{"id":4452,"date":"2022-10-10T06:42:40","date_gmt":"2022-10-10T13:42:40","guid":{"rendered":"https:\/\/donorbox.org\/nonprofit-blog\/?p=4452"},"modified":"2026-10-08T08:11:56","modified_gmt":"2026-10-08T15:11:56","slug":"end-of-year-giving","status":"publish","type":"post","link":"https:\/\/donorbox.org\/nonprofit-blog\/end-of-year-giving","title":{"rendered":"End-of-Year Giving Campaign: 14 Essential Steps for Success"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">An end-of-year giving campaign is a major fundraising strategy used by nonprofits like yours to hit annual fundraising goals. These campaigns rely on the increased generosity of donors during the holiday season.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">In 2025, nonprofits raised<\/span> <a href=\"https:\/\/mrbenchmarks.com\/fundraising\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">37%<\/span><\/a><span style=\"font-weight: 400;\"> of all their online revenue during December alone, with the last day of the year accounting for 4% of annual revenue.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Crafting and executing a solid end-of-year giving campaign can be complex. Below, I&#8217;ll share a step-by-step guide to help you plan and execute a successful<\/span> <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/end-of-year-appeal\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">year-end appeal<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<hr \/>\n<h2><b>Why is Year-End Giving So Popular?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The increase in end-of-year donations is tied to the holiday season, which inspires more generosity and goodwill. Many nonprofits like yours leverage <\/span><a href=\"https:\/\/donorbox.org\/nonprofit-blog\/giving-tuesday-toolkit\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Giving Tuesday<\/span><\/a> \u2013<span style=\"font-weight: 400;\"> the Tuesday after Thanksgiving in the U.S. \u2013 as the kick-off of their end-of-year giving campaigns. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Also, many donors choose to give their last donations for the tax year before the cut-off to increase their <\/span><a href=\"https:\/\/donorbox.org\/nonprofit-blog\/charitable-donation-tax-forms\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">tax deductions<\/span><\/a><span style=\"font-weight: 400;\">. All donations made before midnight on December 31st count.<\/span><\/p>\n<hr \/>\n<h2>How to Nail Your 2026 End-of-Year Giving Campaign (14-step Guide)<\/h2>\n<hr \/>\n<h3>Step 1: Start Planning Early<\/h3>\n<p><a href=\"https:\/\/donorbox.org\/nonprofit-blog\/end-of-year-giving-statistics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">52%<\/span><\/a><span style=\"font-weight: 400;\"> of nonprofits start planning their year-end fundraising campaign by October.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plan, strategize, and steward your donors early on so you\u2019re well-prepared for the Giving Season. Planning early is critical to ensuring the success of your year-end campaign and to helping you and your team accomplish your objectives.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some basic tools you should have in your toolbox for end-of-year giving:<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/donorbox.org\/\" target=\"_blank\" rel=\"noopener\">Online donation platform<\/a><\/li>\n<li><a href=\"https:\/\/donorbox.org\/live-kiosk\" target=\"_blank\" rel=\"noopener\">Donation kiosk app<\/a><\/li>\n<li><a href=\"https:\/\/donorbox.org\/events\" target=\"_blank\" rel=\"noopener\">Event ticketing<\/a><\/li>\n<li><a href=\"https:\/\/donorbox.org\/crowdfunding-platform\" target=\"_blank\" rel=\"noopener\">Crowdfunding feature<\/a><\/li>\n<li><a href=\"https:\/\/donorbox.org\/peer-to-peer-fundraising\" target=\"_blank\" rel=\"noopener\">Peer-to-peer fundraising<\/a><\/li>\n<li><a href=\"https:\/\/donorbox.org\/text-to-give\" target=\"_blank\" rel=\"noopener noreferrer\">Text giving tools<\/a><\/li>\n<li><a href=\"https:\/\/donorbox.org\/double-the-donation\" target=\"_blank\" rel=\"noopener\">Matching gifts program<\/a><\/li>\n<li><a href=\"https:\/\/donorbox.org\/nonprofit-blog\/donorbox-the-giving-block-integration\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Stock and cryptocurrency giving <\/span><\/a><\/li>\n<\/ul>\n<p><b>Bonus resource: <\/b><span style=\"font-weight: 400;\">Download this customizable 2026 Giving Season calendar and use it as an end-of-year giving campaign checklist to help you successfully plan and execute tasks.<\/span><a name=\"2\"><\/a><\/p>\n<p><a href=\"https:\/\/library.donorbox.org\/giving-season-calendar\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-123516 \" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/Year-end-Giving-Calendar-Resource-Banner.png\" alt=\"End-of-year-giving campaign checklist calendar\" width=\"911\" height=\"304\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/Year-end-Giving-Calendar-Resource-Banner.png 938w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/Year-end-Giving-Calendar-Resource-Banner-300x100.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/Year-end-Giving-Calendar-Resource-Banner-768x256.png 768w\" sizes=\"auto, (max-width: 911px) 100vw, 911px\" \/><\/a><\/p>\n<hr \/>\n<h3>Step 2: Review Your 2025 End-of-Year Giving Campaign<\/h3>\n<p><span style=\"font-weight: 400;\">Before working on your 2026 fundraising strategy, review your 2025 efforts to understand what worked and what didn&#8217;t. Leverage the data you have on hand to guide you toward the direction you should take and which tools to use.<\/span><\/p>\n<p><b>Consider the following questions:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How did last year\u2019s campaign go?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How much was raised? Who contributed?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Was this above or below your expectations?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What went really well? What didn\u2019t? Why?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which strategies and tactics did your supporters respond to?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which ones weren\u2019t successful?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Get as many relevant stakeholders as possible on board with this review. Discuss successes and challenges, and brainstorm how to improve this year.