{"id":34929,"date":"2022-07-14T02:03:34","date_gmt":"2022-07-14T09:03:34","guid":{"rendered":"https:\/\/donorbox.org\/nonprofit-blog?p=34929"},"modified":"2025-03-26T07:47:53","modified_gmt":"2025-03-26T14:47:53","slug":"virtual-raffle","status":"publish","type":"post","link":"https:\/\/donorbox.org\/nonprofit-blog\/virtual-raffle","title":{"rendered":"Virtual Raffles: Your Guide to Raising More Money"},"content":{"rendered":"<p>In our increasingly digital world, more and more organizations are looking for new ways to fundraise virtually and inspire their supporters to give. A virtual raffle is a fun way to raise more money by selling raffle tickets for high-value items, all online.<\/p>\n<p>In this article, we\u2019ll look at the ins and outs of virtual raffles and provide some tips on how you can raise even more money with a virtual raffle drawing.<\/p>\n<p>Let\u2019s first look at the basics of virtual raffles.<\/p>\n<hr \/>\n<h2><a id=\"1\"><\/a>What is a Virtual Raffle?<\/h2>\n<p>A virtual <a title=\"10 Fundraising Raffle Ideas To Raise Money For Your Nonprofit\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/raffle-ideas\" target=\"_blank\" rel=\"noopener\">raffle<\/a> is a fundraiser where you provide an item or several items that your supporters can buy tickets to win. In other words, a raffle is like an <a title=\"Step by Step Guide on How to Run a Silent Auction \u2013 Donorbox\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/silent-auction\" target=\"_blank\" rel=\"noopener\">auction<\/a>\u2013only instead of one bid at a time, everyone who wants the item buys a ticket at a set price to enter into a lottery to win the item.<\/p>\n<hr \/>\n<h2><a id=\"2\"><\/a>How Can a Virtual Raffle Help You Raise More Money?<\/h2>\n<p>A virtual raffle is a great way to <a title=\"How to Raise Money for Charity: 6 Proven Ways (Tips Included)\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/how-to-raise-money-for-charity\" target=\"_blank\" rel=\"noopener\">raise more money<\/a> for your organization. Take our previous comparison of an auction vs. a raffle. An auction can be a fantastic fundraising event, but you are limited to what each item brings in at that moment in time. In other words, you have to hope for high bidders to make your night a success.<\/p>\n<p>With a raffle, you don\u2019t have to rely so much on a handful of bidders to meet and even surpass your <a title=\"How to Set and Meet Fundraising Goals the Smart Way (+13 Tips)\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/set-and-meet-fundraising-goals\" target=\"_blank\" rel=\"noopener\">fundraising goal<\/a>. Since each raffle ticket is purchased at the same level\u2013and is usually more affordable than outbidding the highest bid\u2013more people can purchase tickets, driving your income up and up. This spreads out your opportunity to fundraise, where your success depends more on tickets sold than bids received.<\/p>\n<p>Check out how <a href=\"https:\/\/donorbox.org\/charity-builds-raffle\" target=\"_blank\" rel=\"noopener\">Together for Gambia<\/a> did it. They used a Donorbox <a title=\"12 Donation Form Best Practices to Inspire Your Online Fundraising\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/11-donation-form-best-practices\" target=\"_blank\" rel=\"noopener\">donation form<\/a> to sell raffle tickets. Under the ticket prices, they even mentioned the bonus benefits. It helped them not only meet \u2013 and surpass! \u2013 their fundraising goal.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34930\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/07\/word-image-34929-1.png\" alt=\"Screenshot of an organization's donation page for a virtual raffle. \" width=\"1225\" height=\"885\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/07\/word-image-34929-1.png 1225w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/07\/word-image-34929-1-300x217.