{"id":5487,"date":"2021-09-16T21:04:18","date_gmt":"2021-09-17T04:04:18","guid":{"rendered":"https:\/\/donorbox.org\/nonprofit-blog\/?p=5487"},"modified":"2026-09-03T08:10:42","modified_gmt":"2026-09-03T15:10:42","slug":"magic-fundraising-words-to-increase-donations","status":"publish","type":"post","link":"https:\/\/donorbox.org\/nonprofit-blog\/magic-fundraising-words-to-increase-donations","title":{"rendered":"9 Magic Fundraising Words that Increase Donations for Nonprofits | Definitive Guide"},"content":{"rendered":"<p>If you&#8217;re reading this, chances are that you&#8217;re preparing for a fundraising campaign or attempting to craft the perfect copy for your <a href=\"https:\/\/donorbox.org\">donation page<\/a> or appeal &#8211; and you got stuck. You might be wondering how you can improve your writing to increase donations and which fundraising words will have the best results.<\/p>\n<p>Whether you\u2019re organizing a big fundraising event, reaching out to a major donor, or writing an <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/7-non-profit-newsletter-best-practices\/\">e-newsletter<\/a> \u2013 fundraising campaign content writing has its challenges. It can often be hard to find the exact right words to encourage the reader to give.<\/p>\n<p>In this article, we reveal nine magic fundraising words that have proven to be successful at bringing in more donations. Plus, we share how to use them and give some examples to spark your own creativity.<\/p>\n<hr \/>\n<h2>Key Takeaways &#x1f4a1;<\/h2>\n<ul>\n<li><strong>Put the donor at the center of your appeal<\/strong>. Use &#8220;you&#8221; more than &#8220;we&#8221; and personalize your message whenever possible.<\/li>\n<li><strong>Give people a clear reason to act<\/strong>. Studies show that adding &#8220;because&#8221; to a request increased compliance from 60% to over 90%.<\/li>\n<li><strong>Make giving feel achievable<\/strong>. Language emphasizing how even a small gift helps can encourage action.<\/li>\n<li><strong>Use social proof thoughtfully<\/strong>. Showing that others already support your cause helps normalize giving and increases trust in your nonprofit.<\/li>\n<\/ul>\n<hr \/>\n<h2>Why People Give<\/h2>\n<p>First, let&#8217;s look at the psychology behind why people donate. Understanding this is critical when crafting your messaging and choosing your fundraising words!<\/p>\n<p>No matter how you are appealing for donations, whether online, in person, or via mail, the essence of why people give remains the same: <strong>people give to people<\/strong>.<\/p>\n<p>People don&#8217;t donate to faceless organizations or buildings. They give to change lives and save lives &#8211; and because <em>someone<\/em> asked them to.<\/p>\n<p>This is why great fundraisers focus on people, using human-centric language and outreach. They are also great <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/ethical-nonprofit-storytelling\" target=\"_blank\" rel=\"noopener\">storytellers<\/a> \u2013 sharing stories in a way that relates to their audience. Effective fundraisers also know their donor base well (who they are, how much they can give, why they give). They are sincere and empathetic, and they build relationships.<\/p>\n<hr \/>\n<h2>9 Magic Fundraising Words to Boost Donations<\/h2>\n<p>While there are no universal rules, and what might work for one organization might not work for another, there are some tried-and-tested tips for successfully <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/how-to-get-donations\/\" target=\"_blank\" rel=\"noopener\">asking for donations<\/a>. Plus, remember that effective fundraising appeals and great <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/donation-page-best-practices\/\" target=\"_blank\" rel=\"noopener\">donation pages<\/a> take time to polish. So don&#8217;t get discouraged!<\/p>\n<p>To get started, take a look at these nine magic fundraising words that nonprofits use to boost donations. How can you work them into your fundraising copywriting?<\/p>\n<hr \/>\n<h3>1. \u201cYou\u201d<\/h3>\n<p>If you observe carefully, you\u2019ll notice that a lot of nonprofits spend a lot of time talking about themselves. <span style=\"text-decoration: underline;\">\u201cWe\u201d<\/span> succeeded in this. Animals in danger can count on <span style=\"text-decoration: underline;\">\u201cus\u201d<\/span>.