{"id":74796,"date":"2024-02-08T12:22:29","date_gmt":"2024-02-08T20:22:29","guid":{"rendered":"https:\/\/donorbox.org\/nonprofit-blog?p=74796"},"modified":"2026-07-27T06:23:13","modified_gmt":"2026-07-27T13:23:13","slug":"raise-money-with-events","status":"publish","type":"post","link":"https:\/\/donorbox.org\/nonprofit-blog\/raise-money-with-events","title":{"rendered":"How to Raise Money with Events"},"content":{"rendered":"

Events are one of the best ways to bring in critical donations and spread awareness about your organization’s mission. <\/span>Planning<\/span><\/a> and hosting an impactful event is often time-consuming and requires a big budget. So, you might be wondering how to actually raise money with events.\u00a0<\/span><\/p>\n

In this article, I’ll cover 10 ways to increase your event revenue and share the tools you can use to ensure success.<\/span><\/p>\n

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10 Ways to Raise Money with Events\u00a0<\/span><\/h2>\n

Here are 10 tactics you can use to raise money before, during, and after your nonprofit events of all sizes, from <\/span>low-cost fundraisers<\/span> to <\/span>high-budget productions<\/span><\/a>.<\/span><\/p>\n

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Start Raising Funds Before the Event\u00a0<\/span><\/h3>\n

You don\u2019t have to wait until the event begins to make some money! These strategies can be used to set yourself up for fundraising success during the event as well as bring in some dollars beforehand.<\/span><\/p>\n

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1. Choose your pricing strategy wisely\u00a0<\/span><\/h4>\n

One of the most important things to determine when planning your event is your <\/span>pricing strategy<\/span><\/a>. Pricing your tickets just right ensures you bring in the most attendees possible while still turning a profit.\u00a0<\/span><\/p>\n

Think about your event goals, budget, audience, and event activities before settling on a price. To increase <\/span>event attendance<\/span><\/a>, offer multiple ticket tiers at different price points.<\/span><\/p>\n

Download our free <\/span>Event Ticketing Price Guide<\/span><\/a> to help you price your event.<\/span><\/p>\n

Pro tip<\/b>: Use <\/span>promo codes<\/span><\/a> to boost ticket sales, honor your VIPs with free tickets, encourage top donors to bring their friends and family, and more.<\/span><\/p>\n

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2. Ask for donations with ticket purchases\u00a0<\/span><\/h4>\n

No matter your pricing strategy, you can raise critical funds by asking ticket buyers to make a donation on top of their ticket purchase. Offering free tickets? Request that supporters make a gift to help your cause in place of a ticket fee.<\/span><\/p>\n

This makes it easy for your event attendees to directly support your mission. Plus, you can announce the amount you\u2019ve already raised at the start of the event!<\/span><\/p>\n

Candlelighters Childhood Cancer Family Alliance used <\/span>Donorbox Events<\/b> to ask for donations in addition to ticket sales for their <\/span>45th-anniversary event<\/span><\/a>.<\/span><\/p>\n

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3. Connect with attendees early\u00a0<\/span><\/h4>\n

Generate excitement for your ticket buyers before the event begins by connecting with them early and often.\u00a0<\/span><\/p>\n

Create an email campaign that targets your audience starting a couple of weeks before the event date. Share necessary details – such as directions, where to park, schedule, etc. – but also use these emails as an opportunity to start talking about your mission, opportunities to give, and more. Share this information via your website, blog, and social media as well.<\/span><\/p>\n

Here are some ideas to feature in this pre-event outreach to generate excitement and give your fundraising a boost –\u00a0<\/span><\/p>\n