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Bonus resource: <\/b><span style=\"font-weight: 400;\">Use this free Rose, Bud, and Thorn worksheet to evaluate your previous end-of-year giving campaigns and provide a solid foundation for your 2026 year-end giving campaign.<\/span><\/p>\n<p><a href=\"https:\/\/library.donorbox.org\/rose-bud-thorn-worksheet\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-107014 size-full\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/Resource-Banner-12.png\" alt=\"Free resource for creating 2025 year-end-giving campaigns\" width=\"938\" height=\"313\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/Resource-Banner-12.png 938w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/Resource-Banner-12-300x100.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/Resource-Banner-12-768x256.png 768w\" sizes=\"auto, (max-width: 938px) 100vw, 938px\" \/><\/a><\/p>\n<p><a name=\"3\"><\/a><\/p>\n<hr \/>\n<h3>Step 3: <b>Review Where You\u2019re Currently At<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Once you review your past campaign\u2019s performance, look at where you\u2019re at in this present moment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider the following:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fiscal situation:<\/b><span style=\"font-weight: 400;\"> Understanding where you are financially is crucial for setting realistic goals and understanding which strategies to employ (e.g., how much money is available to invest in your end-of-the-year fundraising).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>State of operations:<\/b><span style=\"font-weight: 400;\"> Review the overall state of your nonprofit. How close are you to achieving all of your goals? This provides a clearer perspective of your year-end fundraising.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Opportunities available to you:<\/b><span style=\"font-weight: 400;\"> Have a clear picture of the possibilities for your contributed income. Are you waiting to hear back on any<\/span> <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/grant-proposals\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">grant proposals<\/span><\/a><span style=\"font-weight: 400;\">? Is there a prospective major donor you\u2019re cultivating?<\/span><\/li>\n<\/ol>\n<hr \/>\n<h3>Step 4: Set Smart Goals<\/h3>\n<p><span style=\"font-weight: 400;\">To succeed and progress,<\/span> <span style=\"font-weight: 400;\">set <\/span><a href=\"https:\/\/donorbox.org\/nonprofit-blog\/set-and-meet-fundraising-goals\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SMART<\/span><\/a><span style=\"font-weight: 400;\"> goals for your end-of-year giving campaign to provide clarity and keep you on track and motivated.<\/span><\/p>\n<p>SMART is an acronym for:<\/p>\n<ul>\n<li><strong>Specific<\/strong> \u2013 The goal should deal with a specific area of performance or <a href=\"https:\/\/library.donorbox.org\/20-important-kpis-for-your-nonprofit\/\" target=\"_blank\" rel=\"noopener\">nonprofit KPI<\/a>.<\/li>\n<li><strong>Measurable<\/strong> \u2013 The goal should be measurable, not subjective.<\/li>\n<li><strong>Attainable<\/strong> \u2013 The goal should be ambitious but remain within the realm of possibility.<\/li>\n<li><strong>Relevant<\/strong> \u2013 The goal should be connected to the overall mission and vision of your organization.<\/li>\n<li><strong>Time-bound<\/strong> \u2013 The goal should have a deadline.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Remember to highlight your fundraising goal on your donation page to let supporters know how much you need and create a sense of urgency among them to help you meet the goal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">See how<\/span> <a href=\"https:\/\/donorbox.org\/hope-for-the-holidays-2025\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Fresh Lifelines for Youth<\/span><\/a><span style=\"font-weight: 400;\"> highlighted their fundraising goal and surpassed it with only 68 donations!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-123565 \" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/FLY-end-of-year-giving-campaign-.png\" alt=\"Screenshot of an organization's successful year-end giving campaign\" width=\"1026\" height=\"878\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/FLY-end-of-year-giving-campaign-.png 1952w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/FLY-end-of-year-giving-campaign--300x257.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/FLY-end-of-year-giving-campaign--1024x876.png 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/FLY-end-of-year-giving-campaign--768x657.png 768w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/FLY-end-of-year-giving-campaign--1536x1314.png 1536w\" sizes=\"auto, (max-width: 1026px) 100vw, 1026px\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"maxbutton-1 maxbutton maxbutton-get-started-with-donorbox\" target=\"_blank\" title=\"Sign up\" rel=\"noopener\" href=\"https:\/\/donorbox.org\/orgs\/new\"><span class='mb-text'>Get Started With Donorbox<\/span><\/a> <a name=\"5\"><\/a><\/p>\n<hr \/>\n<h3>Step 5: See What You Currently Have<\/h3>\n<p><span style=\"font-weight: 400;\">Before you start brainstorming ideas for activities and tactics, recap which resources you have access to at the moment:<\/span><\/p>\n<ul>\n<li>Recap your goals (from Step 4). What amount of money are you hoping to raise?<\/li>\n<li>What\u2019s your budget for this campaign?<\/li>\n<li>How much time do you have?<\/li>\n<li>How many people can and will be working on the end-of-year giving campaign?<\/li>\n<li>Which materials can be reused?<\/li>\n<li>Can your board help?<\/li>\n<li>What about your volunteers?<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once you understand what resources you have at your disposal, it&#8217;s easier to create a more informed and realistic plan for your 2026<\/span> <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/fundraising-season\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">year-end giving<\/span><\/a><span style=\"font-weight: 400;\"> campaign.<\/span> <a name=\"6\"><\/a><\/p>\n<hr \/>\n<h3>Step 6: Figure Out the Big Picture and the Team<\/h3>\n<p>Before getting into the nitty-gritty of the activities (e.g., designing your social media posts or creating a promo <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/year-end-campaign-video\" target=\"_blank\" rel=\"noopener\">video<\/a>), look at the scope of your campaign to figure out the big picture.