{"id":56926,"date":"2022-12-20T00:43:01","date_gmt":"2022-12-20T08:43:01","guid":{"rendered":"https:\/\/donorbox.org\/nonprofit-blog?p=56926"},"modified":"2025-06-24T02:32:41","modified_gmt":"2025-06-24T09:32:41","slug":"donation-landing-page","status":"publish","type":"post","link":"https:\/\/donorbox.org\/nonprofit-blog\/donation-landing-page","title":{"rendered":"Donation Landing Page \u2013 A Comprehensive Guide for Nonprofits"},"content":{"rendered":"<p><em>How do I set up a donation landing page?<\/em><\/p>\n<p>Donation landing pages are vital for nonprofits. They help potential donors land in the right place and convince them to give toward a nonprofit\u2019s <a title=\"How to Write an Awesome Nonprofit Mission Statement\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/nonprofit-mission-statement\" target=\"_blank\" rel=\"noopener\">mission<\/a>.<\/p>\n<p>Online giving has become the norm for many donors. The Gen Z generation has never lived in a world without it. And others have not only gotten used to it by now but they\u2019re also realizing the convenience of it.<\/p>\n<p>This article will explain why nonprofits need a donation landing page and how to use it to get more donations.<\/p>\n<hr \/>\n<h2><a id=\"1\"><\/a>What is a Donation Landing Page?<\/h2>\n<p>A donation landing page is where donors land after clicking a Call to Action (CTA) that can be included in emails, social media posts, text-to-give links, QR codes, and online ads.<\/p>\n<p>Nonprofits can use donation landing pages to continue a compelling <a title=\"How Storytelling Increases Trust in Your Nonprofit\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/nonprofit-storytelling\" target=\"_blank\" rel=\"noopener\">story<\/a>, explain how donors\u2019 gifts help, and collect donations via different payment methods on a donation form.<\/p>\n<p>Here\u2019s a great example of a donation landing page on the global nonprofit <a href=\"https:\/\/www.blackjaguarwhitetiger.org\/donate\/\" target=\"_blank\" rel=\"noopener\">Black Jaguar-White Tiger Foundation<\/a>\u2019s website. It does not only include this stunning hero image and branded donation form but also stories to boost conversion rates, sponsorship options, and more. Its beautiful design and apt content will inspire people to give.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-56927\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-1.png\" alt=\"donation landing page - embedded Donorbox form\" width=\"1877\" height=\"826\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-1.png 1877w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-1-300x132.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-1-1024x451.png 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-1-768x338.png 768w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-1-1536x676.png 1536w\" sizes=\"auto, (max-width: 1877px) 100vw, 1877px\" \/><\/p>\n<hr \/>\n<h2><a id=\"2\"><\/a>Why Should Nonprofits Have Donation Landing Pages?<\/h2>\n<p>Nonprofits should use donation landing pages to easily redirect people to the right place where they can be effectively converted into donors. Here are a few reasons why you must include them in your fundraising strategy.<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/1PAziiSCe7g?si=iLLQ9uDZBb6GXssO\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u25b6\ufe0f<strong><a href=\"https:\/\/www.youtube.com\/channel\/UC2u40IQvwpbwzXOXxauGYVA?sub_confirmation=1\">Subscribe<\/a> to our YouTube Channel to master fundraising with pro tips and actionable advice from nonprofit and fundraising experts.<\/strong><\/p>\n<hr \/>\n<h3><a id=\"post-56926-_7ug1wxjnb5e6\"><\/a>1. Online donors expect it<\/h3>\n<p>Most <a title=\"Types of Donors Every Nonprofit must Know\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/types-of-donors\" target=\"_blank\" rel=\"noopener\">donors<\/a> expect to see a donation landing page when they click on a Call to Action.<\/p>\n<p>If you\u2019ve written a moving story or shared a video, or are running a heartwarming online ad, many donors have already decided to give. So, when they click on a button or link below the content, they assume they\u2019re being taken to the <a title=\"How to Set Up a Nonprofit Donation Page (5-Step Guide)\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/create-a-donation-page\" target=\"_blank\" rel=\"noopener\">donation page<\/a> directly.<\/p>\n<p>However, sometimes, donors still need to be convinced. A quality donation landing page will also help persuade these holdouts.<\/p>\n<hr \/>\n<h3><a id=\"post-56926-_9nqdejsr36le\"><\/a>2. Don\u2019t lose donor gifts<\/h3>\n<p>The worst thing that can happen is to lose a donor who wanted to give. Not having a donation landing page is one way this could occur.