{"id":5081,"date":"2019-01-28T02:06:36","date_gmt":"2019-01-28T10:06:36","guid":{"rendered":"https:\/\/donorbox.org\/nonprofit-blog\/?p=5081"},"modified":"2026-06-08T04:45:06","modified_gmt":"2026-06-08T11:45:06","slug":"turn-one-time-donors-into-recurring-donors","status":"publish","type":"post","link":"https:\/\/donorbox.org\/nonprofit-blog\/turn-one-time-donors-into-recurring-donors","title":{"rendered":"Recurring Donations | How to Turn One-Time Donors Into Recurring Donors"},"content":{"rendered":"<p>While there are many <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/nonprofit-funding-sources\/\" target=\"_blank\" rel=\"noopener\">funding sources<\/a> available to nonprofit organizations, it can be hard to decide on a funding model that will suit individual needs and circumstances.<\/p>\n<p>Amongst the multitude of offline and <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/online-fundraising-campaign\/\" target=\"_blank\" rel=\"noopener\">online fundraising<\/a> techniques available \u2013 from direct mail to events to <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/crowdfunding-for-nonprofits\/\" target=\"_blank\" rel=\"noopener\">crowdfunding<\/a> \u2013 there\u2019s one nonprofit fundraising strategy that stands out: <strong>recurring donations.\u00a0<\/strong>Recurring donations are easier for donors who prefer streamlined giving with automated payments, while boosting nonprofit revenue and enabling increased financial stability for your organization.<\/p>\n<p>Let&#8217;s explore some top tips to turn one-time donors into recurring ones!<\/p>\n<hr \/>\n<h2>Top Tips on Turning One-Time Donors into Recurring Donors<\/h2>\n<hr \/>\n<h3>1. Thank Your Donors<\/h3>\n<p>Sometimes, the simplest actions work the best. Following a donation, you should always acknowledge your donor \u2013 regardless of the size of their donation!<\/p>\n<p>There are many <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/10-ways-to-thank-your-nonprofit-donors\/\" target=\"_blank\" rel=\"noopener\">ways to thank your nonprofit donors<\/a>. <span style=\"font-weight: 400;\">Thanking <\/span><span style=\"font-weight: 400;\">your supporters encourages <\/span><span style=\"font-weight: 400;\">existing donors to keep giving, <\/span><span style=\"font-weight: 400;\">demonstrates<\/span><span style=\"font-weight: 400;\"> that you care about your supporters, and<\/span><span style=\"font-weight: 400;\"> encourages <\/span><span style=\"font-weight: 400;\">one-time donors to give again<\/span><span style=\"font-weight: 400;\">, possibly even setting up recurring donations.<\/span><\/p>\n<p>How you choose to thank your donors will depend on the resources your nonprofit has at its disposal. If your resources are scarce, a thank-you <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/7-non-profit-newsletter-best-practices\/\" target=\"_blank\" rel=\"noopener\">e-mail<\/a> is probably the most cost-effective solution.<\/p>\n<p>You can get really creative with your e-mail outreach and make your donors feel special.<\/p>\n<p>If you have more resources available, consider sending out <a href=\"https:\/\/library.donorbox.org\/donor-thank-you-letters\/\" target=\"_blank\" rel=\"noopener\">hand-written thank-you letters<\/a> or personalizing thank-you videos for your donors.<\/p>\n<p>Whatever you choose, remember to show your donors that you care and appreciate their support!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5086 \" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/12\/95632150.jpg\" alt=\"recurring donations\" width=\"793\" height=\"452\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/12\/95632150.jpg 877w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/12\/95632150-300x171.jpg 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/12\/95632150-768x438.jpg 768w\" sizes=\"auto, (max-width: 793px) 100vw, 793px\" \/><\/p>\n<hr \/>\n<h3>2. Make Sure Your Technology is up to Speed<\/h3>\n<p>Good fundraising software is the key to making a recurring donation program a reality!<\/p>\n<p>Your systems should be ready to handle a monthly giving program by being able to accept and process recurring donations. Ideally, your fundraising software should process the payments securely while safely storing donor information.