<\/p>\n<ul>\n<li>Who are you trying to reach? Why?<\/li>\n<li>Where are you going to find them?<\/li>\n<li>How long will your campaign last?<\/li>\n<li>What does success look like to you? How are you going to track it?<\/li>\n<li>Who is on the campaign team? What are their main responsibilities?<\/li>\n<\/ul>\n<blockquote><p>Don\u2019t go into too many details just yet. This step is only meant to provide an overview of your end-of-year giving campaign.\u00a0<a name=\"7\"><\/a><\/p><\/blockquote>\n<hr \/>\n<h3>Step 7: <b>Consider <\/b><b>Your Audience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">To execute the most effective and successful end-of-year campaign, think about your audience first. <\/span><a href=\"https:\/\/donorbox.org\/nonprofit-blog\/segment-your-donors-and-audiences\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Segment your donors<\/span><\/a><span style=\"font-weight: 400;\"> based on their giving behavior and traits to personalize your outreach so it resonates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use a donor management tool like <\/span><a href=\"https:\/\/donorbox.org\/donor-management\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Donorbox Donor Management<\/span><\/a><span style=\"font-weight: 400;\"> to segment supporters by location, donation amounts and frequency, donation date, donation type, campaign, and more. Then, personalize your messaging to appeal to them specifically.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-123569 size-full\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/Screenshot-of-Donorbox-Donor-Management-Tool-for-end-of-year-fundraising-scaled.png\" alt=\"Screenshot of Donorbox Donor Management Tool for end-of-year fundraising\" width=\"2560\" height=\"776\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/Screenshot-of-Donorbox-Donor-Management-Tool-for-end-of-year-fundraising-scaled.png 2560w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/Screenshot-of-Donorbox-Donor-Management-Tool-for-end-of-year-fundraising-300x91.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/Screenshot-of-Donorbox-Donor-Management-Tool-for-end-of-year-fundraising-1024x310.png 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/Screenshot-of-Donorbox-Donor-Management-Tool-for-end-of-year-fundraising-768x233.png 768w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/Screenshot-of-Donorbox-Donor-Management-Tool-for-end-of-year-fundraising-1536x465.png 1536w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/Screenshot-of-Donorbox-Donor-Management-Tool-for-end-of-year-fundraising-2048x620.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">During this process, you may identify major donors, but don&#8217;t forget to reach out to supporters who usually give in smaller amounts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Pro tip: <\/strong>If your nonprofit has many donors who show their support with smaller gifts, consider running a <\/span><a href=\"https:\/\/donorbox.org\/nonprofit-blog\/crowdfunding-page\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">crowdfunding campaign<\/span><\/a><span style=\"font-weight: 400;\"> for lower-level donors as part of your end-of-year giving.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Targeting the right audience can greatly benefit your end-of-year campaign. Who you target will depend on your current donor base, the local community, and your prospective donor research.<\/span><a name=\"8\"><\/a><\/p>\n<hr \/>\n<h3>Step 8: Decide on Theme and Messaging<\/h3>\n<p><span style=\"font-weight: 400;\">Before you create specific messages and targeted appeals, decide on a theme that will shape the narrative in all of your end-of-year fundraising appeals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep your appeals and other messaging short, clear, and interesting.\u00a0<\/span><span style=\"font-weight: 400;\">Your messaging must also clearly articulate how donors can make an impact and why their donations matter. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use <\/span><a href=\"https:\/\/donorbox.org\/nonprofit-blog\/ethical-nonprofit-storytelling\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">storytelling<\/span><\/a><span style=\"font-weight: 400;\"> to humanize your content, engage supporters, and inspire generosity.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/kathleen-v-daniels\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Kathleen Costa-Daniels<\/span><\/a><span style=\"font-weight: 400;\">, Senior Project Manager at <\/span><a href=\"https:\/\/www.wholewhale.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Whole Whale<\/span><\/a><span style=\"font-weight: 400;\">, shares how to leverage storytelling effectively:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-123573 size-full\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/End-of-Year-Giving-Campaign-14-Essential-Steps-for-Success_Kathleen-Daniels-Quote-1.png\" alt=\"Expert quote image on end-of-year fundraising\" width=\"800\" height=\"450\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/End-of-Year-Giving-Campaign-14-Essential-Steps-for-Success_Kathleen-Daniels-Quote-1.png 800w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/End-of-Year-Giving-Campaign-14-Essential-Steps-for-Success_Kathleen-Daniels-Quote-1-300x169.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/End-of-Year-Giving-Campaign-14-Essential-Steps-for-Success_Kathleen-Daniels-Quote-1-768x432.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Next, personalize your messages \u2013 including letters, emails,<\/span> <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/donor-meeting-thank-you\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">thank-yous<\/span><\/a><span style=\"font-weight: 400;\">, and surveys \u2013 to ensure your appeals effectively bring in more donations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Address your donor by his or her name in your appeal letter, and include how much they\u2019ve donated in the past and the impact of their gifts. Use suggested amounts that match their giving ability so donating feels accessible.