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/07\/word-image-34929-1-1024x740.png 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/07\/word-image-34929-1-768x555.png 768w\" sizes=\"auto, (max-width: 1225px) 100vw, 1225px\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"maxbutton-1 maxbutton maxbutton-get-started-with-donorbox\" target=\"_blank\" title=\"Sign up\" rel=\"noopener\" href=\"https:\/\/donorbox.org\/orgs\/new\"><span class='mb-text'>Get Started With Donorbox<\/span><\/a><\/p>\n<p>And, if you\u2019re following our guidelines in the section below for how to choose your raffle items, with a low-cost, high-value item, almost all of the proceeds from the raffle <a title=\"How to Create a Fundraising Event Pricing Strategy\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/event-pricing-strategy\" target=\"_blank\" rel=\"noopener\">ticket sales<\/a> can go directly to your cause.<\/p>\n<p>Plus, hosting a <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/host-a-virtual-fundraising-event\" target=\"_blank\" rel=\"noopener\">virtual event<\/a> saves your organization money on costs like event spaces, entertainment, and food or beverage that in-person events often require.<\/p>\n<hr \/>\n<h2><a id=\"3\"><\/a>How to Organize a Virtual Raffle | 4 Simple Steps<\/h2>\n<hr \/>\n<h3><a id=\"post-34929-_9ezvaqcxwqln\"><\/a>1. Find your item or items &#8211; get creative!<\/h3>\n<p>Often, nonprofits and other fundraisers look for raffle items with the following qualities:<\/p>\n<ul>\n<li><strong>High value to your supporters<\/strong> &#8211; The higher value of the item, the more interest it will generate and the more raffle tickets you will sell. We\u2019ll get into what kinds of items are \u201chigh value\u201d a little later in this article.<\/li>\n<li><strong>Free or low-cost to your organization &#8211; <\/strong>The less you have to pay for an item, the more money you raise for your organization.<\/li>\n<li><strong>Relevant to your mission &#8211;<\/strong> This doesn\u2019t always have to be the case, but raffles are often more successful when the items are on-brand for your organization. For example, if your organization benefits people who work in the restaurant industry, your item might be a special chef\u2019s tasting menu experience.<\/li>\n<\/ul>\n<p>So how do you find items that fit these qualities? You have to get a little creative! Think about your existing <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/community-partnership\" target=\"_blank\" rel=\"noopener\">community partnerships<\/a> or any partnerships that you want to strengthen. Reaching out to local businesses for donations is a great way to build a relationship with them. They provide an item for you and in return get free advertising (because you\u2019ll credit them for their generosity, of course!).<\/p>\n<p>Try to think outside the box to find unique items and experiences that will excite your supporters. Check out this unique array of items Brett&#8217;s Bands put together! Their virtual raffle was part of a <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/organize-a-charity-run\" target=\"_blank\" rel=\"noopener\">5K event<\/a> that had both an online and in-person component. They used Donorbox Events to easily manage ticket sales.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-77240 aligncenter\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/07\/Bretts-Bands-Raffle.png\" alt=\"Screenshot of an organization's Donorbox Events page where they listed their raffle prizes. \" width=\"653\" height=\"566\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/07\/Bretts-Bands-Raffle.png 1483w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/07\/Bretts-Bands-Raffle-300x260.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/07\/Bretts-Bands-Raffle-1024x889.png 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/07\/Bretts-Bands-Raffle-768x666.png 768w\" sizes=\"auto, (max-width: 653px) 100vw, 653px\" \/><\/p>\n<hr \/>\n<h3><a id=\"post-34929-_kn97050m6t8\"><\/a>2. Use the right online tools<\/h3>\n<p>The most important step is to find the right tools to successfully run your raffle, raise money online, sell tickets, and host the online event efficiently.<\/p>\n<hr \/>\n<h4><a id=\"post-34929-_c4hhmnc4bm9g\"><\/a>2.1 Online event page and ticket sales<\/h4>\n<p>First and foremost, you need to <a title=\"Creating and Selling Fundraising Event Tickets | The Ultimate Guide\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/fundraising-event-tickets\" target=\"_blank\" rel=\"noopener\">sell raffle tickets<\/a> online. Choose an online tool that lets you <a title=\"How to Create a Nonprofit Event on Donorbox | A Step-by-Step Guide\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/how-to-create-an-event\" target=\"_blank\" rel=\"noopener\">create a simple event page<\/a> and event ticketing form. You and your team should be able to manage the sold tickets and purchasers\u2019 information at the backend.