<\/p>\n<p><a href=\"https:\/\/donorbox.org\/\" target=\"_blank\" rel=\"noopener\">Donorbox<\/a> is a powerful and efficient donation management system optimized for recurring donations. It will make building your own <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/donation-page-best-practices\/\" target=\"_blank\" rel=\"noopener\">donation pages<\/a> much easier and provide you with several features and benefits, such as:<\/p>\n<ul>\n<li>Recurring giving options \u2013 including one-time, daily, weekly, bi-weekly, 1st and 15th, monthly, quarterly, and annually<\/li>\n<li>Giving donors the option to manage their recurring donations at any time<\/li>\n<li>Pre-filled custom amounts with descriptions to show the impact your donors will have with their gifts<\/li>\n<li>Integrated\u00a0<a href=\"https:\/\/donorbox.org\/nonprofit-blog\/seamless-company-donation-matching\/\" target=\"_blank\" rel=\"noopener\">employer donation matching<\/a><\/li>\n<li>Optimization for desktop computers, mobile phones, and tablets<\/li>\n<li>Accepting donations on your Facebook page<\/li>\n<li><a href=\"https:\/\/donorbox.org\/nonprofit-blog\/fundraising-thermometer-for-nonprofits\" target=\"_blank\" rel=\"noopener\">Fundraising thermometer<\/a>\u00a0to encourage more donations<\/li>\n<li>PDF receipts<\/li>\n<\/ul>\n<p>Donorbox Pro and Premium members can also utilize our <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/using-donorbox-recurring-upsell\" target=\"_blank\" rel=\"noopener\">Recurring Upsell<\/a> feature. This will enable your donation form to prompt donors to make a monthly donation, turning them into recurring donors.<\/p>\n<blockquote><p>Customize your call-to-action and body text to appeal to your donors&#8217; emotions with sincere messaging or align with a specific giving campaign. And, you can choose to display the original and monthly donation values. This lets donors know how great an impact they can have on your cause when they sign up for your monthly giving program \u2013 boosting transparency and trust that scales support for your cause!<\/p><\/blockquote>\n<p>Check out the Donorbox <a href=\"https:\/\/donorbox.org\/recurring-donations\" target=\"_blank\" rel=\"noopener\">recurring donation system<\/a> today.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-116769 \" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/01\/Recurring-Upsell-Feature-Image.png\" alt=\"Screenshot demonstrating how the Donorbox Recurring Upsell feature works\" width=\"937\" height=\"536\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/01\/Recurring-Upsell-Feature-Image.png 2148w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/01\/Recurring-Upsell-Feature-Image-300x172.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/01\/Recurring-Upsell-Feature-Image-1024x586.png 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/01\/Recurring-Upsell-Feature-Image-768x440.png 768w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/01\/Recurring-Upsell-Feature-Image-1536x880.png 1536w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/01\/Recurring-Upsell-Feature-Image-2048x1173.png 2048w\" sizes=\"auto, (max-width: 937px) 100vw, 937px\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"maxbutton-1 maxbutton maxbutton-get-started-with-donorbox\" target=\"_blank\" title=\"Sign up\" rel=\"noopener\" href=\"https:\/\/donorbox.org\/orgs\/new\/?utm_source=Blog\"><span class='mb-text'>Get Started With Donorbox<\/span><\/a><\/p>\n<hr \/>\n<h3>3. Showcase the Impact of Donations<\/h3>\n<p>In addition to a &#8220;thank you,&#8221; good post-donation communication should include a report of some sort that details how the donation was spent.<\/p>\n<p><span style=\"font-weight: 400;\">Letting donors know how their recurring gifts were used is a good <\/span><span style=\"font-weight: 400;\">second <\/span><span style=\"font-weight: 400;\">communication to send out. After all, showing a donor how their gift has made a difference will make them more <\/span><span style=\"font-weight: 400;\">likely<\/span><span style=\"font-weight: 400;\"> to sign up for a recurring donation <\/span><span style=\"font-weight: 400;\">program!<\/span><\/p>\n<p>To showcase <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/measuring-nonprofit-social-impact\/\" target=\"_blank\" rel=\"noopener\">the impact<\/a> of your donors&#8217; recurring gifts, consider sending a photo or video, or even just an e-mail sharing a story of an individual their donation helped.<\/p>\n<p>If you\u2019re able to successfully showcase the impact their donations have made, your donors will know that their gifts will be well-used, and they&#8217;ll be more likely to give repeatedly!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5087 \" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-13-at-13.33.06.png\" alt=\"how to get recurring donations\" width=\"879\" height=\"344\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-13-at-13.33.06.png 981w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-13-at-13.33.06-300x117.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-13-at-13.33.06-768x301.png 768w\" sizes=\"auto, (max-width: 879px) 100vw, 879px\" \/><\/p>\n<hr \/>\n<h3>4. Make Your Recurring Giving Program Visible<\/h3>\n<p>If no one knows about your recurring giving program, it will be very hard to grow it.<\/p>\n<p>Drive program awareness by actively promoting recurring donations through clear calls to action in your communication outreach. Remember to let your donors know the benefits and impact of recurring donations, and include a button or link with instructions on what you want them to do. For example, &#8220;Set Up Your Weekly Gift&#8221; or &#8220;Join our Monthly Giving Program.