<\/p>\n<p>If you\u2019re sending people to your website homepage from a <a title=\"7 of the Most Essential Nonprofit Social Media Tools\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/nonprofit-social-media-tools\" target=\"_blank\" rel=\"noopener\">social media<\/a> post requesting donations and expecting them to find out how to give on their own, you\u2019re going to lose them. People are there with the intention to give, not explore your website.<\/p>\n<p>Look at how <a href=\"https:\/\/khalsaaid.org\/donate\/us\" target=\"_blank\" rel=\"nofollow noopener\">Khalsa Aid\u00a0<\/a>is easily sending its social media followers and visitors directly to the donation landing page on its website.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-56931\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-2.png\" alt=\"Khalsa Aid social media page\" width=\"1355\" height=\"385\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-2.png 1355w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-2-300x85.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-2-1024x291.png 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-2-768x218.png 768w\" sizes=\"auto, (max-width: 1355px) 100vw, 1355px\" \/><\/p>\n<hr \/>\n<h3><a id=\"post-56926-_kg68rcezkty\"><\/a>3. Convince them to give more<\/h3>\n<p>Most donors who click on a Call to Action will give, but that doesn\u2019t mean they\u2019re stuck on an amount. Many donors can be encouraged to give more.<\/p>\n<p>Donation landing pages can entice donors with compelling stories and descriptions of how donations can help. The best results come from donation landing pages that provide targeted gift amounts. A landing page including a <a title=\"12 Donation Form Best Practices to Inspire Your Online Fundraising\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/11-donation-form-best-practices\" target=\"_blank\" rel=\"noopener\">donation form<\/a> that lists different donation amounts based on thorough donor research would naturally convert better. With Donorbox, it is easy to create such donation forms. These forms can then be embedded on your website donation landing page or you can use the Donorbox-hosted donation landing page that automatically includes this form.<\/p>\n<p><a title=\"How to Set Up a Nonprofit Donation Page (5-Step Guide)\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/create-a-donation-page\" target=\"_blank\" rel=\"noopener\">Read our guide<\/a> to creating an on-brand, beautiful, and effective donation landing page on Donorbox. These pages are optimized for all devices and ensure great conversion rates. If you want to see some of the best examples, <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/donation-page-examples\" target=\"_blank\" rel=\"noopener\">here&#8217;s an article<\/a> you should check out!<\/p>\n<hr \/>\n<h2><a id=\"3\"><\/a>5 Essential Elements to Design a Donation Landing Page That Converts More<\/h2>\n<p>Once a donor arrives at the donation landing page, there are three choices for them to make, they can exit without giving, donate immediately, or read a little more.<\/p>\n<p>Nonprofits may assume the best choice is to donate immediately, but if you can get donors to read a little more, you can convince them to give more and participate in other activities. Here\u2019s what to include to make it possible.<\/p>\n<hr \/>\n<h3><a id=\"post-56926-_q4cna5av2e01\"><\/a>1. Branded donation form<\/h3>\n<p>Your donation landing page must include a <a title=\"10 Best Donation Form Examples to Improve Your Giving Experience\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/best-donation-form-examples\" target=\"_blank\" rel=\"noopener\">donation form<\/a> that matches your brand and stands out the moment people land on your page. Do not make them scroll down to the bottom to be able to find it.<\/p>\n<p>This branded donation form should be simple and easy for them to understand. They shouldn\u2019t have to go through too many steps to be able to give. It often happens that an elongated donation form makes people leave midway.<\/p>\n<p>Donorbox lets you create, customize, and <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/get-started-with-donorbox#step-6\" target=\"_blank\" rel=\"noopener\">embed donation forms<\/a> that are simple and super fast. These forms have <a title=\"Donorbox UltraSwift\u2122 Pay | Make Giving a Breeze with Fast Payments\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/donorbox-ultraswift-pay\" target=\"_blank\" rel=\"noopener\">UltraSwift \u2122 Pay<\/a> enabled, which eliminates the step to type personal information and includes digital wallets to make giving fast.