<\/p>\n<p><a href=\"https:\/\/donorbox.org\/events\" target=\"_blank\" rel=\"noopener\">Donorbox Events<\/a> lets you do all that and more. Our event pages are easy to create and the ticketing forms are easy for your ticket buyers. You can also embed these forms right on your website for easy access. When people purchase tickets, they receive the tickets as well as a receipt in their email. You can also request additional donations on top of ticket sales, allowing you to raise more for your cause.<\/p>\n<p>Here\u2019s an <a href=\"https:\/\/donorbox.org\/events\/318768\" target=\"_blank\" rel=\"nofollow noopener\">example<\/a> of an online raffle created on Donorbox Events. Their basket, which they say is valued at over $1,000, has many great items like a family photo shoot and gift cards to restaurants.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34936\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/07\/word-image-34929-3.png\" alt=\"online raffle tickets\" width=\"732\" height=\"896\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/07\/word-image-34929-3.png 732w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/07\/word-image-34929-3-245x300.png 245w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><\/p>\n<p style=\"text-align: center;\"><a class=\"maxbutton-1 maxbutton maxbutton-get-started-with-donorbox\" target=\"_blank\" title=\"Sign up\" rel=\"noopener\" href=\"https:\/\/donorbox.org\/events\"><span class='mb-text'>Try Donorbox Events<\/span><\/a><\/p>\n<hr \/>\n<h4><a id=\"post-34929-_7v6k6zlqz2y4\"><\/a>2.2 An online donation or crowdfunding page<\/h4>\n<p>Raising money through a virtual raffle is all about making it as easy as possible to give to your cause. To achieve that, you\u2019ll need an online <a title=\"How to Create a Fundraising Page That Boosts Donations\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/fundraising-page\" target=\"_blank\" rel=\"noopener\">donation page<\/a>. Even better if it\u2019s a <a title=\"How to Design A Crowdfunding Page That Boosts Outreach and Donations\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/crowdfunding-page\" target=\"_blank\" rel=\"noopener\">crowdfunding page<\/a>. The latter makes it easier to share and add updates while drawing more attention to your raffle.<\/p>\n<p>You need to promote this page online via email marketing or paid <a title=\"Nonprofit Advertising: Your Best Investment for Consistent Growth\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/nonprofit-advertising\" target=\"_blank\" rel=\"noopener\">advertising<\/a> on Facebook, Instagram, etc. before the online event. Your host must also talk about this donation page during the raffle or after it to help you collect donations from the attendees.<\/p>\n<hr \/>\n<h4><a id=\"post-34929-_qyfk3c5mdfl3\"><\/a>2.3 An online event hosting platform<\/h4>\n<p><a title=\"Zoom for Nonprofits: Discounts &amp; Benefits for Fundraisers\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/zoom-for-nonprofits\" target=\"_blank\" rel=\"noopener\">Zoom<\/a> and Airmeet are great options for hosting your virtual raffle. While Zoom is rather convenient and a popular choice for all, Airmeet lets you do more. You can even embed a donation form on Airmeet online events to inspire people to make donations while attending your raffle event.<\/p>\n<p>In just <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/integrate-donorbox-airmeet\" target=\"_blank\" rel=\"noopener\">five simple steps<\/a>, you can embed your Donorbox campaign form on your Airmeet virtual event. This means people don&#8217;t have to navigate away from your event to give a donation.<\/p>\n<p>Here\u2019s what it looks like when you embed the Donorbox form on an Airmeet event.