{"id":64616,"date":"2023-07-07T08:11:32","date_gmt":"2023-07-07T15:11:32","guid":{"rendered":"https:\/\/donorbox.org\/nonprofit-blog?p=64616"},"modified":"2025-04-11T06:56:11","modified_gmt":"2025-04-11T13:56:11","slug":"nonprofit-advocacy","status":"publish","type":"post","link":"https:\/\/donorbox.org\/nonprofit-blog\/nonprofit-advocacy","title":{"rendered":"Understanding Nonprofit Advocacy – A Comprehensive Guide [with Examples]"},"content":{"rendered":"

Nonprofits are allowed to educate the public and encourage real change in the policies and laws that affect their mission. But where do those actions cross the line and become a problem for the IRS?<\/p>\n

In this comprehensive guide, we\u2019ll cover the ins and outs of nonprofit advocacy. We\u2019ll go over the actions the IRS does and doesn\u2019t allow and show you the steps to plan your own nonprofit advocacy campaign.<\/p>\n

First, let\u2019s define nonprofit advocacy.<\/p>\n

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<\/a>What is Nonprofit Advocacy?<\/h2>\n

Nonprofit advocacy involves actions made to support and amplify a nonprofit\u2019s mission<\/a> in the public. These actions can be things like signing petitions, holding protests, leading summits, and informing voters about issues in a non-biased way.<\/p>\n

Nonprofit advocacy helps advance an organization\u2019s mission by changing laws and gaining more support from the public. It also boosts a nonprofit\u2019s visibility, which leads to more donations. Board members<\/a> typically assist with advocacy, too, and use their connections to help.<\/p>\n

While some advocacy involves lobbying, it\u2019s important for nonprofit management<\/a> to know the difference between the two.<\/p>\n

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<\/a>Difference between advocacy and lobbying<\/h3>\n

Advocacy informs lawmakers and other stakeholders about the value of your mission, whereas lobbying involves actively attempting to influence legislation. You can see where the line gets blurred!<\/p>\n

However, plenty of actions deemed as nonprofit advocacy also fall in the category of lobbying. Many nonprofits get frustrated at the lack of clarity about which actions are allowed for nonprofit advocacy. Luckily, the IRS does have some clear-cut rules.<\/p>\n

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<\/a>What Does the IRS Say about Nonprofit Advocacy?<\/h2>\n

There are many different kinds of nonprofit organizations like 501(c)(4)<\/a> or 501(c)(6)<\/a>, but the most common kind of charitable nonprofit is a 501(c)(3) organization. When you agree to the requirements of a 501(c)(3) organization, you agree to withhold from engaging in \u201cpolitical campaign activity.\u201d But where does nonprofit advocacy stop and political campaigning begin?<\/p>\n

The IRS states that nonprofits are allowed to participate in an \u201cinsubstantial\u201d amount of lobbying. This means that nonprofits can participate in advocacy, and even lobbying, as long as it is not their primary function and they don\u2019t use a significant amount of resources toward this goal.<\/p>\n

If you want to learn more about your financial responsibilities as a nonprofit, check out our guide to nonprofit auditing<\/a>. To get even more specific, here are some nonprofit advocacy examples and actions that are safe and some that are risky.<\/p>\n

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<\/a>1. Advocacy actions allowed by the IRS [with examples]<\/h3>\n
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<\/a>1.1 Volunteer advocacy<\/h4>\n

Volunteers<\/a> advance your advocacy because they\u2019re so passionate about your mission! You can have volunteers lead advocacy activities, brainstorm new ways to connect with the public, and even meet with elected officials.<\/p>\n

Running your advocacy program with volunteers is a great way to ensure you\u2019re adhering to the IRS\u2019s guidelines, too. Need help retaining volunteers? Read our 8 ways to motivate and engage your nonprofit volunteers.<\/a><\/p>\n

COARE <\/a>is an entirely volunteer-led nonprofit advocating for public awareness of marine life and ecosystem health. Their expert volunteers serve their mission because they\u2019re so passionate about this cause! We love how they highlight the possible impact underneath every donation amount on their Donorbox donation form<\/strong><\/a>!<\/p>\n

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Fundraise for Your Mission<\/span><\/a><\/p>\n

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<\/a>1.2 Social advocacy<\/h4>\n

There are tons of social advocacy examples out there because it\u2019s such a popular choice for nonprofits. Harnessing the power of the people is a great way to advocate for your cause. This involves actions that connect people and get them excited about your mission so they reach out to their elected officials to act.<\/p>\n

California Black Health Network<\/a> does a lot of social advocacy work in the areas of health, racial justice, poverty, mental health<\/a>, and more. They help lawmakers in the state of California develop laws and policies in line with their mission. Their crowdfunding campaign created on Donorbox<\/strong><\/a>, shown below, helps them conduct their social change advocacy work.<\/p>\n

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<\/a>1.3 Hosting advocacy events<\/h4>\n