<\/span><\/p>\n<p><strong>Pro tip: <\/strong>Remember to <a title=\"All You Need to Know About Fundraising Scripts (Samples Included)\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/fundraising-script\" target=\"_blank\" rel=\"noopener\">personalize your scripts<\/a> if you&#8217;re going to ask volunteers to make appeal calls <span style=\"font-weight: 400;\">or host a <\/span><span style=\"font-weight: 400;\">phone-a-thon<\/span><span style=\"font-weight: 400;\">.<\/span>\u00a0<a name=\"9\"><\/a><\/p>\n<hr \/>\n<h3>Step 9: Create Your Timeline<\/h3>\n<p><span style=\"font-weight: 400;\">Now is the time to start working on your timeline. Ensure your end-of-year giving campaign does not exceed six weeks.<\/span><\/p>\n<p><a href=\"https:\/\/donorbox.org\/giving-tuesday-fundraising\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">#GivingTuesday<\/span><\/a><span style=\"font-weight: 400;\"> extends the year-end giving period slightly, so use it as a benchmark for when to start your year-end campaign appeals. Most giving happens in December (especially during the last three days), so consider that when creating your timeline.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start with Giving Tuesday.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re worried that the <\/span><a href=\"https:\/\/donorbox.org\/nonprofit-blog\/guide-giving-tuesday\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Giving Tuesday campaign<\/span><\/a><span style=\"font-weight: 400;\"> will distract from the year-end push, work through different channels and address various audiences. For example, promote your Giving Tuesday campaign solely through social media and target recurring donors with small gift sizes.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Give your entire team access to the end-of-year campaign timeline. Responsibilities and deadlines should be clearly indicated. Consider having weekly check-ins \u2013 daily towards the final push \u2013 to review progress and check in.<\/span><\/p><\/blockquote>\n<hr \/>\n<h3>Step 10: Make the Ask<\/h3>\n<p><span style=\"font-weight: 400;\">Now is the time to select your communication channels. Depending on your target audience and theme, choose appropriate channels for delivering your end-of-year fundraising appeal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few communication channels you could consider:<\/span><\/p>\n<ul>\n<li>Social media<\/li>\n<li>Phone<\/li>\n<li>Direct mail<\/li>\n<li>Email<\/li>\n<li>Events<\/li>\n<li>In-person meetings<\/li>\n<li>Website<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Whatever channel or combination of channels you end up choosing, triple-check that they\u2019re appropriate for your audience, and then start crafting the channel-specific asks. <\/span><span style=\"font-weight: 400;\">Don\u2019t use the same content across all channels, as each one has a different target audience and style. Instead, repurpose your content to save time and adjust it for each channel.<\/span><\/p>\n<p>Also, be sure to select <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/kpis-for-your-nonprofit\/\" target=\"_blank\" rel=\"noopener\">KPIs (metrics)<\/a> to track for each of the communication channels you selected to help you measure success during and at the end of your campaign.<\/p>\n<h4>Here are the main ingredients of a successful year-end ask:<\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Keep it donor-centric: <\/b><span style=\"font-weight: 400;\">This is not about your financial struggles; it\u2019s about how the donor can help make an impact.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Humanize it: <\/b><span style=\"font-weight: 400;\">People respond to people, not organizations. Focus as much of your ask as possible on a single story.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use storytelling: <\/b><span style=\"font-weight: 400;\">Stories evoke emotions and inspire action \u2013 in this case, year-end donations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Include a clear call to action: <\/b><span style=\"font-weight: 400;\">A concise, clear call to action helps increase the number of donations because you are telling supporters exactly what you want them to do.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Establish giving levels: <\/b><span style=\"font-weight: 400;\">Review past donations to see if there are certain levels that come up frequently and include those as suggested amounts. Also, add a custom amount option for supporters who prefer to give a different amount.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Remember to ensure that your website and donation page is sleek, responsive, and trustworthy. Use a fundraising platform that enables you to offer <\/span><span style=\"font-weight: 400;\">multiple <\/span><a href=\"https:\/\/donorbox.org\/nonprofit-blog\/nonprofit-payment-methods\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">familiar payment methods<\/span><\/a> on your form to inspire donor trust and generosity<span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/donorbox-omnigive-donation-form\" target=\"_blank\" rel=\"noopener\">Donorbox OmniGive&#x2122; Donation Forms<\/a> support <strong>25+ payment<\/strong> methods donors already know and trust. Payment methods automatically appear based on their device, location, and donation amount, as shown below<\/span>.<a name=\"11\"><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-123577 \" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/Donorbox-donation-form-with-familiar-payment-methods-listed-e1785494689871.png\" alt=\"Screenshot of a year-end donation form created with Donorbox that offers multiple payment methods for donors\" width=\"359\" height=\"802\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/Donorbox-donation-form-with-familiar-payment-methods-listed-e1785494689871.png 673w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/Donorbox-donation-form-with-familiar-payment-methods-listed-e1785494689871-134x300.png 134w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/Donorbox-donation-form-with-familiar-payment-methods-listed-e1785494689871-458x1024.png 458w\" sizes=\"auto, (max-width: 359px) 100vw, 359px\" \/><\/p>\n<hr \/>\n<h3>Step 11: Conquer In-Person Giving<\/h3>\n<p><span style=\"font-weight: 400;\">Part of your end-of-year fundraising strategy should include making the most of any in-person<\/span> <a href=\"https:\/\/donorbox.org\/events\"><span style=\"font-weight: 400;\">events<\/span><\/a><span style=\"font-weight: 400;\"> or activities you have planned. Collecting donations in person is a great way to convert event attendees, volunteers, and others interested in your mission into donors.