<\/p>\n<p>Here\u2019s the perfect <a href=\"https:\/\/www.musohealth.org\/donate\" target=\"_blank\" rel=\"noopener\">example<\/a> for you &#8211;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-56947\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-6.png\" alt=\"landing page design donation\" width=\"1740\" height=\"835\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-6.png 1740w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-6-300x144.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-6-1024x491.png 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-6-768x369.png 768w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-6-1536x737.png 1536w\" sizes=\"auto, (max-width: 1740px) 100vw, 1740px\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"maxbutton-1 maxbutton maxbutton-get-started-with-donorbox\" target=\"_blank\" title=\"Sign up\" rel=\"noopener\" href=\"https:\/\/donorbox.org\/orgs\/new\/?utm_source=Blog\"><span class='mb-text'>Create a Branded Donation Form<\/span><\/a><\/p>\n<hr \/>\n<h3><a id=\"post-56926-_nkjwc2firrc\"><\/a>2. Beautiful design that\u2019s optimized for mobile<\/h3>\n<p>A donation form makes giving easy, but a beautifully designed landing page can stun and entice supporters to stay longer and give more. Your page design should also be <a title=\"The Ultimate Mobile Giving Guide For Nonprofit Fundraising [2022]\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/mobile-giving\" target=\"_blank\" rel=\"noopener\">mobile<\/a>-friendly.<\/p>\n<p>Stunning visuals draw the eye to your page and its content. As donors read more, they may feel a deeper connection to your organization and its mission.<\/p>\n<p>Remember most visitors will come to your page on their mobile devices. So you must ensure that the page loads swiftly and easily with all its elements on mobile.<\/p>\n<p>Donation pages hosted on Donorbox as well as our donation forms are highly optimized for mobile devices. For example, the below Donorbox donation form is a part of <a href=\"https:\/\/www.honnoldfoundation.org\/donate\" target=\"_blank\" rel=\"noopener\">Honnold Foundation<\/a>\u2019s donation page and loads perfectly on mobile devices.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-56951\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-7.png\" alt=\"landing page design donation\" width=\"431\" height=\"748\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-7.png 431w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-7-173x300.png 173w\" sizes=\"auto, (max-width: 431px) 100vw, 431px\" \/><\/p>\n<hr \/>\n<h3><a id=\"post-56926-_qk8zs9hubrpe\"><\/a>3. Targeted donation amounts with impact<\/h3>\n<p>Many donors will have an amount in mind when they decide to give. But if you add suggested donation amounts with potential impact next to each amount, you have a greater chance of encouraging people to give more.<\/p>\n<p>Your donor management system should help you achieve this. You should segment your donor base as per filters like donation amount, donation frequency, etc. to determine their giving abilities. Now, add a few likely amounts with impact descriptions to your donation form.<\/p>\n<p>Donorbox lets nonprofits customize their donation form to add these amounts and impact text. Our <a href=\"https:\/\/donorbox.org\/donor-management\" target=\"_blank\" rel=\"noopener\">Donor Management<\/a> feature also lets you easily add multiple filters to segment your donor records and find out which amounts would fit your donor base.<\/p>\n<p><a href=\"https:\/\/tarjim.ly\/donate\" target=\"_blank\" rel=\"noopener\">Tarjimly<\/a> does an excellent job with this on their donation landing page. Look at how they\u2019ve researched each donation amount and its impact and added the same to their embedded Donorbox donation form.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-56955\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-8.png\" alt=\"best donation landing pages\" width=\"827\" height=\"753\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-8.png 827w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-8-300x273.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-8-768x699.png 768w\" sizes=\"auto, (max-width: 827px) 100vw, 827px\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"maxbutton-1 maxbutton maxbutton-get-started-with-donorbox\" target=\"_blank\" title=\"Sign up\" rel=\"noopener\" href=\"https:\/\/donorbox.org\/orgs\/new\/?utm_source=Blog\"><span class='mb-text'>Get Started With Donorbox<\/span><\/a><\/p>\n<hr \/>\n<h3><a id=\"post-56926-_bzb4q6p4xyux\"><\/a>4. Calls to Action (CTAs)<\/h3>\n<p>Your organization\u2019s Calls to Action shouldn\u2019t stop with the appeal. Donations are fabulous, but your goal is to also build a <a title=\"9 Ways to Build Strong Donor Relationships\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/donor-relationships\" target=\"_blank\" rel=\"noopener\">relationship<\/a> with each donor. This relationship will encourage them to participate in other activities and give more.