<\/p>\n<p>This can make donors feel excluded and unappreciated. Critically assess your messaging on your donation pages, <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/donation-request-letter\" target=\"_blank\" rel=\"noopener\">requests for donations<\/a>, and social media posts. Are you focusing on your donors or on you?<\/p>\n<p>If you&#8217;re focused too much on yourself, rewrite. Try to replace the majority of your \u201cwe\u201d and \u201cus\u201d terms with \u201cyou\u201d. For example:<\/p>\n<ul>\n<li><em><u>You<\/u><\/em><em> allowed us to employ 1000 homeless people last year.<\/em><\/li>\n<li><em><u>Your<\/u><\/em><em> generosity is astonishing. <\/em><\/li>\n<li><em>Thank you for <u>you<\/u>r leadership and support. <\/em><\/li>\n<li><em>With <u>you<\/u>r help, we\u2019ve funded 10,000 school supplies projects.<\/em><\/li>\n<li><em><u>Your<\/u><\/em><em>\u00a0commitment made this happen.<\/em><\/li>\n<\/ul>\n<p>This is called <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/donor-centric-fundraising\" rel=\"\">donor-centric fundraising<\/a>, and it shows donors that they make a true difference when they give.<\/p>\n<p>Not only does <strong>using the word &#8220;you&#8221; make your donors feel valued<\/strong>, but it removes the wall between your donors and your organization. And donors who feel appreciated are more likely to give again!<\/p>\n<p>Want to further increase your chances of success? Be sure to use your donors\u2019 first names where possible!<\/p>\n<p><strong>Pro tip:<\/strong> There are two types of \u201cwe\u201d \u2013 the one that excludes and the one that includes. You can still use the word \u201cwe\u201d, just make it inclusive of your donors as well as your organization (e.g. <em>\u201cTogether, we were able to get clean water access to 10,000 people in remote areas of Ghana.\u201d)<\/em><\/p>\n<hr \/>\n<h3>2. \u201cBecause\u201d<\/h3>\n<p>In a study covered in\u00a0<a href=\"http:\/\/harvardmagazine.com\/2010\/09\/the-mindfulness-chronicles?page=all\" target=\"_blank\" rel=\"nofollow noopener\">Harvard Magazine<\/a>\u00a0on how people respond to language, psychologists Langer, Chanowitz, and Blank found that <strong>adding a reason to your request can almost\u00a0double your success rate<\/strong>.<\/p>\n<p>This is because the human brain is wired to react when it hears the word &#8220;because&#8221;. Research shows this word is an automatic trigger for compliance, and in many cases, a person stops paying attention to what comes after they hear &#8220;because&#8221;.<\/p>\n<p>For example, in the late 1970s, the researchers organized an experiment to test different variations of framing a request to cut in line to make photocopies (see the image below).<\/p>\n<p>When asked without giving a reason, the researcher was successful at cutting in line 60% of the time. When adding a reason &#8211; using &#8220;because&#8221; &#8211; this success rate jumped to over 90%.<a href=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/02\/power-of-because-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5488 size-full\" title=\"because - fundraising wording\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/02\/power-of-because-1.png\" alt=\"Words to Increase Donations\" width=\"746\" height=\"166\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/02\/power-of-because-1.png 746w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/02\/power-of-because-1-300x67.png 300w\" sizes=\"auto, (max-width: 746px) 100vw, 746px\" \/><\/a><\/p>\n<p>To capitalize on this peculiarity of the human brain, use the magic fundraising word &#8220;because&#8221; in your asks to trigger your donors to react. Making it clear <strong>why you&#8217;re asking<\/strong>\u00a0for donations (and specifically using the word &#8220;because&#8221; when explaining why) will increase your <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/accept-donations-online\" target=\"_blank\" rel=\"noopener\">donations<\/a>.<\/p>\n<p>Here are some examples:<\/p>\n<ul>\n<li>\u201c<em>Today, we are sharing Umu\u2019s story with you <span style=\"text-decoration: underline;\">because<\/span> she&#8217;s in danger. We need to act fast<\/em>.