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34942\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/07\/word-image-34929-5.png\" alt=\"virtual raffle drawing\" width=\"1536\" height=\"806\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/07\/word-image-34929-5.png 1536w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/07\/word-image-34929-5-300x157.png 300w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/07\/word-image-34929-5-1024x537.png 1024w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/07\/word-image-34929-5-768x403.png 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/p>\n<hr \/>\n<h3><a id=\"post-34929-_dagoq1pba9mx\"><\/a>3. Advertise your online raffle<\/h3>\n<p>You aren\u2019t going to sell a lot of tickets if no one knows about your virtual raffle! Use all of your platforms to be sure your supporters know about your raffle. Send emails, make social media posts, and maybe even send snail mail\u2013with easy-access <a title=\"How to Use QR Codes for Nonprofit Organizations | Donorbox\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/qr-codes-for-nonprofits\" target=\"_blank\" rel=\"noopener\">QR codes<\/a> to your online raffle pages \u2013 to be sure everyone has a chance to enter.<\/p>\n<p>With Donorbox, you get a free QR code for every campaign. Just download your code as a PNG of SVG file and add it to your marketing pieces.<\/p>\n<p>Be sure to be very clear about when the drawing will occur in all your communication pieces so your supporters have a fair chance to enter to win.<\/p>\n<hr \/>\n<h3><a id=\"post-34929-_5v13tharoqxh\"><\/a>4. Draw your winner or winners<\/h3>\n<p>The most important part is finally here! You\u2019ve done the work of finding the right item(s), building your online raffle event page and donation page, selecting an online event hosting platform, and getting the word out that you\u2019re hosting a virtual raffle. Now it\u2019s time to see who\u2019s the lucky winner.<\/p>\n<p>There are plenty of online tools like <a href=\"https:\/\/www.randompicker.com\/\" target=\"_blank\" rel=\"nofollow noopener\">RandomPicker<\/a> that you can use to fairly select a winner or winners. Or, if you don\u2019t have too many raffle entries, consider doing it the old-fashioned way and picking them out of a hat. You can even turn this into fun social media content and film someone high up in your organization choosing the lucky winner.<\/p>\n<p>Remember to have a host for your online event; someone who can engage the audience and entertain them well throughout the evening, talk about the cause, your <a title=\"22 Great Nonprofit Mission Statement Examples (2022)\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/mission-statement-examples\" target=\"_blank\" rel=\"noopener\">mission<\/a>, and more. Choose one from your <a title=\"How to Attract &amp; Recruit the Best Volunteers (And Keep Them)\" href=\"https:\/\/donorbox.org\/nonprofit-blog\/how-to-attract-the-best-volunteers-and-keep-them\" target=\"_blank\" rel=\"noopener\">volunteers<\/a>. You\u2019d also want to add some fun games to the event to help liven up the whole event.<\/p>\n<hr \/>\n<h2><a id=\"4\"><\/a>3 Quick Tips to Ensure More Money with a Virtual Raffle<\/h2>\n<p>Here\u2019s how to make the most out of your virtual raffle drawing.<\/p>\n<hr \/>\n<h3><a id=\"post-34929-_n9bcv1pqr3bs\"><\/a>1. Keep an eye on the cost<\/h3>\n<p>Like all fundraising events, the less you spend upfront, the more money you raise for your organization. There aren\u2019t many costs associated with running a virtual raffle \u2013 especially if you\u2019re able to get free or deeply discounted raffle items \u2013 aside from employee time and fees for your online tools.<\/p>\n<p>Luckily, Donorbox has the <a href=\"https:\/\/donorbox.org\/pricing\" target=\"_blank\" rel=\"noopener\">lowest fees<\/a> in the industry, meaning you make the most out of your online raffle in terms of ticket sales and fundraising.<\/p>\n<hr \/>\n<h3><a id=\"post-34929-_zht0af457ap8\"><\/a>2. Incentivize donors through bundled tickets<\/h3>\n<p>A raffle is an excellent incentive for donors to give more \u2013 so they have increased chances to win more! Bundling raffle tickets is a great way to encourage donors to buy more tickets, therefore giving more funds to your cause.