<\/p>\n<p>Nonprofits can use a donation landing page to educate donors on different programs, advocacy activities, and ways to volunteer.<\/p>\n<p>Once again, <a href=\"https:\/\/www.blackjaguarwhitetiger.org\/donate\/\" target=\"_blank\" rel=\"nofollow noopener\">Black Jaguar-White Tiger Foundation<\/a> stands out with its donation landing page for multiple CTAs they\u2019ve added throughout the page. If there\u2019s a potential donor willing to donate on a regular basis, this page has options to effectively convert them.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-56959\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-9.png\" alt=\"best donation landing pages\" width=\"834\" height=\"492\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-9.png 1379w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-9-300x177.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-9-1024x604.png 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-9-768x453.png 768w\" sizes=\"auto, (max-width: 834px) 100vw, 834px\" \/><\/p>\n<hr \/>\n<h3><a id=\"post-56926-_ll0btml7hthc\"><\/a>5. Tax-deductibility information<\/h3>\n<p>This is a fact that a lot of people often want to make donations because they\u2019re tax-deductible. That doesn\u2019t take away from their generosity but it is important to them. Hence, nonprofits should make it a point to add <a title=\"Nonprofit Tax Programs Around the World | EU | UK | US\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/nonprofit-tax-programs\" target=\"_blank\" rel=\"noopener\">tax-deductibility<\/a> information to their donation landing pages.<\/p>\n<p>It is advisable to place it somewhere below or above the donation form, so it is easy to notice. If you\u2019re going to send donation receipts, you should also add that information along with it.<\/p>\n<p>We love how <a href=\"https:\/\/www.khalsaaid.org\/donate-usa\/\" target=\"_blank\" rel=\"nofollow noopener\">Khalsa Aid International<\/a> makes it highly prominent on its landing page. They also mention that the <a title=\"How to Create a 501(c)(3) Tax-Compliant Donation Receipt\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/create-a-501c3-tax-compliant-donation-receipt\" target=\"_blank\" rel=\"noopener\">donation receipt<\/a> will be automatically emailed to donors. This assures people that there would be no hassle in getting the receipt for tax purposes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-56963\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-10.png\" alt=\"donation landing pages\" width=\"918\" height=\"536\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-10.png 1309w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-10-300x175.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-10-1024x598.png 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-10-768x448.png 768w\" sizes=\"auto, (max-width: 918px) 100vw, 918px\" \/><\/p>\n<hr \/>\n<h2 id=\"4\">6 Ways to Get More People to Come to Your Donation Landing Page<\/h2>\n<hr \/>\n<h3><a id=\"post-56926-_5pea53g5f5ye\"><\/a>1. Donation buttons<\/h3>\n<p>A <a title=\"The Ultimate Guide to Creating a Website Donation Button\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/donation-button\" target=\"_blank\" rel=\"noopener\">donation button<\/a> is one of the most common ways to entice donors to give. Nonprofits can add a donation button to their home page, emails, social media accounts, and other appeals.<\/p>\n<p>You can place donation buttons at the top, middle, and bottom of these appeals to ensure they\u2019re easy to see. You should also make sure to use bright colors and clear text.<\/p>\n<p>The text should be catchy enough to entice people to click. A crisp and impactful message that makes people feel that they can make a difference would usually work well. Or you can simply go for \u201cdonate\u201d and \u201cgive\u201d. That keeps the message to the point.<\/p>\n<p>See how <a href=\"https:\/\/www.musohealth.org\/\" target=\"_blank\" rel=\"noopener\">Muso Health<\/a> does it on their website homepage &#8211; a button with color highly in contrast to the rest of the website and a simple \u201cdonate\u201d text. It easily stands out.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-56935\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-3.png\" alt=\"donate button to donation landing page\" width=\"787\" height=\"365\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-3.png 1755w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-3-300x139.