&#8221;<\/p>\n<h4>There are many other ways to promote your recurring giving program and turn one-time donors into recurring donors. Here&#8217;s how:<\/h4>\n<ul>\n<li>Link to your recurring giving program in your staff email signatures<\/li>\n<li>Link to your recurring giving program in your e-newsletters<\/li>\n<li>Share social media posts highlighting recurring donors and the impact their donations have<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Run entire social media campaigns that promote recurring donations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Design a persuasive landing page dedicated to the recurring giving program and place a prominent link to it on your website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include recurring giving options in your <\/span>online <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/11-donation-form-best-practices\/\" target=\"_blank\" rel=\"noopener\">donation form<\/a><\/li>\n<\/ul>\n<p>Ensure your ask (call to action) is compelling and remember to track the effectiveness of your activities. There\u2019s no one-size-fits-all approach when it comes to recurring giving programs. Therefore, it\u2019s essential to measure and evaluate to know what works best for your nonprofit when it comes to asking for recurring donations.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5083 \" title=\"watsi - recurring donations\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-13-at-12.05.06-1024x576.png\" alt=\"how to get recurring donations\" width=\"932\" height=\"524\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-13-at-12.05.06-1024x576.png 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-13-at-12.05.06-300x169.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-13-at-12.05.06-768x432.png 768w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-13-at-12.05.06.png 1296w\" sizes=\"auto, (max-width: 932px) 100vw, 932px\" \/><\/p>\n<hr \/>\n<h3>5. Tell a Compelling Story<\/h3>\n<p><span style=\"font-weight: 400;\">Storytelling<\/span><span style=\"font-weight: 400;\"> has a unique power to move people to give in a way that nothing else does.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stories help create context for your mission and its impact<\/span><span style=\"font-weight: 400;\">. People are more likely to relate to individuals and families, not abstract causes or large groups of people.<\/span><\/p>\n<p>Stories move us to act by stirring up emotions, and people make decisions on an emotional level.<\/p>\n<p><span style=\"font-weight: 400;\">You can <\/span><span style=\"font-weight: 400;\">also use videos<\/span><span style=\"font-weight: 400;\"> to tell stories<\/span><span style=\"font-weight: 400;\"> and<\/span><span style=\"font-weight: 400;\"> put them on your blog or website. Don\u2019t forget that visuals are more effective than text in grabbing and keeping attention<\/span><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p>Storytelling can help your one-time donors form genuine emotional connections to your nonprofit, which will make them more likely to become recurring donors.<\/p>\n<p>For more storytelling tips, check out our <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/nonprofit-storytelling-guide\" target=\"_blank\" rel=\"noopener\" data-wpil=\"url\">guide to nonprofit storytelling<\/a>.<\/p>\n<p><a href=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/01\/Equaversity-Poland-Donut-Give-Up-Storytelling-Campaign.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-94049 aligncenter\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/01\/Equaversity-Poland-Donut-Give-Up-Storytelling-Campaign.png\" alt=\"Screenshot of Equaversity campaign landing page\" width=\"1121\" height=\"501\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/01\/Equaversity-Poland-Donut-Give-Up-Storytelling-Campaign.png 2560w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/01\/Equaversity-Poland-Donut-Give-Up-Storytelling-Campaign-300x134.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/01\/Equaversity-Poland-Donut-Give-Up-Storytelling-Campaign-1024x458.png 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/01\/Equaversity-Poland-Donut-Give-Up-Storytelling-Campaign-768x343.png 768w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/01\/Equaversity-Poland-Donut-Give-Up-Storytelling-Campaign-1536x686.png 1536w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/01\/Equaversity-Poland-Donut-Give-Up-Storytelling-Campaign-2048x915.png 2048w\" sizes=\"auto, (max-width: 1121px) 100vw, 1121px\" \/><\/a><\/p>\n<hr \/>\n<h3>6. Incentivize Your One-Time Donors<\/h3>\n<p>Donors can be incentivized in many different ways.<\/p>\n<p>For example, make it known to your supporters that they can cancel or change their donation at any time. This is likely to put them at ease and they will feel a lot more comfortable setting up a recurring donation.