&#8221;<\/li>\n<li><em>&#8220;We are asking for your help <span style=\"text-decoration: underline;\">because<\/span> we need to secure more forest surrounding our protected area if we\u2019re to save the orangutan from extinction.&#8221;<\/em><\/li>\n<li><em>&#8220;We need your help <span style=\"text-decoration: underline;\">because<\/span> millions are at risk of starvation in Yemen.\u00a0Families have been struggling to survive without enough food.&#8221;<\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<hr \/>\n<h3>3. \u201cToday\u201d<\/h3>\n<p>In today\u2019s busy world (see what we did there?), reminding your donors to donate \u201ctoday\u201d is essential to increasing your conversion rates and reaching your fundraising goals.<\/p>\n<p>Using the word \u201ctoday\u201d conveys a sense of urgency, which can help motivate your donors to give without delay.<\/p>\n<p>When using a sense of urgency to get your donors to give, however, be sure to avoid jumping straight into the ask. Even if both you and the donor know where you\u2019re going with your copy (i.e. a request for a donation), it\u2019s important to craft that journey in a way that draws them in and builds up the feelings of urgency before announcing your end goal.<\/p>\n<p>Take a look at these ideas:<\/p>\n<ul>\n<li><em>&#8220;Donate <span style=\"text-decoration: underline;\">today<\/span> to get children like Aya their supplies in time for the <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/school-fundraising-ideas\" target=\"_blank\" rel=\"noopener\">school<\/a> year, which starts in two weeks.&#8221;<\/em><\/li>\n<li><em>&#8220;Bitterly cold wind chills can increase the risk of developing hypothermia and frostbite &#8211; homeless people have died from sleeping rough in freezing cold weather. Make a donation <span style=\"text-decoration: underline;\">today<\/span> to help those sleeping rough in Manchester. &#8220;<\/em><\/li>\n<li><em>&#8220;Medicine and medical supplies are increasingly scarce in Syria, and only half of the health facilities are fully functioning. We need your help <span style=\"text-decoration: underline;\">today<\/span> to supply medicine to families and young children.&#8221;<\/em><\/li>\n<\/ul>\n<hr \/>\n<h3>4. \u201cThank You\u201d<\/h3>\n<p>\u201cThank you\u201d is often one of the first things our parents teach us to say, but is it really a magic fundraising word that increases donations?<\/p>\n<p>Turns out it is. In their paper,\u00a0<a href=\"https:\/\/static1.squarespace.com\/static\/5e99b731e7ec45190a6bc6a6\/t\/5ec59003a6524a5dc5eeff44\/1590005764382\/Learning-to-Say-Thank-You_eBook-27122019.pdf\" target=\"_blank\" rel=\"nofollow noopener\">Learning to Say Thank You: The Role of Donor Acknowledgements<\/a>, Jen Shang, Adrian Sargeant, Kathryn Carpenter, and Harriet Day shed light on the science behind saying &#8220;thank you&#8221;.<\/p>\n<p>Among other things, their research showed that <strong>donors who received an extra thank-you letter gave 60% larger gifts than those who did not.<\/strong><\/p>\n<p>Always <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/thank-you-letter-for-donations\/\" target=\"_blank\" rel=\"noopener\">thank your donors<\/a>, whatever amount they contributed. And make sure you say &#8220;thank you&#8221; regularly, not only when you\u2019re about to make an ask.<\/p>\n<p>Saying \u201cthank you\u201d also reminds your donors that they have given before and reinforces their positive self-image. We tend to repeat our decisions in order to stay congruent with our idea of self.<\/p>\n<p>Take a look:<\/p>\n<ul>\n<li><em>&#8220;<span style=\"text-decoration: underline;\">Thanks to you<\/span>, Michael and his sister, Janet, celebrated Michael&#8217;s 9th birthday with cake and balloons in a safe and loving place. They are no longer scared and love having their own rooms.&#8221;<\/em><\/li>\n<li><em>&#8220;<span style=\"text-decoration: underline;\">Thank you<\/span> for your thoughtful donation of $250 to the Wildthorne County Agency on Aging. Your donation will make sure that older people in our county, such as Tom and Francis, thrive.&#8221; (www.thebalancesmb.com)<\/em><\/li>\n<\/ul>\n<hr \/>\n<h3>5. \u201cSmall\u201d<\/h3>\n<p>\u201cSmall\u201d (or its synonyms, like \u201cfew,&#8221; \u201clittle,&#8221; or \u201cjust\u201d) is a fundraising magic word.