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Place donation kiosks in high-traffic areas at your end-of-year events to accept cashless in-person gifts quickly. Use a donation kiosk app like<\/span><a href=\"https:\/\/donorbox.org\/nonprofit-blog\/donorbox-live-kiosk\"> <b>Donorbox Live&#x2122;<\/b><\/a><span style=\"font-weight: 400;\">, which turns your tablet or smartphone into a giving kiosk. Donors can then give quickly and conveniently using credit\/debit cards and digital wallets.<\/span><\/p><\/blockquote>\n<p><a href=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/09\/LK-Images.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-104551\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/09\/LK-Images.png\" alt=\"image of a donation kiosk as a cashless in-person giving alternative to collect year-end donations\" width=\"718\" height=\"404\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/09\/LK-Images.png 1920w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/09\/LK-Images-300x169.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/09\/LK-Images-1024x576.png 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/09\/LK-Images-768x432.png 768w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2019\/09\/LK-Images-1536x864.png 1536w\" sizes=\"auto, (max-width: 718px) 100vw, 718px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/donorbox.org\/text-to-give\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Text-to-Give<\/span><\/a><span style=\"font-weight: 400;\"> is another great tool for fast, in-person mobile giving in an increasingly cashless world.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, use <\/span><a href=\"https:\/\/donorbox.org\/nonprofit-blog\/qr-codes-for-nonprofits\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">QR codes<\/span><\/a><span style=\"font-weight: 400;\"> to quickly connect your in-person donors with your end-of-year giving campaign online. All they have to do is scan your QR code and make their donation.\u00a0<\/span><\/p>\n<hr \/>\n<h3>Step 12: Follow Through<\/h3>\n<p><span style=\"font-weight: 400;\">After you send out your initial year-end fundraising appeals, it\u2019s time to start following through.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Donors need to be reminded throughout the campaign to donate. Include a call to action in every message you send via your selected communication channels.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">However, pay attention to the number and frequency of your asks to avoid overwhelming your donors. Experts suggest a ratio of five to one (five \u2018touches\u2019 maximum towards one person) during the year-end campaign. <\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Focus on those donor segments that are the most likely to give, and constantly measure the return on investment of your efforts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Continue your follow-up appeals throughout your end-of-year campaign \u2013 even down to the last minute \u2013 since a lot of donations pour in on the last day of the year.<\/span> <a name=\"12\"><\/a><\/p>\n<hr \/>\n<h3>Step 13: Thank, Thank, Recognize<\/h3>\n<p><span style=\"font-weight: 400;\">Ideally, have your thank-you materials created before the start of the campaign. Acknowledging your supporters makes them feel valued and appreciated, and shows them that their actions have a positive impact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Giving out<\/span> <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/thank-a-thon\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">thank-yous<\/span><\/a><span style=\"font-weight: 400;\"> also increases the chances of your supporters donating again and helps build lasting relationships.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">No matter the size of the gift, send a personalized thank-you as soon as possible, and don&#8217;t include an additional ask. Simply reiterate the impact of the donation and express your gratitude.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Consider publicly recognizing your donors who give their consent \u2013 either on social media or during various PR opportunities.\u00a0<\/span><\/p>\n<p><b>Pro tip: <\/b><span style=\"font-weight: 400;\">Don\u2019t forget to thank your staff and<\/span> <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/volunteer-thank-you-letters\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">volunteers<\/span><\/a><span style=\"font-weight: 400;\">. End-of-year campaigning can be very labor-intensive and stressful, so make your team feel recognized and appreciated, regardless of your year-end campaign results<\/span>.\u00a0<a name=\"13\"><\/a><\/p>\n<hr \/>\n<h3>Step 14: Measure and Analyze<\/h3>\n<p><span style=\"font-weight: 400;\">After a lot of hard work, you\u2019re finally at the finish line.<\/span><\/p>\n<p><b>Now that the campaign is over, you\u2019ll want to:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go through your<\/span> <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/17-digital-fundraising-kpis-your-nonprofit\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">KPIs<\/span><\/a><span style=\"font-weight: 400;\"> and track results for each channel and donor segment.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Answer: What went well? What didn\u2019t? Why?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Update your donor management system to ensure all your donations and donors are properly recorded.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Answer: Which call to action was the most effective? What about the channel? Message? Why?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Debrief the results with your team and reflect on the campaign. Think about what you learned and what you can implement in next year\u2019s campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Record your findings,<\/span> <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/data-driven-fundraising\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">data<\/span><\/a><span style=\"font-weight: 400;\">, and discussions so they\u2019re accessible for next year\u2019s planning. This is how you&#8217;ll learn, improve, and become more successful each year.