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-3-1024x475.png 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-3-768x356.png 768w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-3-1536x712.png 1536w\" sizes=\"auto, (max-width: 787px) 100vw, 787px\" \/><\/p>\n<hr \/>\n<h3><a id=\"post-56926-_f7irp75ed0db\"><\/a>2. Text links<\/h3>\n<p>Another type of Call to Action is a text link. These are much subtler than buttons but can be just as convincing.<\/p>\n<p>The strength of this type of link is immediacy. The stories and impact data shared in these <a title=\"Nonprofit Marketing Plan and Content Plan \u2013 A Comprehensive Guide\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/nonprofit-marketing-plan-and-content-plan\" target=\"_blank\" rel=\"noopener\">marketing pieces<\/a> do the brunt of the work of convincing donors to give.<\/p>\n<p>Nonprofits can add text links to <a title=\"Email Marketing for Nonprofits: An Essential Guide\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/email-marketing-for-nonprofits\" target=\"_blank\" rel=\"noopener\">emails<\/a>, social media bios, and other websites. They can also add internal text links on their websites to catch visitors when they are most likely to act.<\/p>\n<hr \/>\n<h3><a id=\"post-56926-_cxofl7c2fe0c\"><\/a>3. QR codes<\/h3>\n<p>Mailed appeals don\u2019t have to depend on cash or check donations. Many donors that receive mailed appeals would rather give online. You can also add QR codes to your event venues to help people easily land on your donation page.<\/p>\n<p>Making it more convenient for donors to give helps nonprofits raise more money. QR codes connecting them to your donation landing page is the simplest way to make it happen.<\/p>\n<p>Donorbox gives you <a title=\"How to Use QR Codes for Nonprofit Organizations | Donorbox\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/qr-codes-for-nonprofits\" target=\"_blank\" rel=\"noopener\">free QR codes<\/a> for all the fundraising campaigns you create on it. Just download and print it to add to your event venues. Or just add the downloaded image to your marketing pieces or your website. That\u2019s it!<\/p>\n<p>Check out this example on the <a href=\"https:\/\/carljosephministries.com\/tag\/video\/\" target=\"_blank\" rel=\"nofollow noopener\">Carl Joseph Ministries<\/a> website. They use this Donorbox QR code to redirect people to their donation landing page hosted on Donorbox.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-56939\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-4.png\" alt=\"donation landing pages - QR code\" width=\"970\" height=\"427\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-4.png 1684w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-4-300x132.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-4-1024x451.png 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-4-768x338.png 768w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-4-1536x676.png 1536w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"maxbutton-1 maxbutton maxbutton-get-started-with-donorbox\" target=\"_blank\" title=\"Sign up\" rel=\"noopener\" href=\"https:\/\/donorbox.org\/orgs\/new\/?utm_source=Blog\"><span class='mb-text'>Sign Up For Free<\/span><\/a><\/p>\n<hr \/>\n<h3><a id=\"post-56926-_k5301dq9cune\"><\/a>4. Text-to-give<\/h3>\n<p>Technology has made it easier for people to give online no matter where they are. One of the best ways churches and nonprofits can collect online gifts is with <a title=\"Text-to-Give Fundraising: The Ultimate Guide for Nonprofits (2022)\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/text-to-give-fundraising-guide\" target=\"_blank\" rel=\"noopener\">text-to-give<\/a>.<\/p>\n<p>Nonprofits provide a number and campaign ID\/code for donors to input into their phones. Once the donor sends a message, they receive a link to the nonprofit\u2019s donation landing page where they can give.<\/p>\n<p>The convenience and ease of using text-to-give have already helped nonprofits make thousands of dollars. <a href=\"https:\/\/donorbox.org\/text-to-give\" target=\"_blank\" rel=\"noopener\">Donorbox Text-to-Give<\/a> makes it a breeze! Your donors can make donations with a text and also repeat the donations in the future easily &#8211; without having to go to the donation landing page again!<\/p>\n<p>Here\u2019s how it looks:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-56943\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-5.png\" alt=\"Donorbox Text-to-Give\" width=\"900\" height=\"600\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-5.png 900w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-5-300x200.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/12\/word-image-56926-5-768x512.