<\/p>\n<p>In his classic book <em>Influence<\/em>, Dr. Robert Cialdini found that adding a minimal parameter to the gift <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/charitable-solicitation\" target=\"_blank\" rel=\"noopener\">solicitation<\/a> delivered drastically different results.<\/p>\n<blockquote><p>In a door-to-door solicitation, one group of prospective donors were asked:<\/p>\n<p>\u201cWould you be willing to help by giving a donation?\u201d<\/p>\n<p>Another group were asked:<\/p>\n<p>\u201cWould you be willing to help by giving a donation? Every penny will help.\u201d<\/p><\/blockquote>\n<p><strong>People who were asked the second variation were almost twice as likely to donate!<\/strong><\/p>\n<p>In this case, the phrase \u201cevery penny will help\u201d acted as a synonym for \u201csmall\u201d. It helped motivate people who might not have otherwise given.<\/p>\n<p>Dr. Cialdini talked about how <em>consistency<\/em> (one of the <a href=\"https:\/\/www.influenceatwork.com\/principles-of-persuasion\/\" target=\"_blank\" rel=\"nofollow noopener\">6 principles that motivate human behavior<\/a>) can be activated by looking for &#8211; and asking for &#8211; small initial commitments. These small commitments can later turn into much bigger contributions. This tactic will work best on <em>\u201ctightwads\u201d<\/em> (people who spend less than they would ideally be able to spend). Suggesting that &#8220;tightwad&#8221; donors join a <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/great-monthly-giving-program\/\" target=\"_blank\" rel=\"noopener\">monthly recurring giving program<\/a> is also a good alternative. $10 per month for a year sounds much better to them (and almost everyone else) than $120, even if the amount of money is the same.<\/p>\n<p>Implying that a small action is a good start will make people more amenable to making a move and help people break through \u201caction paralysis.\u201d<\/p>\n<p>Adapt these examples for your organization:<\/p>\n<blockquote>\n<ul>\n<li><em>\u201cFeed a child for <u>as little as<\/u> $0.50 a day.\u201d<\/em><\/li>\n<li><em>&#8220;Making a donation is a way of reaching out a helping hand. By providing even a <span style=\"text-decoration: underline;\">small<\/span> donation, you can be part of an effort to provide medical assistance, supply food and shelter, and help families rebuild their lives and communities.&#8221;<\/em><\/li>\n<li><em>&#8220;We always welcome large contributions, but even <span style=\"text-decoration: underline;\">the smallest<\/span> gift you can make to our <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/christmas-fundraising-ideas\" target=\"_blank\" rel=\"noopener\">Christimas<\/a> campaign this year will go a long way.&#8221;<\/em><\/li>\n<\/ul>\n<\/blockquote>\n<hr \/>\n<h3>6. \u201cQuick\u201d<\/h3>\n<p>Our brains love instant gratification. Several magnetic resonance imaging (MRI) studies have shown that our frontal cortex is highly active when we think about waiting for something, and our mid-brain lights up even more when we think about receiving something right away.<\/p>\n<p>Words like \u201cinstant,\u201d \u201cimmediately,\u201d or even just \u201cfast\u201d are known to flip the switch on the mid-brain activity that makes us so prone to act. We are more prone to buy (or donate) when we\u2019re reminded that results will happen fast or we will receive an immediate award.<\/p>\n<p>While you cannot often use the word \u201cinstantly\u201d when describing nonprofit services, using the words \u201cquickly\u201d or \u201cimmediately\u201d can easily be incorporated into your fundraising copywriting.<\/p>\n<p>The word \u201cquick\u201d can also be used to reassure donors that the donation process won\u2019t take too much of their time (and if you\u2019re saying the donation process is quick, <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/donorbox-ultraswift-pay\" target=\"_blank\" rel=\"noopener\">make sure it is<\/a>!).<\/p>\n<blockquote>\n<ul>\n<li><em>\u201cYour gift will be put to work <span style=\"text-decoration: underline;\">immediately<\/span>.\u201d<\/em><\/li>\n<li><em>\u201cUpon your donation, you will <span style=\"text-decoration: underline;\">instantly<\/span> receive a video from our team on the ground.