<\/p>\n<p>Also, don\u2019t forget to offer a variety of options for the frequency of gifts, as some may find a monthly donation too much (or too little!).<\/p>\n<p>You can also use public recognition as a way to incentivize your one-time donors. Public recognition evokes <em>social proof<\/em> &#8211; people are more likely to give when they see others give.<\/p>\n<p><span style=\"font-weight: 400;\">For example, publicly recognize a donor by<\/span><span style=\"font-weight: 400;\"> sharing their photo and a quote on your social media profiles. <\/span><span style=\"font-weight: 400;\">Just m<\/span><span style=\"font-weight: 400;\">ake sure you check this is okay with the donor first.<\/span><\/p>\n<p>You can also frame the ask in a way that makes donors feel valued; perhaps you could name the tiers\/levels of giving, e.g. \u201cPremium Patrons\u201d if they give a monthly gift at a certain level.<\/p>\n<h4>If you want to take it up a notch:<\/h4>\n<p>Offer gifts to your one-time donors when they make a contribution at a certain level (e.g. mugs, tote bags, umbrellas, hats, etc.).<\/p>\n<p>Gifts make donors feel special and like they\u2019re part of something exclusive. Since the gifts are usually branded, this will also help spread awareness about your organization and might encourage others to give, too. When talking about the gift, make sure you present it as another altruistic gesture.<\/p>\n<p>In addition to material gifts, you could also incentivize your one-time donors by offering experiences (e.g. a visit to one of your programs or a day at the office meeting the staff).<\/p>\n<p><em>Note: It\u2019s smart to offer the donor the opportunity to not receive a gift with language such as, \u201cNo thanks, I\u2019d like 100 percent of my donation to go toward [name of nonprofit].\u201d<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-65658 \" title=\"thank you - recurring donations\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/01\/Thank-You-Fest.png\" alt=\"Example poster graphic promoting a thank you fest for recurring donors and recurring donations.\" width=\"623\" height=\"935\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/01\/Thank-You-Fest.png 800w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/01\/Thank-You-Fest-200x300.png 200w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/01\/Thank-You-Fest-683x1024.png 683w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/01\/Thank-You-Fest-768x1152.png 768w\" sizes=\"auto, (max-width: 623px) 100vw, 623px\" \/><\/p>\n<hr \/>\n<h3>7. Engage With Your Donors<\/h3>\n<p>If you\u2019re trying to create an engaged community of recurring donors, a &#8220;thank you&#8221; won\u2019t be enough \u2013 although it\u2019s a great first step!<\/p>\n<p>To engage with your donors, make sure you communicate with them regularly and enthusiastically. However, don\u2019t make all of your communication about asking for donations or signing up for the recurring giving program. If you do that, donors can come to resent you and you will achieve the opposite effect.<\/p>\n<p>These campaigns are usually referred to as &#8220;<em>non-ask campaigns.&#8221;<\/em><\/p>\n<blockquote><p><em>Non-ask campaigns are any communication or marketing campaigns that have the primary purpose of informing and acknowledging your donors without asking for a monetary contribution (<a href=\"http:\/\/www.accelevents.com\/\" target=\"_blank\" rel=\"nofollow noopener\">www.accelevents.com\/<\/a>).<\/em><\/p><\/blockquote>\n<p>Show your donors that you value them for and beyond their donations. Use social media, organize events, meet them <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/ask-for-donations-in-person\/\" target=\"_blank\" rel=\"noopener\">in person<\/a> where possible, <span style=\"font-weight: 400;\">and <\/span><span style=\"font-weight: 400;\">send them direct mail and newsletters <\/span><span style=\"font-weight: 400;\">to keep them informed<\/span><span style=\"font-weight: 400;\">. Ask them for feedback on your projects and initiatives, and acknowledge their opinions and input.<\/span><\/p>\n<p>In addition to that, leverage email marketing and structure an email drip campaign to send emails based on the amount of time since a donor&#8217;s most recent activity (donor segmentation). Drip emails are usually automated \u2013 which ensures no donor is left out and saves tons of time for your team. Make sure all automated emails are carefully written and thoroughly checked by your nonprofit&#8217;s fundraising staff.<\/p>\n<p>In short, maintaining all donor relationships, regardless of the size of their gift, is the most important thing when it comes to turning one-time donors into recurring donors.