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<hr \/>\n<h3><a id=\"post-56926-_6rm0q65stm3x\"><\/a>5. Video appeals<\/h3>\n<p>Videos and reels on social media have become such a crucial part of our lives that nonprofits have added video appeals to their fundraising efforts. Younger donors are found to react better to these appeals.<\/p>\n<p>Videos don\u2019t have to be long or professionally made as long as they\u2019re convincing and creative. At the end of each video appeal, nonprofits can add text links, donation buttons, or QR codes for donors to click or be sent to a donation landing page.<\/p>\n<hr \/>\n<h3><a id=\"post-56926-_rqw6ailic075\"><\/a>6. Online ads<\/h3>\n<p><a title=\"Nonprofit Advertising: Your Best Investment for Consistent Growth\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/nonprofit-advertising\" target=\"_blank\" rel=\"noopener\">Online ads<\/a> can be one of the main sources of visitors to your donation landing page. In fact, many nonprofits agree on the fact that online ads often get them the most donations.<\/p>\n<p>If your nonprofit is running social media ads or Google ads, you\u2019d have to add a CTA to them. This CTA must redirect people to the page where they can give quickly and easily. So before you set up those ads, remember to design your donation landing page.<\/p>\n<hr \/>\n<h2 id=\"5\">Bonus &#8211; Improving your Nonprofit Website<\/h2>\n<p>Okay, so you have learned the essential elements for success and the ways to attract people to your donation page. Now, watch this video to learn tips to transform your nonprofit&#8217;s website into a donor magnet, boosting engagement and donations with proven web design strategies.<\/p>\n<p><iframe title=\"6 Best Practices To Make Your Nonprofit Website Awesome\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/LfaqyDUrGx0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: center;\"><a class=\"maxbutton-1 maxbutton maxbutton-get-started-with-donorbox\" target=\"_blank\" title=\"Sign up\" rel=\"noopener\" href=\"https:\/\/donorbox.org\/orgs\/new\/?utm_source=Blog\"><span class='mb-text'>Get Started Right Away!<\/span><\/a><\/p>\n<hr \/>\n<h2><a id=\"post-56926-_pmz6mn3xc0p2\"><\/a>Final Thoughts<\/h2>\n<p>There are many ways your nonprofit can customize a donation landing page to encourage donors to give. Some elements are technical, but anyone in your organization can do most.<\/p>\n<p>That\u2019s because online fundraising platforms like Donorbox ensure you don\u2019t need coding knowledge to be able to design a beautiful donation page. It takes a few quick steps to easily create one on Donorbox that will load perfectly on a computer and mobile device. You can also simply copy and paste a code to embed our branded donation forms into your landing page.<\/p>\n<p>Learn more about our <a href=\"https:\/\/donorbox.org\/features\" target=\"_blank\" rel=\"noopener\">features<\/a> on the website. <a href=\"https:\/\/donorbox.org\/orgs\/new\" target=\"_blank\" rel=\"noopener\">Sign up<\/a> for free and get started right away! We also give you the opportunity to choose a customized success package (including expert coaching) for your organization at personalized pricing &#8211; check out <a href=\"https:\/\/donorbox.org\/premium\" target=\"_blank\" rel=\"noopener\">Donorbox Premium<\/a>.<\/p>\n<p>Go to the <a href=\"https:\/\/donorbox.org\/nonprofit-blog\" target=\"_blank\" rel=\"noopener\">Donorbox Nonprofit Blog<\/a> for more tips, fundraising ideas, donor management best practices, guides, and free resources. Subscribe to our newsletter and we\u2019ll send the best collection of our resources to your inbox every month!<\/p>\n<a href=\"https:\/\/donorbox.org\/orgs\/new?utm_source=Blog&utm_medium=footer-bannerc\" class=\"banner-link\" target=\"_blank\">\n\t  \t\t\t\t\t\t<img src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/10\/seemless-giving-tools.webp\" alt=\"Bottom banner\" loading=\"lazy\" decoding=\"async\" \/>\n\t\t\t\t\t\t<\/a>","protected":false},"excerpt":{"rendered":"<p>How do I set up a donation landing page? Donation landing pages are vital for nonprofits. They help potential donors land in the right place and convince them to give toward a nonprofit\u2019s mission. Online giving has become the norm for many donors. The Gen Z generation has never lived in a world without it. [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":56970,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_ppma_block_editor_authors":""},"categories":[3,70],"tags":[],"ppma_author":[6364,6396],"class_list":["post-56926","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nonprofit-tips","category-resources","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Donation Landing Page \u2013 A Comprehensive Guide for Nonprofits<\/title>\n<meta name=\"description\" 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