\u201d<\/em><\/li>\n<li><em>\u201cOur donation process is simple and <span style=\"text-decoration: underline;\">quick<\/span>. In just 30 seconds, your donation will be on its way to support Australia\u2019s most vulnerable children.\u201d<\/em><\/li>\n<\/ul>\n<\/blockquote>\n<hr \/>\n<h3>7. \u201cJoin\u201d<\/h3>\n<p>Unfortunately, an all-too-common approach to increasing donations is to tell prospects how few people are currently supporting the organization.<\/p>\n<p>For example, in a recent fundraising email, Wikipedia wrote: \u201cMillions of people across the world read Wikipedia, but only 1% of readers give.\u201d<\/p>\n<p>While it\u2019s possible that Wikipedia tested other methods and this one worked best, this goes against the principle of <em>social proof<\/em>. People are more likely to engage in a behavior when they think other people are doing the same thing.<\/p>\n<p>Especially when they are uncertain, people will often look to the actions and behaviors of others to determine their own. Humans are social animals, and science is telling us that, to persuade others, we can point to what many others are already doing.<\/p>\n<p>This goes for suggested giving amounts as well. On your <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/donation-form\" target=\"_blank\" rel=\"noopener\">donation form<\/a>, provide several suggested amounts (linking each to a specific outcome, if possible) and highlight one donation amount as a suggestion.<\/p>\n<p>A study showed that there was a <strong>12% increase in average donation amounts when donors were subject to \u201csocial information conditions<\/strong>\u201d. Essentially, suggested giving levels helped tell donors what amount is \u201cappropriate\u201d to give.<\/p>\n<p>Check out these ideas:<\/p>\n<blockquote>\n<ul>\n<li><em>\u201c<span style=\"text-decoration: underline;\">Join<\/span> over 10,000 donors from Canada!\u201d<\/em><\/li>\n<li><em>\u201c95% of New York-area donors made $200 or larger contributions! <span style=\"text-decoration: underline;\">Join<\/span> them.\u201d<\/em><\/li>\n<li><em>&#8220;Please <span style=\"text-decoration: underline;\">join<\/span> your work colleagues in helping people in your community by making a charitable contribution &#8211; 65% of them are already doing so!&#8221;<\/em><\/li>\n<\/ul>\n<\/blockquote>\n<hr \/>\n<h3>8. \u201c100%\u201d<\/h3>\n<p>Donating feels good. If it doesn\u2019t, it won\u2019t happen. Donors are increasingly averse to the idea of overhead costs. Somewhere along the road, an idea was formed that some charities are massive, bureaucratic machines that spend a lot of money on overhead and administrative costs. And no one wants their $100 to go towards the CEO\u2019s salary.<\/p>\n<blockquote><p>\u201cDespite the understanding that CEOs of nonprofits need to be paid, if given the choice of where their money would go, most people donating money wouldn\u2019t choose to contribute to the salary of the organization\u2019s CEO,\u201d says\u00a0<a href=\"http:\/\/www.hbs.edu\/faculty\/Pages\/profile.aspx?facId=764108\" target=\"_blank\" rel=\"nofollow noopener\">Elizabeth A. Keenan<\/a>, an assistant professor in the Marketing unit at Harvard Business School.<\/p><\/blockquote>\n<p>And simply reducing your overhead costs and bringing it to the minimum can harm your nonprofit. Low salaries coupled with a heavy workload can lead to <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/nonprofit-burnout\/\" target=\"_blank\" rel=\"noopener\">nonprofit burnout<\/a>. Instead, adopt the idea of overhead-free donations. Have professional philanthropists or major donors cover overhead costs so that the vast majority of smaller donations can go directly toward your programs.<\/p>\n<p>For example, if you\u2019re able to use something like, <em>\u201c<u>100%<\/u> of your money will help feed the hungry\u201d<\/em>, you can potentially <a href=\"https:\/\/hbswk.hbs.edu\/item\/donors-are-turned-off-by-overhead-costs-here-s-what-charities-can-do\" target=\"_blank\" rel=\"nofollow noopener\">triple your donations<\/a>.<\/p>\n<p>Here are a couple of additional ideas:<\/p>\n<ul>\n<li><em>&#8220;<span style=\"text-decoration: underline;\">100%<\/span> of your donation will fund the development of powerful immunotherapies for all types of cancers &#8211; funding more breakthroughs and saving more lives.