<\/span><\/p>\n<hr \/>\n<h2>Your 4-month Roadmap to Year-end Giving<\/h2>\n<p><span style=\"font-weight: 400;\">Tune in to this podcast episode, where <\/span><a href=\"https:\/\/www.linkedin.com\/in\/jenaatdonorbox\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Jena Lynch<\/span><\/a><span style=\"font-weight: 400;\">, Head of Community Engagement at Donorbox, walks us through a month-by-month roadmap for year-end fundraising.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll learn how to maximize donor engagement, plan strategically, and hit your year-end fundraising goals with confidence.<\/span><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/hX4a7wT0_p0?si=rRc2Yvu_9AGB-MHl\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<hr \/>\n<h2><b>Common End-of-Year Fundraising Mistakes to Avoid<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Even the most well-executed year-end campaign can lose momentum if certain mistakes occur. Here\u2019s what to be careful of:<\/span><\/p>\n<hr \/>\n<h3><span style=\"font-weight: 400;\">1. Using the same messaging for every donor<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Blanket messaging will drive donors away and be counterproductive to your fundraising efforts. Segment your audience and personalize your appeals to new donors, returning donors, and long-term supporters.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-123581 size-full\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/year-end-giving_katherine-lacefield-1-1.png\" alt=\"Quote image with expert tip for year-end fundraising\" width=\"800\" height=\"450\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/year-end-giving_katherine-lacefield-1-1.png 800w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/year-end-giving_katherine-lacefield-1-1-300x169.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/year-end-giving_katherine-lacefield-1-1-768x432.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<hr \/>\n<h3>2. Treating Giving Tuesday as the entire strategy<\/h3>\n<p>A successful year-end fundraising strategy builds momentum over several weeks and prioritizes stewardship long before the initial gift is made. Giving Tuesday should be treated as your kick-off, not the finish line.<\/p>\n<hr \/>\n<h3>3. Starting too late<\/h3>\n<p>Waiting until November or December to start planning your year-end campaign leaves little room for planning and creating your content, segmenting and stewarding your donors, and testing your fundraising tools.<\/p>\n<p>Start as early as September so you have enough time to plan the most successful campaign.<\/p>\n<hr \/>\n<h2>Final Thoughts<\/h2>\n<p><span style=\"font-weight: 400;\">The end-of-year giving campaign is one of the most important initiatives your nonprofit will tackle. However, remember to spread out your fundraising efforts throughout the year and use your year-end campaign as the cherry on top.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Platforms like Donorbox provide helpful fundraising <\/span><a href=\"https:\/\/donorbox.org\/features\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">features<\/span><\/a><span style=\"font-weight: 400;\"> to take your year-end fundraising to the next level.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">If you haven\u2019t already, <\/span><span style=\"font-weight: 400;\">sign up<\/span><span style=\"font-weight: 400;\"> to start fundraising today.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking for more resources? Visit the<\/span> <a href=\"https:\/\/donorbox.org\/nonprofit-blog\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Nonprofit Blog<\/span><\/a><span style=\"font-weight: 400;\"> for expert fundraising tips and insights to enhance your fundraising efforts.<\/span><\/p>\n<a href=\"https:\/\/donorbox.org\/orgs\/new?utm_source=Blog&utm_medium=footer-bannerc\" class=\"banner-link\" target=\"_blank\">\n\t  \t\t\t\t\t\t<img src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/10\/seemless-giving-tools.webp\" alt=\"Bottom banner\" loading=\"lazy\" decoding=\"async\" \/>\n\t\t\t\t\t\t<\/a>","protected":false},"excerpt":{"rendered":"<p>An end-of-year giving campaign is a major fundraising strategy used by nonprofits like yours to hit annual fundraising goals. These campaigns rely on the increased generosity of donors during the holiday season. In 2025, nonprofits raised 37% of all their online revenue during December alone, with the last day of the year accounting for 4% [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":70369,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_ppma_block_editor_authors":""},"categories":[6238,6345,3,69],"tags":[],"ppma_author":[6351,6354,6366],"class_list":["post-4452","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fundraising-tips","category-giving-season","category-nonprofit-tips","category-trending","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>End-of-Year Giving Campaign: 14 Essential Steps for Success<\/title>\n<meta name=\"description\" content=\"The giving season is a great opportunity for nonprofits to meet their goals. Read this guide for a successful end-of-year giving campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/end-of-year-giving\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"End-of-Year Giving Campaign: 14 Essential Steps for Success\" \/>\n<meta property=\"og:description\" content=\"The giving season is a great opportunity for nonprofits to meet their goals. Read this guide for a successful end-of-year giving campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/donorbox.org\/nonprofit-blog\/end-of-year-giving\" \/>\n<meta property=\"og:site_name\" content=\"Nonprofit Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/donorbox\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-10T13:42:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-08T15:11:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/End-of-Year-Giving-Campaign-e1699263612722.