{"id":56196,"date":"2022-11-23T00:02:15","date_gmt":"2022-11-23T08:02:15","guid":{"rendered":"https:\/\/donorbox.org\/nonprofit-blog?p=56196"},"modified":"2026-10-08T08:01:28","modified_gmt":"2026-10-08T15:01:28","slug":"end-of-year-giving-statistics","status":"publish","type":"post","link":"https:\/\/donorbox.org\/nonprofit-blog\/end-of-year-giving-statistics","title":{"rendered":"7 Giving Season Statistics to Sharpen Your Strategy [2026]"},"content":{"rendered":"

Sometimes planning a Giving Season campaign feels like a guessing game. Sure, maybe you have last year\u2019s campaign data to guide you, but often we make choices that are less-than-informed.\u00a0<\/span><\/p>\n

That\u2019s where these statistics come in. I\u2019ve hand-picked 7 stats to illuminate the state of fundraising as we head into Giving Season. I\u2019ll share what we learned from 2025\u2019s Giving Season, what we can learn from general 2025 giving statistics, and how we can use both to inform smarter strategies this year.\u00a0<\/span><\/p>\n

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Giving Season Statistics at a Glance\u00a0<\/span><\/h2>\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t\n\t\n\t\n\t
2025 Category<\/th>Statistic<\/th>Fundraising To-Do<\/th>\n<\/tr>\n<\/thead>\n
Percentage of Online Revenue Given in December <\/td>37%<\/a><\/td>Start outreach early to build momentum and share clear messaging about tax incentives.<\/td>\n<\/tr>\n
How Much Nonprofits Raised on Giving Tuesday <\/td>$4 billion<\/a><\/td>Focus your Giving Tuesday campaign on what makes you unique. Lean into volunteers and peer-to-peer fundraising to amplify reach.<\/td>\n<\/tr>\n
How Much Americans Donated<\/td>$617.2 billion<\/a><\/td>Make giving appreciated assets like stock and cryptocurrency even easier, and educate donors about the benefits.<\/td>\n<\/tr>\n
How Many Nonprofits Kick Off Giving Season Campaigns in October <\/td>52%<\/a><\/td>In October, start sharing impact stories and engaging content, and begin re-engaging lapsed donors<\/td>\n<\/tr>\n
Percentage of Online Revenue through Monthly Giving <\/td>27%<\/a><\/td>Share clear messaging to upgrade donors to monthly giving and make conversion easy, with self-service gift management. <\/td>\n<\/tr>\n
Percentage of Donations Made with Desktop <\/td>57%<\/a><\/td>Capture more mobile donations by optimizing your site for both mobile browsing and giving.<\/td>\n<\/tr>\n
Percentage of Nonprofits that Make PayPal Available on Their Websites<\/td>79%<\/a><\/td>Choose a donation form that offers more payment methods, including digital wallets.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n
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7 Giving Season Statistics for Smarter Planning\u00a0<\/span><\/h2>\n
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1. In 2025, nonprofits brought in <\/span>37%<\/span><\/a> of all online revenue in December.\u00a0<\/span><\/h3>\n

We all know that December is when giving really amps up. Many people who celebrate holidays in December donate to honor the spirit of giving common during this season.\u00a0<\/span><\/p>\n

For tax-savvy donors, December is also the last time to give before the end of the tax year. Once wealthy donors understand their income and liabilities for the year, they may benefit from giving more to charity before January 1st. This could be why December 31st accounted for 4% of annual revenue.\u00a0<\/span><\/p>\n

What to do\u00a0<\/strong><\/h4>\n

If Giving Season fundraising isn\u2019t already a huge priority for your organization, it needs to be.\u00a0<\/span><\/p>\n

Almost 40% of all online giving is coming through those last 31 days of the year. Get your nonprofit front and center so donors who are considering year-end gifts have you top of mind.<\/span>
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