&#8221;\u00a0<\/em><\/li>\n<li><em>&#8220;<span style=\"text-decoration: underline;\">100%<\/span> of your money brings summer camps to children with disabilities.&#8221;<br \/>\n<\/em><\/li>\n<\/ul>\n<hr \/>\n<h3>9. \u201cExpert\u201d<\/h3>\n<p>Just like we\u2019re wired to do what others do, we\u2019re wired to follow the lead of experts. People tend to respond positively to credibility and authority.<\/p>\n<p>You can build authority in many ways: using testimonials, showcasing logos of brands supporting you, and sharing links to credible research or writing you\u2019ve done. All of these are symbols of authority and can increase your influence.<\/p>\n<p>And ultimately, trust is the most important element of any relationship. This also applies to the relationship between a nonprofit organization and its donors.<\/p>\n<p>Embed the magic fundraising word \u201cexpert\u201d into your calls to action and watch your donations increase over time.<\/p>\n<blockquote>\n<ul>\n<li><em>\u201cSupport our team of <span style=\"text-decoration: underline;\">experts<\/span> in rehabilitating the Indonesian elephants.\u201d<\/em><\/li>\n<li><em>&#8220;Support local <span style=\"text-decoration: underline;\">experts<\/span> and changemakers already bringing transformation in the lives of the vulnerable in their communities.&#8221;<\/em><\/li>\n<li><em>&#8220;Your gift will help fund our <span style=\"text-decoration: underline;\">experts&#8217;<\/span> cutting-edge research, drive change through advocacy, and facilitate professional education.&#8221;<\/em><\/li>\n<\/ul>\n<\/blockquote>\n<hr \/>\n<h2>5 More Fundraising Words<\/h2>\n<p>Looking for further inspiration? Here are five additional words that nonprofits have used to succeed with their fundraising campaign content writing.<\/p>\n<hr \/>\n<p><strong>Support:<\/strong> Using the word \u201csupport\u201d instead of \u201cdonate\u201d has increased donations for several nonprofits.<\/p>\n<p><strong>Easy: <\/strong>Just like with the word \u201cquick\u201d, you want to assure your donors that the donation process is user-friendly.<\/p>\n<p><strong>Difference: <\/strong>Donors want to feel like they\u2019re making a positive impact, so consider using the phrase \u201cmake a difference\u201d in your copies.<\/p>\n<p><strong>Hurry: <\/strong>Evoking a sense of urgency, this works best when there\u2019s a real-time issue at hand (e.g. \u201cHurry, Grove Park will be demolished in two days!\u201d<\/p>\n<p><strong>Hassle-Free: <\/strong>No one wants someone to harass them with e-mails and calls every week. Letting your donors know that won\u2019t happen can increase their chances of giving.<\/p>\n<hr \/>\n<h2>Examples of Using Magic Words in Thank-You Letters<\/h2>\n<p>Here are some examples of well-written, heartfelt thank-you letters using many of the above magic fundraising words. These provide a good view of how to acknowledge a donation and express gratitude to the donor.<\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-30180 \" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/st-elizabeth-academy-thank-you-664x1024.png\" alt=\"nonprofit thank you letter example\" width=\"512\" height=\"790\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/st-elizabeth-academy-thank-you-664x1024.png 664w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/st-elizabeth-academy-thank-you-194x300.png 194w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/st-elizabeth-academy-thank-you-768x1185.png 768w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/st-elizabeth-academy-thank-you.png 800w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-30183 size-large\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/the-memory-foundation-1024x724.png\" alt=\"nonprofit thank you letter example\" width=\"640\" height=\"453\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/the-memory-foundation-1024x724.png 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/the-memory-foundation-300x212.