"href":"https:\/\/donorbox.org\/nonprofit-blog\/wp-json\/wp\/v2\/posts\/82865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/donorbox.org\/nonprofit-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/donorbox.org\/nonprofit-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/donorbox.org\/nonprofit-blog\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/donorbox.org\/nonprofit-blog\/wp-json\/wp\/v2\/comments?post=82865"}],"version-history":[{"count":0,"href":"https:\/\/donorbox.org\/nonprofit-blog\/wp-json\/wp\/v2\/posts\/82865\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/donorbox.org\/nonprofit-blog\/wp-json\/wp\/v2\/media\/82878"}],"wp:attachment":[{"href":"https:\/\/donorbox.org\/nonprofit-blog\/wp-json\/wp\/v2\/media?parent=82865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/donorbox.org\/nonprofit-blog\/wp-json\/wp\/v2\/categories?post=82865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/donorbox.org\/nonprofit-blog\/wp-json\/wp\/v2\/tags?post=82865"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/donorbox.org\/nonprofit-blog\/wp-json\/wp\/v2\/ppma_author?post=82865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}