<\/p>\n<h4>Engage donors at the right Moments<\/h4>\n<p><span style=\"font-weight: 400;\">Donor engagement is essential to any fundraising strategy. A great way to value your donors is to <\/span><span style=\"font-weight: 400;\">effectively engage with them at the right time<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Make sure to reach out to your donors at key moments to remind them how their contributions and support have helped your nonprofit.<\/span><span style=\"font-weight: 400;\"> For example, when a donor gives to your nonprofit for the first time or<\/span><span style=\"font-weight: 400;\"> on<\/span><span style=\"font-weight: 400;\"> the anniversary of their first-ever donation made to your organization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help<\/span><span style=\"font-weight: 400;\">, <a href=\"https:\/\/donorbox.org\/nonprofit-crm\">Donorbox CRM <\/a>\u2013 our all-in-one donor management software \u2013 <\/span><span style=\"font-weight: 400;\">offers<\/span><span style=\"font-weight: 400;\"> a dedicated feature, called <\/span><a href=\"https:\/\/donorbox.org\/nonprofit-blog\/donor-moments-donorbox\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Moments<\/span><\/a>. Moments automatically<span style=\"font-weight: 400;\">\u00a0notifies you about important donor moments\/events based on specific donor actions<\/span><span style=\"font-weight: 400;\">, including when a donor has<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Donated to your organization for the first time<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Canceled their recurring donation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Their first anniversary since they started donating to your cause<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased their recurring donation amount<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Updated their address in the last donation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Updated their phone number in the last donation<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/01\/Donorbox-CRM-Moments-feature.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-96745 aligncenter\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/01\/Donorbox-CRM-Moments-feature.png\" alt=\"Screenshot of Donorbox CRM Moments feature\" width=\"906\" height=\"334\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/01\/Donorbox-CRM-Moments-feature.png 2560w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/01\/Donorbox-CRM-Moments-feature-300x111.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/01\/Donorbox-CRM-Moments-feature-1024x378.png 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/01\/Donorbox-CRM-Moments-feature-768x283.png 768w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/01\/Donorbox-CRM-Moments-feature-1536x566.png 1536w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/01\/Donorbox-CRM-Moments-feature-2048x755.png 2048w\" sizes=\"auto, (max-width: 906px) 100vw, 906px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">To use Moments, you&#8217;ll need access to Donorbox CRM&#8217;s Mail Center. <\/span><span style=\"font-weight: 400;\">Use this tool to keep track<\/span><span style=\"font-weight: 400;\"> of moments and personalize your communication with donors!<\/span><\/p>\n<p>See Moments in action with this <a href=\"https:\/\/www.youtube.com\/watch?v=ij0ZcPEMwNI&amp;list=PLKmtT4hz3Ih6ASDGPUyHyP600D-BLO8yZ\" target=\"_blank\" rel=\"nofollow noopener\">quick demo video<\/a>.<\/p>\n<hr \/>\n<h3>8. Offer In-Person Recurring Giving Options<\/h3>\n<p>Face-to-face giving opportunities \u2013 such as events, community fundraisers, or your own organization&#8217;s premises \u2013 can be a great moment to encourage ongoing support. When someone is ready to give in person, make it simple for them to commit to a recurring donation on the spot!<\/p>\n<blockquote><p>With the <a href=\"https:\/\/donorbox.org\/live-kiosk\" target=\"_blank\" rel=\"noopener\">Donorbox Live&#x2122; app<\/a>, you can do just that. Use the app to turn your tablet or smartphone device into a powerful and secure giving kiosk. Donors can choose from up to four intervals and set up their donation via card, phone, or smartwatch in just one tap.<\/p><\/blockquote>\n<p>This approach helps you secure recurring commitments when donors are most engaged!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-107141 aligncenter\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/04\/monthly-giving-program_in-person-recurring-giving-300x200.png\" alt=\"\" width=\"854\" height=\"569\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/04\/monthly-giving-program_in-person-recurring-giving-300x200.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/04\/monthly-giving-program_in-person-recurring-giving-1024x682.png 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/04\/monthly-giving-program_in-person-recurring-giving-768x512.png 768w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/04\/monthly-giving-program_in-person-recurring-giving-1536x1023.png 1536w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2021\/04\/monthly-giving-program_in-person-recurring-giving.png 1990w\" sizes=\"auto, (max-width: 854px) 100vw, 854px\" \/><\/p>\n<hr \/>\n<p><strong>Bonus resource:<\/strong> Watch this short video for actionable strategies to boost your nonprofit funding with recurring giving. Plus, we&#8217;ll look at how recurring donors can sustain your organization in the long term.