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1067\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chirasree Bose\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ilmaibrisevic\" \/>\n<meta name=\"twitter:site\" content=\"@Donorbox\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ilma Ibrisevic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/end-of-year-giving#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/end-of-year-giving\"},\"author\":{\"name\":\"Ilma Ibrisevic\",\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/#\\\/schema\\\/person\\\/b2e0a2231c243162f6b5498b7b64e328\"},\"headline\":\"End-of-Year Giving Campaign: 14 Essential Steps for Success\",\"datePublished\":\"2022-10-10T13:42:40+00:00\",\"dateModified\":\"2026-10-08T15:11:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/end-of-year-giving\"},\"wordCount\":2509,\"image\":{\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/end-of-year-giving#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/End-of-Year-Giving-Campaign-e1699263612722.png\",\"articleSection\":[\"Fundraising Tips\",\"Giving Season and Giving Tuesday\",\"Nonprofit Tips\",\"Trending\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/end-of-year-giving\",\"url\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/end-of-year-giving\",\"name\":\"End-of-Year Giving Campaign: 14 Essential Steps for Success\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/end-of-year-giving#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/end-of-year-giving#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/End-of-Year-Giving-Campaign-e1699263612722.png\",\"datePublished\":\"2022-10-10T13:42:40+00:00\",\"dateModified\":\"2026-10-08T15:11:56+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/#\\\/schema\\\/person\\\/b2e0a2231c243162f6b5498b7b64e328\"},\"description\":\"The giving season is a great opportunity for nonprofits to meet their goals. Read this guide for a successful end-of-year giving campaign.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/end-of-year-giving#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/end-of-year-giving\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/end-of-year-giving#primaryimage\",\"url\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/End-of-Year-Giving-Campaign-e1699263612722.png\",\"contentUrl\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/End-of-Year-Giving-Campaign-e1699263612722.png\",\"width\":1067,\"height\":600,\"caption\":\"End-of-Year-Giving-Campaign\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/end-of-year-giving#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"End-of-Year Giving Campaign: 14 Essential Steps for Success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/#website\",\"url\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/\",\"name\":\"Nonprofit Blog\",\"description\":\"Nonprofit Tips from the Donorbox team\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/#\\\/schema\\\/person\\\/b2e0a2231c243162f6b5498b7b64e328\",\"name\":\"Ilma Ibrisevic\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Ilma-Ibrisevic-96x96.jpg4b5544c3d08b3524ea0bcc73b332cb5e\",\"url\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Ilma-Ibrisevic-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Ilma-Ibrisevic-96x96.jpg\",\"caption\":\"Ilma Ibrisevic\"},\"description\":\"Ilma Ibrisevic - Freelance content writer specializing in nonprofits and social impact; therapist. Expertise: Nonprofits and social impact, marketing, language, psychology\\\/mental health.\",\"sameAs\":[\"https:\\\/\\\/donorbox.org\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/ilmaibrisevic\",\"https:\\\/\\\/x.com\\\/ilmaibrisevic\"],\"jobTitle\":\"Freelance content writer specializing in nonprofits and social impact; therapist\",\"hasOccupation\":{\"@type\":\"Occupation\",\"name\":\"Nonprofits and social impact, marketing, language, psychology\\\/mental health\",\"description\":\" Experience of Over eight years\",\"qualifications\":null},\"affiliation\":{\"@type\":\"Organization\",\"name\":\"Years of volunteering in nonprofit sector\"},\"worksFor\":{\"@type\":\"Organization\",\"name\":\"Donorbox blog articles\"},\"url\":\"https:\\\/\\\/donorbox.org\\\/nonprofit-blog\\\/author\\\/ilma\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"End-of-Year Giving Campaign: 14 Essential Steps for Success","description":"The giving season is a great opportunity for nonprofits to meet their goals. Read this guide for a successful end-of-year giving campaign.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/donorbox.org\/nonprofit-blog\/end-of-year-giving","og_locale":"en_US","og_type":"article","og_title":"End-of-Year Giving Campaign: 14 Essential Steps for Success","og_description":"The giving season is a great opportunity for nonprofits to meet their goals. Read this guide for a successful end-of-year giving campaign.","og_url":"https:\/\/donorbox.org\/nonprofit-blog\/end-of-year-giving","og_site_name":"Nonprofit Blog","article_publisher":"https:\/\/www.facebook.com\/donorbox\/","article_published_time":"2022-10-10T13:42:40+00:00","article_modified_time":"2026-10-08T15:11:56+00:00","og_image":[{"width":1067,"height":600,"url":"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/End-of-Year-Giving-Campaign-e1699263612722.png","type":"image\/png"}],"author":"Chirasree Bose","twitter_card":"summary_large_image","twitter_creator":"@ilmaibrisevic","twitter_site":"@Donorbox","twitter_misc":{"Written by":"Ilma Ibrisevic","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/donorbox.org\/nonprofit-blog\/end-of-year-giving#article","isPartOf":{"@id":"https:\/\/donorbox.org\/nonprofit-blog\/end-of-year-giving"},"author":{"name":"Ilma Ibrisevic","@id":"https:\/\/donorbox.org\/nonprofit-blog\/#\/schema\/person\/b2e0a2231c243162f6b5498b7b64e328"},"headline":"End-of-Year Giving Campaign: 14 Essential Steps for Success","datePublished":"2022-10-10T13:42:40+00:00","dateModified":"2026-10-08T15:11:56+00:00","mainEntityOfPage":{"@id":"https:\/\/donorbox.org\/nonprofit-blog\/end-of-year-giving"},"wordCount":2509,"image":{"@id":"https:\/\/donorbox.org\/nonprofit-blog\/end-of-year-giving#primaryimage"},"thumbnailUrl":"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/End-of-Year-Giving-Campaign-e1699263612722.png","articleSection":["Fundraising Tips","Giving Season and Giving Tuesday","Nonprofit Tips","Trending"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/donorbox.org\/nonprofit-blog\/end-of-year-giving","url":"https:\/\/donorbox.org\/nonprofit-blog\/end-of-year-giving","name":"End-of-Year Giving Campaign: 14 Essential Steps for