{"id":54872,"date":"2022-10-13T06:08:47","date_gmt":"2022-10-13T13:08:47","guid":{"rendered":"https:\/\/donorbox.org\/nonprofit-blog?p=54872"},"modified":"2026-09-16T01:05:53","modified_gmt":"2026-09-16T08:05:53","slug":"end-of-year-appeal","status":"publish","type":"post","link":"https:\/\/donorbox.org\/nonprofit-blog\/end-of-year-appeal","title":{"rendered":"End-of-Year Appeal: How to Devise the Perfect Strategy (+ Free Samples)"},"content":{"rendered":"

In 2025, nonprofits brought in <\/span>37%<\/span><\/a> of all online revenue in the month of December. Think about that: more than a <\/span>third of all donations<\/span><\/a> came through during the last four weeks of the year.\u00a0<\/span><\/p>\n

That\u2019s why your end-of-year appeal strategy is more important than ever. But writing impactful appeals, choosing the right tools, applying the ample advice you find on the internet\u2026it can feel impossible when you\u2019re already swamped.\u00a0<\/span><\/p>\n

I\u2019ve broken the process down into seven key steps to create the perfect year-end appeal strategy. I\u2019ll also share a sample timeline and budget to help you plan.\u00a0<\/span><\/p>\n

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<\/a>7 Steps to Create an End-of-Year Appeal Strategy<\/h2>\n
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<\/a>1. Segment donor lists<\/h3>\n

First, you need to understand who your appeal will reach.\u00a0<\/span><\/p>\n

At the start of your campaign plan, you\u2019ll want to <\/span>segment donors<\/span><\/a> based on the following factors:\u00a0<\/span><\/p>\n