<\/p>\n<p><iframe title=\"Convert One-Time Donors Into Monthly Supporters With This\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Qe8ENWNYIBk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<hr \/>\n<h2>Why are Recurring Donors Important?<\/h2>\n<p>When a donor sets up a recurring donation, they choose to give a pre-determined amount of money on a regular basis. Many donors choose to give monthly, bi-monthly, or yearly, but they can give as frequently as they\u2019d like.<\/p>\n<p>While one-time donors are, naturally, very important, recurring donations are the most <strong>sustainable source of income<\/strong> for an average nonprofit.<\/p>\n<p>Recurring giving programs (e.g. <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/great-monthly-giving-program\/\" target=\"_blank\" rel=\"noopener\">monthly giving programs<\/a>) have a much <strong>higher return on investment<\/strong> compared to one-time giving programs.<\/p>\n<blockquote><p><i>According to our latest <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/recurring-donation-statistics\" target=\"_blank\" rel=\"noopener\">recurring donation statistics<\/a>, donation forms that recommend monthly giving see <strong>196%<\/strong> <strong>higher<\/strong> donation value compared to those recommending one-time gifts. <\/i><\/p><\/blockquote>\n<p>Recurring donations are also much <strong>easier for donors<\/strong>. Instead of having to remember to donate and constantly being prompted to give again, donors enter their payment information once. The process is automated from then on until the donor decides to stop giving. Monthly giving, for example, is also easy to understand for most donors because many people are used to monthly payments (e.g. rent, bills, etc.).<\/p>\n<p>The retention rate is also higher with recurring donors compared to one-time donors.<\/p>\n<p>Finally, developing a strong recurring donation program means that you can plan more and plan smarter because your <strong>income becomes more predictable<\/strong>. This can create space for innovation and growth.<\/p>\n<p>To start building sustained support with a recurring giving program, you might want to consider starting by turning your one-time donors into recurring donors.<\/p>\n<hr \/>\n<h2>Conclusion<\/h2>\n<p>Recurring giving is the way to go to ensure stability and sustainability for your nonprofit organization. It allows you to create a steady income stream so you can plan and <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/a-guide-to-non-profit-budget\/\" target=\"_blank\" rel=\"noopener\">budget<\/a> accordingly.<\/p>\n<p>Recurring donations also boost donor retention and provide an opportunity for your donors to engage with your cause in a more meaningful and frequent way.<\/p>\n<p>Attracting first-time donors requires a great deal of effort and investment, so we hope these eight tips inspire you to retain your one-time donors and turn them into recurring donors!<\/p>\n<p>Choose\u00a0<a href=\"https:\/\/donorbox.org\/\" target=\"_blank\" rel=\"noopener\">Donorbox<\/a> as your donation platform and check out our <a href=\"https:\/\/donorbox.org\/nonprofit-blog\" target=\"_blank\" rel=\"noopener\">Nonprofit Blog<\/a>\u00a0for more nonprofit resources and tips.<\/p>\n<a href=\"https:\/\/donorbox.org\/orgs\/new?utm_source=Blog&utm_medium=footer-bannerc\" class=\"banner-link\" target=\"_blank\">\n\t  \t\t\t\t\t\t<img src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/10\/seemless-giving-tools.webp\" alt=\"Bottom banner\" loading=\"lazy\" decoding=\"async\" \/>\n\t\t\t\t\t\t<\/a>","protected":false},"excerpt":{"rendered":"<p>While there are many funding sources available to nonprofit organizations, it can be hard to decide on a funding model that will suit individual needs and circumstances. Amongst the multitude of offline and online fundraising techniques available \u2013 from direct mail to events to crowdfunding \u2013 there\u2019s one nonprofit fundraising strategy that stands out: recurring [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":66406,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_ppma_block_editor_authors":""},"categories":[3,70],"tags":[],"ppma_author":[6357,6393],"class_list":["post-5081","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nonprofit-tips","category-resources","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Recurring Donations | Turn One-Time Donors Into Recurring Givers<\/title>\n<meta name=\"description\" content=\"Recurring donations are a sustainable source of income for the average nonprofit. 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