{"id":64101,"date":"2023-06-21T05:57:21","date_gmt":"2023-06-21T12:57:21","guid":{"rendered":"https:\/\/donorbox.org\/nonprofit-blog?p=64101"},"modified":"2026-01-07T07:20:20","modified_gmt":"2026-01-07T15:20:20","slug":"church-communications","status":"publish","type":"post","link":"https:\/\/donorbox.org\/nonprofit-blog\/church-communications","title":{"rendered":"The Must-Have Guide to Church Communications in 2026"},"content":{"rendered":"

The church is all about communication, whether you\u2019re leading your congregation in prayer or making your welcome speech<\/a>. But there\u2019s more to church communications than worshiping, and that\u2019s where having a great communications team and strategy comes in.<\/p>\n

In this article, we\u2019ll outline why church communications are so crucial, what responsibilities your church communications team has, and how to create a solid strategy to guide your communications.<\/p>\n

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<\/a>The Need for Church Communications<\/h2>\n

Church communications are what hold your church together. They include your weekly sermons and services, but they also include things like newsletters<\/a>, social media posts, announcements, donation pages<\/a>, and more.<\/p>\n

It\u2019s so important to have a strong church communications strategy for a few reasons:<\/p>\n

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<\/a>1. It helps grow your church<\/h3>\n

Did you know that 17 million people annually<\/a> who don\u2019t regularly attend church will check out a local church\u2019s website?<\/p>\n

That\u2019s a huge pool of potential congregants to grow your church<\/a>. Having the right communications in place to redirect them to your church website can help show these visitors what you\u2019re all about – and maybe even convince them to join a service.<\/p>\n

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<\/a>2. It helps clarify your mission<\/h3>\n

The right communication strategy can clarify and cement your message about God. This element of your strategy will vary based on your denomination and values.<\/p>\n

Check out how clearly The New Evangelicals<\/a> spells out their mission on their Donorbox donation page. Clear communication like that helps develop donor relationships based on trust.<\/p>\n

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Try Donorbox!<\/span><\/a><\/p>\n

Pro tip:<\/strong> You should have a solid mission statement<\/a> and vision statement<\/a> posted on your website. These statements will guide everything you do. Refer to these statements in specific fundraising and marketing materials to connect with your members and potential donors more effectively. You can use our free worksheet<\/a> to create your mission and vision statements.<\/strong><\/p><\/blockquote>\n

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<\/a>3. It helps you serve the community<\/h3>\n

Now more than ever, it\u2019s important that churches serve their roles as stewards<\/a> of the community. In fact, attracting younger congregants may rely on it. 78% of Gen Z<\/a> respondents are looking for churches that actively help the poor.<\/p>\n

Hosting volunteer<\/a> days, food drives, and more is difficult without a solid communication plan in place. Communicating appropriately will help your church do more good.<\/p>\n

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<\/a>4. It helps strengthen relationships with members and donors<\/h3>\n

A proper church communications strategy helps deepen your relationship with your church members<\/a> and donors. One key element is personalized communication through targeted outreach.<\/p>\n

Audience segmenting is a tactic that, when used right, significantly helps churches connect with members and donors. This involves filtering your communication<\/a>– lists to target specific demographics with content made for them. The more personalized the outreach is, the more likely donors and members are to respond to it.<\/p>\n

This helps create those lasting relationships that are so vital for churches.<\/p>\n

Donorbox Donor Management<\/strong><\/a> helps you segment your communication lists with easy-to-use filters. You can simply go to the Supporters<\/a> section on your dashboard and filter donor data to find the lists you need for targeted communication!<\/p><\/blockquote>\n

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Segment Your Data for Personalized Communication<\/span><\/a><\/p>\n

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<\/a>5. It elevates church fundraising efforts<\/h3>\n

Without a proper church communication strategy, your church\u2019s fundraising efforts won\u2019t be as effective as possible. Communicating effectively and smartly shares your fundraising campaigns with a wider audience – and encourages more people to give.<\/p>\n

Whether you\u2019re launching a crowdfunding<\/a> campaign for a mission trip, selling tickets for a fundraising event, or simply trying to accept tithes<\/a> online, personalized communication can make a big difference. And if you’re fundraising for your church with Donorbox MinistryMomentum<\/a><\/strong>, you can leverage church-focused tools to engage and retain more supporters and keep funds flowing to your church!<\/p>\n

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<\/a>Church Communications Team and Its Key Responsibilities<\/h2>\n

Your church communications team is your one-stop shop for all things communication. They\u2019ll craft your website copy, newsletters, flyers, connection cards<\/a>, social media posts, appeal emails, thank-you letters<\/a>, internal communication, etc.<\/p>\n

Anything that communicates something about your church should pass by them to ensure everything is cohesive. They\u2019ll also be the ones to strategize about the best way to get a message out.<\/p>\n

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<\/a>Who should be on your church communications team?<\/h3>\n

In an ideal world, your church would be able to hire a communications expert to act as the leader of your communications team. But this simply isn\u2019t a reality for many churches. Instead, you may be relying on church leaders<\/a> or even volunteers to manage your communications – and that\u2019s okay!<\/p>\n

But that doesn\u2019t mean you should allow just anyone to manage your church communications.<\/p>\n

You should review qualifications, even for volunteers, to ensure the person taking charge has the right level of expertise. Asking for some sample communications like emails, social media posts, and service announcements<\/a> can help you determine if their voice fits your church\u2019s brand. You\u2019ll also need to know their salary requirements<\/a>.<\/p>\n

However, the most important quality your communications team leader should possess is the ability to think on their feet and divert from their communications plan when necessary.<\/p>\n

Finally, meet with your church leadership, church board<\/a>, and the leader of your communications team to determine if you\u2019d need more communications staff.<\/p>\n

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<\/a>Creating a Church Communications Strategy<\/h2>\n

A solid strategy acts as the backbone of your church and can help you plan and execute fantastic communication campaigns. Here\u2019s how to create one.<\/p>\n

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<\/a>1. Choose a goal<\/h3>\n

Finding a goal<\/a> to shape your strategy around can help turn a nebulous task into something more direct.<\/p>\n

For example, do you want to double regular weekly tithing in the next year? Or, do you want to recruit 25% more volunteers?<\/p>\n

The more concrete your goal, the more measurable your effectiveness will be.<\/p>\n

Pro tip:<\/strong> Your goal should be SMART<\/a>:<\/p>\n