<\/p>\n<p>Here\u2019s an <a href=\"https:\/\/donorbox.org\/events\/337178\" target=\"_blank\" rel=\"noopener\">example<\/a> of an online raffle event created using Donorbox Events with two types of raffle tickets:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34945\" src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/07\/word-image-34929-6.png\" alt=\"raffle tickets online\" width=\"706\" height=\"759\" srcset=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/07\/word-image-34929-6.png 828w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/07\/word-image-34929-6-279x300.png 279w, https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2022\/07\/word-image-34929-6-768x826.png 768w\" sizes=\"auto, (max-width: 706px) 100vw, 706px\" \/><\/p>\n<hr \/>\n<h3><a id=\"post-34929-_93quwl68talb\"><\/a>3. Make buying your tickets as simple and smooth as possible<\/h3>\n<p>If buying your virtual raffle tickets is overly complicated or clunky, you won\u2019t sell as many as possible. That\u2019s why it\u2019s important to choose a tool with adaptive features like mobile-responsive page design, easy payments with digital wallets like Apple Pay and Google Pay, and simple ticketing forms \u2013 which are all features of <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/how-to-create-an-event\" target=\"_blank\" rel=\"noopener\">Donorbox Events<\/a>!<\/p>\n<p>Your goal is to make it as easy for your supporters to buy your virtual raffle tickets as possible.<\/p>\n<hr \/>\n<h2><a id=\"post-34929-_suqz0clokjeb\"><\/a>Over to You<\/h2>\n<p>No matter what you choose to raffle off, hosting a virtual raffle is a great way to build momentum and excitement with your donors. Using the right tools can make your experience of organizing a virtual raffle easy and efficient\u2013and can result in even more money for your cause!<\/p>\n<p>Donorbox has you covered. 100,000+ nonprofits have used us to raise money online, sell tickets, and manage their donors. We&#8217;ve already helped them raise over <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/2-billion-raised\" target=\"_blank\" rel=\"noopener\">$3 billion<\/a> in donations. You can also be a part of this success story by using our easy and powerful features like Crowdfunding, Recurring Donations, Peer-to-Peer, Text-to-Give, <a href=\"https:\/\/donorbox.org\/quick-donate\" target=\"_blank\" rel=\"noopener\">QuickDonate\u2122<\/a>, Events, Memberships, and more.<\/p>\n<p>Want to reach your full donation potential with your next virtual raffle? The <a href=\"https:\/\/donorbox.org\/nonprofit-blog\/donorbox-premium\" target=\"_blank\" rel=\"noopener\">Donorbox Premium<\/a> team is here to help with expert fundraising coaching, on-time support, tech experts, and premium tools. We&#8217;ll ensure that you meet your fundraising goals, acquire more donors, and get through all fundraising challenges. Pricing is personalized for each nonprofit. Book a demo today!<\/p>\n<p>Explore the Donorbox <a href=\"https:\/\/donorbox.org\/nonprofit-blog\" target=\"_blank\" rel=\"noopener\">Nonprofit Blog<\/a>. Get access to plenty of fundraising tips, ideas, guides, free checklists and templates, and more! Subscribe to our newsletter to receive a list of our best resources (blogs, webinars, podcast episodes, feature updates, etc.) in your inbox every month.<\/p>\n<a href=\"https:\/\/donorbox.org\/orgs\/new?utm_source=Blog&utm_medium=footer-bannerc\" class=\"banner-link\" target=\"_blank\">\n\t  \t\t\t\t\t\t<img src=\"https:\/\/donorbox.org\/nonprofit-blog\/wp-content\/uploads\/2018\/10\/seemless-giving-tools.webp\" alt=\"Bottom banner\" loading=\"lazy\" decoding=\"async\" \/>\n\t\t\t\t\t\t<\/a>","protected":false},"excerpt":{"rendered":"<p>In our increasingly digital world, more and more organizations are looking for new ways to fundraise virtually and inspire their supporters to give. A virtual raffle is a fun way to raise more money by selling raffle tickets for high-value items, all online. In this article, we\u2019ll look at the ins and outs of virtual [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":79405,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_ppma_block_editor_authors":""},"categories":[3,70],"tags":[],"ppma_author":[6354,6364],"class_list":["post-34929","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nonprofit-tips","category-resources","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A Fundraiser\u2019s Guide to Raising More 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