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/the-memory-foundation-768x543.png 768w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/the-memory-foundation-1536x1087.png 1536w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/the-memory-foundation.png 1996w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/h2>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-30187 size-large\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/First-Time-Donor-Acknowledgment-1024x731.png\" alt=\"nonprofit thank you letter example\" width=\"640\" height=\"457\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/First-Time-Donor-Acknowledgment-1024x731.png 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/First-Time-Donor-Acknowledgment-300x214.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/First-Time-Donor-Acknowledgment-768x549.png 768w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/First-Time-Donor-Acknowledgment-1536x1097.png 1536w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/First-Time-Donor-Acknowledgment-2048x1463.png 2048w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<hr \/>\n<h2>[Bonus] Alternatives to the word &#8220;Donate&#8221;<\/h2>\n<h2><a href=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/12\/background-bank-notes-bills-929285.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5082 size-large\" title=\"non profit donations\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/12\/background-bank-notes-bills-929285-1024x683.jpg\" alt=\"non profit donations wording\" width=\"1024\" height=\"683\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/12\/background-bank-notes-bills-929285-1024x683.jpg 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/12\/background-bank-notes-bills-929285-300x200.jpg 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/12\/background-bank-notes-bills-929285-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/h2>\n<p>&#8220;Donate&#8221; is perhaps the single most widely-used call to action for nonprofit fundraising. In order to stand out and draw better attention to your donation button or other call to action, there are numerous effective phrases that you can add. Select a word or phrase that best suits your nonprofit&#8217;s work and impact.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Here are some ideas for wording that can be used while asking for donations:<\/strong><\/span><\/p>\n<ul>\n<li>Make a donation<\/li>\n<li>Join the fight!<\/li>\n<li>Give to &lt;nonprofit\/cause&gt;<\/li>\n<li>Impact the lives of &lt;beneficiaries&gt; today<\/li>\n<li>Take action!<\/li>\n<li>Help educate a child! \/ Help &lt;blank&gt; today!<\/li>\n<li>Stop Injustice<\/li>\n<li>Fight now!<\/li>\n<li>Help &lt;your mission&gt; in need!<\/li>\n<li>Save the &lt;blank&gt; now!<\/li>\n<li>Support &lt;blank&gt; now!<\/li>\n<li>Transform lives today!<\/li>\n<li>Complete your gift<\/li>\n<li>Advocate for our cause<\/li>\n<li>Make a difference in &lt;year&gt;<\/li>\n<li>Give<\/li>\n<li>Support<\/li>\n<\/ul>\n<hr \/>\n<h2>Final Thoughts<\/h2>\n<p>Using these magic fundraising words can help you increase donations and take your fundraising to the next level.<\/p>\n<p>When writing your website or donation page copy, don\u2019t forget about using <em>emotion<\/em>. Emotion is what sets the scene, leads the reader through a story, and helps them empathize. And empathy is what motivates philanthropic action.<\/p>\n<p>Finally, don\u2019t forget to customize your ask and do a lot of testing with your audience. These might be magic fundraising words, but each nonprofit\u2019s audience is different. Donors are more likely to give when contributing is personally meaningful to them, so customize your language.<\/p>\n<p>For example, a study showed that when fundraising appeals use adjectives like <strong>\u201ckind and compassionate,\u201d<\/strong> women increased their giving on average by 10 percent. On the other hand, male donors are prompted to give more when solicitations use adjectives like <strong>\u201cstrong,\u201d \u201cresponsible,\u201d and \u201cloyal.\u201d<\/strong> You want to have a different fundraising approach for each donor type.<\/p>\n<p>We hope you found these tips helpful! Choose\u00a0<a href=\"https:\/\/donorbox.org\/orgs\/new\" target=\"_blank\" rel=\"noopener\">Donorbox<\/a> as your online donation system and check out our <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/\" target=\"_blank\" rel=\"noopener\">Nonprofit blog<\/a>\u00a0for more helpful nonprofit resources and tips.