Hosting events is a great way to increase your nonprofit advocacy. These exciting events help generate interest in the issue at hand and can encourage both the general public and lawmakers to get involved.<\/p>\n

If you\u2019re planning an advocacy event, use Donorbox Events<\/strong><\/a> to manage your ticket sales. You can choose to charge for tickets or make them free. Plus, add the option for people to add-on a donation to your organization – which can help turn your advocacy event into a fundraising event, too!<\/p><\/blockquote>\n

Hispanic Access<\/a> hosted its advocacy week called Nature and Nurture in 2023. The week included both virtual<\/a> and in-person events hosted in Washington D.C. and covered topics ranging from how to tell lawmakers effective stories to Latino conservation and climate policy<\/a>.<\/p>\n

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<\/a>1.4 Signing petitions<\/h4>\n

This classic action has stuck around because it works. Showing politicians a list with hundreds of signatures can convince them to reconsider their position.<\/p>\n

Nowadays, there are several sites that host online petitions to make signing even easier. Friends of the Drew Forest<\/a> hosts their petition right on their website for easy access. Their goal is to preserve 53 acres of Drew Forest and save some of the oldest trees in their county.<\/p>\n

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<\/a>1.5 Providing educational materials<\/h4>\n

This last action may not seem like advocacy, but it does a lot of work toward convincing others about the importance of your mission. Educational materials are such vital resources in your nonprofit advocacy, and providing them helps empower people to support your mission.<\/p>\n

Part of The Transformation Project<\/a>\u2019s mission is to educate the public in South Dakota about gender identity and expression. To fulfill that mission, they provide educational materials that help advocate for trans people in their communities.<\/p>\n

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<\/a>2. Actions that can be risky<\/h3>\n

While the actions above are allowed – and even encouraged! – these actions are a little riskier.<\/p>\n

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  1. Naming specific candidates while encouraging voting<\/li>\n
  2. Targeting people from specific political parties<\/li>\n
  3. Running voter registration drives in areas where a candidate has a lead<\/li>\n
  4. Coordinating activities around a politician\u2019s campaign<\/li>\n<\/ol>\n

    All of these have a common theme – making your political leanings known to the general public. These actions run the risk of tarnishing your reputation as a nonprofit and even bringing consequences from the IRS.<\/p>\n

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    <\/a>How to Plan a Nonprofit Advocacy Campaign<\/h2>\n

    Now that you have a better idea of which types of activities are allowed and which ones to avoid, let\u2019s look at some steps to plan your own advocacy campaign.<\/p>\n

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    <\/a>1. Decide on a goal<\/h3>\n

    It may seem obvious, but every successful nonprofit advocacy campaign needs a clearly defined goal<\/a>. This can be as simple as educating X amount of people about your mission, or something more ambitious like swaying a lawmaker\u2019s vote.<\/p>\n

    Your goal should be SMART –<\/p>\n

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    • Specific<\/li>\n
    • Measurable<\/li>\n
    • Achievable<\/li>\n
    • Relevant<\/li>\n
    • Time-bound<\/li>\n<\/ul>\n

      Once you have your goal in mind, you need to make sure you have your team in place.<\/p>\n

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      <\/a>2. Compile your advocates<\/h3>\n

      Depending on your goal, your advocates might be other nonprofits or local organizations like schools and churches, or they might be the individuals most likely to help your campaign succeed.<\/p>\n

      These individuals are typically donors, too, so looking through your donor data is a great place to start. Donor management<\/a> is a great way to compile your lists.<\/p>\n

      You can sort your donor and donation data on Donorbox<\/a> by different filters to find people who might be interested in helping with your advocacy campaign. Things like giving to certain campaigns and donation amounts are good indications of how passionate your donors are about your cause – and how likely they are to participate in advocacy.<\/p><\/blockquote>\n

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      Sign Up for Donorbox<\/span><\/a><\/p>\n

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      <\/a>3. Fundraise to support your campaign<\/h3>\n

      Any solid nonprofit advocacy campaign needs financial support to be successful. You\u2019ll need to create materials to educate the public about your advocacy and cover the expenses of events, advertising, and more.<\/p>\n

      Donorbox helps you fundraise with a variety of methods to drive momentum and engagement for your advocacy. The tools<\/strong><\/a> are easy to use – for you and your donors! – and encourage recurring giving to support you throughout your advocacy campaign.<\/p>\n

      Crowdfunding is a popular choice for advocacy campaigns because it\u2019s story-driven and shows the power of the crowd! You can also turn your crowdfunding campaign on Donorbox into a peer-to-peer one to harness the power of your supporters by enabling them to fundraise for your advocacy campaign. This will help boost the campaign outreach as well as donations. Learn more about Donorbox Peer-to-Peer on the website<\/strong><\/a> and our blog<\/strong><\/a>.<\/p>\n

      Want to get started with Donorbox? Sign up<\/a> here. Follow our step-by-step guide<\/a> or watch this quick video to start fundraising for your advocacy campaign today:<\/p>\n