Success","isPartOf":{"@id":"https:\/\/donorbox.org\/nonprofit-blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/donorbox.org\/nonprofit-blog\/end-of-year-giving#primaryimage"},"image":{"@id":"https:\/\/donorbox.org\/nonprofit-blog\/end-of-year-giving#primaryimage"},"thumbnailUrl":"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/End-of-Year-Giving-Campaign-e1699263612722.png","datePublished":"2022-10-10T13:42:40+00:00","dateModified":"2026-10-08T15:11:56+00:00","author":{"@id":"https:\/\/donorbox.org\/nonprofit-blog\/#\/schema\/person\/b2e0a2231c243162f6b5498b7b64e328"},"description":"The giving season is a great opportunity for nonprofits to meet their goals. Read this guide for a successful end-of-year giving campaign.","breadcrumb":{"@id":"https:\/\/donorbox.org\/nonprofit-blog\/end-of-year-giving#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/donorbox.org\/nonprofit-blog\/end-of-year-giving"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/donorbox.org\/nonprofit-blog\/end-of-year-giving#primaryimage","url":"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/End-of-Year-Giving-Campaign-e1699263612722.png","contentUrl":"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/10\/End-of-Year-Giving-Campaign-e1699263612722.png","width":1067,"height":600,"caption":"End-of-Year-Giving-Campaign"},{"@type":"BreadcrumbList","@id":"https:\/\/donorbox.org\/nonprofit-blog\/end-of-year-giving#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/donorbox.org\/nonprofit-blog"},{"@type":"ListItem","position":2,"name":"End-of-Year Giving Campaign: 14 Essential Steps for Success"}]},{"@type":"WebSite","@id":"https:\/\/donorbox.org\/nonprofit-blog\/#website","url":"https:\/\/donorbox.org\/nonprofit-blog\/","name":"Nonprofit Blog","description":"Nonprofit Tips from the Donorbox team","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/donorbox.org\/nonprofit-blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/donorbox.org\/nonprofit-blog\/#\/schema\/person\/b2e0a2231c243162f6b5498b7b64e328","name":"Ilma Ibrisevic","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2025\/04\/Ilma-Ibrisevic-96x96.jpg4b5544c3d08b3524ea0bcc73b332cb5e","url":"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2025\/04\/Ilma-Ibrisevic-96x96.jpg","contentUrl":"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2025\/04\/Ilma-Ibrisevic-96x96.jpg","caption":"Ilma Ibrisevic"},"description":"Ilma Ibrisevic - Freelance content writer specializing in nonprofits and social impact; therapist. Expertise: Nonprofits and social impact, marketing, language, psychology\/mental health.","sameAs":["https:\/\/donorbox.org","https:\/\/www.linkedin.com\/in\/ilmaibrisevic","https:\/\/x.com\/ilmaibrisevic"],"jobTitle":"Freelance content writer specializing in nonprofits and social impact; therapist","hasOccupation":{"@type":"Occupation","name":"Nonprofits and social impact, marketing, language, psychology\/mental health","description":" Experience of Over eight years","qualifications":null},"affiliation":{"@type":"Organization","name":"Years of volunteering in nonprofit sector"},"worksFor":{"@type":"Organization","name":"Donorbox blog articles"},"url":"https:\/\/donorbox.org\/nonprofit-blog\/author\/ilma"}]}},"authors":[{"term_id":6351,"user_id":11,"is_guest":0,"slug":"ilma","display_name":"Ilma Ibrisevic","avatar_url":"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2025\/04\/Ilma-Ibrisevic-96x96.jpg","author_category":"","first_name":"Ilma","last_name":"Ibrisevic","user_url":"https:\/\/donorbox.org","job_title":"","description":"Ilma is a content writer with over eight years of experience, specializing in nonprofits and social impact, marketing, language, and psychology. She draws on years of volunteering in the nonprofit sector to craft thoughtful, research-informed pieces. Ilma is also a therapist passionate about mental health and often weaves this perspective into her writing."},{"term_id":6354,"user_id":50,"is_guest":0,"slug":"lindsey","display_name":"Lindsey Bower","avatar_url":"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2026\/08\/cropped-lindsey-avatar-96x96.jpg","author_category":"","first_name":"Lindsey","last_name":"Bower","user_url":"https:\/\/lindseybowerwriting.com\/","job_title":"","description":"Lindsey Bower is a writer, content strategist, and nonprofit consultant. She specializes in helping nonprofits craft compelling messaging for websites, blogs, social media, and email marketing, with a strong focus on SEO and AEO strategy. With a background in fundraising and membership management, she knows firsthand what it's like to juggle priorities and wear many hats in the fast-paced nonprofit world."},{"term_id":6366,"user_id":86,"is_guest":0,"slug":"jamylee","display_name":"Jamy-Lee Holt","avatar_url":"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2024\/11\/cropped-IMG_0103-96x96.jpg","author_category":"5","first_name":"Jamy-Lee","last_name":"Holt","user_url":"","job_title":"","description":"<p>Jamy-Lee has over 7 years of experience in copywriting and content marketing. With experience teaching in underserved communities and volunteering for animal rescue organizations, she has a first-hand understanding of the challenges faced by mission-driven organizations. She now uses her passion for writing to share practical insights that help nonprofits fulfill their missions.<\/p>"}],"_links":{"self":[{"href":"https:\/\/donorbox.org\/nonprofit-blog\/wp-json\/wp\/v2\/posts\/4452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/donorbox.org\/nonprofit-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/donorbox.org\/nonprofit-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/donorbox.org\/nonprofit-blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/donorbox.org\/nonprofit-blog\/wp-json\/wp\/v2\/comments?post=4452"}],"version-history":[{"count":1,"href":"https:\/\/donorbox.org\/nonprofit-blog\/wp-json\/wp\/v2\/posts\/4452\/revisions"}],"predecessor-version":[{"id":126225,"href":"https:\/\/donorbox.org\/nonprofit-blog\/wp-json\/wp\/v2\/posts\/4452\/revisions\/126225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/donorbox.org\/nonprofit-blog\/wp-json\/wp\/v2\/media\/70369"}],"wp:attachment":[{"href":"https:\/\/donorbox.org\/nonprofit-blog\/wp-json\/wp\/v2\/media?parent=4452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/donorbox.org\/nonprofit-blog\/wp-json\/wp\/v2\/categories?post=4452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/donorbox.org\/nonprofit-blog\/wp-json\/wp\/v2\/tags?post=4452"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/donorbox.org\/nonprofit-blog\/wp-json\/wp\/v2\/ppma_author?post=4452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}