<\/p>\n<a href=\"https:\/\/donorbox.org\/orgs\/new?utm_source=Blog&utm_medium=footer-bannerc\" class=\"banner-link\" target=\"_blank\">\n\t  \t\t\t\t\t\t<img src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/10\/seemless-giving-tools.webp\" alt=\"Bottom banner\" loading=\"lazy\" decoding=\"async\" \/>\n\t\t\t\t\t\t<\/a>","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re reading this, chances are that you&#8217;re preparing for a fundraising campaign or attempting to craft the perfect copy for your donation page or appeal &#8211; and you got stuck. You might be wondering how you can improve your writing to increase donations and which fundraising words will have the best results. Whether you\u2019re [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":67003,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_ppma_block_editor_authors":""},"categories":[3,70],"tags":[],"ppma_author":[6357,6428],"class_list":["post-5487","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nonprofit-tips","category-resources","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>9 Magic Fundraising Words that Increase Donations for Nonprofits<\/title>\n<meta name=\"description\" content=\"Seeking to bring in more donations for your nonprofit? Use these magic fundraising words on your website, in your appeals, and beyond.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/magic-fundraising-words-to-increase-donations\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Magic Fundraising Words that Increase Donations for Nonprofits | Definitive Guide\" \/>\n<meta property=\"og:description\" content=\"Seeking to bring in more donations for your nonprofit? Use these magic fundraising words on your website, in your appeals, and beyond.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/donorbox.org\/nonprofit-blog\/magic-fundraising-words-to-increase-donations\" \/>\n<meta property=\"og:site_name\" content=\"Nonprofit Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/donorbox\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/donorbox\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-17T04:04:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-03T15:10:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/09\/Magic-Words-that-Increase-Donations-for-Nonprofits.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1120\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chirasree Bose\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ravirajlh\" \/>\n<meta name=\"twitter:site\" content=\"@Donorbox\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Raj\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/magic-fundraising-words-to-increase-donations#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/magic-fundraising-words-to-increase-donations\"},\"author\":{\"name\":\"Raj\",\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/#\\\/schema\\\/person\\\/33f08dd4dd363af0909a5a663903e014\"},\"headline\":\"9 Magic Fundraising Words that Increase Donations for Nonprofits | Definitive Guide\",\"datePublished\":\"2021-09-17T04:04:18+00:00\",\"dateModified\":\"2026-09-03T15:10:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/magic-fundraising-words-to-increase-donations\"},\"wordCount\":3004,\"image\":{\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/magic-fundraising-words-to-increase-donations#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/Magic-Words-that-Increase-Donations-for-Nonprofits.png\",\"articleSection\":[\"Nonprofit Tips\",\"Resources\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/magic-fundraising-words-to-increase-donations\",\"url\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/magic-fundraising-words-to-increase-donations\",\"name\":\"9 Magic Fundraising Words that Increase Donations for Nonprofits\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/magic-fundraising-words-to-increase-donations#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/magic-fundraising-words-to-increase-donations#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/Magic-Words-that-Increase-Donations-for-Nonprofits.png\",\"datePublished\":\"2021-09-17T04:04:18+00:00\",\"dateModified\":\"2026-09-03T15:10:42+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/#\\\/schema\\\/person\\\/33f08dd4dd363af0909a5a663903e014\"},\"description\":\"Seeking to bring in more donations for your nonprofit? 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